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Optimizing the Blog Volcano
The document discusses optimizing blogs to increase conversions and sales. It refers to a "blog volcano" model where blogs erupt with increased traffic and leads when they frequently publish high-quality content and regularly share posts. It provides examples of article and homepage conversion rates for the Conversion Scientist blog and recommends setting up blog pages as landing pages with clear offers. Frequent publishing and sharing on social media can help blogs organically attract more traffic from search engines over time.
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Optimizing the Blog Volcano
- 1. @bmassey Optimizing the Blog Volcano YourOwn Online Vesuvius Brian Massey Conversion Scientist™ Conversion Sciences, LLC
- 2. @bmassey The Blue Linein our Blogs
- 3. @bmassey The Conversion ScientistBlog Volcano in 2014
- 4. @bmassey Measuring the successof a blog
- 5. @bmassey Getting your blogto erupt
- 6. @bmassey Converting blog trafficinto leads and sales
- 7. The Conversion ScientistBlog Contact:
- 8. @bmassey In 2014, TheConversion Scientist Blog Erupted
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- 45. @bmassey Your Blog Pagesare Landing Pages
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- 53. @bmassey Key Takeaways • Yourblog is not social media, it is a content engine. • RSS Feeds are the most valuable output of your blog. • Blog content can be “felt” through email and other social networks. • As they grow, blogs can be seen better by search engines. • Social will have an indirect ROI.
- 54. @bmassey Websites that DeliverRevenue • Your Conversion Lab • Marketing Batteries • Blogs that Erupt • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons Find it on Amazon
- 55. @bmassey Thank You The BlogVolcano Setting up Your Own Online Vesuvius Brian Massey Conversion Scientist™ brian@conversionsciences.com @bmassey Blog: www.ConversionScientist.com
Editor's Notes
- #9 Volcanoes are powerful forces of nature, taking their place on the surface of the earth, commanding respect, and getting attention. On the Web, your Blog Volcano
- #12 What happens when other computers can use your content Email service providers such as MailChimp and Aweber convert blog posts into email newsletters automatically
- #25 You will rise higher and higher in the minds of Prospects Thought-leadership through content Purposeful courting of prospects
- #26 Search Engines Will Notice Your Mt. Pinatublog The image of the great smoking mountain dominating the horizon and earning the respect of all is possible for your blog. As lava is rich in minerals, so will your blog naturally deliver keyword-rich content
- #27 Step 1: Create Some Content
- #40 Step 3: Erupt
- #46 Step 2: Turn Your Blog Pages into Landing Pages
- #47 Example of high-converting site.