This document summarizes key points from a conference on startup growth. It includes discussions on product/market fit, engagement, and retention. The first speaker, Adam Breckler, discusses how the language companies use to describe their products can impact acquisition, retention, and referrals. He provides examples of how LinkedIn, Snapchat, and Twitter initially positioned themselves. The second speaker, Mateo Sossah, outlines growth hacking stages and emphasizes the importance of validating product/market fit before focusing on consolidation. The third speaker, Maxime Salomon, discusses how engagement and retention are more important than acquisition for growth. He provides frameworks for measuring and improving retention through experimentation.
Start Wearing Blinkers for Your Internet MarketingTrevor Dumbleton
Wearing blinkers is a term borrowed from horse racing. They're put on horses to help them focus and avoid distraction - most of us need to do the same with our internet marketing.
Drew Shope of Thrive Social Media explains why your web 1.0 site sucks and why blog-based sites are like, totally the coolest. And if all the Cool Kids are doing it, why aren't you? You want to be cool, don't you?
PayKickstart review: PayKickstart Review: Hiya everyone, Adam Payne here and you are about to get a real introduction to Paykickstart by Mark Thompson and Matt Callen. It was actually first launched in 2015, but the official launch is July 26th, 2018.
And if you don’t know, I NEVER review a product I do not use myself (ok, I have done that twice but I digress). I am a user of this though and have enough experience of this and its competitors to give a thorough review. So let’s get going.
Words are powerful. Microcopy is one of the workhorses of your user experience, but also can help you better express your unique brand personality, and boost your marketing efforts through appealing to just the right emotion at just the right time. Slides are from a talk originally given at Better By Design Conference in Madison, WI, on August 18, 2017.
The Influence of Social Builders - And how to deal with their social media ex...AdNerds
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
Start Wearing Blinkers for Your Internet MarketingTrevor Dumbleton
Wearing blinkers is a term borrowed from horse racing. They're put on horses to help them focus and avoid distraction - most of us need to do the same with our internet marketing.
Drew Shope of Thrive Social Media explains why your web 1.0 site sucks and why blog-based sites are like, totally the coolest. And if all the Cool Kids are doing it, why aren't you? You want to be cool, don't you?
PayKickstart review: PayKickstart Review: Hiya everyone, Adam Payne here and you are about to get a real introduction to Paykickstart by Mark Thompson and Matt Callen. It was actually first launched in 2015, but the official launch is July 26th, 2018.
And if you don’t know, I NEVER review a product I do not use myself (ok, I have done that twice but I digress). I am a user of this though and have enough experience of this and its competitors to give a thorough review. So let’s get going.
Words are powerful. Microcopy is one of the workhorses of your user experience, but also can help you better express your unique brand personality, and boost your marketing efforts through appealing to just the right emotion at just the right time. Slides are from a talk originally given at Better By Design Conference in Madison, WI, on August 18, 2017.
The Influence of Social Builders - And how to deal with their social media ex...AdNerds
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.
This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
MeasureWorks - 5 startups lessons to build better products fasterMeasureWorks
Modern markets are noisy. In our rush to launch products we tend to forget that customers don’t buy what they don’t understand. From working with hundreds of startups there are 5 lessons I learned to build the right product features within their target market. We’ll discuss positioning, founders blindess, designing fast UX and how to use all this to grow your product.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
Talent Institute - Frictionless Conversion (workshop)MeasureWorks
Slides for my workshop at Talent Institute about how performance & UX are key to conversion optimization. About positioning, web performance, user experience, lean analytics, complete web monitoring and sales hacks...
Playbook on "how to build a B2B sales machine" aka how to build a "US$100M business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.
In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business.
You’ll learn how to use Kissmetrics to:
Segment your audience to focus on the prospects that matter the most
Target your best segments with the help of Kissmetrics
Engage your best segments at the most impactful time to win their business
Startup Jungle Cambodia | How to Get Your First 100 CustomersSlash
Why do customers buy a product or a service?
How can you create a growth machine that finds those customers?
Whether you are new to Lean Startup and Business Development frameworks, or a sales pro, the workshop will help you understand the anatomy of business development and growth.
PART 1
In part 1 of the talk, we will provide you with overarching framework to think about your business, your product / market fit, and your customers, including the type of customers you are targeting: Whales, Elephants, Deers, Rabbits, Mices or Microbes and why that matters. We will also cover some systematic business development processes to help you find the right customers.
PART 2
After the break, in part 2, we will have several business development mentors you can approach and consult with your business challenges.
The talk is primarily aimed at businesses that are building a product, though most of the concepts can be applied to business who sell Services (their time).
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
By Alison Eastaway, Head of People at Sqreen
Alison is a startup culture boss! She perfectly knows her way around implementing a culture & taking care of people especially in tech teams.
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
MeasureWorks - 5 startups lessons to build better products fasterMeasureWorks
Modern markets are noisy. In our rush to launch products we tend to forget that customers don’t buy what they don’t understand. From working with hundreds of startups there are 5 lessons I learned to build the right product features within their target market. We’ll discuss positioning, founders blindess, designing fast UX and how to use all this to grow your product.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
Talent Institute - Frictionless Conversion (workshop)MeasureWorks
Slides for my workshop at Talent Institute about how performance & UX are key to conversion optimization. About positioning, web performance, user experience, lean analytics, complete web monitoring and sales hacks...
Playbook on "how to build a B2B sales machine" aka how to build a "US$100M business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
Getting your prospects to pay attention is one thing and getting them to buy is a long way from that. Understanding the customer journey and reacting in the right way, at the right time is key to solid customer acquisition.
In this webinar, you'll learn how to use Kissmetrics to spot key trends in the journey, define segments that matter and target those segments with the right messages at the right time--to win their business.
You’ll learn how to use Kissmetrics to:
Segment your audience to focus on the prospects that matter the most
Target your best segments with the help of Kissmetrics
Engage your best segments at the most impactful time to win their business
Startup Jungle Cambodia | How to Get Your First 100 CustomersSlash
Why do customers buy a product or a service?
How can you create a growth machine that finds those customers?
Whether you are new to Lean Startup and Business Development frameworks, or a sales pro, the workshop will help you understand the anatomy of business development and growth.
PART 1
In part 1 of the talk, we will provide you with overarching framework to think about your business, your product / market fit, and your customers, including the type of customers you are targeting: Whales, Elephants, Deers, Rabbits, Mices or Microbes and why that matters. We will also cover some systematic business development processes to help you find the right customers.
PART 2
After the break, in part 2, we will have several business development mentors you can approach and consult with your business challenges.
The talk is primarily aimed at businesses that are building a product, though most of the concepts can be applied to business who sell Services (their time).
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
By Alison Eastaway, Head of People at Sqreen
Alison is a startup culture boss! She perfectly knows her way around implementing a culture & taking care of people especially in tech teams.
By Pierre-Camille Hamana (https://www.linkedin.com/in/pchamana/), CEO at Smartbnb (https://www.smartbnb.io/)
It’s fascinating watching Smartbnb grow. This solution for guests is a recipe for success: A fully remote team, with great culture & processes, extremely focused & super in terms of execution. What else? Oh yes, a super friendly & kind CEO, Pierre-Camille, who will be with us to describe the way they manage their team remotely. Good practices & learnings to expect from this one!
By Mathias Pastor (https://twitter.com/pastormhm), Director at The Family
Roch Delsalle, CTO at Proprioo (https://www.proprioo.fr/)
Jade Francine, Cofounder & COO at WeMaintain (https://wemaintain.com/)
Marc Lebel, CEO at LouerAgile (https://www.loueragile.fr/)
Real estate is everywhere. It’s part of our daily lives, of who we are and how we live, move, work - a pretty broad category. And it’s the kind of sector that can easily be termed “slow.” Slow in adapting to new technology, slow in responsiveness to customers…. Some people think having a spreadsheet is already a win
By Gil Dibner (twitter.com/gdibner), General Partner & Founder at Angular Ventures (www.angularventures.com)
Gil has backed several enterprise-oriented companies, including Front and Vault. Tips to understand how to absolutely nail Enterprise Sales.
By Alice Zagury (https://twitter.com/alice_zag), CEO at The Family
During The Family Begins, our open-door to The Family, we met 20 ambitious entrepreneurs and spend 2 amazing days with them.
Brand, identity, style, swag... Many words for similar things: The emotions people will feel when they're coming across your company. Alice, our CEO, shared her best tips to create a coherent identity.
By Dimitri Farber (https://www.linkedin.com/in/dimitrifarber/), cofounder at Tiller Systems (https://www.tillersystems.com/en/)
Since Dimitri, Vincent & Josef founded Tiller, many things have changed: new products, new offices, a company acquisition & even the launch of an incubator for restaurateurs.
When people talk about them, they are still described as a cash register solution, just like back on the first day. And yet, Tiller is much more than that. They now define themselves as an ecosystem that brings together cash registration + delivery + reservation + pre-order + analysis + integrations. They are not only addressing shopkeepers, but also passionate local entrepreneurs.
By Hugo Michalski, CTPO at Side
D-code (https://www.d-code.thefamily.co/) is a media & series of events where the best startup CTOs & tech leaders talk about their entrepreneurial adventures: Tech challenges converted into clear stories.
Join our D-code private community of CTOs & future CTOs: https://thefamily.typeform.com/to/MpHmFQ
By by Steve Anavi (https://www.linkedin.com/in/steveanavi/), cofounder at Qonto (https://qonto.eu/en/)
Qonto is our beloved bank for SMEs & freelancers. From day one their value proposal has been a no-brainer: simple UX, customization, reactivity, smooth financial management…
However, the new challenges they are facing now (after growing to a team of 150 people) is to create brand love. How they are dealing with that in a dusty industry where brand love is quite rare?
Building an insurance startup with Alan, Luko, Coverd & BaldertonTheFamily
Global overview of the sector & today’s insurance trends by Rob from Balderton
How to build insurance brand awareness
By Hugo Saias, CEO at Coverd
How to be an insurer without historical data & capital
By Léa Joussaume, Head of Marketing at Luko
Beyond product and coverage
By Mihaela Albu, Growth & Sales Strategy at Alan
Mixing Product & Tech by Jean Lebrument, CTO & CPO at BrigadTheFamily
Brigad connects hospitality businesses with qualified & flexible staff.
Jean is Brigad’s co-founder, CTO & CPO, managing four teams: Product, Engineering, Quality and Data. Yes, all at the same time :)
He will share both his experience from 3 years of handling these functions, what he learned in the process & his beliefs about the mix: Should all startups have a CPO & a CTO?
A new breed of CTO - Philippe Vimard, CTO & COO at DoctolibTheFamily
By Philippe Vimard (https://www.linkedin.com/in/philippev...), CTO & COO at Doctolib (https://www.doctolib.fr/)
There’s probably no need to introduce Doctolib, one of France’s newest unicorns after raising €150M a few months ago. Philippe has been their new COO & CTO for the past year after occupying a similar role at eDreams (GoVoyages, Opodo, Travellink, Liligo).
Get the maximum amount of knowledge out of this extremely experienced executive, who shared with us the why and how of mixing Tech & Ops! His approach is super business-centered, always looking for ways to be closer to other functions: A truly entrepreneurial & business CTO.
Building a logistics startup with Trusk, Totem & SpaceFillTheFamily
After a global overview of the sector & today’s logistics trends by Nicolas Colin (https://twitter.com/Nicolas_Colin), cofounder at The Family, we welcomed three startups on stage. Each one delivered a 15-min talk:
⛓️ (Re)designing the supply chain from scratch
By Maxime Huzar, CEO at SpaceFill (https://www.spacefill.fr/)
✅ Total quality & tracking from A to Z
By Julie Pathé, Head of Operations at Totem (https://thetotem.co/)
5 lessons from our journey to revolutionize last-mile delivery
By Sébastien Tronel, Cofounder at Trusk (https://trusk.com/)
Building an accounting startup with Fred de la compta, Acasi & ChaintrustTheFamily
Accounting changed the world forever both when it was “invented” in Mesopotamia & when it became a double-entry system 500 years ago. Today, the profession of accountant & the practice itself are again undergoing major revolutions - revolutions that startups are initiating ⏱️
Looking at what is currently happening in the accounting world, we may automatically think that the profession of “accountant” is dying: The number of accountants has decreased by 25% in just the last 15 years.
This “threat” is enabled by new technologies that are shifting everything within the space. Cloud, AI, blockchain & data are changing the game. But total automation is still very far away. And obviously, in such an ancient & symbolic sector, the opportunities are infinite. And we have a few examples of startups who are ready to seize them!
By Robin Choy (https://twitter.com/robin_choy), CEO at HireSweet (https://www.hiresweet.com/)
This is definitely one of the biggest challenges any startup faces. Having high quality engineers who join your company in the early days, taking a risk on you while more mature companies are also chasing them can truly be game-changer.
Robin is the co-founder of HireSweet, a team helping startups recruit Software Engineers by developing cutting-edge AI tools. 700+ startups have scaled their teams with their help, often from 10 to 100+ people. The knowledge Robin has acquired about the process is pure gold. Join us to discover how to set up a super efficient process to build the best possible tech team for each stage (0 to 3 people in the tech team, 3 to 8 people, 8 to 20 people).
Onboarding developers and setting them up for successTheFamily
By Jean-Baptiste Aviat (https://twitter.com/jbaviat), CTO at Sqreen (https://www.sqreen.com/)
Hiring developers is definitely hard, but that's only the beginning of the journey - you’re far from being done. Your next job as an employer is to make sure they have all the keys in hand to make the most out of their jobs.
Jean-Baptiste knows this topic particularly well as his company, Sqreen, the tool democratizing security and making it easier to implement & use for developers, has a large tech team that represents a big part of Sqreen’s workforce. Let's find out together how to build that within a fast-moving organisation, with constantly evolving teams and complex technical products at stake!
Workshop animé par Maud Camus (https://twitter.com/maudcamus)
Vous voulez découvrir les astuces clés pour être au top de sa PR-forme ?! C'est par ici ☝️
Journalistes, storytelling, interviews, media : apprendre à naviguer ce milieu n'est pas forcément chose facile donc Maud a décidé de venir nous livrer ses meilleurs tips pour savoir comment raconter et sublimer son histoire entrepreneuriale sans non plus entrer dans le royaume du bullshit
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. COMING NEXT
The Language of Growth
Adam Breckler, Founder, Prism.io
Product / Market fit &
Retention
Mateo Sossah, Growth Hacker chez
Dubsmash
Understanding the Role of
Engagement and Retention
for Startups
Maxime Salomon, co-founder, The Growth
Bakery
9. Who am I?
Adam Breckler
“Internet Professional”
Founder
Advisor/Investor
Employee
10. Why does language matter?
3 examples
Three startups and the language
they used early on in describing
their product
Acquisition: How you communicate your product value to new
users influences their willingness to give it a try.
Retention: How often will users engage with your product.
Referral: How existing users communicate the value of your
product to other potential users.
3 tactics
Three practical tactics to use in
uncovering the right language to
describe your product to fuel growth.
12. ______ makes your professional
network faster and more powerful
“
If each of your 20 trusted contacts connected to 20 more of their own,
you could potentially contact more than 150 thousand professionals
through the people you already know and trust.
14. LinkedIn -‐ 2003
Then: Emphasis on extending
your reach as a professional.
Note: Long paragraph text
explanation.
Now: Emphasis on
professional growth &
retention.
“Be great at what you do”
LinkedIn -‐ 2015
15. Real-time picture chatting, now
for iPhone.
“
____ is the fastest way to share a moment
on iPhone - up to IOx faster than MMS!
17. Snapchat -‐ 2012
Then: Emphasis on an
existing pain point “sending
photos via mms”.
Note: No mention of
‘disappearing’ or ‘privacy’
anywhere.
Now: Sparsest homepage
imaginable, not even a
download link above fold.
Snapchat -‐ 2015
18. Use _____ to stay in touch with your friends,
all the time.
If you have a cell and can txt, you’ll never be
bored again….E V E R!
“
20. Twitter -‐ 2006
Then: Emphasis on keeping
up to date with friends.
Note: Platform was
primarily SMS.
Now: Emphasis on content
consumption vs creation.
“See what’s happening right
now”
Twitter -‐ 2015
21. Tactic 1:
Ask your
users.
How would you describe our product to a friend?
Cost: Free!
“Screenshots on steroids”
“A better way to organize my screenshots”
“Helps me save things for offline viewing”
“Like a private pinterest, but for screenshots”
22. Tactic 2:
Google
Consumer
Insights
Surveys
What does this app do for you?
Cost: Each single-‐question response costs ~$0.10-‐$0.15
26. Growth Hacking Stages
Découverte
• Rendre visible la Proposition
de valeur
• Inciter au test
• Techniques utilisées: ads,
referral program, first time
discount…
Consolidation
• Augmenter la Customer Lifetime Value
• Augmenter la rétention, l‘engagement, le
prix du panier moyen...
• Techniques utilisées: Campagnes
d‘emailing, push notifications,
partenariats stratégiques, discounts...
Decision
27. Decision: Product Market Fit
Valeur Perçue
• La proposition de valeur
répond à un besoin
• Sur le Papier, le
consommateur potentiel est
séduit
Valeur Réelle
• Etape concrète ! Mon problème est-il
résolu?
• Votre produit/service apporte de la valeur
ajoutée de manière systématique
28. Ne pas brûler les étapes
DECOUVERTE
• Effet panier percé ! Gaspillage
de temps et d’argent.
• Une seule première impression
CONSOLIDATION
• Effet très limité ! Perte de
temps et découragement
• Vous énervez les utilisateurs
Une fois que le Product Market Fit est validé = Growth Hacking
29. Dubsmash
75M+ de téléchargements en 7 mois
Une proposition de valeur
puissante
Un produit qui favorise la
croissance organique
0€ de marketing
Une valeur ajoutée peu répétitive
Un format boosté pour la
création, sans la consommation
Pas de consolidation possible
Un exemple de
viralité
Un problème
de rétention
60. 1. M1 Retention is abnormally low. Feedbacks about FUX from users are negative. « I
don’t understand what the app is about »
2. If we improve the onboarding by adding an example, then we believe M1 Retention will
increase by 50%.
3. Create a new onboarding and run an A/B test (if acquisition is sufficient)
4. New onboarding improved M1 Retention by 10%. Learnings = « I understand what the
app can do for me but I already use X for that » —> Core Product Value not strong
enough.
5. Repeat
Example
61. 5 Engagement & Retention To Dos
1. Define the metric that matters for your startup
2. Map your product engagement
3. Measure Engagement & Retention
4. Put in place a process to improve Retention
5. Never stop experimenting