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What Would Google Do, Book Summary
The document discusses key concepts from the book "What Would Google Do" regarding how companies can learn from Google's approach to business. It summarizes Google's philosophy as focusing on new rules that emphasize new relationships with customers, transparency, collaboration, innovation and enabling others rather than controlling them.
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What Would Google Do, Book Summary
- 1.
- 2. The whole worldis down upside
- 3. And just likeyou....
- 4. ...this guy is wondering.... 4
- 5. ....how did Google become the fastest growing company in the history of the world?? and how can I learn from them? 5
- 6. Or in otherwords: 6
- 7. What Would GoogleDo?? ... And what should I do? 7
- 8.
- 9.
- 10. The new rules
- 11. rules new way of doing It is a business suitable for any company anywhere!
- 12.
- 13.
- 14. rules New Relationship New Pu blicness
- 15. rules New Relationship New Pu blicness y N ew Econom
- 16. rules New Relationship New Pu blicness y N ew Econom New business reality
- 17. rules New Relationship New Pu blicness y N ew Econom New business reality Ne w Attitude
- 18. rules New Relationship New Pu blicness New So ciety y N ew Econom New business reality Ne w Attitude
- 19. rules New Relationship New Pu blicness e itectur New Arch New So ciety y N ew Econom New business reality Ne w Attitude
- 20. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality Ne w Attitude
- 21. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Imperatives Ne w Attitude
- 22. rules New Relationship New Pu blicness e itectur New Arch New So ciety New Ethic N ew Econom y New business reality New Speed New Imperatives Ne w Attitude
- 23. New relationship Give thepeople control, they will use it to your advantage
- 24. New relationship Your worst customeris your best friend 14
- 25. New relationship tom er est cus our b er artn Y o ur p is y
- 26. New relationship Dell Click the picture for the story behind
- 27. itecture Arch New do b est you Do what the r est and l ink to
- 28. New architecture Be a PLATFORM
- 29. New architecture Be a PLATFORM
- 30. New publicness If you’renot searchable, you won’t be found
- 31. New publicness Life ispublic, so is business
- 32. New publicness Your customersare your ad agency
- 33. New economy Small isthe new big M A LL S Big
- 34. New Attitude “There is an inverse relation between control and trust”
- 35. New Attitude t ! ! a n inverse “There is an r t relation p o between control trust” I m and
- 36. New business reality Middle men are doomed
- 37. New business reality Freeis a business model
- 38. New Attitude Trustthe people
- 39.
- 40. New ethic Make mistakes well 28
- 41. New ethic Live isa Beta
- 42.
- 43.
- 44. New speed Answers are instantaneous
- 45. New Imperatives Innovation
- 46. New Imperatives Innovation Enable
- 47. New Imperatives Innovation Enable Encourage
- 48. New Imperatives Innovation Enable Protect Encourage
- 49. New speed Mobs / communities form in flash
- 50.
- 51. New imperatives Get out of the way!!
- 52.
- 54. We don’t see thingsas they are, we see them as we are...
- 55. Want to knowin detail what Google would do? Buy the book ‘What Would Google Do’ by Jeff Jarvis here Mail your questions / comments and here Steven Zwerink (@szwerink) Consultant at DSM Product Launch September 2009