What's a Chef Like Me Doing in a Place Like This?
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The document summarizes career opportunities for chefs in the healthcare industry. It discusses the various roles chefs may have in facilities like assisted living, long-term care, retirement communities, and hospitals. Salaries can range from $35,000 to $80,000 depending on the position and facility type. The presentation also covers healthcare industry trends, major contract food companies, and provides a panel discussion with chefs currently working in healthcare.
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As noted in the earlier discussion, BestCare Long-Term Care Facility will be located at Tampa Bay in Florida due to the current and future high demand for long-term care services in this state. Besides, the market for long-term care in this area is growing. It is not saturated since most health care organizations have not fully exploited this particular area. The demand is also increasing because of the presence of a high number of older adults and understaffing of nurses which raises the need for long-term care services. The currently available facilities like Woodbridge Care Center and Palm Terrace Assisted Living Facility & Adult Day Care are unable to meet the increasing demand in Tampa Bay and Florida State as a whole. Although some health care organizations that were initially not offering long-term care are now considering providing this service, the demand is still not adequately met.
Therefore, since the market is growing, BestCare Long-Term Care Facility will integrate new approaches into the market as well as embrace the latest technology to differentiate from new competitors and become a significant market shareholder. Typically, the facility will adopt a differentiation marketing approach by distinguishing its services from rivals in the market (Kassem & Succar, 2017). It will offer high-quality, speedy, and accurate services that align with client demand. To achieve this, BestCare Long-Term Care Facility will hire highly trained nurses and professionals who will ensure that customers receive services that meet or surpass their expectations. Going forward, the facility will also ensure that its services are accessible by opening other branches that are close to clients. It will also offer options for clients to either receive the services within the facility or in their homes. This approach will give the hospital an edge in the market because clients would enjoy receiving services at their comfort zones which might be less costly (Coulter et al., 2015). Additionally, BestCare Long-Term Care Facility will also incorporate the latest technologies like efficient diagnostic equipment, EMR, and Big Data techniques that will ensure clients receive high-quality long-term care services. For instance, Big Data techniques will allow the facility to predict clients at risk of developing other diseases in the future, thus take appropriate early response.
Besides, the challenges of the marketplace that BestCare Long-Term Care Facility will be entering include underserved .
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Running head ASSIGNMENT 21ASSIGNMENT 22.docx
Running head: ASSIGNMENT 2 1
ASSIGNMENT 2 2
Assignment 2
Part B: Marketing Plan
Daniel Hernandez
MKT 500 Marketing Management
Strayer University
Dr. Alex Onukwugha
November 12, 2019
This paper will cover Part 2 of the marketing plan for Heartland Comfort Care (HCC). An explanation on the professor’s feedback, the strategic branding methods for marketing, and an analysis of the primary and secondary target markets will be covered. The paper will also explain the position statement, give a perceptual map and an explanation of consumer’s behavior for the desired target market. The company’s mission statement will be the impelling force that drives the market plan. “To deliver the best care every day for every patient with the commitment of compassionate, holistic healing from healthcare professionals that are dedicated to providing high-quality, affordable healthcare. To deliver patient-centered services that give hope to all patients and the understanding that wellness is healing”.
The introduction of the company’s and the mission statement were suitable as well as the direction where the company will be heading in the future. The description of the services were also adequate but I need to provide a more thorough approach on how I intend to implement them relative to marketing. Some of the focus areas that I received guidance to make changes on are, the rationale for some of the choices and a more thorough explanation of the competition and my plans to stay ahead and be profitable. Another recommendation was to perfect the SWOT analysis with realistic rationales to each of the elements along with a sound foundation (Keller, Dekimpe, & Geyskens, 2016). The suggested feedback is presented in the body of the paper to improve the marketing plan for HCC.
Branding
HCC strategic branding plan will include the health and recuperation or improvement to prior health states of our clients. The mission statement focuses on health and functionality improvement in getting the client to a better state of health before the insult. With our dedicated team our clients’ benefits from advanced research and implementation of new modalities that are proven to work supported by evidence based practice. Branding strategies is the plan of action utilized by companies to set them apart from the competition. It is a long-term design that companies use in order for clients to recognize their product with the anticipation of the services and the products that they offer (Hussain, 2019). For instance, companies such as Chick Fill A, Coca Cola, Popeye’s have brands and logo that consumers can expect the same products all the time, from the staff uniform, customer service, menu, and taste of products. This fulfils the three components of branding emotional effect, consistency, and purpose (Business Insider, 2018). HCC is providing a pathway for clients to have the ability to function after health setbacks. The care team at HCC is confident in thei ...
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Telehealth provides timely access to licensed physicians via phone or online for minor illnesses, reducing costs for employers and employees. It can handle 70% of doctor's visits and 50% of ER visits at a lower cost. Telehealth addresses issues of access, costs, and quality care, but utilization has been low due to employees paying consultation fees and lack of education. Making consultations free and increasing awareness through marketing and word-of-mouth could improve utilization and lead to significant savings in healthcare costs and productivity losses for employers.
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