The document discusses the important role that magazines play in Canadian culture. It notes that Canadians read more magazines per capita than any other country. In the 1960s, 75% of general interest magazines purchased in Canada were American, but restrictions later helped boost Canadian magazines. Today, 92% of magazine circulation in Canada is Canadian magazines, and Canadian magazines have actively drawn readers away from U.S. magazines. Canadians also prefer finding information and advertisements in Canadian magazines over U.S. magazines.