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![Anatomy of a Pitch
Hi, I’m [name]! The
problem I’m solving
is [problem]. My
solution is [solution].
To do this, we’ll need
[team]. Let’s rock this
weekend!
Your name
1
The problem
you’re solving
and who it’s for
2
Your solution, it’s name,
Who do need on
your team
4
and why
it’s unique
3](https://image.slidesharecdn.com/europefacilitatordeckbolzano-141214043811-conversion-gate01/75/Startup-Weekend-facilitator-deck-Bolzano-2014-19-2048.jpg)
Startup Weekend facilitator deck Bolzano 2014
This document provides information about Startup Weekend Bolzano-Bozen, including the organizing team, sponsors who are providing credits and resources for attendees, coaches and mentors involved, and the schedule and goals for the event. The event will bring together entrepreneurs to form teams, develop business ideas, build minimum viable products or prototypes, validate ideas by talking to customers, and do final presentations and judging of their projects on Saturday and Sunday. The document outlines the pitching, voting, team formation, and judging processes and provides logistics information for the venue.
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Startup Weekend facilitator deck Bolzano 2014
- 1. WELCOME TO STARTUPWEEKEND Bolzano-Bozen openAIR #swbz
- 2. WELCOME TO STARTUPWEEKEND Bolzano-Bozen
- 3. Hi, I’m ADRIAN Drag a picture right here! Move fast and break things 1 Startup Weekend Global Facilitator 2 Startup Founder – Obli.co 3 Startup Scout @Inventures.eu
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- 7. Global Sponsors $100in AWS credits for ALL attendees Go here for details: startupweekend.org/aws FREE .CO domains for ALL attendees Go here for details: go.co/startupweekend
- 8. Global Sponsors $300in Cloud Platform credit for ALL attendees Go here for details: cloud.google.com/free-trial/ Leading the way for non-tech partners with a focus on innovative communities. Providing beverages to events across the globe.
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- 10. OUR MISSION isto inspire change in the lives of entrepreneurs - like you! 500+ CITIES 480K+ ALUMNI 1500+ ventures
- 11. Learn a newskill This weekend, will you: Meet a cofounder & build a team Have met a Cofounder Validate an idea
- 12. Also Happening 10events
- 13. Speaker 1 Opendata evangelist 2 Strategic Advisor (digital policy) 3 Researcher in economics of innovation Drag a picture right here! Lorenzo Benussi
- 14. Our startup idea: Ice cream making cats! Half Baked Automatic! Ice cream! The cloud! Cats! 5
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- 16. Vote Braindump Form Teams Pitch MVP
- 17. Pitch Process 12 3 Get in line to pitch 60sec pitch on stage Write Your idea SUPER IMPORTANT!
- 18. FAQ Q: CanI pitch something I’ve already started on? A: No, but well researched and vetted ideas are always welcome. Q: Can I pitch two ideas? A: No, pick your favorite. Q: What if my idea isn’t selected? A: Join another team, remember, it’s not about the idea. Q: Can I still work on my idea if it’s not selected? A: Yes, ONLY IF you have more than two other people on the team. Q: Can I use any pitch props, slides, etc when pitching? A: Props are ok, but slides are not. Remember it’s short!
- 19. Anatomy of aPitch Hi, I’m [name]! The problem I’m solving is [problem]. My solution is [solution]. To do this, we’ll need [team]. Let’s rock this weekend! Your name 1 The problem you’re solving and who it’s for 2 Your solution, it’s name, Who do need on your team 4 and why it’s unique 3
- 20. Time to Vote Your Idea Vote for my idea! Still need devs! Let’s rock this! I’ve got icecream! You got my vote!
- 21. Building the Team 65% of all startup failure is due to team issues Have diverse skill sets and perspectives No one is CEO! Everyone wears as many hats
- 22. Judging Criteria Validation Execution & Design Business Model
- 23. Judging Criteria Validation Execution & Design Business Model •Did your team get out and talk to customers? •Are you actually solving a problem? •Have you identified a specific target market?
- 24. Judging Criteria Validation Execution & Design Business Model •Do you have an MVP or prototype? •How functional is your technical demo? •Design Matters! Is your product easy to use?
- 25. Judging Criteria Validation Execution & Design Business Model •Are you solving a problem? (value proposition) •Is your idea unique? •How do you plan on making this a successful business?
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- 27. Remaining Teams DumplingSnack Bar Bright and safe Wishure Learnscapes - Klang Buro Guido Placy - -
- 28. Creative Business TechnicalDomain Expert Form Teams
- 29. Don’t leave without 1 2 3 Picking a work area for the weekend Making a sign with: • Team name • Number • Members • Problem Defining Scope: • Brainstorm •Top 3 priorities • Assign roles
- 30. Weekend Schedule SATSUN 9AM - Breakfast 10AM - Work! 2-5PM - Mentor hours 3PM - Get out and talk to customers 7PM - Dinner & check-in 9AM - Show up! 10AM - Last pivots! 10AM – Pitch training 12PM - Lunch & check-in 2PM - Tech check 3.45 PM – Final Presentations + Awards 6:00PM – Go Hore
- 32. Venue Logistics HeadingHeading Heading • Some note here • Some note here • Some note here • Some note here • Some note here • Some note here
- 33.
Editor's Notes
- #2 What to do: Use this slide as participants register and come into the venue. (before the presentation). Throw on some Music to set the tone for the weekend. Music https://docs.google.com/spreadsheets/d/1n7EyE_mOpB_oPoUtTEHRPGQnx12d9b084o4WrU5hrt0/edit?usp=sharing
- #3 What to Edit: Add the city name / edition. Add some flair! The more its customized, the more personal and intimate the event will feel. What to Do during the presentation: Get people excited and energized. Example Facilitator Introduction: Welcome to Startup Weekend! Who has been to Startup Weekend before? How many: designer? Developers? Women? Who here has an idea they want to pitch?
- #4 What to Do: Introduce yourself! This is your chance to tell the group a little more about yourself. Tips on sharing: Stories from past SW’s are great Keep it light & fun (odd hobbies and facts can be memorable). Stay Humble! (The weekends about the attendees, not you).
- #5 Edit: You can usually scrape the teams info from the local event site. What to Do: Introduce the organizers! Give them the credit they deserve. Example talking points: Can I get all the organizers and volunteers to please stand up. Look around the room, these are the people that made this event possible. If you have any questions, or need help during the weekend these are the people to talk to.
- #6 Add your event’s local sponsors. (usual you can scape their logos from the event site). What to say: Talk with your organizers before the event to determine what you need to say (they most likely will have key points they want to address). If you have a local sponsor present, they may want to say a few words - if they do, remember its your job to protect the attendee’s experience! Help them keep it short.
- #7 The EC has developed FI-WARE, a unique, free and open-source developer platform intended to unleash the potential of cutting-edge internet technologies crucial to the future of areas such as Smart Cities, Internet of Things, Robotics, and Cyber Security, CleanTech and many more. We are supporting the Fi-WARE by spreading the word and encourage usage to customer validate this new developer platform. Links to know about: www.fi-ware.eu (main website) http://lab.fi-ware.org/ (the developer lab) http://www.fi-ware.org/tag/infographic/ (fi-ware and fi-lab explained in an infographic)
- #8 AWS Activate is a program designed to provide startups with the resources needed to get started on AWS. Join some of the fastest-growing startups in the world and build your business using AWS.Amazon Web Services is issuing all Startup Weekend participants an AWS credit voucher valued at $100 which can be applied to an existing account and is good until 12 months from issue. Please follow the instructions on startupweekend.org/aws to sign up for Amazon Web Services and redeem the promotional code provided by your Startup Weekend Organizer. .CO is proud to support Startup Weekend by providing all participants with the opportunity for a free 12-month registration. Don’t settle for a lame name with dashes or missing vowels -- get a short, memorable, seo-friendly domain name to launch your startup this weekend! Use the promo code provided by your organizer to to get your .CO at www.go.co.startupweekend
- #9 Google For Entrepreneurs Google For Entrepreneurs is teaming up with Startup Weekend to help developers and entrepreneurs launch new startups. Google Cloud Platform is offering all Startup Weekend participants $300 in credits to help build web and mobile apps! To receive these credits, go to https://cloud.google.com/free-trial/. click the “start your free trial” button. With Cloud Platform you can access application, compute, storage and big data services. You’re now building on the same infrastructure that powers Google. Coca Cola,besides being one of the most iconic brands in the world, The Coca-Cola Company is dedicated to spurring innovation, inspiring entrepreneurs, and supporting the world’s greatest innovators. In many markets, Coca Cola and their vitaminwater brand support Startup Weekend events with mentors, domain experts, access to resources, and beverages. [The partnership is growing, so look for them at your next Startup Weekend] "
- #10 _______How to get access to mentors -what mechanisms What to Edit: Add the city name / edition What to Do during the presentation: Use this slide as participants register and come into the venue. Get people excited and energized. Example Facilitator Introduction: Welcome to Startup Weekend! Who has been to Startup Weekend before? How many: designer? Developers? Women? Who here has an idea they want to pitch?
- #11 What to Do: Startup Weekends are meant to be a safe place to bring people together to learn, build, and grow. Give a quick overview of Startup Weekend and the scale of our events. Example Talking points So what is Startup Weekend all about? Startup Weekend is one of the leading catalysts for startup creation and entrepreneurial education around the world. Our mission is to educate and inspire entrepreneurs and give them the motivation and networking opportunities they need to take the next step in creating a successful startup company. Founded in 2007, we’ve since become a registered non-profit and focused on expanding our model to become a global, hyper-local grassroots movement. Some quick facts:- [Updated August 2014] Startup Weekend has helped educate & inspire almost 150,000 entrepreneurs - We’ve had over 1900 events in over 127 countries to date. Over 3000 organizers and volunteers that are the driving force in Startup Weekend’s success- Over 1500 ventures have been launched at Startup Weekend’s around the globe.
- #12 Now’s the time to challenge Participants: What are their goals for the weekend? Challenge attendee’s to challenge themselves. The more they put into the weekend, the better the experience. Example talking points: Why are you here? What is your end goal for the weekend? What you can expect to get out of the weekend: Education Build your network Co-Founder Dating Learn a new Skill Launch a Business! Mentorship Have fun!
- #13 What to Edit: Add the hashtags for events this weekend listed here: swftreats.knownly.net/#/hashtags What to Do: Highlight other SW events happening at the same time, to help participants 1.) Understand the scale of SW (they are not the ones working this weekend). and 2.) see this as a resources for customer development/research.
- #14 Prep your Speaker! Make sure they understand the event and know the audience. 15 minutes max! You’re responsible for keeping things on schedule. Use a timer If they have slides, insert them here
- #15 [Prefer Rock, Paper Scissors? - It’s in the Appendix] Setup: You’ll need some markers and easel board paper or a white board. We recommend using 2 additional volunteers to help. Before you start, pre-populate the paper with a few nouns and adjectives (the more obscure the better). Playing the game Set up the easel board/whiteboard in the front of the stage. Ask the crowd to shout out words (adjectives & nouns). If people are shy, you may have to call on people directly. While asking for words, have your two volunteers writing down all the words shouted (its helpful to have two people to speed up the writing). Aim for getting 20-30 words. Break everyone up into groups of roughly 4-5 people, Have everyone in the group introduce themselves. Ask each group to select a leader, have them come up and select two words from the given list. Give each team 5 minutes to create a Startup with their two words. After 5 minutes, give each team 30 seconds to “pitch” their startup, business model and logo to the group. Video Example: https://www.udemy.com/startup-weekend-facilitator-training/#/lecture/451790 (PW: GreatEvents!)
- #17 The Friday Schedule: ---- Longer version We are going to pitch ideas, vote, form teams then get on your way. When you get into teams, everyone on your team is going to braindump every feature they can think of, just get it all out. Then you'll spend a few minutes cutting them all away as you prioritize and refine until you hone on your weekend MVP - minimum viable product. What you can actually deliver this weekend. If your team starts to argue, and they will, work out a voting process (thumb up / thumb down, majority wins). Don't spend more than a few moments getting perspectives and MOVE ON. For the love of God, do not spend more than 10 minutes figuring out a name. It's ok if it changes later. The goal is to build enough to be able to tell your story.
- #18 What to Do 60 seconds cut off Keep energy high, and keep it fun. What to say: Pitches are a first vital step to finding and building your team for the weekend. You're going to come up here, say who you are, THE NAME OF YOUR COMPANY/PRODUCT, the problem you are solving, how you are going to solve it, what you're good at, and who you are looking for. You each get 60 seconds to pitch, which we have a timer. As soon as the time is up, I'll start clapping. You'll grab a piece of paper with your company name on it and go back to your seat until the end of pitches.
- #19 These are the rules of Pitching.
- #20 Explain how to pitch! Help explain best practices and how to keep their pitch clean and concise. It’s always helpful to walk through an example pitch. What to Say Remember people are here to have a great time, so have plenty of energy, make it fun, and stand out amongst your peers. If you're listening to ideas, take notes on the people and ideas that jump out at you. You will have a chance to find out more after pitches are done.
- #21 Explain the voting process: Each person get 3 stickers, post it notes etc. (whatever your event decides to do) Each sticker counts as 1 vote You can vote any way you like (3 times for one pitch, once for 3 pitches, whatever you like). After about 45-1 hour, count up the votes and determine which teams are to continue. Important! Don’t rush this. This is a key time for attendees. Give them some time to pick their team and start working. What to Say If you botched your pitch, now’s the time to make up for it. Get up, walk around the room and talk to people. This is your time to recruit whatever skills you need for the weekend.
- #22 Talking Points: Find ideas and people that resonated, spend no more than a couple mins per person, talk to EVERYONE. Come back to people you click with, find complimentary skill sets (business, creative, technical)Start with the ideas and people that resonated with you and find out more. Most importantly, see who you mesh well with, and try to have a well balanced team with complimentary skills. A balanced team includes people that can build product, people that can think through the user's experience, who can help put together a kick ass presentation and story, people who can validate the product and business, and people who have a great
- #27 To aid you and your attendees in getting off to an awesome start, while also creating a sense of global connectedness, we have worked with the Google for Entrepreneurs team to create a Friday night video for you to play for all your attendees just before they pitch their ideas. So much of a great pitch night is energy, excitement, and when you get down to it, the feeling of trust and confidence in the room. We hope this will help get people in mindset to pitch their best idea and get everyone excited about what is to come. If you all play the video (just 70 seconds long) 250 Startup Weekend in over 80 different countries will start their journey the same way, for the first time ever. The video is linked below, we’re providing early access for GSB events, but this will be something we roll out for all Startup Weekends after that. Since we haven’t had a chance to more formally introduce the video, we just ask that you use it for your event, but don’t share publicly beyond that for now. We’d love your feedback as you play this for attendees and watch it for yourself. Youtube: https://www.youtube.com/watch?v=JyAb5W2MC8U&feature=youtu.be Wistia: https://startupweekend.wistia.com/medias/m98t3c7kak Thank you again for your contributions to Startup Weekend, GSB, and the global startup community. Have a great event and we’ll see you out there!
- #28 Add the pitches that made it past the first round of voting to help attendees form teams.
- #29 What to do: Let ‘em loose! Time for the attendees to form teams.
- #30 What to do: Give your participants some guidance for the first night. Help them get started. #1 & #2 will help you keep track of teams and facilitate Mentor/Coaches.
- #31 Dont forget! People have no idea what is going on. Help them plan their weekend. Tomorrow doors open at X am for breakfast, and at X am will go through getting the most out of Saturday. There is some great information here, do not miss it. Same goes for Sunday, we will meet together at 10am and go over how to best deliver your presentation. Let's get to pitching!
- #32 Instant step and repeat (background for picture taking)
- #33 What do you need to tell Everyone about Venue or Logistics for the weekend? Trash? Cleaning up instructions? Where are the bathrooms? Any areas off limits? When does the venue open/close?