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Blog entry 4
The target audience
and who it is aimed
                     at.
Target audience: An primary/specific group of
people expected to buy an particular
product’/service.

                  By: Lisa Tran
Our audience
Our teaser trailer will be aimed at
adults, 18 years old and over as well as
teenagers who enjoy films with action
and suspense. We came to this
conclusion by looking at similar films
and also films that were thrillers to see
their target audience to help us decide.

We believe it will appeal to many
people of different ages as long as they
enjoy elements of suspense and action
in films as well as interesting twists in
the plots.
Our audience continued..
I believe that gender and class/ethnicity will not effect the target audience but the
audiences interest will effect the target audience the most. For example a more
adventurous teenager/adult will be excited for a thriller/action film whereas a more
timid teen/adult will look forward to a romantic comedy.

It will depend on the persons interests as some people will be less excited to watch a
film which contains violence and tension ect…
whilst people that enjoy thrills and adrenaline rushes will likely enjoy fast
action/thriller films.
How we will attract our target
        audiences…



                    We will use camera shots such as
                    close ups to intensify the
                    characters emotions.
                    This will help make the audience
                    feel the adrenaline rush that the
                    characters are feeling therefore
                    draws them into the film.


                    Dark colors and low key lighting will
                    enable the atmosphere of the whole
                    scene/film to be more effective as
                    the audience will be more on the
                    edge of their seats. Low key lighting
                    will make it mysterious ect.
The type of people it will appeal
               to
In general I believe that our film will appeal to a vast majority of the public
except some elderly and young children. Firstly because it is not aimed at
those age groups and further more this film will probably be shown during
the evening and onwards towards the late night therefore not appropriate
for the younger teens and elderly. Because it is marketed at people who
will either work during the day or go to college/university during the day.

We hope to attract the audience by making sure that we will make the
scenes exciting e.g low key lighting, this will mean thriller/action film lovers
will be attracted to our movie. The code and conventions we will use is that
usually in thriller movies the characters, especially the evil character is
dressed in very dark dull colors so that the audience can extinguish the bad
vs good. This will not only help the audience understand the story faster but
also make it more mysterious.
People who live active life styles that enjoy thrills will want to see the movie
because it can bring a element of what they like/enjoy.
For example people who like funfairs (scary rides) ect will love thriller films.
The gender that will be attracted is equal since it is their interest and
personality that will effect the most.

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a2 media audience

  • 1. Blog entry 4 The target audience and who it is aimed at. Target audience: An primary/specific group of people expected to buy an particular product’/service. By: Lisa Tran
  • 2. Our audience Our teaser trailer will be aimed at adults, 18 years old and over as well as teenagers who enjoy films with action and suspense. We came to this conclusion by looking at similar films and also films that were thrillers to see their target audience to help us decide. We believe it will appeal to many people of different ages as long as they enjoy elements of suspense and action in films as well as interesting twists in the plots.
  • 3. Our audience continued.. I believe that gender and class/ethnicity will not effect the target audience but the audiences interest will effect the target audience the most. For example a more adventurous teenager/adult will be excited for a thriller/action film whereas a more timid teen/adult will look forward to a romantic comedy. It will depend on the persons interests as some people will be less excited to watch a film which contains violence and tension ect… whilst people that enjoy thrills and adrenaline rushes will likely enjoy fast action/thriller films.
  • 4. How we will attract our target audiences… We will use camera shots such as close ups to intensify the characters emotions. This will help make the audience feel the adrenaline rush that the characters are feeling therefore draws them into the film. Dark colors and low key lighting will enable the atmosphere of the whole scene/film to be more effective as the audience will be more on the edge of their seats. Low key lighting will make it mysterious ect.
  • 5. The type of people it will appeal to
  • 6. In general I believe that our film will appeal to a vast majority of the public except some elderly and young children. Firstly because it is not aimed at those age groups and further more this film will probably be shown during the evening and onwards towards the late night therefore not appropriate for the younger teens and elderly. Because it is marketed at people who will either work during the day or go to college/university during the day. We hope to attract the audience by making sure that we will make the scenes exciting e.g low key lighting, this will mean thriller/action film lovers will be attracted to our movie. The code and conventions we will use is that usually in thriller movies the characters, especially the evil character is dressed in very dark dull colors so that the audience can extinguish the bad vs good. This will not only help the audience understand the story faster but also make it more mysterious. People who live active life styles that enjoy thrills will want to see the movie because it can bring a element of what they like/enjoy. For example people who like funfairs (scary rides) ect will love thriller films. The gender that will be attracted is equal since it is their interest and personality that will effect the most.