The world is changing - how consumers think and act, or how businesses utilize emerging technologies.

1. DIGITAL TRENDS – CHANGES IN THE AUTOMOTIVE INDUSTRY
Severin E. Bandera | Stuttgart, June 2016

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People Do Not
Go Online.
They Are Online.

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THE NUMBERS SHOW – THERE MUST BE SOMETHING ABOUT DIGITAL
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http://de.slideshare.net/wearesocialsg/2016-digital-yearbook

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BUT THERE IS A CLEAR SHIFT FROM DESKTOP TO MOBILE DEVICES
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http://de.slideshare.net/wearesocialsg/2016-digital-yearbook

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So it is true –
the world is changing.

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e.g. how consumers
think and act...

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...or how businesses
utilize emerging
technologies.

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But this is totally
normal and happens
all the time.
Everywhere!

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Global
Megatrends.

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1. Health
2. Silver Society
3. Security
4. Neo-Ecology
5. Gender Shift
6. New Work
7. Knowledge Culture
8. Mobility
9. Urbanization
10.Globalization
11.Individualization
12.Connectivity
MEGATRENDS EMERGE ACROSS ALL COUNTRIES AND INDUSTRIES

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• Mobility
• Data Profiles
• eBusiness
• Modern Cities
• Digital
Identification
• Availability
• Access
• Interconnectednes
s
• Alternative Drives
AND SOME AFFECT THE AUTOMOTIVE INDUSTRY MORE THAN OTHERS

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Digital Trends
in the Automotive
Industry.

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CURRENT DIGITAL TRENDS IN THE AUTOMOTIVE INDUSTRY
TREND 1: Customer Centricity instead of Product Focus
TREND 4: Instant Access 24/7 & Transparency
TREND 2: Connectivity
TREND 3: Integrated Ecosystems
TREND 5: Seamless & Channel Integration
TREND 6: Personalization & User Experience

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Trend 1:
Customer
Centricity instead
of Product Focus

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THE AUTOMOTIVE INDUSTRY IS SERVICE-DRIVEN

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From Product To Services
FROM OWNERSHIP TO USAGE RIGHTS

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E.G. MOBILITY PROVIDER: UBER
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E.G. SERVICE PROVIDER: ROADSTER

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E.G. INSURANCE- & AFTERSALES-PROVIDER

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Trend 2:
Connectivity

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CUSTOMERS ARE WILLING TO PAY A SURPLUS FOR CONNECTED CARS

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E.G. INTEGRATION OF 3RD PARTY PROVIDERS FROM AND TO THE CAR

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E.G. CONNECTING THE CAR WITH IFTTT: BMW

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E.G. TELEMATICS-SERVICES VIA UPGRADE: TESLA

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Trend 3:
Integrated
Ecosystems

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E.G. ACCESS TO AND PAYMENT OF PARKING DECKS: VOLVO
Volvo cars equipped with park
and pay parking solution
First publishedin ITS international march april
2014
Volvo cars’ new onboard infotainment and
navigation solution, sensus connect, now
has an integrated easypark park&pay
solution that allows drivers to find and pay
for parking from inside the car.
Drivers of volvo cars equipped with sensus
connect are now able to navigate to a
parking space, pay the parking fee through
an onboard system and receive information
or pay for additional parking via the
easypark smartphone app whilst away from
the vehicle.
The service is delivered in collaboration
with volvo cars, easypark and parkopedia
which provides real-time data for available
parking spaces. The application is based on
car2infrastructure communication and
points to new possibilities where the car
starts to communicate with its
surroundings.

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E.G. ORDER A TAXI VIA WHATSAPP: UBER & MYTAXI

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Trend 4:
Instant Access 24/7
& Transparency

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ACCESS TO INFORMATION AND DATA TRANSPARENCY

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E.G. REAL-TIME COMPARISON OF MOBILITY SERVICE PROVIDER: MOOVEL
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E.G. ACCESS TO PRIVATE APPLICATIONS AND CONTENT: CARPLAY

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Trend 5:
Seamless &
Channel
Integration

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DIGITAL TOUCHPOINTS ARE “EXTREMELY” INFLUENTIAL

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OFFLINE CHANNELS DECREASES IN IMPORTANCE

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CUSTOMERS EXPECT CONSISTENCY THROUGHOUT ALL CHANNELS AND ASSORTM ENTS

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CONSISTENCY INCLUDE OFFLINE CHANNELS LIKE RETAIL & OUTLETS

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EXPERIENCE YOUR CAR CONFIGURATION WITH VIRTUAL REALITY: AUDI
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E.G. ONLINE VEHICLE SALE WITH FULFILLMENT BY RETAILERS: SMART
38

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Trend 6:
Personalization &
User Experience

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MOBILE APP MARKETING
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E.G. ADDRESSING CUSTOMER GROUPS BASED ON INTERESTS

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E.G. VEHICLE RECOMMENDATIONS BASED ON PERSONAL LIFESTYLE

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E.G. PERSONALIZED OFFERINGS BASED ON VEHICLE

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What’s next?

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A GLANCE TO THE FUTURE

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So what?

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SO WHAT?
The digital champions are shaping the service-oriented customer expectations in the automotive
industry.
The customer won’t come to you anymore. You will have to find him. At all times. At all
touchpoints.
Intelligent integrations of hardware and services gain significant relevance.
Integrated offerings that meet customers demands in a holistic way, must be developed.
Don’t show your internal organizational complexity to the customer. Think and act customer-
centric.
Customers don’t differ between HQ, MPCs & Retail. They expect a personalized experience with the
brand.
New competitors with new business models are disrupting the old patterns of the automotive
industry.

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Don’t Just Reach
Your Customers.
Know Them.

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Be Data-Driven.
Be Customer-
Centric.
Be Holistic.
And be Data-Driven.

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Thank You.
Severin E. Bandera
Innovation Manager
CINTEO GmbH