The document discusses techniques for improving conversion rates on the web, including lessons that can be learned from direct mail copywriting. It promotes an upcoming event (#convcon) featuring speakers Debra Zahay and Brian Massey who will discuss topics like how to engage people's attention, examples of techniques for websites, and tips from successful direct mail copywriters. The document also shares information about Zahay and Massey's backgrounds and accomplishments.
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
How do we balance building the right thing with building it well? In this presentation we will examine this question at multiple levels of focus. We will discuss how a team can define the threshold for acceptable quality for their own context.
Start Wearing Blinkers for Your Internet MarketingTrevor Dumbleton
Wearing blinkers is a term borrowed from horse racing. They're put on horses to help them focus and avoid distraction - most of us need to do the same with our internet marketing.
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
How do we balance building the right thing with building it well? In this presentation we will examine this question at multiple levels of focus. We will discuss how a team can define the threshold for acceptable quality for their own context.
Start Wearing Blinkers for Your Internet MarketingTrevor Dumbleton
Wearing blinkers is a term borrowed from horse racing. They're put on horses to help them focus and avoid distraction - most of us need to do the same with our internet marketing.
Ecommerce Conversion World, London March 23 2017 - Ton Wesseling keynoteOnline Dialogue
Keynote by Ton Wesseling of Online Dialogue at the Ecommerce Conversion World event in London on March 23, 2017 about "Online Experiments" and explaining the ROAR model.
Your website is your business lifeline to profitability and sustainability. Your website has to be found (SEO). It has to be secure. And it needs to be engaging, mobile friendly, and fast (UX, or user experience). Here are some simple tips to a profitable website that can be found by your customers and prospects.
Learning WordPress made me more valuable as a provider of digital content services, including copywriting. I can bridge the gap between developers and clients, work directly with designers, lead a project - all because better I understand how the pieces of digital content and marketing fit together.
Un Growth Hacking autour de la retention.
- The language of Growth par Adam Breckler
- Product market fit vs Retention par Mateo Sossah
- Understanding the role of engagement and retention for startups par Maxime Salomon
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations.
We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created this deck with key Halloween trends this year.
First impressions are important. Our studies show 25% of subscribers never engage with a brand because they are not properly on-boarded. Learn how to begin building a 1:1 customer relationship right from the start.
This was the kick-off webinar for The Future is Now, Learn to Create 1:1 Customer Journeys, webinar series.
The unprecedented growth in technology has created a massive shift in the way we communicate to customers. It is important that brands create experiences that not only reaches the customer in every possible channel but also personalizes that journey. Only then can you break through the noise and build relationships that matter to your customer and, ultimately, your bottom line. Join Jay Baer, New York Time’s best seller at Convince & Convert, and Kyle Lacy, Director of Global Content Marketing at ExactTarget Marketing Cloud, as they walk you through the six ways to transform your digital marketing strategy into a customer journey that is focused not only on the experience of the customer but strategy that generates revenue for the company.
Learn more about our webinar series: The Future is Now at pages.exacttarget.com/thefutureisnow
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...Phillip Klien
Behavioral psychology and stimulating the "lizard brain" is emerging as one of the hottest topics in conversion optimization. This deck presents the case study of an über-optimized web site with over $200 million in sales, and how it used persuasive messaging to drive a statistically significant increase on their click-to-cart KPI.
Using Robert Cialdini's six weapons of influence as the foundation of their strategy, this consumer goods e-commerce powerhouse (that had already maxed-out the traditional conversion rate optimization strategies) moved the needle by tapping into the subconscious mind of its visitors. Learn how these principles work, and what you can do to leverage them in your messaging for dramatic results.
From the Burger King Twitter account being hacked to the launch of Vine, there was plenty to talk and blog about in 2013. We have taken the liberty of highlighting what we believe are the top digital stories from this year. It was a turbulent year for some (Myspace) but a maginificent year for others (Instagram).
This recap only scratches the surface of the many marketing happenings that graced our Twitter feeds, Flipboards, news tickers, and blog posts in 2013. Check it out and let us know if we missed anything. What would you like to see in the 2013 Digital Marketing Review infographic?
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Why do we have to work so hard to get our persuasive messages heard? Why is conversion so difficult? Why don't people read our content?
Join the Conversion Scientist Brian Massey as he introduces you to two "bouncers" in the human brain that keep your marketing messages from getting through, and what you can do to get around them.
Ecommerce Conversion World, London March 23 2017 - Ton Wesseling keynoteOnline Dialogue
Keynote by Ton Wesseling of Online Dialogue at the Ecommerce Conversion World event in London on March 23, 2017 about "Online Experiments" and explaining the ROAR model.
Your website is your business lifeline to profitability and sustainability. Your website has to be found (SEO). It has to be secure. And it needs to be engaging, mobile friendly, and fast (UX, or user experience). Here are some simple tips to a profitable website that can be found by your customers and prospects.
Learning WordPress made me more valuable as a provider of digital content services, including copywriting. I can bridge the gap between developers and clients, work directly with designers, lead a project - all because better I understand how the pieces of digital content and marketing fit together.
Un Growth Hacking autour de la retention.
- The language of Growth par Adam Breckler
- Product market fit vs Retention par Mateo Sossah
- Understanding the role of engagement and retention for startups par Maxime Salomon
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations.
We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created this deck with key Halloween trends this year.
First impressions are important. Our studies show 25% of subscribers never engage with a brand because they are not properly on-boarded. Learn how to begin building a 1:1 customer relationship right from the start.
This was the kick-off webinar for The Future is Now, Learn to Create 1:1 Customer Journeys, webinar series.
The unprecedented growth in technology has created a massive shift in the way we communicate to customers. It is important that brands create experiences that not only reaches the customer in every possible channel but also personalizes that journey. Only then can you break through the noise and build relationships that matter to your customer and, ultimately, your bottom line. Join Jay Baer, New York Time’s best seller at Convince & Convert, and Kyle Lacy, Director of Global Content Marketing at ExactTarget Marketing Cloud, as they walk you through the six ways to transform your digital marketing strategy into a customer journey that is focused not only on the experience of the customer but strategy that generates revenue for the company.
Learn more about our webinar series: The Future is Now at pages.exacttarget.com/thefutureisnow
Channeling Cialdini - Using Persuasive Messaging to Increase Add to Cart (Con...Phillip Klien
Behavioral psychology and stimulating the "lizard brain" is emerging as one of the hottest topics in conversion optimization. This deck presents the case study of an über-optimized web site with over $200 million in sales, and how it used persuasive messaging to drive a statistically significant increase on their click-to-cart KPI.
Using Robert Cialdini's six weapons of influence as the foundation of their strategy, this consumer goods e-commerce powerhouse (that had already maxed-out the traditional conversion rate optimization strategies) moved the needle by tapping into the subconscious mind of its visitors. Learn how these principles work, and what you can do to leverage them in your messaging for dramatic results.
From the Burger King Twitter account being hacked to the launch of Vine, there was plenty to talk and blog about in 2013. We have taken the liberty of highlighting what we believe are the top digital stories from this year. It was a turbulent year for some (Myspace) but a maginificent year for others (Instagram).
This recap only scratches the surface of the many marketing happenings that graced our Twitter feeds, Flipboards, news tickers, and blog posts in 2013. Check it out and let us know if we missed anything. What would you like to see in the 2013 Digital Marketing Review infographic?
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
Each year, $83 billion is lost due to poor customer experiences. Today's marketers have a phenomenal opportunity to drive the customer journey and ensure that customers have a consistent experience no matter how or where they choose to do business with a brand. Join us to learn about the value of the customer journey, importance of having one-to-one conversations with customers, and how the Marketing Cloud will allow you to accomplish it.
Why do we have to work so hard to get our persuasive messages heard? Why is conversion so difficult? Why don't people read our content?
Join the Conversion Scientist Brian Massey as he introduces you to two "bouncers" in the human brain that keep your marketing messages from getting through, and what you can do to get around them.
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015SEO monitor
Content is evolving and this session will show you how. From looking back over the last few years to showing how things are going to go and, importantly, how you can benefit the most.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
What motivates your customers to buy from you? If you’re still trying to figure it out, join our next webinar to discover how you can leverage human nature and basic psychology to drive conversions.
Hosted by our Marketing Director Kath Pay, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.
Company building: Keeping your startup DNA when you grow your businessAmazon Web Services
Après-midi - Track 3 - S3 - Company building Keeping your startup DNA when you grow your business
Cette session vous a plû ? Si c'est le cas, n'hésitez pas à vous inscrire à notre Summit !
Learn build measure building products customers loveRahul PruthI
An in depth introduction to building products with a focus on software. Slides are from the Product Management Bootcamp at General Assembly, Austin, Texas.
The focus is on the basics of learning, building and measuring as a cycle.
10 Digital Marketing Essentials For TechnologistsJohn Brunswick
10 Digital Marketing Essentials for Technologists takes a first pass at creating a shared understanding and language for technologists and marketers around goals, measurements and capabilities. Think of this as digital marketing bootcamp 101.
Social Media and Blogging in 2019 and BeyondLeslie Samuel
The world of Social Media is changing. Facebook is building a privacy-focused social platform. How will this affect bloggers. Here, I share my thoughts as well as tips to thrive in this changing world.
Evolution of the Knowledge Broker: Trading Your Content For RevenueChristopher Ward
Evolution of the Knowledge Broker is a new look at documentation and the people who create it. Knowledge Brokers understand that Content is the most pivotal asset for a company's continued success
Vancouver Service Jam 2019 Slide Deck #GSJamKaishin Chu
My slide deck for the 2019 Vancouver Service Jam, part of the Global Service Jam event that took place on March 29 to 31, 2019. This was my 6th year volunteering to host/organize and facilitate and coach/mentor participants in developing or increasing their creative mindset through practicing Design Thinking within a Service Design process or framework.
The Challenge: facilitate learning-by-doing within a 48 hour timeframe, where problem statements are crowdsourced from a collective brainstorming session on a global theme. At the end of the 48 hours, teams present their service prototypes that must allow audience/users to experience and interact with it. To see the 3 teams' work, go here: https://submit.globaljams.org/gallery/WBRYmgrj?category=39437 (albums are at the bottom of the page, scroll past the filters to see them)
Enterpreneurs Don't Guess: Building an MVNPBrian Massey
An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.
How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientist™ blog.
- How did Conversion Sciences double and triple results in 2014?
- What makes a blog erupt?
- How do you turn your blog pages into lead-generating pages?
How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages.
Turn Recorded Webinars into Sharable, Lead Generating ContentBrian Massey
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources.
We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content.
www.CascadeContent.com
How Amazon Crushes the Competition-Bryan EisenbergBrian Massey
How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg's Keynote at Conversion Conference San Francisco 2014.
QA: How I Learned to Stop Breaking and Start Loving TestsBrian Massey
Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites
Killer Conversion Copy: Getting Past the Bouncers in Your BrainBrian Massey
Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don't people read?
This presentation introduces you to two "bouncers" in the human brain that keep marketing messages from penetrating and tells you what to do about them.
"There are 3 or 4 visitors coming to your webite from thousands of addresses." This is the premise that, if you accept it, makes it much easier to create great online experiences. Turn your website into a high-converting website with personas.
Chemistry of Conversion by Brian MasseyBrian Massey
Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways.
Brian Massey does. The Conversion Scientist™ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.
Web Analytics: Tools and Best PracticesBrian Massey
You are invited to get to know your Web visitors through the eyes of Web analytics. "Analytics" is the information collected by a number of software packages about how users are using your site. You can learn from them:
1. How many people are coming to your site each day?
2. Are visitors finding the information they are looking for?
3. How many of your visitors start to buy? How many don’t make it through?
4. Which pages cause people to leave altogether?
Ultimately, your analytics help you answer the question, "Why?"
Brian Massey walks you through the things you should measure and shows you how they impact your business.
Conversion Science Brian Massey and Heather Lloyd MartinBrian Massey
Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010.
Killing Brad Pitt: Define and Understand Your VisitorsBrian Massey
Any great search marketing effort begins with some idea of who you will be attracting to your site.
Duh.
At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
We all have an image in our mind of the perfect visitor. He's handsome, excited about our products and ready to buy.
And he's a fantasy.
Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales.
How Personas Justify Bigger Online Marketing BudgetsBrian Massey
Presented at ProductCamp Austin Summer 09, this presentation gives readers a taste of the power of personas to help an organization get behind marketing strategies that will work for the business... and stay on track.
What is Your Social Conversion Rate? Brian Massey Innotech PDXBrian Massey
In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion."
When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers.
Brian Massey of Conversion Sciences tackles this issue to teach you:
· How to measure social conversion rates
· Which strategies can be used to generate social conversions
· The best practices for increasing social conversion rates
· Where to invest for social media ROI
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What We Can Learn from Direct Marketers by Brian Massey and Debra Zahay
1. Debra Zahay, The Professor
Brian Massey, The Conversion Scientist
#convcon @bmassey @zahay
2. LEARN why it is so hard to get and keep the attention of people
UNDERSTAND why direct mail copywriters have something to
teach us about Web marketing
HEAR the tips provided by the most successful direct mail
copywriters
SEE examples of these techniques in action on the Web
BUT WAIT! THERE’S MORE
#convcon @bmassey @zahay
3. Start Small and build (Freedman and Frasier 1966)
Progressively Escalating commitments (Trivial first commitments
such as agreeing to be interviewed can lead to organ donation
(Schwartz 1970)
Used in Business-to-Business as well
#convcon @bmassey @zahay
But wait! There’s MORE!
4. Professor/Data Scientist
Author of over 22 articles
Consultant
President of Zahay, Inc.
National Speaker
Author
Internet Marketing:
Integrating Online and
Offline Strategies
Looks Good in Black
#convcon @bmassey @zahay
5. Founder of Conversion Sciences
Consultant
National Speaker
Author
Your Customer Creation Equation
Labwear Fashion Model
#convcon @bmassey @zahay
BRIAN MASSEY
7. Source: Wizard Academy www.wizardacademy.com
WernickeBroca
http://thebrain.mcgill.ca#convcon @bmassey @zahay
8. Seeing Words Passively
Primary Visual Cortex
Generating (and Reading) Words
Broca’s Area Wernicke’s Area
http://thebrain.mcgill.ca#convcon @bmassey @zahay
26. 1. Test a single element or test a completely different approach.
2. Be prepared to measure test results.
3. Work on the “Beat the Champ” Principle.
4. Make sure your tests are statistically valid.
5. Analyze your results based on “net” dollar return.
6. Don’t assume someone else’s results will turn out the same
way for your market.
7. Don’t think test results are forever.
8. Avoid the disease of over-testing.
#convcon @bmassey @zahay
Who wrote this?
27. Respected leader in
the field of direct
marketing, a strategic
thinker, an effective
teacher/lecturer, an
award-winning
creative thinker, a
noted author
“Probably the most
misunderstood
concept in direct
marketing is the
offer.”
#convcon @bmassey @zahay
35. If you enjoy using technology to save time and money,
TXU Energy has something special for you.
Introducing the iThermostat™, a fully Web-enabled
programmable thermostat that lets you monitor and manage
your home's temperature from any Internet-connected
computer. Now you can control your home environment from
almost anywhere – saving money and conserving energy.
36. The iThermostat was introduced over a year ago and it has
already proven to be an easy and effective way to control the
cost of heating and cooling your home. Its biggest advantage
is that it connects wirelessly to the Internet. This allows
you to program the unit using a Web browser.
37. The VCR promised to revolutionize our TV viewing habits, but
it was the Internet-connected digital video recorder that made
scheduling and recording TV programs easy enough for
everyone.
TXU Energy has introduced a similar revolution with an
Internet-connected thermostat that makes it easy to control
your home's temperature and energy costs.
40. Thanks to Allworld Machinery and the Northern Stars Team,
Marketing Technology, NIU, Spring 2013
41. Branded
Unbranded
AGAIN, CLEAR OFFER “SAME DAY
SHIPPING” OUTPERFORMS WEAK
OFFER
Thanks to Allworld Machinery and the TBA Team,
Marketing Technology, NIU, Spring 2013
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All of Your Machinery Supply Needs.
Quick & Easy Delivery, Act Today!
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allworld.com/SakagmiSeals
43. Why it was successful
Manage Your Website
All Your Site Services, One System
Call For A Free Consultation Today
www.IdeosityCMS.com
Thanks to Ideosity and the Interactive
Masterminds Team, Marketing
Technology, NIU, Spring 2013
44. What went wrong? High Impressions/low CTR
Weak Call-To-Action
Poor Results
B2B Website MGMT Software
Create Customize and Manage Content
See Our Site Solutions Here
www.IdeosityCMS.com
Thanks to Ideosity and the Interactive
Masterminds Team, Marketing Technology,
NIU, Spring 2013
45. Thanks to the BAM
Team, Marketing
Technology, NIU, Spring
2013
46. Free Gift Offers
Discount offers
Sample Offers
Time Limit Offers
Guarantee Offers
Build-up-the Sale Offers
Sweepstakes Offers
Club and Continuity Offers
#convcon @bmassey @zahay
53. WHAT KIND OF COPY
SHOULD WE WRITE?
Most Aware Product Aware Solution Aware Problem Aware Unaware
Eugene Schwartz’s “Five Levels of Awareness”
Direct Indirect
Product and
Price
Discounts
and Deals
Claims and
Proof
Benefits and
Anxieties
Stories and
Secrets
Source: Great Leads by Michael Masterson and John Forde
#convcon @bmassey @zahay
Brian Hold up your left hand. Place your finger just behind your left ear. You are now point to Wernicke’s area, a place in the brain where certain sounds called nouns are attached to the mental images they represent. Now move your finger to just in front of your ear. You are now pointing to Broca’s area, located in the “Triangular portion of the inferior frontal gyrus”. This is where verbs become actions on the projection screen of the what neuroscientists call the “visuospatial sketchpad.” These two areas are linked by a high-speed network of nerves called the “arcuate fasciculus.”Just behind your left ear is Wernicke’s area of the brain. This is where certain sounds called “nouns” are attached to the mental images they represent. Slightly forward of that ear is Broca’s area, where verbs become actions on the projection screen of imagination, the mind’s eye, called the“visuospatial sketchpad” by cognitive neuroscientists. The movie projector we call consciousness, they call “working memory.” The high-bandwidth neural pipeline that connects the two is called the “arcuate fasciculus.” http://www.mondaymorningmemo.com/newsletters/read/1878Image: http://thebrain.mcgill.ca/flash/i/i_10/i_10_cr/i_10_cr_lan/i_10_cr_lan.html
BrianRelationship to Premotor Cortex and the Primary Motor Cortexhttp://thebrain.mcgill.ca/flash/a/a_10/a_10_cr/a_10_cr_lan/a_10_cr_lan.html#2This language loop is found in the left hemisphere in about 90% of right-handed persons and 70% of left-handed persons, language being one of the functions that is performed asymmetrically in the brain. Surprisingly, this loop is also found at the same location in deaf persons who use sign language. This loop would therefore not appear to be specific to heard or spoken language…http://thebrain.mcgill.ca/flash/d/d_10/d_10_cr/d_10_cr_lan/d_10_cr_lan.html#2Localizing the distributed language network responsible for the N400 measured by MEG during auditory sentence processingSpeech is a Left-brain activityChapter 30 of Secret Formulas of the Wizard of Ads, 1999) asserted that Broca's area of the brain anticipates the predictable.
Debra
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DebraHow many emails do we get that don’t have any specific offer or deadline.
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DebraHow do you know it is a weak offer, start to think ‘out loud’ about it. This explains the cognitive processing end.
DebraI can talk about my examples from class, free survey, free estimate, free demonstration (send me a sales person).
DebraI thought this was interesting b/c it is not a physical product but our grads.
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DebraTesting, testing, testing…..Good headline”would you buy a x brand shirt on sale for $29 was a winning headline.”
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BrianDiscuss rotating headers
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BrianSetup the “old school” sales letter page. Does it really work online?
BrianWhat about Nest?
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.
BrianShow them how the sales letter is still used today.