2. Are you male or female?
Male
Female
Because I wanted my target audience research to be non-bias and fair, I decided to ask
an even amount of males and females to represent my target audience because my
target audience for my film is not particularly aimed at either gender and I wanted my
primary research to be accurate.

3. I also decided that I everyone who completed my questionnaire had to be
within the age range of my target audience which is 15-30 years old. This is so
I knew that the answers that they gave were representative and that my film is
a product they would actually purchase. As this chart shows, I mainly asked
16-18 years old because I think they’re more likely to go the cinema compared
to the rest of my target audience.
How old are you?
18
16
14
12
10
8
6
4
2
0
13-15 16-18 19-21 22-24 25+

4. As my data shows, comedy is the most popular genre of film, closely followed by
horror which is the genre I have chosen to use for my film. I chose this genre
because I think it is very popular with my target audience, which my survey has
shown.
What is your favourite genre of film?(Choose 3)
7
7 Romance
Horror
4 8 Chick Flick
Crime
Comedy
3
Thriller
4 Sci-Fi
13 Action
1

5. Do you like getting scared in horror movies?
8
7
6
5
4 Do you like getting
scared in horror
3 movies?
2
1
0
Yes No Sometimes
This bar chart shows that the majority of my target audience like being sacred
regularly throughout of film or occasionally. I have taken this into account and will
try to put quite a few tense and scary scenes in my film to fulfil

6. What aspects of a horror film do you enjoy?
Monsters
Blood
Scary music
Murders
Ghosts
Dark Lighting
Tense Scenes
This pie chart shows that the most common aspects of a horror film that my target
audience enjoys are murders, tense scenes, scary music and ghosts. This is good
because my film opening is a supernatural film with tense sense and eerie music.
This should mean that my film opening is a success with my target audience.

7. What's your favourite sub genre of horror?
7
6
5
4
3
2 What's your favourite
1 sub genre of horror?
0
As this bar graph shows, the two most popular of the horror sub genres are
Supernatural and Zombie. My film is a supernatural so I have taken into account
what my target audience wants and enjoys and incorporated this into my film
opening.