The document discusses strategies for attracting different audiences to a film based on a thriller novel. It notes that adapting a novel creates an existing fan base. It also discusses using elements of action and crime genres to broaden the audience. Two primary audience profiles are identified: males aged 17-25 to capitalize on social media buzz, and males aged 26-40 as potential readers of the source material. The film aims to appeal to both genders by including violence that appeals to men and an emotional love story.

2. Novel Readers
 As my film is based on a novel, it may attract more viewers, as older
audiences would be interested in the idea of the film being based
on a book. Those who read thrillers like to visualize what is going on in
the narrative, therefore by having a motion picture based on a
thriller novel, this immediately creates a fan base for my film.
 An example of a novel which has been successful as a movie is
Carlito’s Way (1993).

3. Hybrid Genre
 My film also uses sub-genre elements of the thriller genre.
This would include action and crime. By having these
sub-genres, it helps broaden the target audience and
draws in audiences who are fond of other individual
genres. This can attract people from different age groups
and backgrounds.
Examples of hybrid thrillers which all have a different fan base.

4. Audience Profile #1
 For my audience profile, I thought it would be best to keep males aged between 17-
25 engaged with my film. This is because social networking sites such as Facebook and
Twitter, which are popular, therefore this age group would be socializing with friends
and also creating a buzz by sharing videos/pictures related to the promotion of my
film. Also, this age group would be studying therefore they wouldn’t have much time
to go out. However, whenever they do meet up with their friends, they will be going to
the cinema, as this is a common way of socializing for teenagers.

5. Audience Profile #2
 Another audience profile would be males aged between 26–40. Although I
wanted to aim my film mainly at 17-25 year olds, I thought that those aged
26-40 year old might still be interested due to the film being independent
and focusing on a particular character. This age group may be frequent
book readers as they may be working/middle class therefore have time to
read on their journey to work. As this is an adaptation of a book, readers
may like the idea of the film being a thriller and having sentimental aspect
to it that they may relate to in different ways.

6. Gender
 From the film opening, the audience is able to identify that I have
target the film at both genders. I have done this, as men usually like
to see violence within films whereas women prefer emotional films.
This is seen throughout the narrative that is shown as the audience
understand that there will be a love interest, yet there will be
problems happening due to the criminal lifestyle the protagonist has.
Love Interest
Narrative

7. Overall, I believe I have created a film that
would have a wide audience due to the
different elements of genre and narrative.