The document discusses research conducted to identify the target audience for a thriller movie opening sequence called "The Rewrite". The research found that: 1) 55% of questionnaire participants were between ages 15-17, indicating that is the target age group. 2) 61.4% of participants preferred a female lead character, though this may be influenced by the 75% female participant makeup. 3) 40 out of 60 participants watched thrillers for entertainment, with 20% for thrill and 1 for fear, so the rewrite should be entertaining and thrilling. 4) When watching thrillers, 31 participants felt captured by the story, with others feeling excited, scared, or worried, so the rewrite should

1. WHO WOULD THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?
My media product is called The Rewrite, we created the opening sequence too a
thriller movie. Before planning the story of the movie, you must always start with the
audience research and work back to the product. This ensures that you get the best
story line and product for your target audiences, with the help of the results of the
audience research.

2. The image of the graph on the right
shows the graph of results of the ages of
the participants who answered our
questionnaire was. The results show that
55% of the participants were aged
between 15 and 17. This sets our target
audience to be for this age group in
particular.
What is the age group of our
target audience?

3. What is the gender of
our target audience?
The graph on the right shows
the results from the gender of
preferred main characters in a
thriller movie,61.40% prefer to
see a female lead in a thriller
movie, this however may be
influenced by the gender of the
participants who took part in
the audience research, this is
75% female ( as shown on the
graph on the bottom right.).

4. Why does the target audience
watch thriller movies?
The graph on the right shows
why the participants from the
online questionnaire who
answered the audience
research questionnaire
watches thriller movies. 40 out
of the 60 participants watch
thrillers for entertainment.
20% of the 60 watch thrillers
for the thrill, and only one of
the 60 watch thrillers to be
scared. These results show
that The Rewrite has too be
entertaining and thrilling to fit
and please our target
audience.

5. How does our target audience feel
when watching a thriller movie?
The graph on the right shows
how the participants of the
audience research feel when
watching a thriller movie. 4 of
the 59 who answered this
question feel scared, 18 of the
49 feel excited, 1 of the
participants feel worried and
31 of these feel captured. This
shows that the target
audience for our product
should feel mainly captured
by the events and story line of
the product.