This document summarizes a case study about a healthy catering service company called GoCat facing challenges due to an economic recession. Research found that while customers value the convenience and quality of catering, many have stopped using the service due to high costs. The key insight is that customers would continue catering if it was made more affordable. The company implemented discounted pricing, installment plans, and campaigns emphasizing the importance of nutrition. This made catering a more economical option, reduced the churn rate below 3%, and increased new customers and satisfaction.