Next Generation Banking with Generation Y

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Next Generation Banking with Generation Y

  1. 1. Next Generation Banking From Generation Y’s Perspective The Garland Group | SocialStratus
  2. 2. SocialStratus The Garland Group | SocialStratus
  3. 3. Stats The Garland Group | SocialStratus
  4. 4. 1979 - 1997 Gen Y The Garland Group | SocialStratus
  5. 5. 70 million strong The Garland Group | SocialStratus
  6. 6. $211 Billion Income The Garland Group | SocialStratus
  7. 7. ~$172 Billion a year The Garland Group | SocialStratus
  8. 8. Heavy Influencers The Garland Group | SocialStratus
  9. 9. Socially Conscious The Garland Group | SocialStratus
  10. 10. 1. Reduce the Drinking Age to 18! - 111,275 2. Legalize Same-Sex Marriage - 80,458 3. Americans for Alternative Energy - 69,465 4. Support a Woman's Right to Choose - 66,806 5. Support Stem Cell Research - 55,219 6. Abolish Abstinence Only Sex Education - 54,712 7. Government + Religion = Disaster - 47,949 8. AIDS / HIV research - 24,789 Top Facebook 9. Equal Rights for Gays - 24,013 Groups 10. Pro-Life - 22,409 The Garland Group | SocialStratus
  11. 11. What they are • Resourceful • Praise Hungry • Creative • Cocky/Arrogant • Efficient • Self-centered • Tech Savvy • Use to winning
  12. 12. Consumers How do they consume? The Garland Group | SocialStratus
  13. 13. 24/7 Access The Garland Group | SocialStratus
  14. 14. TV isn’t King anymore The Garland Group | SocialStratus
  15. 15. You have 10 seconds, GO! The Garland Group | SocialStratus
  16. 16. Ads = Ignored The Garland Group | SocialStratus
  17. 17. Friends are what matter The Garland Group | SocialStratus
  18. 18. Digital Natives The Garland Group | SocialStratus
  19. 19. The Garland Group | SocialStratus
  20. 20. 97% own a computer 94% own a cell phone 76% use Instant Messaging 75% of college students have a Facebook account 60% own a portable device such as an iPod 34% use websites as their primary source of news The Garland Group | SocialStratus
  21. 21. Producers What do they do for fun? The Garland Group | SocialStratus
  22. 22. •Blogging User Generated Content •Videos •Networking •Mobile •Music •Branders The Garland Group | SocialStratus
  23. 23. Recruiting How do we find this generation? The Garland Group | SocialStratus
  24. 24. Don’t be a lemonade stand. Recruit like a football coach. The Garland Group | SocialStratus
  25. 25. The Garland Group | SocialStratus
  26. 26. Google them! The Garland Group | SocialStratus
  27. 27. Workplace The Garland Group | SocialStratus
  28. 28. What they want • Empowerment • Flexible schedules • Lots of perks • Right to lifestyle choice • Life/Work Integration
  29. 29. • Coaching, not bossing • Lots of feedback/praise • Rewards (not necessarily monetary) • The job better be fun! The Garland Group | SocialStratus
  30. 30. How do you get their business? The Garland Group | SocialStratus
  31. 31. • Listen • Be authentic, transparent • Don’t sell/spam them • Offer better experiences The Garland Group | SocialStratus
  32. 32. Thanks. The Garland Group | SocialStratus

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