The document summarizes the results of a 12-person survey about horror film viewing habits. Key findings include: - 41.7% watch horror films to be thrilled and 33.3% to be scared. - Half enjoy horror films and half do not. - 41.7% prefer to watch at home and 50% at a friend's house. - Slasher is the most popular genre at 33.3%. - 41.7% are most influenced by the stars and 33.3% by friends/family. - Marketing influences 50% but not the other 50%. - 75% watch horror films infrequently.

1. QUESTIONNAIRE RESULTS By James Anniss & Louis
Critoph

2. QUESTION 1: WHY DO YOU WATCH
HORROR FILMS?
To the right is a screenshot of the
results to question 1 (out of 12 people)
in our survey and it shows that 41.67%
(5) watch horror films to be thrilled and
33.33% (4) watch them to be scared
however 25% (3) watch them because
their friends are as well. Judging on
these results we will look to thrill our
audience with our trailer but also look
to make them scared of what they are
watching. Our main objective was to
thrill and scare the audience as our
genre of horror is Slasher.

3. QUESTION 2: DO YOU ENJOY
HORROR FILMS?
To the right are the results to
question 2 of our survey and it
shows that out of the 12 who
answered 50% (6) said that they
enjoy horror films and also 50%
(6) said that didn’t enjoy horror
films. This was just to see how
many people may just be
attracted to the genre rather
than the sub-genre of the
horror film. The results are even
so it is unclear whether we will
get an audience to watch our
horror trailer/film.

4. QUESTION 3: WHERE DO YOU
PREFER TO WATCH HORROR
FILMS?
To the right are the results to question
3 of our survey and it shows that out
of the 12 who answered 41.67% (5)
would watch them at home, 50% (6)
would watch them at a friends house
and 8.33% (1) would watch a horror
film at the cinema. Judging by these
results it suggests to us that we
produce our horror film to be meant to
be released on DVD and not at the
cinema because of how the narrative
and atmosphere of the movie is. It also
suggests that on the next question.

5. QUESTION 4: HOW DO YOU WATCH
HORROR FILMS?
To the right are the results to question 4
of our survey and it shows that out of the
11 (1 skipped) who answered none
would watch a horror movie at the
cinema 45.45% (5) would watch it from a
hard copy and 54.55% (6) would
download them which suggests to us
that we should make our horror film
trailer to show that the movie is meant
for the small rather than big screen this
conclusion is also backed up by the
results on question 3.

6. QUESTION 5: WHAT IS YOUR
FAVOURITE HORROR GENRE?
To the right are the results to question 5 of
our survey and it shows that out of the 12
that answered 33.33% (4) people said that
Slasher was their favourite horror genre, no
one said that Sci-fi, comedy and monster
horror was their favourite. 8.33% (1) said
that they like body horror and splatter
genres I horror and 16.67% (2) said that their
favourite horror genre was action and
psychological so judging on these results it
shows that Slasher is a popular choice for a
horror film which is our original idea so it
fits in really well with our target audience.

7. QUESTION 6: WHAT MAKES YOU
WANT TO WATCH A HORROR FILM?
To the right are the results to question 6 of our
survey and it shows that out of the 12 that
answered 41.67% (5) would watch a horror film
because of who stars in the film, 33.33% (4)
said that their friends and family makes them
watch a horror film, 16.67% (2) said that by
watching the trailer it would entice them to
watch the movie and 8.33% (1) said that there
partner would make them watch it and no one
said that who directed it would make them
watch it so judging by these results the actor is
the most important thing to engage our target
audience so we could include them in the trailer
(main actor).

8. QUESTION 7: DOES THE
MARKETING OF A HORROR FILM
INFLUENCE YOU TO WATCH IT?
To the right are the results to question
7 of our survey and it shows that out of
the 12 who answered the results were
even with 50% (6) saying that the
marketing does influence them and 50%
(6) said that marketing does not
influence whether they would watch a
film so this suggests that half of our
audience will be interested in the
marketing i.e. how the trailer shows the
film to make them want to see the film,
however the other half of our audience
would not look at the marketing of the
film but will still watch the trailer to
know what the movie is about and

9. QUESTION 8: HOW OFTEN DO YOU
WATCH HORROR FILMS?
To the right are the results to question 8 of our
survey and it shows that out of the 12 that
answered 75%. (9) said that they infrequently
watch horror films, 8.33% (1) said that they
frequently watch horror films and 16.67% (2)
said that they never watch horror films and
looking at these results it suggests that most
people watch horror films maybe once or twice
a week/fortnight so we could include this by
having notifications on when the trailer is
coming out every so often.