This document discusses different divides in how new media is used by different groups: 1) A generational divide exists, with younger people more familiar and frequent users of new technologies like the internet and social media. However, patterns of media consumption are changing across all age groups. 2) A class divide exists, with those from poorer households less likely to have internet access due to lack of resources. This can affect how new media products are marketed. 3) Gender divides also exist, with surveys finding males more likely to engage in activities like games and females more likely to communicate and use the internet as a tool. 4) There are also global divides, with developing regions having much lower internet access rates

1. AUDIENCE and CONTEXT Who is using the new media? Starter: HOW do you think these groups of people use the internet?