apidays LIVE Jakarta 2021 - Accelerating Digitisation February 24, 2021 What will the next generation of API Portals look like? Allan Knabe, API Product Manager & Co-founder at apiable.io

1. Next generation API Portals...
...what will they look like?
Allan Knabe, API Product Manager & Co-founder- apiable.io

2. Allan Knabe, API Product Manager & co-founder of
https://apiable.io/
BECOME API ABLE
API Portals as a Service
@apiable_io
apiable-io | allanknabe
Twenty years of experience working with large organization across a wide range of industries:

3. API Portals Today.

4. What have we
built so far?
● Developer Portals
● Developer Documentation
● Developer Communities
● Examples
● Sandboxes
● Hackathons
● Developer Portals
● Developer Documentation
● Developer Communities
● Examples
● Sandboxes

5. Connected
Developer
Experience?
Done!

6. Then why don’t
the developers
come?

7. Reasons why developers don’t come:
Reason 1:
Your DX is
terrible.
Reason 2:
Developers are
not interested in
your APIs.

8. Then who is
interested in my
APIs?

9. Developers,
Developers,
Developers.

10. “A customer is someone who
pays for your product. A user
does not.”
- Maurya, Ash. Running Lean: Iterate from Plan A to a Plan That
Works

11. The developer is
probably not
your target
customer.

12. Developer vs Business Products
Developer Products: Immediate Access Business Products: Agreement must be signed
Product
Manager
Developer
Developer
Enabled!
Just add
Developer!
Trusted by
Developers!
● SMS
● 2FA
● Call Forwarding
● Google Docs
● Live cricket scores
● SMS
● 2FA
● Call Forwarding
● Google Docs
● Live cricket scores
● Call Elevator
● Create new mobile subscription
● Track vehicle location
● Create Bank Account
● Call Elevator
● Create new mobile subscription
● Track vehicle location
● Create Bank Account

13. API Portals of Tomorrow.

14. Your APIs will
be consumable.

15. You’ll give a great API experience when:
Your APIs are Products
They have a clear value proposition
They are consumable
They are monetizable
Understandable by mere mortals
Your APIs are Products
They have a clear value proposition
They are consumable
They are monetizable

16. How do we present APIs as Products?
Developer eXperience Customer eXperience

17. Digital Marketplace vs Developer Portal
When to use a Digital Marketplace? When to use a Developer Portal?
● When the decision maker is Non-Technical
● When you have API Products
● When you wish to Monetize
● When you want a subscription model
● Technical Decision Maker
● The APIs are really clear
● If you can reach developers
● If your APIs can be found
● When the decision maker is Non-Technical ● Technical Decision Maker
● When you have API Products ● The APIs are really clear
● When you wish to Monetize ● If you can reach developers

18. Should we use
both?
Probably.

20. KPI’s will be baked
in
Prioritise your business goals.
Avoid vanity metrics.

21. Monetisation
We’ll see more cases of
Monetisation, led by Business
Goals for your API Product.

22. How to build the API Portal of
the future?

23. Off the Shelf -
from API
Management
Vendor
Pros Cons
All major api vendors include a
developer portal of some kind.
No integration to underlying API
Management needed.
Enterprise Architects like
homogeneous systems
architecture, or “all their eggs in
one basket.”
Quite often an afterthought /
hasn’t been upgraded in years.
Can be quite expensive if you
need a separate license.
Can still require substantial
development to bring to
production. Ongoing
maintenance.
All major api vendors include a
developer portal of some kind.
No integration to underlying API
Management needed.
Enterprise Architects like
homogeneous systems
architecture, or “all their eggs in
one basket.”
Quite often an afterthought /
hasn’t been upgraded in years.
Can be quite expensive if you
need a separate license.

24. Custom Portal -
from a
Software
Agency
Pros Cons
You’ll get exactly what you
want..
Your branding/marketing team
will love you!
Can be extremely expensive.
Requires an ongoing support
contract so that when the API
Management system changes
your portal needs to be
upgraded.
Needs a large project with a
team, substantial amount of
time needs to be invested.
You’ll get exactly what you
want..
Your branding/marketing team
will love you!
Can be extremely expensive.
Requires an ongoing support
contract so that when the API
Management system changes
your portal needs to be
upgraded.

25. SaaS Based -
API Portal as a
Service
Pros Cons
Continuous improvements, new
features available all the time.
Subscription based, no need to
invest a lot of CAPEX up-front.
Is maintained and run as a
Service, no need to worry about
API Management upgrades.
Multiple API Gateway support.
If hosted “off-premise” then
users data needs to be secure.
Loss of control, someone else is
running the system.
There are very few API Portals
as a Service…
Continuous improvements, new
features available all the time.
Subscription based, no need to
invest a lot of CAPEX up-front.
Is maintained and run as a
Service, no need to worry about
API Management upgrades.
Multiple API Gateway support.
If hosted “off-premise” then
users data needs to be secure.
Loss of control, someone else is
running the system.

26. apiable.io Portal as a Service

27. Next-gen API Portal
Demo available - Prototype API Portal
● Technology agnostic (Apigee, Mulesoft,
Kong, Axway, etc)
● Marketplace concept with
subscriptions
● Role based (Business, BizDev,
Developer)
● Identity Provider integration
● Technology agnostic (Apigee, Mulesoft,
Kong, Axway, etc)
● Identity Provider integration
● Role based (Business, BizDev,
Developer)
Coming June 2021

28. Ways to get in touch
apiable.io
API + ABLE + .io
+358 (0)50 564 75 03
allan.knabe@apiable.io
+358 (0)50 564 75 03
@apiable_io
apiable-io | allanknabe

29. Backup

30. API as a Product
● Not just for externals! Create “Internal
Products”
“Using established Product
Management tools and techniques to
create API Products with a value
proposition, thus ensuring their
success.”
● The product is a much better vehicle for
delivering value, especially when compared
to a project. A product endures, a project
fades away.
● Speaking to your customers and understanding
their pain is a vital step, don’t miss this part
out!
● No point in having the best API Portal in the
world if you have nothing to put on it.
● No point in having the best API Portal in the
world if you have nothing to put on it.
● Not just for externals! Create “Internal
Products”
● The product is a much better vehicle for
delivering value, especially when compared
to a project. A product endures, a project
fades away.