The document proposes a business model called "Business Model Cardboard Box Insurance". It would provide insurance to people who may become homeless by guaranteeing them housing in a cardboard box if they are deceived or tricked by entities like debt collectors, stores, or mortgage sellers. The business would design, build, manufacture, and deliver cardboard boxes and offer additional services like in-box purchases and box upgrades. It would be funded by banks and partner with insurance companies. The goal is to help people screwed by the current system.

1. This was the assignment:
Design a business model for an empty box.
Make it fun and creative!

2. This was the result:

3. Business Model Cardboard Box Insurance

4. Business Model Cardboard Box Insurance
Homeless-to-be
(people
screwed by the
system)

5. Business Model Cardboard Box Insurance
We promise
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay

6. Business Model Cardboard Box Insurance
Based on
trust and
We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay

7. Business Model Cardboard Box Insurance
Based on
trust and
We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay - Debt collectors
- Flagship stores
- Mortgage sellers

8. Business Model Cardboard Box Insurance
Based on
trust and
We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Insurance

9. Business Model Cardboard Box Insurance
Based on
trust and
We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Insurance
Selling boxes

10. Business Model Cardboard Box Insurance
Based on
trust and
We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Insurance
In-Box purchases
Selling boxes

11. Business Model Cardboard Box Insurance
Based on
trust and
We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Insurance
In-Box purchases
Selling boxes
Box Upgrades

12. Business Model Cardboard Box Insurance
Designing & Based on
Building trust and
Boxes We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Insurance
In-Box purchases
Selling boxes
Box Upgrades

13. Business Model Cardboard Box Insurance
Designing & Based on
Building trust and
Boxes We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
Manufacturing
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Insurance
In-Box purchases
Selling boxes
Box Upgrades

14. Business Model Cardboard Box Insurance
Designing & Based on
Building trust and
Boxes We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
Manufacturing
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Delivery
Insurance
In-Box purchases
Selling boxes
Box Upgrades

15. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Boxes We promise certainty
you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
Manufacturing
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Delivery
Insurance
In-Box purchases
Selling boxes
Box Upgrades

16. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
tricks you, screwed by the
you will have system)
a place to
Manufacturing
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Delivery
Insurance
In-Box purchases
Selling boxes
Box Upgrades

17. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
Debt Collectors
tricks you, screwed by the
you will have system)
a place to
Manufacturing
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Delivery
Insurance
In-Box purchases
Selling boxes
Box Upgrades

18. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
Debt Collectors
tricks you, screwed by the
you will have system)
Pension
a place to
funds Manufacturing
stay - Debt collectors
- Flagship stores
- Mortgage sellers
Delivery
Insurance
In-Box purchases
Selling boxes
Box Upgrades

19. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
Debt Collectors
tricks you, screwed by the
you will have system)
Pension
a place to
funds Manufacturing
stay - Debt collectors
- Flagship stores
Etc... - Mortgage sellers
Delivery
Insurance
In-Box purchases
Selling boxes
Box Upgrades

20. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
Debt Collectors
tricks you, screwed by the
you will have system)
Pension
a place to
funds Manufacturing
stay - Debt collectors
- Flagship stores
Etc... - Mortgage sellers
Delivery
Insurance
People (design, In-Box purchases
sales, etc)
Selling boxes
Box Upgrades

21. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
Debt Collectors
tricks you, screwed by the
you will have system)
Pension
a place to
funds Manufacturing
stay - Debt collectors
- Flagship stores
Etc... - Mortgage sellers
Delivery
Manufacturing Insurance
People (design, In-Box purchases
sales, etc)
Selling boxes
Box Upgrades

22. Business Model Cardboard Box Insurance
Banks Designing & Based on
Building trust and
Insurance Boxes We promise certainty
companies you that
who-ever Homeless-to-be
deceives or (people
Debt Collectors
tricks you, screwed by the
you will have system)
Pension
a place to
funds Manufacturing
stay - Debt collectors
- Flagship stores
Etc... - Mortgage sellers
Delivery
Manufacturing Insurance
People (design, In-Box purchases
sales, etc)
Selling boxes
Delivery Box Upgrades

23. When these results come forward when people are
thinking about creative and fun solutions for an
empty box, something is SERIOUSLY WRONG
with our system!!
#occupy
4