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Social Media Trends 2018, 12+ notes from different sources.
The document discusses key social media trends, emphasizing the rise of social messaging, chatbot usage, and the importance of customer service on these platforms. It highlights the increasing demand for video content, particularly live video, and the prevalence of user-generated content and influencer marketing to engage audiences. Additionally, it notes the shift in branding strategies towards storytelling and personalized experiences, while addressing privacy concerns among users.
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Similar to Social Media Trends 2018, 12+ notes from different sources.
Social Media Trends 2018, 12+ notes from different sources.
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- 5. SOCIAL MESSAGING HAS ALREADYSURPASSED SOCIAL MEDIA USAGE1
- 6. People used tocommunicate with businesses via the phone, then emails, and then social media… now, it’s social messaging
- 8. A survey byOracle found that 80% of senior marketing & sales executives around the world are already using chatbots for their business or plans to use them by 2020.
- 9. BUSINESSES CAN NOLONGER AFFORD TO IGNORE SOCIAL CUSTOMER SERVICE!2
- 10. A survey ofmore than 1,000 people by Sprout Social found that 46% of the respondents have “called out” or complained about a business on social media
- 11. Sprout Social discoveredthat, when shunned on social media, 30%of their respondents will go to a competitor & 26%will less likely use the company’s product or service.
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- 13. According to asurvey by Animoto, more than 50% of marketers surveyed had planned to increase their spend on video ads on Facebook (63%), YouTube (60%), Twitter (52%), and Instagram (50%) 🙋💰📈
- 14. Buzzsumo’s research on880M Facebook posts in 2017 found that VIDEO POSTS have the highest average engagement and twice the level of engagement of other post types on average.
- 15. LIVE STREAMING WILL CONTINUEITS EXPLOSIVE RISE IN POPULARITY 4
- 17. About 80%of consumerswould rather watch a live video from a brand than read a blog, and 82% would prefer live video to written social media updates.
- 18. User-Generated Content can helpdrive reach and engagement 5
- 19. By leveraging NationalGeographic’s Instagram followers, Microsoft was able to reach about 91Mpeople.
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- 22. Check out thesemascots and team logos in AR Just in time for March Madness!
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- 27. Creating a fullyoptimized profile for the character complete with experience, recommendations, and original blog articles.
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- 30. Increased volume ofbusinesses is also leading to an increased presence of brand-written content. 😴
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- 33. MARKETERS HAVE REALIZEDTHAT SOCIAL MEDIA ISN’T JUST A WAY TO SHARE YOUR CONTENT. BRANDS RANDS OPERATING LIKE MEDIA COMPANIES
- 34. BRANDS ARE SHIFTINGAWAY FROM HEAVY DIRECT RESPONSE ADS THAT HAVE THE STRICT GOAL OF SELING, AND MOVING TOWARD USING CONTENT TO TELL STORIES!
- 36. Local and personal experienceswill sharply increase in popularity 9
- 37. The fast foodchain tweeted out an image of Pepe the Frog….
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- 40. An entire staffcreated for the campaign stayed in Sochi to document athlete journeys with photos, videos, and other content. The campaign resulted in 78,000+uses of the campaign hashtag #itaddsup, a 12% increase in overall social audience, and 97Mbrand impressions.
- 41. Everyday Congrats fromTina Fey by American Express The videos resonated so much with viewers, the campaign resulted in over 30M views and a 20% lift in brand consideration for AMEX.
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- 46. More than 300Mpeople are sharing stories on Instagram and WhatsApp separately every day
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- 51. •Connect with GenZ influencers. •Understand what they need. •Highlight real people.
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- 53. @GymShark did success itprimarily through partnering up with non-celebrity fitness influencers to reach a younger demographic including Gen Z.
- 54. •The global GenZ population is expected to reach 2.56 billion by 2020, and 84.7 million in the US. •85% of Gen Z uses social media to find out about new products. •32% of Gen Z watches at least an hour of video content online each day. •Nearly half of those in Gen Z will spend 10 hours a day online. but…
- 56. PRIVACY and open source willtake precedence12
- 57. IHOP Retweets anAnti-Hillary Campaign Message Although the company later claimed that its Twitter account was hacked, few seemed to believe it. "Hackers compromised the @IHOP Twitter account in order to retweet one single tweet... Seems legit,"
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- 60. The more modernyour campaign is, the better chances you’ll have at connecting with your audience, and differentiating yourself from the crowd.
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