From Food Safety in the 21st Century Marketplace: Best Practices Throughout the Supply Chain, http://www.restaurant.org/events/foodsafety.

1. Consumer Confidence in Food Safety Mandy Carr, Ph.D. Executive Director, Beef Safety Research National Cattlemen’s Beef Association

2. Safety Research Consumer Confidence Consumer Attitudes & Behaviors Beef Industry Food Safety Council (BIFSCo) Foodservice Retail Beef Production Farm Fork

3. What Influences Consumer Confidence? “ Back to ‘The Jungle?’” editorial 10/2/2007 “ Giving state agriculture departments responsibility for inspecting meat sold across state lines would be a step backward. It would introduce an element of inconsistency from state to state, erode consumer safeguards and undermine public confidence in the safety of the American food supply.” “ Bill would reduce meat inspections” 10/2/2007 “ As one of the largest meat recalls in history unfolds, Congress is considering legislation that would reduce required federal inspections for meat that is produced by small companies and then shipped to another state.”

4. Consumers Remember Recalls SOURCE: IPSOS – July, 2008

5. Consumers Remember Recalls Consumers remember specific recalled products in the news SOURCE: IPSOS – July, 2008

6. Consumers React to Safety News “ A” or “B” Grade for Ground Beef Safety Largest Ground Beef Recall Large Ground Beef Recall First U.S. BSE Case

7. Consumer Attitudes & Behaviors Q: What is the safe internal temperature for ground beef? 10/07 4/08 <160° 16% 10% 160° 13% 11% 161°-170° 8% 6% >170° 32% 27% Not sure 32% 45%

8. Few Consumers Use Thermometers Rate of thermometer use… October 2007 data

9. Consumers Preference for Doneness Oct. 2007 data

13. 1992 1994 1996 2002 1998 2000 2004 2008 Video of BPs Carcass microbial mapping Founding of BIFSCo Steam/thermal pasteurization Acidified sodium chlorite Steam vacuum Organic acid wash Safety Research Program 2006 Best Practice evolution and Safety Summits 1990 Hide wash Cattle washing Vaccine Sodium chlorate On farm ecology Neomycin Direct fed microbials Transportation and lairage