Mantra Restaurant aims to provide healthy, contemporary cuisine at reasonable prices in Bangalore, India. It will focus on light dinner options and candlelit seating. The restaurant expects to succeed due to its quality food, attractive interior, and prime downtown location. It will offer dine-in, takeout, and delivery services. Mantra targets local residents, students, and health-conscious customers. It will compete through innovative menu options and excellent customer service.
This report consists of a comprehensive analysis of developing a Business Plan from the idea generation to the execution of Business operation.
The Business Plan was developed for the "Entrepreneurship" Module during the 4th semester of the Transport and Logistics Management Degree Program at University of Moratuwa.
Business model canvas of a Coffee shop Fozle Rabbi
A business model canvas of a coffee shop which was an assignment for Strategic management course of BRAC university which directed by Dr. Sebastian Groh. Coffeeholic house is a new coffee shop chain in Dhaka. Our main target is young coffee lover people for unique taste of coffee.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
This report consists of a comprehensive analysis of developing a Business Plan from the idea generation to the execution of Business operation.
The Business Plan was developed for the "Entrepreneurship" Module during the 4th semester of the Transport and Logistics Management Degree Program at University of Moratuwa.
Business model canvas of a Coffee shop Fozle Rabbi
A business model canvas of a coffee shop which was an assignment for Strategic management course of BRAC university which directed by Dr. Sebastian Groh. Coffeeholic house is a new coffee shop chain in Dhaka. Our main target is young coffee lover people for unique taste of coffee.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
Food product development group assignment presentation #3Kern Rocke
Course: Food Product Development
Group Assignment looking at the consumer acceptability of fast food outlets in and around the University of the West Indies, St.Augustine Campus
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
Market Research Project - A study of the Usage & Attitude of Ice Cream Consum...Siddharth Ravishankar
The study aimed to help provide insights into the following areas:
• Understanding the ice cream market in Dubai, UAE
• Understanding the usage and attitude of ice cream consumers in Dubai, UAE by conducting market research
• Identifying factors that drive the consumption and purchase of ice cream and map them according to their importance
• Understanding the latest trends and market leaders in the ice cream industry and trying to understand why a particular brand is preferred over the other.
Thorough market research revealed deep insights that helped us come out with recommendations for any premium ice cream brand wanting to enter or already existing in the Dubai market
Food product development group assignment presentation #3Kern Rocke
Course: Food Product Development
Group Assignment looking at the consumer acceptability of fast food outlets in and around the University of the West Indies, St.Augustine Campus
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
Market Research Project - A study of the Usage & Attitude of Ice Cream Consum...Siddharth Ravishankar
The study aimed to help provide insights into the following areas:
• Understanding the ice cream market in Dubai, UAE
• Understanding the usage and attitude of ice cream consumers in Dubai, UAE by conducting market research
• Identifying factors that drive the consumption and purchase of ice cream and map them according to their importance
• Understanding the latest trends and market leaders in the ice cream industry and trying to understand why a particular brand is preferred over the other.
Thorough market research revealed deep insights that helped us come out with recommendations for any premium ice cream brand wanting to enter or already existing in the Dubai market
Sample business plan assignment for students. Its is simple, yet professional, and students can use it as a guide. You can contact us for a custom business plan template for students.
Running head QUALITY FOODS RESTAURANT 1QUALITY FOODS RESTAURAN.docxjeanettehully
Running head: QUALITY FOODS RESTAURANT 1
QUALITY FOODS RESTAURANT 15
Quality Foods Restaurant Business Plan
Cintia Rocha Pereira
Southern States University
Dear Dr. Taylor
Quality Foods Restaurant Business Plan
Products Description
The Quality Foods Restaurant shall be opened in San Diego in partnership with a gym. The restaurant shall serve a variety of foods and protein shakes that are low in cholesterol and sugar as its primary target is to provide healthy yet delicious meals to the residents of San Diego. The starting up of the restaurant is informed by the consistent increase in the obesity cases in the city, an aspect that is attributed to the types of food that the people eat mainly in the restaurants (Steele et al., 2016). Research shows that eating healthy foods and low in calories makes a person happy. The study also indicates that 75% of Americans prefer to eat healthy foods. All the foods shall be low in calories with the aim maintaining the health of consumers (Bridges, 2019). In addition to providing a serene environment for the customers, the restaurant shall also be focused on ensuring that all the people eat the foods that help their bodies to keep fit. The foods in the restaurant shall also be of high quality and delicious. To enhance the experience of the customers and also to improve the competitive advantage of the business, a nutritionist shall be employed by the management to provide the necessary information to the customers on the healthy foods they should eat to overcome lifestyle diseases that are mainly brought about by consumption of junk foods .
At Quality Foods Restaurant, customer's experience shall be the first priority as it is a factor that shall consistently lead to an increase in the loyalty of the clients and an increase in the market base mainly due to referrals. Every activity by the workers in all departments shall be aimed towards ensuring there is the best experience on the customer (Bridges, 2019). Quality foods shall, therefore, be cooked with the application of innovative skills that are essential towards maintaining the taste of the food. Most people have a negative notion that most of the foods that are described to be healthy by nutritionists are never delicious. The production of delicious foods in the restaurant shall also aim towards adjusting the mindset of the people. The healthy foods that are mainly low in cholesterol are important towards protecting the consumers from disastrous lifestyle diseases and conditions that are associated with consistently eating foods that are high in carbohydrates. The nutritionists shall also undertake the responsibility of providing a well-outlined program to the customers on the best diet they should undertake when they need to reduce weight. To compete with other Restaurants in the location, a marketing strategy applied shall be based on positioning of the foods and services as the best in the industry.
a) Mission
The mission of the ...
This proposal aims to analyze current business problem in Eatsa and suggests marketing plan to achieve bigger market share and sustainable customer source.
Soupman, Inc.
Business Plan
Marketing Plan
Team 2: Brandi Seich, Mark Seich, Jonathan Downes, Jessica Gonzalez, Yiren Jiang, Jiachen Li
2-27-2017
Market Analysis Summary
Soupman, Inc. focuses on reaching three primary segments under the name “Original Soupman”:
1.1. The Convenience, Quality Shopper. Someone interested in purchasing a consistently tasteful quality, fresh product for themselves and/or their family, which can be prepared with ease and convenience.
1.2. The Business Folk. Local business workers within the tri-state area of NY, NJ and CT in search of a local dining experience for lunch or a quick dinner.
1.3. The Educational Consumer. Buyers within the educational market of high schools and colleges looking to provide vegetarian, quality products to students and faculty.
Market Segmentation
Soupman, Inc. under the name Original Soupman will continue to focus on three key market segments: convenience, quality shoppers; business folk; and educational consumers. There are multiple delivery systems to service these three markets including: grocery locations, food services – brick-and-mortar and mobile; and educational.
The convenience, quality shopper would be those individuals shopping at a grocery or soon to come convenience store location looking for a quality, convenient product they feel confident in for their own consumption or their families. Their needs are met through the Original Soupman soups which are available in 17 ounce Tetra Pak cartons delivered through the grocery segment in 6,500 grocery stores. The soups have prime positioning beside market leaders such as Campbell’s and Progresso. Some of the prestigious retailers within the grocery segment include Kroger, Costco, Safeway, Albertson’s, Publix, Wegman’s, HEB, Shoprite, Acme, Shaw’s and Winn Dixie among other regional chains as well.
The business folk are those within the NY, NJ, and CT area who are looking for a quick, convenient, but consistently tasteful dining experience for lunch, dinner or anything in between. In addition to soups, sandwiches and salads are also available. These consumers are served in one of our eight franchised and licensed brick-and-mortar locations. They can also be served by our mobile location, which provides a daily calendar for consumer convenience. This mobile market is served through using heat ‘n service pouches to ensure consistent flavoring no matter the location of choice.
The educational consumer is served in a number of schools and colleges in the NY area. This segment is serviced through the use of bulk flash-frozen soups and other products (e.g., Mexicali Beans, Stewed Pinto Beans and Curried Chick Peas with Tomatillos).
Soupman has identified substantial distribution opportunities in national restaurant chains, college campuses, stadiums as well as other food service venues. Early testing has begun within a national restaurant chain and has been quite successful.
Significant opportunities reside within the grocery se.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
Saute, an Organic Restaurant - Business PlanSiddharth Shah
This is a business plan project of our coursework for BBA, NMIMS. The business plan includes the company descriptions, products & services offered, marketing & promotions overview, financial statement analysis and operations management of a new business.
The team members included
Anuj Bakshi
Siddharth Shah
Shreet Shah
Shyla Jha
Samah Visaria
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Improving profitability for small businessBen Wann
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
Business plan
1. Business plan
Of
Mantra Restaurant
Prepared By:- Miss Aarti D. Joshi
Roll no.28
ACADEMIC YEAR:-
2010 – 2011
SUBMITTED TO:- Dr. Rajesh Patel
2. Executive synopsis
Aims and Objectives:
The main vision and mission the company is that to provide rich quality food
with reasonable prices. The company's goal is that of a multi-faceted success.
Our first responsibility is to the financial well-being of the restaurant. We will
meet this goal while trying to consider; 1) the effect of our products on the
health and well being of our customers (and our staff), 2) the impact that our
business practices and choices will have on the environment, and 3) the high
quality of attitude, fairness, understanding, and generosity between
management, staff, customers, and vendors. Awareness of all these factors and
the responsible actions that result will give our efforts a sense of purpose and
meaning beyond our basic financial goals.
Success factor:
The success factor of Mantra restaurant is that good quality food and services
and the main thing is the location and interior of the restaurant. The interior
and quality of the food is the main USP of the restaurant. The restaurant will
go for full light dinner concept and will arrange candle light dinner partition
our restaurant.
3. Company profile
History:
Mantra restaurant, a single unit, medium-size restaurant serving healthy,
contemporary style food. The restaurant will be located at white field, vintage
colony, Bangalore
Facilities:
The success factor of Mantra restaurant is that good quality food and services
and the main thing is the location and interior of the restaurant. The interior
and quality of the food is the main USP of the restaurant. The restaurant will
go for full light dinner concept and will arrange candle light dinner partition
our restaurant.
4. Industry Analysis
Although the restaurant industry is very competitive, the lifestyle changes
created by modern living continue to fuel its steady growth. More and more
people have less time, resources, and ability to cook for themselves. Trends are
very important and Abonda is well positioned for the current interest in lighter,
healthier foods at moderate to low prices.
5. The Restaurant Industry Today
The food service business is the third largest industry in the country. It
accounts for over $240 billion annually in sales. The independent restaurant
accounts for 15% of that total. The average indian spends 15% of his/her
income on meals away from home. This number has been increasing for the
past seven years. In the past five years the restaurant industry has out-
performed the national GNP by 40%. The reasons given by the Folkney
Report (November 1994) are 1) lifestyle changes, 2) economic climate, and 3)
increase of product variety.
There are 600 new restaurants opening every month and over 200 more needed
to keep pace with increasing demand.
Future Trends & Strategic Opportunities
The predicated growth trend is very positive both in short and long-term
projections. Bangalore city again that as modern living creates more demands,
people will be compelled to eat more meals away from home. The DMR
Industrial Report (April 1995) estimates this as high as 30% over the next five
years.
6. In 1988 The National Restaurant Association released the Foodservice Industry
2000 report that forecasted how the industry might look in the year 2000. Some
highlights from the panel's findings:
• "Consumers will spend a greater proportion of their food dollar away
from home.
• Independent operators and entrepreneurs will be the main source of new
restaurant concepts.
• Nutritional concerns will be critical at all types of foodservice
operations, and food flavors will be important.
• Environmental concerns will receive increased attention."
Products & Related Services
Mantra Restaurant will be offering a menu of food and beverages with a
distinctive image. There will be three ways to purchase these products; table
service at the restaurant, take-out from the restaurant, and delivery to home or
office.
The Menu
The Mantra menu (see appendices) is moderate sized, and moderate-low priced
offering a collection of ethnic and American items with a common theme --
healthy (low-fat, low cholesterol, natural ingredients), flavorful, and familiar.
Our goal is to create the image of light satisfying and still nutritious food.
There has been an increased awareness of nutritional and health concerns in
recent years and a growing market of people who now eat this style of cooking
regularly.
Production
7. Food production and assembly will take place in the kitchen of the restaurant.
Fresh vegetables, meat and dairy products will be used to crate most of the
dishes from scratch. The chef will exercise strict standards of sanitation, quality
production, and presentation or packaging over the kitchen and service staff.
Service
There will be three ways a customer can purchase food. They may sit down at
one of the 54 seats in the dining room and get full service from a waitperson. A
separate take-out counter will service those who wish to pick up their food.
Most take-out food will be prepared to order with orders coming from either
the telephone or fax. Delivery (an indirect form of take-out) will be available at
certain times and to a limited area.
Future Opportunities
There is a market segment that prefers to eat this type of cooking at home
although they do not have the time to cook. There are already caterers and
even mail order companies that provide individuals and families with up to a
month's supply of pre-prepared meals.
This opportunity will be researched and developed on a trial basis. If
successful, it could become a major new source of income without creating the
need for additional staff or production space.
8. The Target Market
The market for Mantra products covers a large area of diverse and densely
populated groups. Although it will be located in a downtown urban setting, it is
an area where people travel to eat out and one that is also frequented by
tourists. It is also an area known for and catering to the demographic group we
are targeting.
Market Location & Customers
The white field area is one of the most desirable retail locations in Bangalore..
The Mass. Chamber of Commerce rates it as the third best retail market in the
9. state. There are more than 400 businesses in a 1/4 square mile area with
average sales of $330 per square foot.
The customer base will come from 3 major segments;
• Local population -- the city of Bangalore.. with a year-round population
of 145,000 is centrally located in the this area and is within 15 minutes drive of
8 major suburbs.
• The student -- more and more young people have developed healthy
eating habits. Some also go through a "health food phase" while in college.
• The health conscious person of any age or sex -- this includes
anyone on a restricted or prescribed diet or those who have committed to a
healthy diet.
• Curious and open-minded -- "if you try it, you will like it." Through
marketing, publicity, and word-of-mouth, people will seek out a new experience
and learn that nutritious food can be tasty, fun, convenient, and inexpensive.
Market Trends & The Future
The population and demographics of Harvard square have remained steady for
the last 14 years. Tourism has increased 24% over the last 3 years and is
predicted to keep growing. Local businesses are increasing at a rate of 18%
yearly.
The idea of a health consciousness through nutritional awareness and dietary
change has been slowly building for the last 7 years. The extensive government
studies and new Food Guide Pyramid have given everyone a new definition of
a balanced, healthy diet. This is not a fad but a true dietary trend
10. backed by the scientific and medical community, the media, the government,
and endorsed by the big food manufacturers. As the Foodservice 2000 report
stated, this trend will be even more important by the turn of the century.
As people want to stay home more and cook less our strategy of delivering
prepared meals on a weekly or monthly arrangement may be a widespread
accepted new way of eating.
The Competition
There are over two dozen restaurants in the Harvard Square area that sell food
at similar prices. Although this presents an obvious challenge in terms of
market share, it also indicates the presence of a large, strong potential. The
newest competitors have made their successful entry based on an innovative
concept or novelty. Mantra will offer an innovative product in a familiar style at
a competitive price. Our aggressive plans of take-out and delivery will also give
us an advantage to create a good market share before the competition can
adjust or similar concepts appear.
Competitor's Profile
Competing with Abonda for the target market are these categories of food
providers:
• Independent table service restaurants of similar menu and price
structure.
• Chain " " " " "
• Commercial foodservice companies serving students directly.
11. Independent operators include Grendel's Den, Iako, Bombay Club, Iruna, and
The Border Cafe. Most are ethnic based and will carry at least two similar menu
items. Grendel's and Iruna are long-standing businesses while the others are
fairly new. They all are doing very well.
The major chain restaurants are House of Blues, Chili's and Bertucci's. All are
relatively new but well established and profitable. They have big resources of
marketing and/or a specialty product or attraction (House of Blues is also a live
music club). Ogden Foods and Cysco both service 24,000 Harvard students but
their product is not appealing enough to prevent students from eating out 5 to
7 meals a week. In addition there are two local catering companies that deliver
prepared meals daily to offices
Competitive Strategy
There are three major ways in which we will create an advantage over our
competitors;
• product identity, quality, and novelty
• high employee motivation and good sales attitude
• innovative and aggressive service options.
Mantra will be the only restaurant among all the competition which focuses
the entire menu on healthy, low-fat cooking. Each of the competitors offers at
least one "healthy" selection on their menu. Grendel's Den even has an entire
section called "On the Lighter Side" but in all cases they are always seen as
12. alternatives to the main style being offered. The target market will perceive
Mantra as the destination location for healthy, low-fat cooking.
Once they have tried the restaurant, their experience will be reinforced by
friendly, efficient, knowledgeable service. Return and repeat business will be
facilitated by accessable take-out and delivery options. At the time of this
writing all of the competitors offered take-out but only two (Bertucci''s &
Chili's).
Marketing Plan & Sales Strategy
Market Penetration
Entry into the market should not be a problem. The store has high visibility
with heavy foot traffic all day long. The local residents and students always
support new restaurants and the tourists do not have fixed preferences. In
addition, $10,000 has been budgeted for a pre-opening advertising and public
relations campaign.
Marketing Strategy
Focusing on the unique aspect of the product theme (healthy, tasty foods) a
mix of marketing vehicles will be created to convey our presence, our image,
and our message.
• Print media -- local newspapers, magazines and student publications
• Broadcast media -- local programming and special interest shows
• Hotel guides, concierge relations, Chamber of Commerce brochures
• Direct mail -- subscriber lists, offices for delivery
• Misc. -- yellow pages, charity events
13. A public relations firm has been retained to create special events and solicit
print and broadcast coverage, especially at the start-up.
The marketing effort will be split into 3 phases;
1) Opening -- An advanced notice (press packet) sent out by the PR firm to all
media and printed announcement ads in key places. Budget - $10,000
2) Ongoing -- A flexible campaign (using the above media), assessed regularly
for effectiveness. Budget - $10,000
3) Point of sale -- A well-trained staff can increase the average check as well as
enhancing the customer's overall experience. Word-of-mouth referral is very
important in building a customer base.
Future plans and Strategic Opportunities
Catering to offices (even outside of our local area) may become a large part of
gross sales. At that point a sales agent would be hired to directly market our
products for daily delivery or catered functions.
Operations
Hours of Operation
The restaurant will be open for lunch and dinner 7 days a week. Service will
begin at 11:00 AM and end at 11:00 PM.
Employee Training & Education
14. Employees will be trained not only in their specific operational duties but in the
philosophy and applications of our concept. They will receive extensive
information from the chef and be kept informed of the latest information on
healthy eating.
Systems & Controls
A big emphasis is being placed on extensive research into the quality and
integrity of our products. They will constantly be tested for our own high
standards of freshness and purity. Food costs and inventory control will be
handled by our computer system and checked daily by management.
15. Food production
Most food will be prepared on the premises. The kitchen will be designed for
high standards of sanitary efficiency and cleaned daily. Food will be made
mostly to order and stored in large coolers in the basement.
Delivery & Catering
Food for delivery may be similar to take-out (prepared to order) or it may be
prepared earlier and stocked. Catering will be treated as deliveries.
16.
17. Management & Organization
Key Employees & Principals
. Since 2008 his company has created a high-profile mainstream image for
natural foods. In 1992 Grains & Beans opened a small cafe within the retail
store that became so popular and profitable, he decided to expand the concept
into a full service restaurant.
Jack brings with him a track record of success in the natural foods industry. His
management style is innovative and in keeping with the corporate style outlined
in the mission statement.
Compensation & Incentives
Mantra will offer competitive wages and salaries to all employees with benefit
packages available to key personnel only.
Consultants & Professional Support Resources
At the present, no outside consults have been retained, excepting the design
department at Best Equipment.
Management to be Added
We are presently searching for a general manager and executive chef. These key
employees will be well chosen and given incentives for performance and
growth.
18. Long-Term Development & Exit Plan
Goals
Mantra is an innovative concept that targets a new, growing market. We assume
that the market will respond, and grow quickly in the next 5 years. Our goals
are to create a reputation of quality, consistancy and security (safety of food)
that will make us the leader of a new style of dining.
Strategies
Our marketing efforts will be concentrated on take-out and delivery, the areas
of most promising growth. As the market changes, new products may be added
to maintain sales.
Milestones
After the restaurant opens, we will keep a close eye on sales and profit. If we
are on target at the end of year 1, we will look to expand to a second unit.
Risk Evaluation
With any new venture, there is risk involved. The success of our project hinges
on the strength and acceptance of a fairly new market. After year 1, we expect
some copycat competition in the form of other independent units. Chain
competition will be much later.
Exit Plan
19. Ideally, Abonda will expand to five units in the next 10 years. At that time, we
will entertain the possibility of a buy-out by a larger restaurant concern or
actively seek to sell to a new owner.