Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
Employee Engagement During COVID-19: Using Culture to Manage Stress, Maintain...Health Catalyst
As organizations confront a post-COVID-19 world, leaders must balance pandemic-driven practices and environments with team member eagerness to and uncertainty towards returning to business as usual. Even though ongoing fear and stress are inevitable, leaders and managers can use a positive workplace culture to support employees, engage their teams, and foster productivity. Safe, reliable access to health and wellness, remote mental health resources, and consistent communications will help organizations establish and maintain a positive culture that remains a steadfast source of support as the healthcare industry navigates the next phases of COVID-19.
5 steps to build a hybrid workplace strategyPacific Prime
A hybrid workplace blends the structure and sociability of the office, with the independence and flexibility of working from home. Here are 5 steps to help you build the right hybrid workplace strategy for your company.
Many large businesses have already committed to hybrid working for the future. The past pandemic year has proven that there are advantages to remote working and employers are able to trust that their employees can carry out tasks from home.
Visit: https://blog.wurkr.io/blog/the-secret-to-successful-hybrid-working
Remote work has its advantages—flexibility, low or no overhead costs, and a greater pipeline of applicants from which to hire. And it has its disadvantages—less interaction, managers worried about how to tell if their employees are staying on task and communication challenges. How can companies maximize the advantages and minimize the disadvantages?
If you want to learn more about this topic: https://www.newsteer.com/resources/managing-remote-teams
Employee Engagement During COVID-19: Using Culture to Manage Stress, Maintain...Health Catalyst
As organizations confront a post-COVID-19 world, leaders must balance pandemic-driven practices and environments with team member eagerness to and uncertainty towards returning to business as usual. Even though ongoing fear and stress are inevitable, leaders and managers can use a positive workplace culture to support employees, engage their teams, and foster productivity. Safe, reliable access to health and wellness, remote mental health resources, and consistent communications will help organizations establish and maintain a positive culture that remains a steadfast source of support as the healthcare industry navigates the next phases of COVID-19.
5 steps to build a hybrid workplace strategyPacific Prime
A hybrid workplace blends the structure and sociability of the office, with the independence and flexibility of working from home. Here are 5 steps to help you build the right hybrid workplace strategy for your company.
Many large businesses have already committed to hybrid working for the future. The past pandemic year has proven that there are advantages to remote working and employers are able to trust that their employees can carry out tasks from home.
Visit: https://blog.wurkr.io/blog/the-secret-to-successful-hybrid-working
Remote work has its advantages—flexibility, low or no overhead costs, and a greater pipeline of applicants from which to hire. And it has its disadvantages—less interaction, managers worried about how to tell if their employees are staying on task and communication challenges. How can companies maximize the advantages and minimize the disadvantages?
If you want to learn more about this topic: https://www.newsteer.com/resources/managing-remote-teams
This is a presentation describing key elements of "Reinventing Organizations" as put together by author Frederic Laloux in his famous book "Reinventing Organizations". In fact this presentation provides an excerpt and useful summaries relating to this approach.
Teal Organizations: Reinventing organizations to promote sustainabilityKarla Córdoba
A quick introduction to the Teal Organizations concept... to start thinking about how we can create more sustainable organizations
https://medium.com/sustainability-school-blog
Presented at Empowering Sustainability on Earth Conference 2016
http://empowering-sustainability.weebly.com/
Making the Shift to a Hybrid Working Model: Are You Ready?Daggerwing Group
The votes are in and inevitably a majority of organizations will be shifting to some version of a hybrid working model in the latter part of 2021 / early 2022. In the rush to dust off office desks and prepare for a more collaborative, yet safe, working space, many leaders might be overlooking some of the crucial factors to make the transition smooth, and provide a productive and inclusive working environment for all employees once you get there. Additionally, leaders will need to think about how to encourage the optimal culture to drive productivity, managers will need to adopt different techniques to manage a distributed workforce, and employees will need to reassess how capable they are in thriving in this new world.
Virtual team management is the ability to organize and coordinate with effect a group whose members are not in the same location or time zone, and may not even work for the organization. The predictor of success is–as always–clarity of purpose. But, virtual team management requires deeper understanding of people, process, and technology, and recognition that trust is a more limiting factor compared with face-to-face interactions.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
This presentation explores the new ways we are working and the implications for business and for workers. Each theme has 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by PSFK Labs team.
This slide uses research by Google to explain what makes a successful team and why. It also includes practical steps to take and descriptions of constructive team building with lasting benefits.
Managing Remote Teams (Comprehensive) PowerPoint Presentation 146 slides wit...Andrew Schwartz
Managing Remote Teams (Comprehensive) PowerPoint Presentation
146 slides with Participant Handout
Today more and more companies are switching from in-house to remote teams. As the work structure changes, so are the skills required to ensure your remote team stays motivated, productive, and on track. Remote teams are teams that work outside the traditional office that may be separated by time or space and work through electronically linking into the organization.
PowerPoint Presentation Content Slides Include:
• Learning objectives for this presentation
• Definition/s of remote teams
• Etymology of remote teams (3 points)
• Crossing boundaries (4 points)
• Types of remote teams (8 points)
• Traditional work vs. remote work (10 points)
• Benefits of remote teams (9 points)
• Potential drawbacks to remote teams and how to combat them (10 slides)
• How to choose the right remote employee (9 points)
• Training and orientating remote employees (7 points)
• Communication tools (15 slides)
• Specific communication tools (7 slides)
• How to best communicate virtually (15 points)
• Building trust virtually (8 points)
• Creating a positive remote team culture (6 points)
• Creating accountability (6 slides)
• Trust in remote teams (12 points)
• Conflict in remote teams (11 slides)
• Things remote workers want their managers to know
• Tips for managing global teams
• Actions steps (16 points)
Best of all, our PowerPoint Presentations are Royalty-Free, so you may Use Them Over and Over Again. You may edit, add, delete and tailor these presentations to your specific audience and style.
Is remote working a blessing or a burden for companiesshubhamjain1340
COVID-19 has had an impact on almost every aspect of our daily lives, including overall productivity. The most significant change has been the concept of working from home. It is currently practised by roughly half of the country's population. This kind of exercise has never been done before on the planet. Will work from home in its current form be temporary or permanent? Can organisations see that as a viable option, especially with people claiming that the boundaries between work and life have almost vanished? We see changes in operational levels, changes in daily routines, and how workers stay on top of things outside of the use of work and productivity tools. Many major technology companies have announced plans to allow their employees to work from home for the majority of 2020. Others are making the transition more permanent. Some businesses have taken the following actions: Twitter announced that jobs would be able to be operated remotely "forever." Facebook Inc has announced that it will allow its employees to work from home until July of next year, while Google has extended remote working time for employees who do not need to be in the office until June of next year.
Visit at-: insellers.com
This presentation is about Employee Engagement Survey process and how it is carried out in the organisation. This presentation takes demo figures for understanding of the presentation
This is a presentation describing key elements of "Reinventing Organizations" as put together by author Frederic Laloux in his famous book "Reinventing Organizations". In fact this presentation provides an excerpt and useful summaries relating to this approach.
Teal Organizations: Reinventing organizations to promote sustainabilityKarla Córdoba
A quick introduction to the Teal Organizations concept... to start thinking about how we can create more sustainable organizations
https://medium.com/sustainability-school-blog
Presented at Empowering Sustainability on Earth Conference 2016
http://empowering-sustainability.weebly.com/
Making the Shift to a Hybrid Working Model: Are You Ready?Daggerwing Group
The votes are in and inevitably a majority of organizations will be shifting to some version of a hybrid working model in the latter part of 2021 / early 2022. In the rush to dust off office desks and prepare for a more collaborative, yet safe, working space, many leaders might be overlooking some of the crucial factors to make the transition smooth, and provide a productive and inclusive working environment for all employees once you get there. Additionally, leaders will need to think about how to encourage the optimal culture to drive productivity, managers will need to adopt different techniques to manage a distributed workforce, and employees will need to reassess how capable they are in thriving in this new world.
Virtual team management is the ability to organize and coordinate with effect a group whose members are not in the same location or time zone, and may not even work for the organization. The predictor of success is–as always–clarity of purpose. But, virtual team management requires deeper understanding of people, process, and technology, and recognition that trust is a more limiting factor compared with face-to-face interactions.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
This presentation explores the new ways we are working and the implications for business and for workers. Each theme has 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by PSFK Labs team.
This slide uses research by Google to explain what makes a successful team and why. It also includes practical steps to take and descriptions of constructive team building with lasting benefits.
Managing Remote Teams (Comprehensive) PowerPoint Presentation 146 slides wit...Andrew Schwartz
Managing Remote Teams (Comprehensive) PowerPoint Presentation
146 slides with Participant Handout
Today more and more companies are switching from in-house to remote teams. As the work structure changes, so are the skills required to ensure your remote team stays motivated, productive, and on track. Remote teams are teams that work outside the traditional office that may be separated by time or space and work through electronically linking into the organization.
PowerPoint Presentation Content Slides Include:
• Learning objectives for this presentation
• Definition/s of remote teams
• Etymology of remote teams (3 points)
• Crossing boundaries (4 points)
• Types of remote teams (8 points)
• Traditional work vs. remote work (10 points)
• Benefits of remote teams (9 points)
• Potential drawbacks to remote teams and how to combat them (10 slides)
• How to choose the right remote employee (9 points)
• Training and orientating remote employees (7 points)
• Communication tools (15 slides)
• Specific communication tools (7 slides)
• How to best communicate virtually (15 points)
• Building trust virtually (8 points)
• Creating a positive remote team culture (6 points)
• Creating accountability (6 slides)
• Trust in remote teams (12 points)
• Conflict in remote teams (11 slides)
• Things remote workers want their managers to know
• Tips for managing global teams
• Actions steps (16 points)
Best of all, our PowerPoint Presentations are Royalty-Free, so you may Use Them Over and Over Again. You may edit, add, delete and tailor these presentations to your specific audience and style.
Is remote working a blessing or a burden for companiesshubhamjain1340
COVID-19 has had an impact on almost every aspect of our daily lives, including overall productivity. The most significant change has been the concept of working from home. It is currently practised by roughly half of the country's population. This kind of exercise has never been done before on the planet. Will work from home in its current form be temporary or permanent? Can organisations see that as a viable option, especially with people claiming that the boundaries between work and life have almost vanished? We see changes in operational levels, changes in daily routines, and how workers stay on top of things outside of the use of work and productivity tools. Many major technology companies have announced plans to allow their employees to work from home for the majority of 2020. Others are making the transition more permanent. Some businesses have taken the following actions: Twitter announced that jobs would be able to be operated remotely "forever." Facebook Inc has announced that it will allow its employees to work from home until July of next year, while Google has extended remote working time for employees who do not need to be in the office until June of next year.
Visit at-: insellers.com
This presentation is about Employee Engagement Survey process and how it is carried out in the organisation. This presentation takes demo figures for understanding of the presentation
Two Sides of the Same Coin: Recruiting and RetentionAggregage
In this webinar, Caitlin MacGregor will explore how predictive science helps organizations engage, attract and retain high-performing talent. Attendees will gain insight into understanding candidates’ human potential to unlock opportunity for their organizations to add value to their talent strategies.
Enterprise Performance Management System or ePMS or e-PMSMangipudi Rao
The presentation talks about the e-Performance Management or enterprise performance management, how does it get evaluated till date, the factors that contribute to ePMS, some case studies, and finally how to design OKRs (that is Objectives, Key Results).
Top HR Processes Ripe for a Social EnterpriseKangoGift
Todd Horton from KangoGift shares a few HR best practices for organizations thinking about embracing social HR tools. Presentation given as part of Monster's thought leadership webinar series.
Unleashing Potential: Talent Management and Career Development Strategies for...Vanessa Theoharis
This presentation was shared by Vanessa Theoharis and Julie Ried at the American Marketing Association Higher Education Symposium in November 2022.
The market has gone through a whirlwind of a year, as individuals contemplate the next stages of their career journeys, whether within the organization or elsewhere. As higher education leaders, you have the opportunity to create a workplace environment that will attract top talent, engage your team and motivate individuals to stay.
Bringing best practices from across the field, this presentation includes strategies around employee recruitment, retention, and engagement, specifically for marketing and communications teams.
This study helps in exploring the changes in the working of the employees from new normal work to remote working due to coronavirus disease 2019 (COVID 19) pandemic, which has made changes in the role of human resource (HR) managers. The qualitative methodology was applied along with an interview technique. This study revealed the impact of COVID pandemic on impacts within the organization, remote working strategies, and technological adaptation. HR managers faced the challenge of employee satisfaction and organization productivity at the same time. The paper discusses about the challenges of HR on remote working and the strategies to overcome these challenges. The study revealed that the employees had to face problems such as communication problems, lack of motivation to employees, family problems, and health issues.
Smarter Decisions for Stronger Performance: How to use data to partner for su...Laura Overton
Your L&D strategy might be going well, but are your stakeholders buying into planned developments?
Laura Overton delivered this webinar hosted by DPG on 24 July 2015. Laura explained how L&D and HR leaders can use the Towards Maturity Benchmark to gather the evidence needed to show business leaders what's working and highlight opportunities to develop, using the Towards Maturity Model as a framework for constant strategy innovation.
Factors impacting new hire performance and engagementNick Murphy
Are your new hires contributing? Are your new hires expectations being met? Research, Insights and Practical actions that can improve your new hire performance and engagement.
Human resources executives and business leaders in Canada and around the world are concerned by the state of leadership development, talent retention and engagement and workforce capability in their organizations, among other challenges, according to the results of our 2014 global human capital trends survey.
They’re also uncertain about HR’s ability to address these challenges quickly and effectively.
If Canadian companies want to compete in today’s economy, they must do much better than “good enough”. Is your company ready? Are you confident your HR programs, methods and tools are prepared to manage a multi-generational, borderless workforce? Are leaders being developed at every level of your organization? Do your leaders know how to leverage your HR programs to deliver business outcomes?
Delivering Learning to a Dispersed and Virtual Workforce [Webinar 07.14.15]BizLibrary
In this webinar, Chris Osborn, VP of Marketing and recognized leader on learning strategy, will discuss best practices for delivering employee training and learning for employees in a dispersed workforce. You will also learn valuable tips and ideas for spreading the benefits of social and informal learning to a dispersed workforce in today's environment while using next generation learning technology.
www.bizlibrary.com
Attached is a piece of work I’ve compiled and synthesized from many articles written on how leaders/managers should be leading their teams through COVID-19.
Frontline management profiling study potentials and pitfalls in leading mil...Salt & Light Ventures
Presented by Liza Manalo-Mapagu at the 6th Happy at Work Conference on June 14, 2016.
This study was initiated using a competency framework to look into the critical dimensions impacting performance at the frontline management level. Participants will be able to gauge the readiness and competency levels of team leaders and the possible interventions to address the developmental areas both on company and industry levels.
As an HR-OD practitioner, she specialized in test development, competency-based assessment, training and consulting on HR capability building programs from talent acquisition on to talent management. She now oversees HR Avatar US’ assessment program implementation in SEA, Middle East and China.
Similar to What's Next: Now, Next & Beyond - Preparing people to return to the workplace (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. Emma Nicol
Employee Experience
Practice Lead, UK
Welcome
Dayoán Daumont
Consulting Partner, EMEA
Ogilvy Consulting
Cheryl Ader-Dunne
Employee Experience
Practice Lead, US
2
4. Do you want
this deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
5. Today’s
session will
cover
• How do we foster the behaviours of collaboration,
creativity and sharing to continue to drive productivity
in a virtual environment?
• How do we encourage positive behaviours to thrive in
spite of technology restrictions?
• When there are technology limitations, what
pragmatic solutions can we put in place in the
moment to support teams?
6. 81%
Life disrupted "a great deal"
or "a fair amount"
Employee disruption
will continue
BACK TO WORK
There’s no going back to the way it was
REMOTE WORK
100% of parents with kids home from school
Get comfortable
being uncomfortable
- US Navy Seals
6
7. How does an organisation’s actions, its
leaders and managers, processes, systems
and structures help employees interact
productively, feel safe and empowered,
and enabled to do their best work?
…
Now, Next and Beyond
7
12. 69%
of respondents rated their companies
as doing very well or extremely well in
responding to the COVID-19 crisis.
Ref: Harvard Business Review:
(April 2020) How organisations are responding to the coronavirus pandemic 12
13. of business leaders said their workers were
more productive, with more than two-thirds
claiming remote working would be ‘the
future’ for their businesses.
52%
Ref: Harvard Business Review:
(April 2020) How organisations are responding to the coronavirus pandemic 13
14. of respondents said they would
prefer to be in the office.
Only 19%
Ref: Kantar via Hoxby (April 2020) 14
15. Lessons for now: Leaders
• Employees have demonstrated their ability to be
productive at home, at an accelerated pace
• The shift in working patterns and expectations
is permanent
• A portion of the workforce will always require
remote working capabilities
There is no back to normal. There
is a new normal, which will feel
different. And we don't yet know
what that difference will be like,
but it's not going to be the same
as it was before.
Paul Miller – CEO, Digital Workplace Group
15
Responsible leadership has taken on an even deeper meaning.
16. Actions for now: Leaders
1 2 3
4 5
Revisit your
organisational
purpose and values
Lead with compassion,
care and realistic
confidence about the
future to build trust
Recognise future
remote workforce
capabilities, needs and
plan for contingencies
Build team resilience
into your organisational
DNA
Develop a roadmap
that builds on remote
work successes
6
Test, learn and
adjust to find
systems and
processes that work
best for your team
16
17. Best Practices in Change Management - 2018 Edition
84%
employees ranked manager and supervisor
involvement in change initiatives as “extremely
important” or “very important”
17
18. The manager/employee relationship will change:
• Employees will look more intently to managers for
direction and to validate appropriate ways of working
• Increased expectations around a company’s
commitment to addressing the individual needs of
employees
• Building trust and demonstrating confidence in a
employee’s ability to perform successfully,
regardless of location, is crucial
About half of all U.S. employees -
remote or not - don't know what's
expected of them at work.
“COVID 19 has my teams working remotely –
a guide, Gallup, March 2020
Lessons for now: Managers
18
Managing employees requires a better understanding of
every individual’s circumstance, preferences and mindset.
19. 1 2 3
4 5
Identify location, tools and
communications approaches
that support productivity,
collaboration, and inclusion
Review current
'state' of the individual
- how well they’ve
adapted to this point
Explore key areas of
resistance including
barriers to adopting
technology or
situational challenges
Model behaviours, trust and
demonstrate confidence in
the team to socialise and
validate new ways of working
and belonging
Define the specifics:
• Location
• Role
• Motivators and work styles
• Adaptability and resistance
Actions for now: Managers
(planning and preparation)
19
20. • Feeling left out
when remote
• Ace at all
technology
platforms
Additional areas for consideration: Flight risk, inclusivity needs
Example: Employee Engagement and Resistance Tracker
20
EMPLOYEE
GROUP:
What they need to
perform their role
LOCATION
PREFERENCE
MOTIVATORS AND
WORK STYLES
AREA OF RESISTANCE
ADKAR
ADAPTIBILITY COACHING PLAN
Corp. Marketing
Cust Service, Field
Sales, Operations
Corp Marketing
Connection, ability
to collaborate with
teams, access all
platforms
JAY
Remote,
In-office, Fluid
Intrinsically,
extrinsically-driven,
social, solo,, collaborate
Awareness / Desire
Knowledge/ Ability /
Reinforcement
Focus on virtual
engagement
opportunities
Encourage self-
direction
• Intrinsically motivated
• Clear directions for
specific projects
• Collaborates best in
person
KnowledgeFluid
Action plan to support
employee
21. 1 2 3
4 5
Revisit the basics
like team objectives,
expectations, roles
and responsibilities
Establish small,
cross-functional
teams; think ‘agile‘
Strengthen
relationships by
building connections
and identify and pre-
empt stress
Normalise self-
direction by focusing
on outputs and quality
rather than processes
Increase employee
interaction and be
specific about needs
and support
6
Enable new ways of
working by assertively
promoting them,
providing clear guidance
and investing in
behavioural nudges
Actions for now: Managers
(day-to-day)
21
22. 41%
of employees likely to work
remotely, at least some of the time,
post COVID-19
Gartner HR Survey - April 2020 22
23. • The perception that remote working is the
second-best choice has been challenged
• Employees’ adaptability and flexibility will
continue to be tested
• Employee wellbeing and company wellbeing
are more closely aligned than ever
Before the crisis, surveys
repeatedly showed 80% of
employees wanted to work from
home at least some of the time.
Global Workplace Analytics Study (April 2020)
Lessons for now: Employees
23
Employees are reconnecting with organisational purpose and values
and how they ‘show-up’ in everyday actions.
24. 1 2 3
4 5
Address the anxiety
and awkwardness of
changes in workforce
Involve employees in
the shaping of
employee experience
so they are truly
aligned with purpose
Provide transparency
when communicating
new expectations or
responsibilities
Address the not being
seen bias by
acknowledging all
approved location
preferences and
implementing inclusive
processes
Anticipate culture
change and new
expectations to bring
whole self to work’
Actions for now: Employees
24
25. 83%90% 84%
Willis Towers Watson - Deeper Dive into the Employee Experience
Implications of COVID-19 (22 April 2020)
believe their employee
experience is better
of companies believe their
culture has improved
believe employee
engagement has gone up
25
26. • Create a sense of belonging through proactive, tailored,
consistent communications from managers
• Translate team rituals and replace the water cooler
moments for all
• Build on the tools and processes successfully used for
collaboration, regardless of location
• Decide on level of informality that comes with remote work
• Assess (continuously) how unconscious bias manifests in
the remote environment
45%
newly
remote
experienced
remote
Sense of belonging
suffered at home
Lessons to create a culture of care
vs.
25%vs.
26
28. If leaders have a clear way forward,
human beings are amazingly resilient.
There is a documented “rally effect”.
“COVID-19: What Employees Need From Leadership Right Now,” Gallup, March 23, 2020 28
29. The impact of your actions
29
The commitment:
Act responsibly for your people
and the work they do.
The result:
Your customer experience and
brand reputation will reflect the
impact of these actions.
30. Purpose Continue to leverage your organisational purpose.
And if it doesn't feel relevant, it's time to change.
Productivity Plan for an adjustment phase – it was a transition to work
from home and it will be a transition to go back.
Performance
Be transparent about progress, set near-term targets and be
specific about how employees can contribute.
And if your plans are not working, change them.
Personal
Measure employees against current expectations,
relative to the conditions. Adjust accordingly.
Create an employee feedback loop, publish results and
share how you will take action.
30
31. We can’t control the crisis, but we can
control how we respond to it.
Remember, your employees won’t
remember exactly everything we said to
them, but they will remember how we
made them feel.
31