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WordCamp Nashville 2016 Pamela Coyle/Content Connects

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Learning WordPress made me more valuable as a provider of digital content services, including copywriting. I can bridge the gap between developers and clients, work directly with designers, lead a project - all because better I understand how the pieces of digital content and marketing fit together.

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WordCamp Nashville 2016 Pamela Coyle/Content Connects

  1. 1. How WordPress Cured My TechnoFear… …and increased my value #wcnash16fear Pam Coyle @ContentRocks © 2016 Pamela Coyle and Content Connects
  2. 2. © 2016 Pamela Coyle and Content Connects More confident Love tech clients Translate tech for others Impress agencies Understand components
  3. 3. © 2016 Pamela Coyle and Content Connects Command higher fees Developed network Created partnerships Know what I can do Know what I cannot do Can project manage BONUS: Stun my brother
  4. 4. Not a child of the digital age © 2016 Pamela Coyle and Content Connects
  5. 5. Early computer experience © 2016 Pamela Coyle and Content Connects
  6. 6. In the past… GIVE UP… WALK AWAY! I hate this. I hate this. Is anyone watching me? I hate feeling stupid. © 2016 Pamela Coyle and Content Connects
  7. 7. © 2016 Pamela Coyle and Content Connects
  8. 8. © 2016 Pamela Coyle and Content Connects
  9. 9. © 2016 Pamela Coyle and Content Connects
  10. 10. Then I met WordPress This makes sense. I can do this! What is with those images? Ah, I have to pick the alignment. Where did those extra spaces come from? Not sure what a </div> is but I’ve got extra. © 2016 Pamela Coyle and Content Connects
  11. 11. The more I learned… …the more questions I asked and figured out how themes work and don’t and how to advise clients on range of options. © 2016 Pamela Coyle and Content Connects
  12. 12. WordPress empowered me. I’m going to try this tool and that one and OMG the UI makes no sense. © 2016 Pamela Coyle and Content Connects
  13. 13. © 2016 Pamela Coyle and Content Connects
  14. 14. Thanks! New Service Packages Available! O Content Audit O Content/Writing Coaching O 3-month content strategy O Professional Bio Set Use Code 30WCN2016 for 30% off Blog post Audit landing page @ContentRocks © 2016 Pamela Coyle and Content Connects

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