The document outlines 7 steps to successfully migrate a website while maintaining SEO performance:
1. Create a blueprint masterplan to guide the migration process.
2. Optimize the new website structure and content for SEO during launch.
3. Set up 301 redirects from the old to new site and carefully redirect top pages.
4. Monitor analytics and redirects before and after launch to ensure proper migration.
5. Launch on a weekday morning and closely monitor for issues.
6. Be prepared for potential drops in rankings or leads and thoroughly troubleshoot problems.
7. Remember to plan thoroughly, test the site, and carefully follow-up after launch.
Planning for Responsive: Why Your Developers Hate YouSteve Floyd
Bad planning and rushed projects are at the heart of bad responsive websites (and most bad websites for that matter). Find out why your developers hate you and what you can do to make them love you. This is a presentation for Pubcon Vegas 2013
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015SEO monitor
Content is evolving and this session will show you how. From looking back over the last few years to showing how things are going to go and, importantly, how you can benefit the most.
Planning for Responsive: Why Your Developers Hate YouSteve Floyd
Bad planning and rushed projects are at the heart of bad responsive websites (and most bad websites for that matter). Find out why your developers hate you and what you can do to make them love you. This is a presentation for Pubcon Vegas 2013
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015SEO monitor
Content is evolving and this session will show you how. From looking back over the last few years to showing how things are going to go and, importantly, how you can benefit the most.
Coreografa, regista di moda, master di portamento per modelle, Laura Maroldi guida la sua Agenzia di Moda a Roma con passione ed entusiasmo.
Gli ingredienti fondamentali del suo successo sono serietà, professionalità e impegno.
Richiesta per i più importanti eventi in Italia, Europa e Stati Uniti, Laura Maroldi ha costruito una solida esperienza nazionale e internazionale.
Con sede a Roma, l'Agenzia di Moda di Laura Maroldi è un solido punto di riferimento nel settore.
SEO & Large websites - Search University 2012Sven De Meyere
A presentation I gave @ Search University 2012. Rock solid tips & takeaways on how to improve your overall SEO strategy for large websites.
Topics covered, such as:
- SIte architecture
- Internal linking
- Microformats
- XML sitemaps
- Site speed
Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) Melanie Phung
Nine (mostly technical) ways to ruin your search engine rankings and kill your traffic with a site redesign, relaunch or migration … and how to avoid them. This talk was originally presented at WordPress DC.
SEO Friendly Migrations - Tea-Time SEO' Series of Daily SEO Live TalksAuthoritas
Get practical advice from SEO experts: Director of SEO Eskimo, Joanna Lewis; Kim Dewe, Head of SEO @ Blue Array; Kristina Azarenko, eCommerce & Technical SEO Consultant and founder of MarketingSyrup.
In this short ~20 minute talk they present advice on how to plan and execute a website redevelopment or website migration project successfully. This covers SEO tools, tips and pitfalls to avoid. These talks are offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=INCJi89feBI
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
How to Enhance Your SEO When Redesigning an Ecommerce Website - Tarun Gehani,...Tarun Gehani
With over 40% of traffic to e-commerce websites coming from organic search, it is imperative to take the necessary steps to preserve your SEO when embarking on a redesign. Learn current, reliable SEO best practices to deploy all along the web design process, to maintain (and increase) your SEO.
It’s generally accepted that traffic loss is inherent to any website relaunch, but with proper planning and preparation, you can mitigate nearly any hiccup to your keyword rankings and traffic. Conducting an SEO audit prior to embarking on the redesign process will enable you to deeply understand which elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. This is especially important for e-commerce websites which traditionally are much larger, more complex, and more prone to simple oversights which could have dire consequences. Learn how to preserve (and enhance) your e-commerce SEO by understanding how search engines and users interact with your unique website and set yourself up for a successful website relaunch!
Is Organic Search Visibility Measurement Insane?WebMama.com Inc.
During the lifecycle of a website a redesign is inevitable. Ensuring measurement and analysis of organic search traffic is possible and reliable requires forethought and careful attention to the little things. This presentation covers what preparation you should before a redesign, what to check right after, what to expect with respect to timing of search engine pickup, and what can go wrong.
A top 15 list of things to do to avoid organic traffic analytics melt down is included.
WordPress SEO Class Outline for NCSU Professional DevelopmentFrank Jones
This is the slide deck used for the WordPress SEO class I teach at NCSU Professional Development. It is published here for student reference. To get the most from this slide deck, you will need to participate in the class discussions and activities.
Today, websites are more critical to businesses success than ever before. Unfortunately, many have limited understanding to what a website should be, and more importantly, lack the knowledge of what a functional, fully-optimized website can deliver. Many under-estimate the value of going beyond a website that looks pretty. In order for a website to succeed in today’s digital focused world, we must go beyond design.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Als beginnend ondernemer is het belangrijk jezelf en vooral je startup in de spotlight te zetten. Maar hoe doe je dit? Iedereen weet tegenwoordig dat een 'deftige' website hebben een belangrijk gegeven is en dat aanwezig zijn op social media praktisch een 'sociale verplichting' geworden is.
Maar hoe pak je dit allemaal aan op de juiste manier? Hoe zorg je er voor dat je een groot bereik hebt en belangrijker: dat je het juiste verhaal vertelt aan de juiste mensen? Hoe zorg je dat je digitaal aanwezig bent met je startup op een langere termijn?
Hoe zorg je er voor dat deze inspanningen daadwerkelijk een positieve invloed hebben op de sales van je startup?
Velen onder jullie voelen al aan dat er op deze vragen duizend mogelijke juiste antwoorden zijn. Aan vele antwoorden hangt echter een prijskaartje vast.
Deze sessie is speciaal voor jonge ondernemers en startups die een sterke digital presence willen hebben op een low-cost manier.
My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
Driving More Traffic to eCommerce Sites - Tea-Time SEO Series of Daily SEO Li...Authoritas
Get practical advice from SEO experts: Kristina Azarenko, eCommerce & Technical SEO Consultant; Paul Lovell, Founder of Always Evolving SEO and SEO Director of Blue Array, Luci Wood.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for driving more organic traffic to your eCommerce site or store using proven search engine optimization techniques and strategies. These talks are offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=H4qwFgPkN9w
Tags:
ecommerce, ecommerce seo, seo presentation, seo ppt
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
3. I work at Wijs
A digital Agency in Ghent/Gent
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4. ‣ Situation
‣ What’s the problem?
‣ A blueprint
‣ Start: the new website
‣ Before the launch
‣ Launch of the website
‣ What if it goes wrong?
Tweet-style Summary
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8. ‣ website that’s been around for quite a while
‣ has a lot of domain authority
‣ has a lot of unique backlinks
‣ is top of mind with customers
All this can be lost easily
What’s the problem?
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10. ‣ Think first, act later! (Usually goes wrong...)
‣ Create a masterplan!
‣ Follow it to the letter! (Usually goes wrong...)
‣ Put it to the test!
‣ Keep a close eye on the results!
How should we tackle the problem?
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16. ‣ Ideal moment for a new keyword research
‣ Use keyword research to create new site architecture
‣ Visitor point of view
‣ Not too much jargon
‣ Visitor has a problem and searches for a solution
Keyword Research
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17. ‣ Don’t lose good functionality that was present in the previous website
‣ If it works, don’t break it (Your IT is going to love this)
‣ Just make it better
‣ Now is the time to make adjustments
‣ Costs, timing, campaigns,...
‣ Make sure web copy is ready in time
‣ Don’t do everything last minute!
Requirements
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18. ‣ Search Engine Friendly URLs
Bad URL: http://www.site.be/index.php?id=25&cat=42
SEF URL: http://www.site.be/category/subcategory/page/
‣ Use keywords in the URLs
‣ Avoid excessive use of JavaScript and CSS
‣ Make sure goals/conversions are tracked
Technical requirements
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19. ‣ URL
‣ Title <title>
‣ H1
‣ Menu item in navigation
Should be possible to edit all items individually
On-page elements
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20. ‣ Make sure goals/conversions are tracked
‣ Prepare event tracking
‣ Make sure every form has an unique thank you page → different URLs
‣ Monitor the performance of the new website
‣ After a few weeks → enough data to evaluate the migration
Conversion tracking
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23. ‣ Create overview of the current site structure
‣ Determine the most important pages of the current website
‣ Different tools you can use
Site structure
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24. ‣ Check the URLs of the top landing pages
(e-commerce, leads)
‣ Check the URLs of the pages with most pageviews (traffic)
Google Analytics
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27. ‣ Use a tool like Open Site Explorer
‣ www.opensiteexplorer.org
Check page authority to determine value
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28. ‣ Merge the important URLs from your current site
‣ Both the ones you selected and the top landing pages in
Analytics
‣ As specific as possible
‣ Keep number of consecutive redirects to a minimum
301 redirects to the corresponding pages on the new website
Combine all data
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29. Don’t forget 301 redirect from
non www to www
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30. ‣ Too many URLs to redirect everything manually
→ Time & cost efficiency
‣ Check new vs old URL structure → Try to automate
Example:
Old URL: www.site.be/blog/webshops/ and www.site.be/blog/shopping/
New URL: www.site.be/blog/e-commerce/
‣ If not possible → Redirect to parent category
What with blog posts?
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31. ‣ Everything in detail → Costs a lot of money
‣ Only the top pages → Chance you’ll miss traffic
‣ Don’t forget about
‣ active campaigns, newsletters, affiliates, offline
campaigns, backlinks, tools
301 redirects: The dilemma
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33. ‣ Don’t launch the new website in phases
→ Not efficient for IT and marketing
‣ Make checklists
‣ Meetings & progress check
‣ Continuous follow-up
‣ Marketing & IT have to work as 1 team
Tips & tricks
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35. ‣ Be sure everything is prepared and ready
‣ Checklists ready
‣ Launch on Monday or Tuesday
‣ Preferably in the morning
‣ Whole team ready to monitor and take action
Launch of the website
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36. ‣ Do a manual check of the redirects
‣ Header check to make sure the right type of redirect is used
‣ Monitor Google Webmaster Tools for spider problems and crawl errors
‣ Pause the Adwords campaigns and change destination URLs
Launch of the website
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39. What if it goes wrong?
Don’t blame each other :)
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40. ‣ Normal after a site migration
‣ May not last forever
‣ Check 301 redirects
‣ 301 redirects point to the right pages?
‣ Check web copy: copied? Not SEO friendly?
‣ Is staging website online and indexed?
‣ Old website still online?
‣ Some products/services no longer exist?
Drop in rankings?
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41. ‣ Analytics setup is OK?
‣ Goals are implemented correctly?
‣ E-commerce is activated?
‣ E-commerce transaction code is implemented?
‣ Certain products/services no longer exist?
Drop in leads/sales?
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43. ‣ List the most important pages
‣ New website must be SEO friendly
‣ 301 redirects & optimization
‣ Planning is the key to success!
‣ Prepare the launch
‣ Use checklists
‣ Follow-up of the launch is essential!
‣ Testing!
What you need to remember
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