Running head: ASSIGNMENT 2 1
ASSIGNMENT 2 2
Assignment 2
Part B: Marketing Plan
Daniel Hernandez
MKT 500 Marketing Management
Strayer University
Dr. Alex Onukwugha
November 12, 2019
This paper will cover Part 2 of the marketing plan for Heartland Comfort Care (HCC). An explanation on the professor’s feedback, the strategic branding methods for marketing, and an analysis of the primary and secondary target markets will be covered. The paper will also explain the position statement, give a perceptual map and an explanation of consumer’s behavior for the desired target market. The company’s mission statement will be the impelling force that drives the market plan. “To deliver the best care every day for every patient with the commitment of compassionate, holistic healing from healthcare professionals that are dedicated to providing high-quality, affordable healthcare. To deliver patient-centered services that give hope to all patients and the understanding that wellness is healing”.
The introduction of the company’s and the mission statement were suitable as well as the direction where the company will be heading in the future. The description of the services were also adequate but I need to provide a more thorough approach on how I intend to implement them relative to marketing. Some of the focus areas that I received guidance to make changes on are, the rationale for some of the choices and a more thorough explanation of the competition and my plans to stay ahead and be profitable. Another recommendation was to perfect the SWOT analysis with realistic rationales to each of the elements along with a sound foundation (Keller, Dekimpe, & Geyskens, 2016). The suggested feedback is presented in the body of the paper to improve the marketing plan for HCC.
Branding
HCC strategic branding plan will include the health and recuperation or improvement to prior health states of our clients. The mission statement focuses on health and functionality improvement in getting the client to a better state of health before the insult. With our dedicated team our clients’ benefits from advanced research and implementation of new modalities that are proven to work supported by evidence based practice. Branding strategies is the plan of action utilized by companies to set them apart from the competition. It is a long-term design that companies use in order for clients to recognize their product with the anticipation of the services and the products that they offer (Hussain, 2019). For instance, companies such as Chick Fill A, Coca Cola, Popeye’s have brands and logo that consumers can expect the same products all the time, from the staff uniform, customer service, menu, and taste of products. This fulfils the three components of branding emotional effect, consistency, and purpose (Business Insider, 2018). HCC is providing a pathway for clients to have the ability to function after health setbacks. The care team at HCC is confident in thei ...
- Complementary and alternative medicine (CAM) is growing in popularity in the US, with 83 million Americans spending $33 billion annually on CAM. Chiropractic care is the 4th most commonly used CAM approach.
- Empowering Health Network was established to address growing demand for CAM in the US and abroad through various services including education, marketing, and a consumer-facing website called HelpWhatHurts.com.
- The company is seeking $1.25 million to expand offerings like HelpWhatHurts.com which will provide consumers information on musculoskeletal disorders and connect them with CAM practitioners.
Jump Start Health will be a mobile health food service that provides healthy smoothies and products. It will target young, health-conscious consumers in urban areas through marketing on its website and social media. One potential foreign market is Korea due to cultural similarities. The target market is females aged 16-30 who value convenience, quality, and price. Strengths include filling a niche with few competitors, while weaknesses are longer preparation times. Opportunities are potential growth as the area develops, while threats include lack of brand recognition. The market position will focus on quality, healthy products with good customer service at reasonable prices.
Leading the Customer Experience in Healthcare and Life ScienceJennifer Simon
High-performing healthcare marketers are leading initiatives to improve the customer experience by:
1) Adopting agile methodologies to quickly adapt to changing customer needs.
2) Owning the customer experience and digital transformations across their organizations.
3) Elevating customer-focused metrics like satisfaction over traditional metrics like acquisitions.
4) Prioritizing social media engagement to meet customers where they are.
Jeff Marks discusses strategies for medical brokers to consider as health care reform is implemented. He believes brokers will need to expand their offerings beyond traditional insurance to include ancillary products that provide added value. Specifically, he recommends telemedicine services that allow clients 24/7 access to doctors by phone for diagnosis and treatment. Telemedicine could reduce costs for employers and employees while increasing productivity. Marks also suggests other non-insurance products like discount programs and lifestyle benefits that pay brokers commissions. To prepare, brokers should develop new business models incorporating these innovative ancillary options to differentiate themselves and generate additional revenue streams.
Running Head: SLP 2 1
SLP 2 4
SLP 2
DeMario J. Stackhouse
Trident University International
26 May 2019
Market Analysis
As noted in the earlier discussion, BestCare Long-Term Care Facility will be located at Tampa Bay in Florida due to the current and future high demand for long-term care services in this state. Besides, the market for long-term care in this area is growing. It is not saturated since most health care organizations have not fully exploited this particular area. The demand is also increasing because of the presence of a high number of older adults and understaffing of nurses which raises the need for long-term care services. The currently available facilities like Woodbridge Care Center and Palm Terrace Assisted Living Facility & Adult Day Care are unable to meet the increasing demand in Tampa Bay and Florida State as a whole. Although some health care organizations that were initially not offering long-term care are now considering providing this service, the demand is still not adequately met.
Therefore, since the market is growing, BestCare Long-Term Care Facility will integrate new approaches into the market as well as embrace the latest technology to differentiate from new competitors and become a significant market shareholder. Typically, the facility will adopt a differentiation marketing approach by distinguishing its services from rivals in the market (Kassem & Succar, 2017). It will offer high-quality, speedy, and accurate services that align with client demand. To achieve this, BestCare Long-Term Care Facility will hire highly trained nurses and professionals who will ensure that customers receive services that meet or surpass their expectations. Going forward, the facility will also ensure that its services are accessible by opening other branches that are close to clients. It will also offer options for clients to either receive the services within the facility or in their homes. This approach will give the hospital an edge in the market because clients would enjoy receiving services at their comfort zones which might be less costly (Coulter et al., 2015). Additionally, BestCare Long-Term Care Facility will also incorporate the latest technologies like efficient diagnostic equipment, EMR, and Big Data techniques that will ensure clients receive high-quality long-term care services. For instance, Big Data techniques will allow the facility to predict clients at risk of developing other diseases in the future, thus take appropriate early response.
Besides, the challenges of the marketplace that BestCare Long-Term Care Facility will be entering include underserved .
Running Head HEALTH CARE MARKETING ORGANIZATIONHEALTH CARE MAR.docxcowinhelen
Running Head: HEALTH CARE MARKETING ORGANIZATION
HEALTH CARE MARKETING ORGANIZATION
Healthcare Marketing Organization
Dakota Lupton
Southern New Hampshire University
09/02/2016
Health Care Marketing Organization
Health care organizations are meant to provide good health services to the public and ensure that the public's health status is good. Healthcare Corporation of America is one of those institutions that are aimed at improving the health situation of the residents of United States of America. HCA started back in the year 1968 by Dr. Thomas Frist, and it is located in Nashville. The organizations own some hospitals and other health care facilities that are run by professionals. HCA has been a place where most patients who need surgery go to since it is known for the services that it provides (Lorsch & Young, 1990).
Mission, Vision, and Goals
The organizations have its mission and vision and goals that are the driving force for the organization's success. HCA's mission is that they are committed to improving the life and also to care, and this is what enables them to provide high-quality and cost-efficient services to the community that they serve. The goal of HCA is to transform healthcare and help the communities thrive. HCA offers one of the best health care services regarding the surgery and the treatment that the patients receive from the organization. Apart from improving the health of the community HCA has also contributed to the society by donating some money to ensure that the community also benefits from the organization.
Existing Issue in the organization
HCA owns many hospitals and surgery centers which are to ensure that the residents receive excellent and affordable services. The group has experienced some challenges where the patients have complained that they are not being treated as they deserve. The organization has also been forced to pay some money owing to experiences of whistleblowing. The team has been accused of fraud as the party involved could not explain where HCA got its funding from.
Service Price and Placement in the Market
HCA was ranked number seventy-nine among the many healthcare organizations due to its best services. The agency profits from the services it offers and it also has shares that sustain the team. HCA has used its professionals to partner with some business groups to ensure that they provide health care services that are affordable to the residents. These institutions that have partnered with HCA has enabled the health care to grow and provide care to the nearby communities and thus improved the health of the nearby residents.
Cause of the challenge facing HCA
The challenge that HCA has faced is making the outsiders know that their money they get and use to provide excellent healthcare services is clean money. Outsiders believe that the organizations have obtained finances illegally from the residents and the government institutions, and this has caused HCA to ...
Empowering Health Network - Investment Brief 2014capservegroup
The document provides an overview of Empowering Health Network Inc., which aims to address the growing need for complementary healthcare in the US. It operates Empowering Chiropractic, which provides training, software, and supplies to chiropractors. It plans to launch Helpwhathurts.com to provide consumers with information on musculoskeletal disorders. The opportunity lies in the increasing popularity of complementary approaches. It seeks $1.25 million to fund operations and launch the consumer portal to tap into the large market for musculoskeletal treatment alternatives.
- Complementary and alternative medicine (CAM) is growing in popularity in the US, with 83 million Americans spending $33 billion annually on CAM. Chiropractic care is the 4th most commonly used CAM approach.
- Empowering Health Network was established to address growing demand for CAM in the US and abroad through various services including education, marketing, and a consumer-facing website called HelpWhatHurts.com.
- The company is seeking $1.25 million to expand offerings like HelpWhatHurts.com which will provide consumers information on musculoskeletal disorders and connect them with CAM practitioners.
Jump Start Health will be a mobile health food service that provides healthy smoothies and products. It will target young, health-conscious consumers in urban areas through marketing on its website and social media. One potential foreign market is Korea due to cultural similarities. The target market is females aged 16-30 who value convenience, quality, and price. Strengths include filling a niche with few competitors, while weaknesses are longer preparation times. Opportunities are potential growth as the area develops, while threats include lack of brand recognition. The market position will focus on quality, healthy products with good customer service at reasonable prices.
Leading the Customer Experience in Healthcare and Life ScienceJennifer Simon
High-performing healthcare marketers are leading initiatives to improve the customer experience by:
1) Adopting agile methodologies to quickly adapt to changing customer needs.
2) Owning the customer experience and digital transformations across their organizations.
3) Elevating customer-focused metrics like satisfaction over traditional metrics like acquisitions.
4) Prioritizing social media engagement to meet customers where they are.
Jeff Marks discusses strategies for medical brokers to consider as health care reform is implemented. He believes brokers will need to expand their offerings beyond traditional insurance to include ancillary products that provide added value. Specifically, he recommends telemedicine services that allow clients 24/7 access to doctors by phone for diagnosis and treatment. Telemedicine could reduce costs for employers and employees while increasing productivity. Marks also suggests other non-insurance products like discount programs and lifestyle benefits that pay brokers commissions. To prepare, brokers should develop new business models incorporating these innovative ancillary options to differentiate themselves and generate additional revenue streams.
Running Head: SLP 2 1
SLP 2 4
SLP 2
DeMario J. Stackhouse
Trident University International
26 May 2019
Market Analysis
As noted in the earlier discussion, BestCare Long-Term Care Facility will be located at Tampa Bay in Florida due to the current and future high demand for long-term care services in this state. Besides, the market for long-term care in this area is growing. It is not saturated since most health care organizations have not fully exploited this particular area. The demand is also increasing because of the presence of a high number of older adults and understaffing of nurses which raises the need for long-term care services. The currently available facilities like Woodbridge Care Center and Palm Terrace Assisted Living Facility & Adult Day Care are unable to meet the increasing demand in Tampa Bay and Florida State as a whole. Although some health care organizations that were initially not offering long-term care are now considering providing this service, the demand is still not adequately met.
Therefore, since the market is growing, BestCare Long-Term Care Facility will integrate new approaches into the market as well as embrace the latest technology to differentiate from new competitors and become a significant market shareholder. Typically, the facility will adopt a differentiation marketing approach by distinguishing its services from rivals in the market (Kassem & Succar, 2017). It will offer high-quality, speedy, and accurate services that align with client demand. To achieve this, BestCare Long-Term Care Facility will hire highly trained nurses and professionals who will ensure that customers receive services that meet or surpass their expectations. Going forward, the facility will also ensure that its services are accessible by opening other branches that are close to clients. It will also offer options for clients to either receive the services within the facility or in their homes. This approach will give the hospital an edge in the market because clients would enjoy receiving services at their comfort zones which might be less costly (Coulter et al., 2015). Additionally, BestCare Long-Term Care Facility will also incorporate the latest technologies like efficient diagnostic equipment, EMR, and Big Data techniques that will ensure clients receive high-quality long-term care services. For instance, Big Data techniques will allow the facility to predict clients at risk of developing other diseases in the future, thus take appropriate early response.
Besides, the challenges of the marketplace that BestCare Long-Term Care Facility will be entering include underserved .
Running Head HEALTH CARE MARKETING ORGANIZATIONHEALTH CARE MAR.docxcowinhelen
Running Head: HEALTH CARE MARKETING ORGANIZATION
HEALTH CARE MARKETING ORGANIZATION
Healthcare Marketing Organization
Dakota Lupton
Southern New Hampshire University
09/02/2016
Health Care Marketing Organization
Health care organizations are meant to provide good health services to the public and ensure that the public's health status is good. Healthcare Corporation of America is one of those institutions that are aimed at improving the health situation of the residents of United States of America. HCA started back in the year 1968 by Dr. Thomas Frist, and it is located in Nashville. The organizations own some hospitals and other health care facilities that are run by professionals. HCA has been a place where most patients who need surgery go to since it is known for the services that it provides (Lorsch & Young, 1990).
Mission, Vision, and Goals
The organizations have its mission and vision and goals that are the driving force for the organization's success. HCA's mission is that they are committed to improving the life and also to care, and this is what enables them to provide high-quality and cost-efficient services to the community that they serve. The goal of HCA is to transform healthcare and help the communities thrive. HCA offers one of the best health care services regarding the surgery and the treatment that the patients receive from the organization. Apart from improving the health of the community HCA has also contributed to the society by donating some money to ensure that the community also benefits from the organization.
Existing Issue in the organization
HCA owns many hospitals and surgery centers which are to ensure that the residents receive excellent and affordable services. The group has experienced some challenges where the patients have complained that they are not being treated as they deserve. The organization has also been forced to pay some money owing to experiences of whistleblowing. The team has been accused of fraud as the party involved could not explain where HCA got its funding from.
Service Price and Placement in the Market
HCA was ranked number seventy-nine among the many healthcare organizations due to its best services. The agency profits from the services it offers and it also has shares that sustain the team. HCA has used its professionals to partner with some business groups to ensure that they provide health care services that are affordable to the residents. These institutions that have partnered with HCA has enabled the health care to grow and provide care to the nearby communities and thus improved the health of the nearby residents.
Cause of the challenge facing HCA
The challenge that HCA has faced is making the outsiders know that their money they get and use to provide excellent healthcare services is clean money. Outsiders believe that the organizations have obtained finances illegally from the residents and the government institutions, and this has caused HCA to ...
Empowering Health Network - Investment Brief 2014capservegroup
The document provides an overview of Empowering Health Network Inc., which aims to address the growing need for complementary healthcare in the US. It operates Empowering Chiropractic, which provides training, software, and supplies to chiropractors. It plans to launch Helpwhathurts.com to provide consumers with information on musculoskeletal disorders. The opportunity lies in the increasing popularity of complementary approaches. It seeks $1.25 million to fund operations and launch the consumer portal to tap into the large market for musculoskeletal treatment alternatives.
2
Situational Analysis
Deanna Buchanan
SNHU
Situational Analysis
Managers do a situational analysis to get insight into the capabilities, clientele, and external business climate of their company, and this study makes use of a variety of data collecting techniques. Factors like competitiveness and marketing ethics are included in the list of external and internal marketing influences on Bellevue, as are the services that will be used to market the community.
Marketing Factors
Internal and external marketing factors have a significant impact on healthcare organizations. Internal marketing factors refer to the internal resources, capabilities, and limitations of the healthcare organization (Cellucci et al., 2014). Internal marketing factors include things like the hospital's reputation, the quality of its staff and facilities, and its financial stability. Internal marketing factors can also include the hospital's mission, vision, and strategic goals, as well as its culture and values.
External marketing factors refer to the external environment in which the healthcare organization operates. These can include things like changes in the healthcare industry, technological advancements, economic conditions, and competition from other healthcare providers (Berkowitz, 2021). External marketing factors can also include demographic changes in the community served by the hospital, as well as the healthcare needs and preferences of the population (Berkowitz, 2021).
Service Proposal
A mental health program could be a valuable service for Bellevue Hospital to market, as mental health is an important aspect of overall health and wellness, and access to mental health services can be a challenge for many individuals. The mental health program proposed above could potentially address both a weakness and an opportunity for Bellevue Hospital.
As a weakness, the hospital may face challenges in terms of attracting patients seeking mental health services. This could be due to a variety of factors, such as competition from other healthcare providers, a lack of awareness about the hospital's mental health services, or a perception that the hospital is not a top choice for mental health care. By marketing a comprehensive mental health program, the hospital can address this weakness by increasing awareness of its services and attracting more patients seeking mental health care through social media adverts.
As an opportunity, the proposed mental health program could also present an opportunity for the hospital to expand its services and meet the healthcare needs of the community. Mental health is an important aspect of overall health and wellness, and access to mental health services can be a challenge for many individuals. By offering a range of mental health services, the hospital can provide an important resource for the community and position itself as a leader in mental health care (Cellucci et al., 2014). This can also help the hospital to impro.
Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.
AMA Houston Healthcare SIG: Health Reform and Brand ManagementEndeavor Management
John McKeever recently spoke to the AMA Houston's Healthcare Special Interest Group (SIG) and shared how to effectively manage one's brand while navigating health reform.
This document outlines a three-step marketing plan for skilled nursing facilities (SNFs) to address challenges from healthcare reform, Accountable Care Organizations (ACOs), and reducing hospital readmissions. First, SNFs must evaluate how they are perceived by referral sources and improve communications to be invited to join local ACOs. Second, SNFs must track and report their hospital readmission rates to referral sources. Third, if not included in a preferred ACO, SNFs should promote their quality care directly to consumers to maintain Medicare referrals and revenues. The plan advises proactive communications now to prepare for changes from healthcare reform and ACOs.
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
Webinar: Creating a Retail Health Infrastructure: Is Your Infrastructure Read...imagine.GO
Do you have a cohesive Channel Threading Strategy across all your consumer channels? Is your organization’s consumer initiative focused on tying together the channels and touch points that exist today as well as identifying any areas that are not being addressed? What does your infrastructure maturity curve look like?
It is critical for insurers to get their multi-channel strategy right. Health plans should understand the big picture of how much consumer traffic comes from each channel. A strategy must also examine consumer transactions across multiple channels. This webinar looks at how to develop the people, processes and technology necessary to the development of an excellent retail/consumer organization that can support multiple consumer channels.
Attendees will gain insights and perspective on:
- The role and intent of your retail channels.
- The fundamentals of a retail infrastructure.
- The fundamentals of a retail organizational structure.
Running head miraculous touch llc1 miraculous touch llc10SHIVA101531
Miraculous Touch LLC is a health and beauty company that will provide services like massage, facials, and waxing in customers' homes in California. The company's marketing plan involves researching the target market of primarily young and middle-aged women, as well as creating segments based on demographics. Miraculous Touch will use strategies like social media promotion and competitive analysis to achieve its goals of increasing sales, customer satisfaction, and market share over five years. Performing regular analyses of key metrics will help the company evaluate its progress towards both short-term and long-term objectives.
10 Customer Acquisition and Relationship ManagementDmitry .docxchristiandean12115
10 Customer Acquisition and Relationship Management
Dmitry Kalinovsky/iStock/Thinkstock
Patronage by loyal customers yields 65 percent of a typical business’ volume.
—American Management Association
Learning Objectives
After reading this chapter, you should be able to do the following:
• Identify how organizational growth is best achieved by an HCO, and state the effect of the product life cycle
on an organization’s revenues.
• Discuss several approaches that an HCO can use to attract new customers, or patients.
• Delineate the premises upon which customer relationship management is based.
• Explain the advantages of database marketing, and identify ways for an organization to use a marketing
database.
• Provide examples of how an HCO can effectively manage real and virtual customer interactions.
Section 10.1Organizational Growth
Introduction
This chapter focuses on how to attract and keep patients through understanding and meeting
their needs. The long-term success of an HCO depends on its ability to attract new patients
and turn them into loyal customers who not only return for needed services, but recommend
the HCO’s services to others. This is especially important because of the nature of the life cycle
for products and services, from their introduction to their decline. Attracting new customers
and keeping existing ones involves interacting internally and externally with patients, analyz-
ing data on current patients, and managing real and virtual interactions with patients. Manag-
ing relationships with patients helps to ensure that patients stay informed and feel connected
to the HCO through its internal and external customer relationship efforts.
10.1 Organizational Growth
Most organizations have growth as a basic goal. Growth means an increase in revenue and
a greater impact on the communities served. Growth also creates opportunities for staff to
advance and take on new responsibilities. While many activities can help an HCO grow, the
most important is the development of an effective marketing plan to provide a consistent
platform for the organization’s visibility and to brand the HCO as an attractive option for
medical services. The development of an effective marketing plan was stressed in Chapter 8
as a basic marketing need for an HCO: that is, to inform new and existing customers of the
organization’s services and to persuade them to continue using or to try using these services.
Product/Service Life Cycles
Like people, products and services have a life cycle. The term product life cycle refers to the
stages that a product or service goes through from the time it is introduced until it is taken
off the market or “dies.” The stages of the product life cycle, illustrated in Figure 10.1, usually
include the following descriptions:
• Introduction—The stage of researching, developing, and launching the product or
service.
• Growth—The stage when revenues are increasing at a fast rate.
• M.
The document provides an analysis for developing a brand identity for Max Healthcare. It includes:
1) An overview of Max Healthcare's vision, mission and values which focus on medical excellence, ethical practices, and being the principal choice for physicians.
2) An analysis of Max Healthcare's capabilities including its team of qualified doctors and nurses, modern equipment, and financial details like revenue growth and funding.
3) Insights about Max Healthcare's target consumers which are affluent individuals in Delhi seeking high quality private healthcare.
4) An examination of India's healthcare environment including factors like lower spending and health indicators compared to other countries, and competitors in the private healthcare sector.
marketing Strategy on Android App-Health plusBiswajeet Sahu
Health Plus+ is a mobile app that aims to connect patients and healthcare organizations. It will allow patients to engage with their healthcare providers early and directly through the app, relieving physician responsibilities. The app will provide healthcare information and a question-and-answer forum. It will also offer youth consultancy services. The goal is to make healthcare more accessible, especially in rural areas of India. Key features will include an interactive directory of doctors and hospitals, appointment scheduling, and health tracking tools. The app will generate revenue through advertisements, in-app purchases, and premium subscriptions.
FINAL_Catholic_Health_Initiatives_Food_and_Nutrition_Commercialization_Recomm...Cheryl Lesh-Clark, MBA
This document evaluates a proposed standalone Food and Nutrition Support Services Program that Catholic Health Initiatives (CHI) aims to develop within its Supply Chain department and later market to other healthcare systems. The program seeks to commercialize CHI's food and nutrition operations and expertise to generate additional revenue. The document provides an overview of CHI and the changing healthcare landscape, a background of the proposed program, and recommendations to optimize operations, marketing, and finances for successful implementation and commercialization of the Food and Nutrition program.
This document provides information about a company that offers growth, retention, and engagement services for healthcare organizations. They work with clients to develop strategic communication campaigns and business plans through comprehensive solutions. Their team is experienced in the industry and passionate about healthcare. They integrate with client teams to understand their needs and create results-driven initiatives. The document discusses their approaches to helping clients grow their patient base, retain existing patients, and engage patients. It provides examples of client campaigns and the services they offer in areas like strategy, marketing, production, and buying.
The document discusses how healthcare consumers are increasingly focused on their overall health and wellness and prefer simplified treatment and personal engagement. It states that 72% of customers consider affordability the primary deciding factor in choosing healthcare. Providers now need to cater to consumer needs for improving health and wellness. A study identified four ways to do this: increased access to information, changing behaviors to reduce costs, considering consumer preferences, and targeting products and services through consumer segmentation.
Running head MARKETING 1MARKETING 5MARKETINGI.docxjeanettehully
Running head: MARKETING 1
MARKETING 5
MARKETING
Institution Affiliation
Student Name
Date
SNHU Pet Supply Company is introducing a new food product for cats and dogs. The company has a good reputation due to the health food products that they produce. The new food product is a good substitute for other animal food products that are in the market, (Adams, 2015). The main objective of this paper is to determine whether the product will meet the needs or wants of the target consumers and establish a marketing strategy.
To effectively market the new product, it is essential to do SWOT analysis. It is importan to identify the strength, weaknesses, opportunities and threats of the food products.
Animal food products have many strengths that include ingredients are from quality meet, it is a healthy alternative, and it has a unique brand name. Some of the weaknesses include the products are expensive; the company lacks social media platforms. Therefore, the products cannot be fully marketed, and the quality of the ingredients is high, which means that the production cost is high too. Some of the opportunities that exist include the trending of a healthy lifestyle, competitors are slow in coming up with healthy pet food, and new brands may be appropriate especially for customers who are looking for a change, (Armstrong & Kotler, 2015). Some of the threats that the company will face include cheaper alternatives from the competitors and competition with companies that are present on social media. The company should utilize its opportunities to gain more customers. Moreover, the company should look for ways to improve on its weaknesses by having a social media platform where they can market their products.
The organization will concentration its marketing efforts on customers that live in the Colorado area. The median income of people who live in this area is $72,000. The median age of people that live in this area is 39 years old. Majority of people living in this area are married and well educated with a flexible career, (Graham, 2018). The target population are not committed to a healthy lifestyle. However, they spend money on high-quality products and luxurious products. The number of people that live in this area is 80206.
For human being and pets to survive, they have to eat. The new pet food products fulfil the needs and want of the target market by offering health, and sustainable food that replicates their lifestyle habit. The target population is willing to spend some extra cash on high-quality products. The product satisfies more than just the need of the target market by ensuring that the desires of having an active and energetic pet are met.
First and foremost, I would recommend that the company utilizes an online marketing strategy. The company should come up with a website where customers can access the price and product information. The second strategy that I would recommend is to promote the products that are in store ...
7IHP 510 Milestone Three Marketing and Communic.docxrobert345678
7
IHP 510 Milestone Three: Marketing and Communication Strategies
Deanna Buchanan
SNHU
Marketing strategies
Promoting services for mental health and drug addiction requires building relationships with individuals seeking help, their loved ones, and the larger community. If Bellevue wants to increase its internet market share, it must prioritize marketing initiatives that use social media. Marketing a mental health and drug addiction education program on social media would be effective for Bellevue Hospital since 40% of customers say that social media impacts how they cope with health (Cellucci et al., 2014). Email advertising is just another method in the marketer's toolbox. Promoting the program to prospective clients by emailing them personally and encouraging them to sign up. This may include describing the program, listing the advantages of joining, and giving discounts or other incentives. Last but not least, there's content promotion. In order to gain the audience's confidence and position the hospital as an expert in mental health, we will be producing and distributing high-quality, topical material. Various material formats, such as blog posts, articles, infographics, and videos, may be used to spread awareness and understanding of mental health concerns and the available support services among the target audience.
Individuals in recovery from drug addiction or mental illness often report feeling lonely, anxious, and on edge and have very low levels of self-esteem. So, hospitals need to use marketing strategies that foster constructive connections with individuals like these patients and other hospital stakeholders. Studies have established that individuals use social media for various health-related reasons, such as seeking out emotional support or learning more about their disease and treatment alternatives (Berkowitz, 2021). Bellevue could use social media to promote healthcare services by sharing relevant news pieces, motivational images, encouraging words, and success stories. People searching for therapy or information might feel less alone and more hopeful with the help of this approach (Cellucci et al., 2014).
Four and Five P's of Healthcare Marketing
Price, place, promotion, and product are the "Four Ps" of marketing. Community evaluation has Bellevue's infrastructure and goods well under control. Bellevue may determine what services and goods are most needed in the area where it works by performing a community needs assessment. Since Bellevue is a public hospital, it can get federal money for patient assistance programs. This lowers the amount that patients have to pay out of pocket. In addition, they don't just slap people with huge bills out of the blue but provide a variety of flexible payment plans that depend on affordability.
Patients, policymakers, and payers are the three P's chosen for healthcare marketing. Patients and their loved ones are potential clients in the healthcare industry, and it is.
The Powershop Gym is looking to advertise their upcoming "Worldly Wellness" promotion to gain new members and target residents aged 25-65. Through a 3-6 month advertising campaign in the local Brookings Register newspaper and online platforms, the Powershop aims to reach a wider customer base across the region's 6 counties. The Register's readership demographics align well with the Powershop's target market, and online advertisements will help promote the business beyond just print subscribers.
OptumHealth ran an awareness campaign targeting C-level executives and benefit administrators to position itself as an expert in complementary financial and health benefit products. The campaign included print ads, online media, and events where executives could feel "big by association." OptumHealth also ran targeted messaging campaigns to increase usage and deposits in health savings accounts, segmenting account holders and tailoring messages based on their healthcare needs and financial planning horizons. Finally, Baxter repositioned its home dialysis brand to reignite adoption rates by overcoming barriers providers face through an integrated marketing strategy appealing to both personal and patient benefits.
Five years in, and the Affordable Care Act continues to command conversation in the benefits landscape. Industry players are still scrambling to implement new provisions, keep healthcare costs down, create infrastructure to support new reporting requirements, and develop new payer, provider and care delivery models.
This has, in turn pushed the respective hands of health plans, who have had to change their strategies to fit both the consumerization of insurance and the standards set forth under the ACA.
With end-users in the forefront, health plans must take the strategy implemented 15 years ago with the rise of the internet, and push the marketing and communication initiatives into overdrive to gain and retain customers.
Health plans are shifting their mentality and communication, ant the best of the best are putting time, money, and energy into literacy and new business initiatives.
To simplify, a health plan needs to put the consumer at the center of every decision it makes.
However, in order to plan, communicate, and effectively market to consumers, your health plan must know the consumer, the technology, and the future.
If you’re looking to grow your health plan, we have just released a new guide to help your health plan leverage trends in the post-reform consumer marketplace.
In our latest whitepaper, we share the keys to success for health plans, including the following:
Consumer Trends: Top 5 Healthcare Executive Consumer Strategy Points, Today’s Healthcare Consumers: Six Types of Consumers You Need to Know, Millennial Consumers Special Report
Technology Trends: Big Data, Administration Technology, Payment Technology, mHealth and more.
Future Trends: Accountable Care Organizations, The Future of Telehealth, Continues Rise of Private Exchanges
All of this, and insights on how to make it work for your health plan.
Download this detailed guide, Health Plans: Your Guide to Leveraging Trends in the Post-Reform Consumer Marketplace, free from the Healthcare Trends Institute.
http://www.evolution1.com/health-plans-your-guide-to-leveraging-trends-in-the-post-reform-consumer-marketplace.html
2013 10 utilizing member engagement to improve cahps scoresimagine.GO
The webinar discusses utilizing member engagement to improve scores on the Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey. CAHPS scores are an important factor in reimbursement and ratings for healthcare providers and plans. The webinar outlines how CAHPS scores are calculated and impact reimbursement. It then discusses using the modelH business model canvas to develop strategies for improving member engagement through areas like care management, prevention/wellness programs, and rewards/incentives. Focusing engagement efforts on the most impactful customer segments and issues can help providers maximize their CAHPS scores and reimbursement.
Mill proposes his Art of Life, but he also insists that it is not ve.docxhealdkathaleen
Mill proposes his Art of Life, but he also insists that it is not very developed -- there is an immense amount of work to be done to get it in shape. We know relatively little about what will actually make our lives richly moral, useful, and beautiful. What sort of things might contribute to improving our understanding of how to enrich our lives in this way? That is, what could someone do to develop and extend the Art of Life?
DUE by wed @ 10am central time
somebody have something useful post it and i will look/buy
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Milford Bank and Trust Company is revamping its credit management de.docxhealdkathaleen
Milford Bank and Trust Company is revamping its credit management department to more effectively manage credit analysis. As the credit manager for the bank, draft a 750-word report for the board of directors explaining the three C's of credit. Make sure to address the following:
Character
Capacity
Capital
Also, explain what the acronym CAMEL means, which is used with the third C (capital)?
.
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2
Situational Analysis
Deanna Buchanan
SNHU
Situational Analysis
Managers do a situational analysis to get insight into the capabilities, clientele, and external business climate of their company, and this study makes use of a variety of data collecting techniques. Factors like competitiveness and marketing ethics are included in the list of external and internal marketing influences on Bellevue, as are the services that will be used to market the community.
Marketing Factors
Internal and external marketing factors have a significant impact on healthcare organizations. Internal marketing factors refer to the internal resources, capabilities, and limitations of the healthcare organization (Cellucci et al., 2014). Internal marketing factors include things like the hospital's reputation, the quality of its staff and facilities, and its financial stability. Internal marketing factors can also include the hospital's mission, vision, and strategic goals, as well as its culture and values.
External marketing factors refer to the external environment in which the healthcare organization operates. These can include things like changes in the healthcare industry, technological advancements, economic conditions, and competition from other healthcare providers (Berkowitz, 2021). External marketing factors can also include demographic changes in the community served by the hospital, as well as the healthcare needs and preferences of the population (Berkowitz, 2021).
Service Proposal
A mental health program could be a valuable service for Bellevue Hospital to market, as mental health is an important aspect of overall health and wellness, and access to mental health services can be a challenge for many individuals. The mental health program proposed above could potentially address both a weakness and an opportunity for Bellevue Hospital.
As a weakness, the hospital may face challenges in terms of attracting patients seeking mental health services. This could be due to a variety of factors, such as competition from other healthcare providers, a lack of awareness about the hospital's mental health services, or a perception that the hospital is not a top choice for mental health care. By marketing a comprehensive mental health program, the hospital can address this weakness by increasing awareness of its services and attracting more patients seeking mental health care through social media adverts.
As an opportunity, the proposed mental health program could also present an opportunity for the hospital to expand its services and meet the healthcare needs of the community. Mental health is an important aspect of overall health and wellness, and access to mental health services can be a challenge for many individuals. By offering a range of mental health services, the hospital can provide an important resource for the community and position itself as a leader in mental health care (Cellucci et al., 2014). This can also help the hospital to impro.
Cogora is an integrated media and marketing services company that sits at the heart of a community of over 220,000 highly engaged healthcare professionals across Europe. For over 25 years, Cogora has produced content through various brands and channels to build a deep understanding of their audiences. They combine these resources and insights to create innovative marketing solutions for clients seeking to access and influence various healthcare professionals.
AMA Houston Healthcare SIG: Health Reform and Brand ManagementEndeavor Management
John McKeever recently spoke to the AMA Houston's Healthcare Special Interest Group (SIG) and shared how to effectively manage one's brand while navigating health reform.
This document outlines a three-step marketing plan for skilled nursing facilities (SNFs) to address challenges from healthcare reform, Accountable Care Organizations (ACOs), and reducing hospital readmissions. First, SNFs must evaluate how they are perceived by referral sources and improve communications to be invited to join local ACOs. Second, SNFs must track and report their hospital readmission rates to referral sources. Third, if not included in a preferred ACO, SNFs should promote their quality care directly to consumers to maintain Medicare referrals and revenues. The plan advises proactive communications now to prepare for changes from healthcare reform and ACOs.
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
Webinar: Creating a Retail Health Infrastructure: Is Your Infrastructure Read...imagine.GO
Do you have a cohesive Channel Threading Strategy across all your consumer channels? Is your organization’s consumer initiative focused on tying together the channels and touch points that exist today as well as identifying any areas that are not being addressed? What does your infrastructure maturity curve look like?
It is critical for insurers to get their multi-channel strategy right. Health plans should understand the big picture of how much consumer traffic comes from each channel. A strategy must also examine consumer transactions across multiple channels. This webinar looks at how to develop the people, processes and technology necessary to the development of an excellent retail/consumer organization that can support multiple consumer channels.
Attendees will gain insights and perspective on:
- The role and intent of your retail channels.
- The fundamentals of a retail infrastructure.
- The fundamentals of a retail organizational structure.
Running head miraculous touch llc1 miraculous touch llc10SHIVA101531
Miraculous Touch LLC is a health and beauty company that will provide services like massage, facials, and waxing in customers' homes in California. The company's marketing plan involves researching the target market of primarily young and middle-aged women, as well as creating segments based on demographics. Miraculous Touch will use strategies like social media promotion and competitive analysis to achieve its goals of increasing sales, customer satisfaction, and market share over five years. Performing regular analyses of key metrics will help the company evaluate its progress towards both short-term and long-term objectives.
10 Customer Acquisition and Relationship ManagementDmitry .docxchristiandean12115
10 Customer Acquisition and Relationship Management
Dmitry Kalinovsky/iStock/Thinkstock
Patronage by loyal customers yields 65 percent of a typical business’ volume.
—American Management Association
Learning Objectives
After reading this chapter, you should be able to do the following:
• Identify how organizational growth is best achieved by an HCO, and state the effect of the product life cycle
on an organization’s revenues.
• Discuss several approaches that an HCO can use to attract new customers, or patients.
• Delineate the premises upon which customer relationship management is based.
• Explain the advantages of database marketing, and identify ways for an organization to use a marketing
database.
• Provide examples of how an HCO can effectively manage real and virtual customer interactions.
Section 10.1Organizational Growth
Introduction
This chapter focuses on how to attract and keep patients through understanding and meeting
their needs. The long-term success of an HCO depends on its ability to attract new patients
and turn them into loyal customers who not only return for needed services, but recommend
the HCO’s services to others. This is especially important because of the nature of the life cycle
for products and services, from their introduction to their decline. Attracting new customers
and keeping existing ones involves interacting internally and externally with patients, analyz-
ing data on current patients, and managing real and virtual interactions with patients. Manag-
ing relationships with patients helps to ensure that patients stay informed and feel connected
to the HCO through its internal and external customer relationship efforts.
10.1 Organizational Growth
Most organizations have growth as a basic goal. Growth means an increase in revenue and
a greater impact on the communities served. Growth also creates opportunities for staff to
advance and take on new responsibilities. While many activities can help an HCO grow, the
most important is the development of an effective marketing plan to provide a consistent
platform for the organization’s visibility and to brand the HCO as an attractive option for
medical services. The development of an effective marketing plan was stressed in Chapter 8
as a basic marketing need for an HCO: that is, to inform new and existing customers of the
organization’s services and to persuade them to continue using or to try using these services.
Product/Service Life Cycles
Like people, products and services have a life cycle. The term product life cycle refers to the
stages that a product or service goes through from the time it is introduced until it is taken
off the market or “dies.” The stages of the product life cycle, illustrated in Figure 10.1, usually
include the following descriptions:
• Introduction—The stage of researching, developing, and launching the product or
service.
• Growth—The stage when revenues are increasing at a fast rate.
• M.
The document provides an analysis for developing a brand identity for Max Healthcare. It includes:
1) An overview of Max Healthcare's vision, mission and values which focus on medical excellence, ethical practices, and being the principal choice for physicians.
2) An analysis of Max Healthcare's capabilities including its team of qualified doctors and nurses, modern equipment, and financial details like revenue growth and funding.
3) Insights about Max Healthcare's target consumers which are affluent individuals in Delhi seeking high quality private healthcare.
4) An examination of India's healthcare environment including factors like lower spending and health indicators compared to other countries, and competitors in the private healthcare sector.
marketing Strategy on Android App-Health plusBiswajeet Sahu
Health Plus+ is a mobile app that aims to connect patients and healthcare organizations. It will allow patients to engage with their healthcare providers early and directly through the app, relieving physician responsibilities. The app will provide healthcare information and a question-and-answer forum. It will also offer youth consultancy services. The goal is to make healthcare more accessible, especially in rural areas of India. Key features will include an interactive directory of doctors and hospitals, appointment scheduling, and health tracking tools. The app will generate revenue through advertisements, in-app purchases, and premium subscriptions.
FINAL_Catholic_Health_Initiatives_Food_and_Nutrition_Commercialization_Recomm...Cheryl Lesh-Clark, MBA
This document evaluates a proposed standalone Food and Nutrition Support Services Program that Catholic Health Initiatives (CHI) aims to develop within its Supply Chain department and later market to other healthcare systems. The program seeks to commercialize CHI's food and nutrition operations and expertise to generate additional revenue. The document provides an overview of CHI and the changing healthcare landscape, a background of the proposed program, and recommendations to optimize operations, marketing, and finances for successful implementation and commercialization of the Food and Nutrition program.
This document provides information about a company that offers growth, retention, and engagement services for healthcare organizations. They work with clients to develop strategic communication campaigns and business plans through comprehensive solutions. Their team is experienced in the industry and passionate about healthcare. They integrate with client teams to understand their needs and create results-driven initiatives. The document discusses their approaches to helping clients grow their patient base, retain existing patients, and engage patients. It provides examples of client campaigns and the services they offer in areas like strategy, marketing, production, and buying.
The document discusses how healthcare consumers are increasingly focused on their overall health and wellness and prefer simplified treatment and personal engagement. It states that 72% of customers consider affordability the primary deciding factor in choosing healthcare. Providers now need to cater to consumer needs for improving health and wellness. A study identified four ways to do this: increased access to information, changing behaviors to reduce costs, considering consumer preferences, and targeting products and services through consumer segmentation.
Running head MARKETING 1MARKETING 5MARKETINGI.docxjeanettehully
Running head: MARKETING 1
MARKETING 5
MARKETING
Institution Affiliation
Student Name
Date
SNHU Pet Supply Company is introducing a new food product for cats and dogs. The company has a good reputation due to the health food products that they produce. The new food product is a good substitute for other animal food products that are in the market, (Adams, 2015). The main objective of this paper is to determine whether the product will meet the needs or wants of the target consumers and establish a marketing strategy.
To effectively market the new product, it is essential to do SWOT analysis. It is importan to identify the strength, weaknesses, opportunities and threats of the food products.
Animal food products have many strengths that include ingredients are from quality meet, it is a healthy alternative, and it has a unique brand name. Some of the weaknesses include the products are expensive; the company lacks social media platforms. Therefore, the products cannot be fully marketed, and the quality of the ingredients is high, which means that the production cost is high too. Some of the opportunities that exist include the trending of a healthy lifestyle, competitors are slow in coming up with healthy pet food, and new brands may be appropriate especially for customers who are looking for a change, (Armstrong & Kotler, 2015). Some of the threats that the company will face include cheaper alternatives from the competitors and competition with companies that are present on social media. The company should utilize its opportunities to gain more customers. Moreover, the company should look for ways to improve on its weaknesses by having a social media platform where they can market their products.
The organization will concentration its marketing efforts on customers that live in the Colorado area. The median income of people who live in this area is $72,000. The median age of people that live in this area is 39 years old. Majority of people living in this area are married and well educated with a flexible career, (Graham, 2018). The target population are not committed to a healthy lifestyle. However, they spend money on high-quality products and luxurious products. The number of people that live in this area is 80206.
For human being and pets to survive, they have to eat. The new pet food products fulfil the needs and want of the target market by offering health, and sustainable food that replicates their lifestyle habit. The target population is willing to spend some extra cash on high-quality products. The product satisfies more than just the need of the target market by ensuring that the desires of having an active and energetic pet are met.
First and foremost, I would recommend that the company utilizes an online marketing strategy. The company should come up with a website where customers can access the price and product information. The second strategy that I would recommend is to promote the products that are in store ...
7IHP 510 Milestone Three Marketing and Communic.docxrobert345678
7
IHP 510 Milestone Three: Marketing and Communication Strategies
Deanna Buchanan
SNHU
Marketing strategies
Promoting services for mental health and drug addiction requires building relationships with individuals seeking help, their loved ones, and the larger community. If Bellevue wants to increase its internet market share, it must prioritize marketing initiatives that use social media. Marketing a mental health and drug addiction education program on social media would be effective for Bellevue Hospital since 40% of customers say that social media impacts how they cope with health (Cellucci et al., 2014). Email advertising is just another method in the marketer's toolbox. Promoting the program to prospective clients by emailing them personally and encouraging them to sign up. This may include describing the program, listing the advantages of joining, and giving discounts or other incentives. Last but not least, there's content promotion. In order to gain the audience's confidence and position the hospital as an expert in mental health, we will be producing and distributing high-quality, topical material. Various material formats, such as blog posts, articles, infographics, and videos, may be used to spread awareness and understanding of mental health concerns and the available support services among the target audience.
Individuals in recovery from drug addiction or mental illness often report feeling lonely, anxious, and on edge and have very low levels of self-esteem. So, hospitals need to use marketing strategies that foster constructive connections with individuals like these patients and other hospital stakeholders. Studies have established that individuals use social media for various health-related reasons, such as seeking out emotional support or learning more about their disease and treatment alternatives (Berkowitz, 2021). Bellevue could use social media to promote healthcare services by sharing relevant news pieces, motivational images, encouraging words, and success stories. People searching for therapy or information might feel less alone and more hopeful with the help of this approach (Cellucci et al., 2014).
Four and Five P's of Healthcare Marketing
Price, place, promotion, and product are the "Four Ps" of marketing. Community evaluation has Bellevue's infrastructure and goods well under control. Bellevue may determine what services and goods are most needed in the area where it works by performing a community needs assessment. Since Bellevue is a public hospital, it can get federal money for patient assistance programs. This lowers the amount that patients have to pay out of pocket. In addition, they don't just slap people with huge bills out of the blue but provide a variety of flexible payment plans that depend on affordability.
Patients, policymakers, and payers are the three P's chosen for healthcare marketing. Patients and their loved ones are potential clients in the healthcare industry, and it is.
The Powershop Gym is looking to advertise their upcoming "Worldly Wellness" promotion to gain new members and target residents aged 25-65. Through a 3-6 month advertising campaign in the local Brookings Register newspaper and online platforms, the Powershop aims to reach a wider customer base across the region's 6 counties. The Register's readership demographics align well with the Powershop's target market, and online advertisements will help promote the business beyond just print subscribers.
OptumHealth ran an awareness campaign targeting C-level executives and benefit administrators to position itself as an expert in complementary financial and health benefit products. The campaign included print ads, online media, and events where executives could feel "big by association." OptumHealth also ran targeted messaging campaigns to increase usage and deposits in health savings accounts, segmenting account holders and tailoring messages based on their healthcare needs and financial planning horizons. Finally, Baxter repositioned its home dialysis brand to reignite adoption rates by overcoming barriers providers face through an integrated marketing strategy appealing to both personal and patient benefits.
Five years in, and the Affordable Care Act continues to command conversation in the benefits landscape. Industry players are still scrambling to implement new provisions, keep healthcare costs down, create infrastructure to support new reporting requirements, and develop new payer, provider and care delivery models.
This has, in turn pushed the respective hands of health plans, who have had to change their strategies to fit both the consumerization of insurance and the standards set forth under the ACA.
With end-users in the forefront, health plans must take the strategy implemented 15 years ago with the rise of the internet, and push the marketing and communication initiatives into overdrive to gain and retain customers.
Health plans are shifting their mentality and communication, ant the best of the best are putting time, money, and energy into literacy and new business initiatives.
To simplify, a health plan needs to put the consumer at the center of every decision it makes.
However, in order to plan, communicate, and effectively market to consumers, your health plan must know the consumer, the technology, and the future.
If you’re looking to grow your health plan, we have just released a new guide to help your health plan leverage trends in the post-reform consumer marketplace.
In our latest whitepaper, we share the keys to success for health plans, including the following:
Consumer Trends: Top 5 Healthcare Executive Consumer Strategy Points, Today’s Healthcare Consumers: Six Types of Consumers You Need to Know, Millennial Consumers Special Report
Technology Trends: Big Data, Administration Technology, Payment Technology, mHealth and more.
Future Trends: Accountable Care Organizations, The Future of Telehealth, Continues Rise of Private Exchanges
All of this, and insights on how to make it work for your health plan.
Download this detailed guide, Health Plans: Your Guide to Leveraging Trends in the Post-Reform Consumer Marketplace, free from the Healthcare Trends Institute.
http://www.evolution1.com/health-plans-your-guide-to-leveraging-trends-in-the-post-reform-consumer-marketplace.html
2013 10 utilizing member engagement to improve cahps scoresimagine.GO
The webinar discusses utilizing member engagement to improve scores on the Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey. CAHPS scores are an important factor in reimbursement and ratings for healthcare providers and plans. The webinar outlines how CAHPS scores are calculated and impact reimbursement. It then discusses using the modelH business model canvas to develop strategies for improving member engagement through areas like care management, prevention/wellness programs, and rewards/incentives. Focusing engagement efforts on the most impactful customer segments and issues can help providers maximize their CAHPS scores and reimbursement.
Similar to Running head ASSIGNMENT 21ASSIGNMENT 22.docx (20)
Mill proposes his Art of Life, but he also insists that it is not ve.docxhealdkathaleen
Mill proposes his Art of Life, but he also insists that it is not very developed -- there is an immense amount of work to be done to get it in shape. We know relatively little about what will actually make our lives richly moral, useful, and beautiful. What sort of things might contribute to improving our understanding of how to enrich our lives in this way? That is, what could someone do to develop and extend the Art of Life?
DUE by wed @ 10am central time
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Milford Bank and Trust Company is revamping its credit management department to more effectively manage credit analysis. As the credit manager for the bank, draft a 750-word report for the board of directors explaining the three C's of credit. Make sure to address the following:
Character
Capacity
Capital
Also, explain what the acronym CAMEL means, which is used with the third C (capital)?
.
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This midterm paper assignment asks students to argue either for or against the position that genetic engineering allows humans to tamper with evolution. The paper should be 2 to 3 pages, double spaced, font size 12, and formatted in APA style. Readings and assignments from the first four weeks of class will prepare students to complete this paper.
Midterm Study GuideAnswers need to be based on the files i will em.docxhealdkathaleen
Midterm Study Guide
Answers need to be based on the files i will email you
Identify
Liberation theology
Mujerista
theology
Popular religiosity
Mestizaje
James Cone
Gustavo Gutiérrez
‘adamah
‘adam
‘ish
ishsha
ex nihilio
‘ezer
Neged
tardemah
Beersheba
covenant
Moriah
‘hesed
Long Essay
Using
at least
three (3) course readings, be prepared to discuss the theological perspectives, controversies and/or issues on the following subjects:
The Book of Genesis’ two creation stories and their depictions of God, humanity, and the created world.
Hermeneutical process for interpreting biblical texts and the issues taken into consideration
Equality between man and woman, biblical and cultural perspectives.
How did sin enter the world, God’s role, humanity’s role, consequences.
.
Michelle Carroll is a coworker of yours and she overheard a conversa.docxhealdkathaleen
Michelle Carroll is a coworker of yours and she overheard a conversation at work about changes that her boss wants to make in accounting for uncollectible accounts receivable. She does not know a lot about accounting and wants to understand about what she overheard.
In an email, she asks you to explain the following:
The three different methods that can be used to account for uncollectible accounts receivable, specifically:
percentage of receivables
percentage of sales
the direct write-off methods
Reply to her email about these differences.
.
Michelle is attending college and has a part-time job. Once she fini.docxhealdkathaleen
Michelle is attending college and has a part-time job. Once she finishes college, Michelle would like to relocate to a metropolitan area. She wants to build her savings so that she will have a "nest egg" to start her off. Michelle works out her budget and decides she can afford to set aside $160 per month for savings. Her bank will pay her 12% annually on her savings account. What will Michelle's balance be in 2 years?
.
Midterm Assignment Instructions (due 31 August)
The mid-term essay will be the development of a general threat analysis of the US using the perspective of a foreign intelligence entity or service.
Foreign Intelligence Entity (FIE) Threat Analysis
The CIA's Counterintelligence Center Analysis Group (CIC/AG) identifies, monitors, and analyzes the efforts of FIEs against US persons, activities, and interests. CIC/AG analysts focus on two specific types of counterintelligence threats to US national security:
1. Transnational threats, such as the counterintelligence aspect of terrorism or the threats posed by emerging or changing technologies to the US Government, intelligence operations, and US Government information systems; and
2. Threats posed by FIEs and their activities.
Value:
This Assignment counts for 40% of your Final Course Grade for this course.
Objective:
This assignment, in accordance with undergraduate academic endeavors, provides an opportunity to evaluate assimilation of course topics, and sharpen and evaluate students' research & critical thinking skills. The assignment is driven & tested by a combination of course materials and external self-led research (depending upon essay[s] selected); analyzed and presented in essay(s) form.
Type:
This assignment consists of a research analysis paper approximately
six to eight pages in length, double-spaced
(This page count does not include a title page, abstract (optional), table of contents (optional), Reference/Bibliography page(s), or Endnotes page(s) (if used)). The source material should result primarily from self-led external research of scholarly articles. In addition, the course required reading materials may be used. The paper should have six to eight pages of content which are the written results of your research efforts.
Topic:
Develop a general threat analysis of a Foreign Intelligence Entity (FIE) of your choosing that is targeting the US. Examples include Russia's SVR, Iran's MOIS, Al Qaeda (or any of its 'subsidiaries'), North Korea's Reconnaissance Bureau, or Venezuela's Bolivarian National Intelligence Service, etc.
A FIE is any known or suspected foreign organization, person, or group (public, private, or governmental) that conducts intelligence activities to acquire U.S. information, block or impair U.S. intelligence collection, influence U.S. policy, or disrupt U.S. systems and programs. This term includes a foreign intelligence and security service [FISS] and international terrorist organizations. (JP 1-02; JP 2-01.2, CI & HUMINT in Joint Operations, 16 Mar 2011; and DoDD 5240.06, CIAR, 17 May 2011)
The components of your FIE threat analysis should include a full overview of the FIE (strength, location, organizational structures (if known), whether they operate under official cover or operate under unofficial cover--inside corporations, etc.). Detail the FIE's mission, and specific known and suspected US targets.
[Do not select the .
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Milestone 2:
Outline of Final Paper
You will create a robust and comprehensive outline of your research paper. The outline should include:
Title of paper
Abstract
Introduction
Major points/arguments
At least three solutions
List scholarly resources to support your major points/arguments and solutions. At least six scholarly references are required.
.
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The human population has lived a rural lifestyle through most of history. The world’s population, however, is quickly becoming urbanized as people migrate to the cities. Developed nations have a higher percentage of urban residents than less developed countries. However, urbanization is occurring rapidly in many less developed countries, and it is expected that most urban growth will occur in less developed countries during the next decades.
In this Case, you are to select a country (not Nigeria and Canada) which is experiencing rural-urban migration and answer the following questions.
1. Identify the Country you have selected and briefly describe its demographics.
2. Discuss the factors that are driving rural-urban migration in your selected country? (Hint: Migration is often explained in terms of either “push factors” – conditions in the place of origin which are perceived by migrants as detrimental to their well-being or economic security, and “pull factors” – the circumstances in new places that attract individuals to move there).
3. Describe the impact of rural-urban migration in your selected country? Consider health, environmental, economic and social implications.
.
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Mid-Term
Dismiss Mid-Term
1) As you consider the challenges facing Non-for Profit (NFP’s) in this economic environment: what are some of the factors that could promote sustainability for an organization?
2) How can an organization’s mission get compromised?
I’m interested in clear ideas and thoughts that are drawn from the class conversations, speakers, class excursions and readings for this assignment. The paper should be three pages and submitted on D2L
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Microeconomics
Use what you have learned about economic indicators to assess 10 different indicators. To add some more clarity to this, do the following:
1. Define 10 economic indicators.
2. For each, show how the US has performed, you can do this either by providing the numbers or by showing them graphically.
3. For each, in 100-150 words, give a brief interpretation of the numbers, in your opinion.
Cite the source of your data.
.
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Michael Dell began building and selling computers from his dorm room at age 19. He dropped out of the University of Texas when his sales hit $60 million and has never looked back. Dell is said to be the fifteenth richest man in America, and the youngest CEO to make the Fortune 500. Intensely private and notoriously shy, Dell is hailed as a corporate wonder-kid. He climbed to the top by exploiting tax loopholes, outsourcing the competition, and inventing a term called “leveraged recapitalization.”
First, review the following case study:
Michael Dell—The man behind Dell: Leading Dell into the future
Then, address the following tasks:
Analyze Dell’s philosophy as it relates to the role of change in organizational success.
Determine how Dell’s philosophy would be perceived in a low performing culture.
Identify which performing culture best suits your philosophy regarding change management and provide your rationale.
Consider the way Dell started his company; determine what market conditions made the business possible.
Discuss Dell’s approach to building his brand.
Develop a 4–6-slide presentation in PowerPoint format, utilizing at least two scholarly sources (in addition to your textbook) to complete your research, ensuring you cite references within the text and at the end in a reference list. Apply APA standards to the citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship through accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
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Michael is a three-year-old boy with severe seizure activity. He h.docxhealdkathaleen
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1.
What is meant by "limited receptive communication skills"?
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3. What can be done to resolve disruptive behavior issues in classroom environments?
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Item
Amount
Automobile expense en route (1,000 miles at 16.5 cents per mile - standard mileage rate)
$
165
Cost of meals en route
100
Househunting trip travel expenses
1,400
Moving van expenses
3,970
Commission on the sale of Michael's New York condominium
3,500
Points paid to acquire a mortgage on Michael's new residence in Chicago
1,000
Temporary living expenses for on week in Chicago (hotel and $100 in meals)
400
Expenses incurred in decorating the new residence
500
Total expenses
$ 11,035
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Research purpose
Research approach
Research strategy
Case study design
Data collection method
Sample selection
Data analysis
ANALYSIS
Internalization of H&M
Choice of International markets
International entry market strategy: Brazil and China
Expansion strategy
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Running head ASSIGNMENT 21ASSIGNMENT 22.docx
1. Running head: ASSIGNMENT 2 1
ASSIGNMENT 2 2
Assignment 2
Part B: Marketing Plan
Daniel Hernandez
MKT 500 Marketing Management
Strayer University
Dr. Alex Onukwugha
November 12, 2019
This paper will cover Part 2 of the marketing plan for Heartland
Comfort Care (HCC). An explanation on the professor’s
feedback, the strategic branding methods for marketing, and an
analysis of the primary and secondary target markets will be
covered. The paper will also explain the position statement,
give a perceptual map and an explanation of consumer’s
behavior for the desired target market. The company’s mission
statement will be the impelling force that drives the market
plan. “To deliver the best care every day for every patient with
the commitment of compassionate, holistic healing from
healthcare professionals that are dedicated to providing high-
quality, affordable healthcare. To deliver patient-centered
services that give hope to all patients and the understanding that
wellness is healing”.
The introduction of the company’s and the mission statement
2. were suitable as well as the direction where the company will be
heading in the future. The description of the services were also
adequate but I need to provide a more thorough approach on
how I intend to implement them relative to marketing. Some of
the focus areas that I received guidance to make changes on are,
the rationale for some of the choices and a more thorough
explanation of the competition and my plans to stay ahead and
be profitable. Another recommendation was to perfect the
SWOT analysis with realistic rationales to each of the elements
along with a sound foundation (Keller, Dekimpe, & Geyskens,
2016). The suggested feedback is presented in the body of the
paper to improve the marketing plan for HCC.
Branding
HCC strategic branding plan will include the health and
recuperation or improvement to prior health states of our
clients. The mission statement focuses on health and
functionality improvement in getting the client to a better state
of health before the insult. With our dedicated team our clients’
benefits from advanced research and implementation of new
modalities that are proven to work supported by evidence based
practice. Branding strategies is the plan of action utilized by
companies to set them apart from the competition. It is a long-
term design that companies use in order for clients to recognize
their product with the anticipation of the services and the
products that they offer (Hussain, 2019). For instance,
companies such as Chick Fill A, Coca Cola, Popeye’s have
brands and logo that consumers can expect the same products all
the time, from the staff uniform, customer service, menu, and
taste of products. This fulfils the three components of branding
emotional effect, consistency, and purpose (Business Insider,
2018). HCC is providing a pathway for clients to have the
ability to function after health setbacks. The care team at HCC
is confident in their delivery and implementation of care and
that it is adequate to each client need. Clients are downgraded
to lesser services or released when the 16-point plan of care is
surpassed. A one-day follow up call from the staff occurs
3. within 24 hours of release followed up by a three-day phone call
and physical scheduled assessment. The clients are instructed
to can call the office at any time for questions and can return
for follow-up or acute response without appointment.
Logo, Slogan, and Brand Extension
“Leading the Way in Compassionate Care”
HHC logo is simple and the slogan speaks directly to what the
company stands for based on the mission statement.
The company’s extension of the brand name should create
instant trust to the consumers. The brand name is seen as the
extension of the performance of the company and gives
consumers the confidence they need to continue supporting the
business. Brand extension brings familiarity to products offered
by the same company and is a tool used in marketing as a
memory component to products and services. Companies often
times use branding in the promotion of a new product. Pepsi for
instance, can easily market a diet version of the original Pepsi
and get instant market support instead of starting an entirely
new campaign for the addition of diet choice since the beverage
already exist. Anyone that visits Heartland Comfort Care is
able to see other products and services that are offered using the
same brand. Consumers will expect the same level of
excellence as with the parent company and main line products
and services (Keller, Dekimpe, & Geyskens, 2016). HCC brand
extension is a facility that provide activities to active seniors to
improve cognitive functions.
Primary and Secondary Targets
Advertisement can be consider as one of the first line strategy
used in marketing to solicit new customers. HCC primary
targets are clients that have first time disease or injury insults
that are leaving primary treatment facilities and need follow on
care before going home. The business will use technology as
4. part of their primary marketing tool (Hussain, 2019).
Technology will have to demonstrate to these care facilities that
they are making the right choice in referring patients to them.
Numerous other facilities within a thirty miles radius offer
similar services. Other primary targets will be solicited by
media advertisements and flyers. HCC will schedule
advertisement for the first three months during prime time
shows and evening news on local broadcast networks. Taking
out a full-page ad in the yellow pages under the healthcare
caption is another method that HCC have implemented as part
of the marketing strategy. HCC has sent out mass mail delivery
of flyers, advertising their services and an open house for the
brand extension. The open house event will attract first time
clients that will see the services that are offered. They will also
have the opportunity to meet the staff and tour the facility and
participate is treatment demonstrations. The business website
includes surveys and an interactive channel for clients wanting
to gain more information about the business. One of HCC
greatest asset is the tele providers that are available 24 hours
per day. Based on clients reviews generated five stars at one
hundred percent success rate. Another marketing strategy that
HCC used is the feedbacks generated from clients review.
These reviews are looked at meticulously and concerns are
addressed expeditiously. Secondary markets will generate
clients from medical or client referrals.
HCC demographics are inclusive age groups 55-99 years old
with an exception to ten years below and five years over the end
on an individual assessment basis. The business is located
within a 20 miles radius of several senior communities with
active retirees and assisted living facilities, and three
rehabilitation facilities. Our primary market is retirees over the
age of 65 with a median income of $85,000 per year with
additional subsidiary ranging from $10,000 to $30,000 per year
(factfinder.gov, 2019). Most of the assisted living facilities in
the area are occupied to capacity and the housing rental and
owner rate is over 75%. HCC is located in Tampa, Florida with
5. a population of almost 400,000 and is the 53rd largest city in
the United States and the third largest in Florida. Of that total
number, the median age about 36 years old with a median
income of $79,863. The population of white is about 66%,
blacks 24.29%, Asian 4.23%, multiple races 3.44%, other race
stands at 2.54%, Native American 0.29% and .04% accounts for
pacific and native Hawaiian. The age dependency rate for
Tampa is 51.2 years of age and over 44,000 of the population
fits in that category. Tampa’s homeownership rate is close to
50% with a married rate of over 70%. Population with graduate
degree amounts to 14%, Bachelors, 22.10%, and some college at
17%. The projected annual growth rate for Tampa as of 2018 is
1.64% with the overall poverty rate of over 20 % (world
population review, 2019). HCC caters to veterans which
accounts for 26% of Tampa’s population.
HCC markets comprised of professional retirees with bachelor’s
degree and above. Most of our clients either are home owner in
a 30 mile radius or clients from rehabilitation facilities or
assisted living accommodation. About 7% of our clients own
home in different states but utilize our services due to our
excellent business reputation.
Updated SWOT Analysis
Strengths
· Advanced research based care
· Current technology to improve patients experience
· Excellent customer satisfaction 100%
Weakness
· Limitations to the structure of the organization by state
regulation
Opportunities
· Expansion of services and extension of brand
Threats
· Several similar facilities in the same region providing similar
services
Position Statement
6. “HCC is committed in providing outstanding holistic care. Our
care team focuses on the mind and body for compete healing.
HHC unique care team is driven by research and provide care
that surpass its competitors. The business guarantees that all
clients from the time of admission will have an individualized
treatment and progress plan. Unlike the competitors, HCC
accepts all types of insurance, cash payments, and have its own
credit issuance if needed. Some of our competitors are
Aventura Rehabilitation Center, Century Comfort Center, and
Tampa Recovery Care Center. These companies have been in
business before HCC but does not have the technological
advancement in healthcare that is standard to HCC. The
perceptual map below will demonstrate HCC clients’ views of
their products and services.
Fair Oaks Group
Tampa Recovery Care Center
Century Comfort Care
Price Low & High Quality
Price High & High Quality
Heartland Comfort Care
Perceptual Map:
Aventura Rehabilitation Center
The perceptual map is a representation of the rehabilitation
facilities that are within 30 miles of us. The high-low quality
and the high-low price is used to compare centers. All three
centers have higher prices per day for admittance and does not
accept all insurances. Tampa Recovery Care Center and Fair
Oaks Group both have therapist that are scheduled through
agencies. This can sometimes cause breakdown in pattern of
care and lack of consistency. Aventura Rehabilitation Center
have age restrictions and only admits patients that are over 65
7. years old. Century Comfort Care does not used research based
medicine and have no new technological savvy equipment. Our
care facility accepts all insurance, is reasonable priced, on-site
fulltime staff and have the most up to date medical devices.
Behavior of Consumers to Target Market
The average cost per day to stay at the competitors’
facilities ranges from $1900.00 to $2800.00. Our facility cost
30% less and offer more up to date services. We offer a
reduced price to direct referrals and spousal or relatives admit.
Base on the research that generates the perceptual map,
consumers are more likely to choose facilities that are rated
four stars and above. The facilities that were compared to HCC
had 3.5 stars and below. Family members and friend that visit
our facility plays and important role in the review and referral
process. Consumers are more likely to use services that are
recommended by a friend or family. HCC have 24hr visiting
and family members can call at any time to check on the
progress of their loved ones. The business strictly adheres to
patients’ right to privacy in their delivery of health information.
Conclusion
Heartland Comfort Care is dedicated to providing quality care
and services to all clients that are admitted to their facility.
They are committed to continued research to stay ahead of the
competition and meet the changing demands of healthcare
platform. According to Deakin, (2016) business owners need to
get to know their customers and competitors in order to adjust
strategies to stay ahead. Employers need to keep finding new
ways to target new customers and staying in the present with
what the media and newspaper is saying about the business.
They should also scrutinize the website of the competition to
see how they are presenting themselves and what customers
think of them. It is crucial for business owner to have a handle
on the strategic process to maintain the success of the business.
Reference
American Fact Finder (2019). Retrieved from:
https://factfinder.census.gov/faces/nav/jsf/pages/communit
8. y_facts.xhtml
Business Insider (2019) The 16 Rules of brand strategy.
Retrieved from: Medium
Marketinghttps://medium.com/@TripleJas/the-16-rules-of-
brand-strategy-6a8d4a0cbad0
Deakin, B. (2013). Checking out the competition: how it can
benefit aesthetic clinics in the long term. Journal of Aesthetic
Nursing, 2(4), 201–203. Retrieved from:
https://search.ebscohost.com/login.aspx?direct=true&db=ccm&
AN=104183362&site=eds-live&scope=site
Keller, K. O., Dekimpe, M. G., & Geyskens, I. (2016). Let your
banner wave? Antecedents and performance implications of
retailers’ private-label branding strategies. Journal of
Marketing, 80(4), 1–19. Retrieved from:
https://doi.org/10.1509/jm.15.0154
Hussain, S. (2019). Sensory marketing strategies and consumer
behavior: Sensible selling using all five senses. IUP
Journal of Business Strategy, 16(3), 34–44. Retrieved from:
https://search.ebscohost.com/login.aspx?direct=true&db=bt
h&AN=139374937&site=eds -live&scope=site
Name: MKT 500 Week 6 Assignment 2: Part B: Your Marketing
Plan
Description: MKT 500 Week 6 Assignment 2: Part B: Your
Marketing Plan
· Grid View
· List View
Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
9. 1. Describe or list the feedback you received on Part A of your
marketing plan. Explain how you will use the feedback to
improve your plan.
Points Range:0 (0%) - 16.56 (6.9%)
Does not describe feedback received. Does not explain how
feedback will be used to improve the marketing plan.
Points Range:16.8 (7%) - 18.96 (7.9%)
Satisfactorily describes or lists feedback received. Partially
explains how feedback will be used to improve the marketing
plan.
Points Range:19.2 (8%) - 21.36 (8.9%)
Adequately describes or lists feedback received. Sufficiently
explains how feedback will be used to improve the marketing
plan.
Points:23.04 (9.6%)
Points Range:21.6 (9%) - 24 (10%)
Accurately describes or lists feedback received. Fully explains
how feedback will be used to improve the marketing plan.
2. Develop a branding strategy for your product / service that
covers the brand name, logo, slogan, and at least one brand
extension.
Points Range:0 (0%) - 24.84 (10.35%)
Did not submit or incompletely developed a branding strategy
for the product / service that covers the brand name, logo,
slogan, and at least one brand extension.
Points Range:25.2 (10.5%) - 28.44 (11.85%)
Partially developed a branding strategy for the product / service
that covers the brand name, logo, slogan, and at least one brand
extension.
Points:31.32 (13.05%)
Points Range:28.8 (12%) - 32.04 (13.35%)
Satisfactorily developed a branding strategy for the product /
service that covers the brand name, logo, slogan, and at least
one brand extension.
Points Range:32.4 (13.5%) - 36 (15%)
Thoroughly developed a branding strategy for the product /
10. service that covers the brand name, logo, slogan, and at least
one brand extension.
3. Thoroughly analyze the primary and secondary markets that
you want to target. Thoroughly include the demographic profile
(e.g., age, gender, ethnicity, etc.), psychographic profile,
professional profile, geographic profile, and any other
segmentation variable you deem necessary.
Points Range:0 (0%) - 33.12 (13.8%)
Did not submit or incompletely analyzed the primary and
secondary target markets. Did not submit or incompletely
included the demographic profile, psychographic profile,
professional profile, geographic profile, and any other
segmentation variable necessary.
Points:37.44 (15.6%)
Points Range:33.6 (14%) - 37.92 (15.8%)
Partially analyzed the primary and secondary target markets.
Partially included the market segment demographic profile,
psychographic profile, professional profile, geographic profile,
and any other segmentation variable necessary.
Points Range:38.4 (16%) - 42.72 (17.8%)
Satisfactorily analyzed the primary and secondary target
markets. Satisfactorily included the market segment
demographic profile, psychographic profile, professional
profile, geographic profile, and any other segmentation variable
necessary.
Points Range:43.2 (18%) - 48 (20%)
Thoroughly analyzed the primary and secondary target markets.
Thoroughly included the market segment demographic profile,
psychographic profile, professional profile, geographic profile,
and any other segmentation variable necessary.
4. Prepare a positioning statement. Include a perceptual map
that shows your company’s position against its competitors.
From this map, create a statement that depicts your position.
Points Range:0 (0%) - 33.12 (13.8%)
Did not submit or incompletely prepared a positioning
statement. Did not submit or incompletely included a perceptual
11. map that shows your company’s position against its
competitors. From this map, did not submit or incompletely
created a statement that depicts your position.
Points Range:33.6 (14%) - 37.92 (15.8%)
Partially prepared a positioning statement. Partially included a
perceptual map that shows your company’s position against its
competitors. From this map, partially created a statement that
depicts your position.
Points:42.24 (17.6%)
Points Range:38.4 (16%) - 42.72 (17.8%)
Satisfactorily prepared a positioning statement. Satisfactorily
included a perceptual map that shows your company’s position
against its competitors. From this map, satisfactorily created a
statement that depicts your position.
Points Range:43.2 (18%) - 48 (20%)
Thoroughly prepared a positioning statement. Thoroughly
included a perceptual map that shows your company’s position
against its competitors. From this map, thoroughly created a
statement that depicts your position.
5. Examine the relevant consumer behavior for your target
market. Explain the main reasons why the brand name, logo,
slogan, brand extension, as well as the positioning statement are
right for the identified target market.
Points Range:0 (0%) - 24.84 (10.35%)
Did not submit or incompletely examined the relevant consumer
behavior for your target market. Did not submit or incompletely
explained the main reasons why the brand name, logo, slogan,
brand extension, as well as the positioning statement are right
for the identified target market.
Points:27.72 (11.55%)
Points Range:25.2 (10.5%) - 28.44 (11.85%)
Partially examined the relevant consumer behavior for your
target market. Partially explained the main reasons why the
brand name, logo, slogan, brand extension, as well as the
positioning statement are right for the identified target market.
Points Range:28.8 (12%) - 32.04 (13.35%)
12. Satisfactorily examined the relevant consumer behavior for your
target market. Satisfactorily explained the main reasons why the
brand name, logo, slogan, brand extension, as well as the
positioning statement are right for the identified target market.
Points Range:32.4 (13.5%) - 36 (15%)
Thoroughly examined the relevant consumer behavior for your
target market. Thoroughly explained the main reasons why the
brand name, logo, slogan, brand extension, as well as the
positioning statement are right for the identified target market.
6. Citations and References / Information Literacy / Integration
of Sources
Points Range:0 (0%) - 16.56 (6.9%)
Lack of in-text citations and/ or lack of reference section.
Serious errors in the integration of sources, such as intentional
or accidental plagiarism.
Points Range:16.8 (7%) - 18.96 (7.9%)
In-text citations and references are provided, but they are only
partially formatted correctly in APA style. Does not meet the
required number of references; some or all references poor-
quality choices. Sources are partially integrated using effective
techniques of quoting, paraphrasing, and summarizing.
Points:20.16 (8.4%)
Points Range:19.2 (8%) - 21.36 (8.9%)
Most in-text citations and references are provided, and they are
generally formatted correctly in APA style. Meets number of
required references; all references high-quality choices. Sources
are mostly integrated using effective techniques of quoting,
paraphrasing, and summarizing.
Points Range:21.6 (9%) - 24 (10%)
In-text citations and references are error free and consistently
formatted correctly in APA style. Exceeds number of required
references; all references high-quality choices. Sources are
consistently integrated using effective techniques of quoting,
paraphrasing, and summarizing.
7. Clarity, Writing Mechanics, Grammar, and Formatting
Weight: 10%
13. Points Range:0 (0%) - 16.56 (6.9%)
Information is confusing to the reader and fails to include
reasons and evidence that logically support ideas. Serious and
persistent errors in grammar, spelling, punctuation, or
formatting.
Points Range:16.8 (7%) - 18.96 (7.9%)
Information is partially clear with minimal reasons and
evidence that logically support ideas. Partially free of errors in
grammar, spelling, punctuation, or formatting.
Points:20.88 (8.7%)
Points Range:19.2 (8%) - 21.36 (8.9%)
Information is mostly clear and generally supported with
reasons and evidence that logically support ideas. Mostly free
of errors in grammar, spelling, punctuation, or formatting.
Points Range:21.6 (9%) - 24 (10%)
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.
Error-free or almost error-free grammar, spelling, punctuation,
or formatting.
The rubric total value of 202.80 has been overridden with a
value of 202.8 out of 240.0.
Feedback to Learner
Hi Daniel
I urge you Daniel not to relent but to rather work even harder
ensuring that at all times you thoroughly provide correct
answers to all questions while not skipping any sub rubric.
Dr. Alex Onukwugha
Exit