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Who is our target audience?

  On our Facebook page a friend had
 asked a vital question, the answer to
 which I’m going to expand on in this
              Powerpoint.
Statistics
I went through
IMDB.com to find out
what age group
enjoyed horror thriller
genre films the most. I
looked at one the
most popular horror
films: Sinister (2012).
Analysis
The graph shows that those aged under 18 rated
the film 7.5, this is the highest rating out of all
other age groups. This is justified by the level of
excitement younger people get from watching
horror films, whereas it can also be challenged
by the fact that there were so little votes on the
Aged under 18 in comparison to Aged 18-29.
More Stats
  In order to confirm my hypothesis that teenagers, under age of 18 were
    more interested in horror than other age groups, I researched other
    popular horror films, conveniently some of them are horror thrillers.

        Film            Highest Rating Age Group / Group
____________________________________________________
        Mama           | 6.5          | Under 18 & 18-29
 The Last Exorcism II | 4.5           | Under 18
Silent Hill Revelation | 5.9          | Under 18
 Cabin in the Woods | 7.6 (7.9) | Under 18 (IMDB Staff)
       Dark Skies      | 7.2 (7.8) | Under 18 (Females)

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Who is our target audience

  • 1. Who is our target audience? On our Facebook page a friend had asked a vital question, the answer to which I’m going to expand on in this Powerpoint.
  • 2. Statistics I went through IMDB.com to find out what age group enjoyed horror thriller genre films the most. I looked at one the most popular horror films: Sinister (2012).
  • 3. Analysis The graph shows that those aged under 18 rated the film 7.5, this is the highest rating out of all other age groups. This is justified by the level of excitement younger people get from watching horror films, whereas it can also be challenged by the fact that there were so little votes on the Aged under 18 in comparison to Aged 18-29.
  • 4. More Stats In order to confirm my hypothesis that teenagers, under age of 18 were more interested in horror than other age groups, I researched other popular horror films, conveniently some of them are horror thrillers. Film Highest Rating Age Group / Group ____________________________________________________ Mama | 6.5 | Under 18 & 18-29 The Last Exorcism II | 4.5 | Under 18 Silent Hill Revelation | 5.9 | Under 18 Cabin in the Woods | 7.6 (7.9) | Under 18 (IMDB Staff) Dark Skies | 7.2 (7.8) | Under 18 (Females)