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Audience Research

 We asked students around college a few
questions to find out more about our target
  audiences’ needs in a horror film. All of
which are aged between 15-24, as we know
 this is the most common age group that
            watches horror films.
What type of horror film do you enjoy
               most?
 7
 6
 5
 4
 3
 2
 1                                                         Amount of students
 0




From the answers the students gave for this question I formed a better idea of
     the storyline for our film. Instead of focusing purely on a slasher or
 psychological kind of horror, I suggested we include a killer for the ‘slashing’
but give this antagonist a background or childhood issue for the psychological
                                  side of things.
What age characters would you most
    like to see in a horror film?


                                                                    14-16yrs
                                                                    16-18yrs
                                                                    18-20yrs
                                                                    20+




None of the students that answered our question answered that they would like
to see characters aged 14-16yrs in a horror film. The majority of them said that
 they would like to see characters aged 16-18yrs, which is mainly their own age
     group. Closely followed by 18-20yrs. Because of this, the four teenage
                characters in our trailer are aged 17, 18 and 19.
What should the killer ‘be’?
  16
  14
  12
  10
    8                                                                        Yes
    6                                                                        No
    4
    2
    0
             Male         Intimidating      Attractive     Outspoken


        From this I found that our killer should definitely be male (probably
stereotypically), intimidating but maybe more reserved not outspoken or confident.
We decided against asking about setting or types of weapon
because these things had already been thought about and
 confirmed. We were to use a woodland setting and the
   antagonist’s symbolic weapon would be a hacksaw.

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Audience research for blog

  • 1. Audience Research We asked students around college a few questions to find out more about our target audiences’ needs in a horror film. All of which are aged between 15-24, as we know this is the most common age group that watches horror films.
  • 2. What type of horror film do you enjoy most? 7 6 5 4 3 2 1 Amount of students 0 From the answers the students gave for this question I formed a better idea of the storyline for our film. Instead of focusing purely on a slasher or psychological kind of horror, I suggested we include a killer for the ‘slashing’ but give this antagonist a background or childhood issue for the psychological side of things.
  • 3. What age characters would you most like to see in a horror film? 14-16yrs 16-18yrs 18-20yrs 20+ None of the students that answered our question answered that they would like to see characters aged 14-16yrs in a horror film. The majority of them said that they would like to see characters aged 16-18yrs, which is mainly their own age group. Closely followed by 18-20yrs. Because of this, the four teenage characters in our trailer are aged 17, 18 and 19.
  • 4. What should the killer ‘be’? 16 14 12 10 8 Yes 6 No 4 2 0 Male Intimidating Attractive Outspoken From this I found that our killer should definitely be male (probably stereotypically), intimidating but maybe more reserved not outspoken or confident.
  • 5. We decided against asking about setting or types of weapon because these things had already been thought about and confirmed. We were to use a woodland setting and the antagonist’s symbolic weapon would be a hacksaw.