The webinar provided tips for improving email marketing performance including writing compelling subject lines, using personalization, optimizing the email design, focusing on one clear call to action, protecting sender reputation, celebrating unsubscribes, testing different elements, and monitoring analytics. Specific recommendations included using 4-6 word subject lines that convey urgency or value, personalizing the email body but not the subject line, including key elements like content and calls to action while limiting additional links and images, and avoiding spammy behaviors like sending to spam traps or purchasing email lists.
Start Wearing Blinkers for Your Internet MarketingTrevor Dumbleton
Wearing blinkers is a term borrowed from horse racing. They're put on horses to help them focus and avoid distraction - most of us need to do the same with our internet marketing.
This is a presentation I gave in April 2006 to the Canadian Media Research Consortium about "Youth and the News". At the time I was the editor-in-chief of Dose magazine. Obviously a lot has changed since 2006!
This is an Email Campaign that contains three emails with all needed detail like the topic of each one of them, the purpose, the time at which they will be delivered, and most importantly our avatar in the industry of computer security.
Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.
Start Wearing Blinkers for Your Internet MarketingTrevor Dumbleton
Wearing blinkers is a term borrowed from horse racing. They're put on horses to help them focus and avoid distraction - most of us need to do the same with our internet marketing.
This is a presentation I gave in April 2006 to the Canadian Media Research Consortium about "Youth and the News". At the time I was the editor-in-chief of Dose magazine. Obviously a lot has changed since 2006!
This is an Email Campaign that contains three emails with all needed detail like the topic of each one of them, the purpose, the time at which they will be delivered, and most importantly our avatar in the industry of computer security.
Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Email Summit 2016 Brussels Digimedia - What will you experience reading an em...Jonathan Wuurman
What will you experience reading an email by 2020 -
Jonathan Wuurman
Let me lead you through 3 key elements that every marketer should focus on: Email, Conversation and Experience
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
7 Sales Techniques to Improve Your Link OutreachGrant Merriel
Every business and SEO agency will find themselves doing some form of email outreach at some time and this slide runs through all specific tactics that sales representatives use to ensure that they get the most return on investment from the least amount of time invested into each prospect.
These strategies will be completely complimentary to any currently running email outreach campaign.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
How many emails do you delete without reading, every day? Most people will answer they delete hundreds of emails per day. That’s huge! How do you decide which emails to open? You probably open all emails from family and friends.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Easily Create, Send & Analyze Your Email Marketing Campaigns. Reach the Inbox. Get The Best Value in Pro Email Marketing Tools. Get Started Now! Responsive Design Emails. Advanced Analytics. Plugins Available. Unlimited Contacts.
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
ITExpo 2017: The Anatomy of a Wildly Successful Digital Marketing CampaignAngela Leavitt
On February 8, 2017, Angela Leavitt of Mojo Marketing delivered this session at ITExpo on lead generation for IT, telecom and cloud services companies. See a real life example of a lead gen campaign that delivered big results!
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Your e-newsletter will communicate more effectively if you follow best practices:
- Respect your audience’s time
- Keep it simple
- Monitor your results
Email Summit 2016 Brussels Digimedia - What will you experience reading an em...Jonathan Wuurman
What will you experience reading an email by 2020 -
Jonathan Wuurman
Let me lead you through 3 key elements that every marketer should focus on: Email, Conversation and Experience
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
7 Sales Techniques to Improve Your Link OutreachGrant Merriel
Every business and SEO agency will find themselves doing some form of email outreach at some time and this slide runs through all specific tactics that sales representatives use to ensure that they get the most return on investment from the least amount of time invested into each prospect.
These strategies will be completely complimentary to any currently running email outreach campaign.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
How many emails do you delete without reading, every day? Most people will answer they delete hundreds of emails per day. That’s huge! How do you decide which emails to open? You probably open all emails from family and friends.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Easily Create, Send & Analyze Your Email Marketing Campaigns. Reach the Inbox. Get The Best Value in Pro Email Marketing Tools. Get Started Now! Responsive Design Emails. Advanced Analytics. Plugins Available. Unlimited Contacts.
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
ITExpo 2017: The Anatomy of a Wildly Successful Digital Marketing CampaignAngela Leavitt
On February 8, 2017, Angela Leavitt of Mojo Marketing delivered this session at ITExpo on lead generation for IT, telecom and cloud services companies. See a real life example of a lead gen campaign that delivered big results!
Email Remarketing: Stop, Look and Listen Before You Cross-Sell or UpsellWebtrends
Improve online sales and create advocates for your brand through cross-sell and upsell email remarketing. Just follow these rules to send the best message at the best time to every customer.
Direct, mobile, online, social, print, event – what do all these words have in common? They’re all forms of marketing. And in today’s market, it can be overwhelming for small businesses to develop and execute an effective marketing campaign, especially with limited resources. Join us to hear about the pros and cons of different marketing methods, how each can be leveraged successfully, and which marketing efforts might work best for your business. In this presentation from Tom Perry of Sherpa Marketing, gain marketing objectives specific to the channel and share insights on how to build an effective marketing plan to meet your company goals. Access the full EMEA Conference information from CompTIA at http://www.comptia.org/emea/agenda or access CompTIA's suite of education and research at www.comptia.org.
The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
First impressions are important. Our studies show 25% of subscribers never engage with a brand because they are not properly on-boarded. Learn how to begin building a 1:1 customer relationship right from the start.
Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!
A quick guide to help you build your audience. We'll discuss how to use offers to start building your list, how to write valuable content to keep them coming back, and how to write letters that engage customers, instead of newsletters that end up in the trash folder.
MSPWorld 2017 - Anatomy of a Wildly Successful Digital Marketing CampaignAngela Leavitt
Delivered by Angela Leavitt of Mojo Marketing on March 28, 2017 at MSPWorld in New Orleans, discover specific digital, content and social media techniques designed to drive leads.
The Best Lead Generation Tactic Most Advisors Aren’t Doing: WebinarsSamantha Russell
Webinars are low-cost, easy to implement, and best of all, they work really well to showcase your expertise and bring in new prospects.
But did you know that only 23% of advisors are utilizing them?
In this webinar, Chief Evangelist, Samantha Russell, and Chief Marketing & Experience Officer, Susan Theder discussed their top tips and tricks for getting the most out of this highly-effective lead generation strategy.
They discussed:
- Webinar logistics
- Topic ideas
- Planning logistics
- How to get registrants
- Post-webinar tactics
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
Similar to The Email Marketing Wake-up Call: Steps to get better email response and list engagement (20)
The State of B2B Marketing: New Marketing Automation Stats for 2017Act-On Software
Many of the available marketing automation stats we regularly
use – to make strategic decisions, craft presentations, prepare
for sales calls – are getting a bit long in the tooth. So we set
off to uncover the most recent marketing stats by surveying
more than 350 marketing professionals in North America and
Europe to get their take on how investing in marketing
automation impacts business performance. The most
noteworthy results are included below.
Why Content Marketers Should Be Making Unicorn Babies Act-On Software
In this episode of the Rethink Podcast, we interview Larry Kim, CEO of Mobile Monkey, and founder of Wordstream. Larry is recognized as among the Top 50 Most Influential People in Digital Marketing. In this conversation, he talks about the differences between unicorn and donkey content, and how marketers can create unicorn babies.
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.
Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Rethinking the Role of Marketing, reveals that top performing marketing teams are taking full control of the customer lifecycle – everything from customer acquisition, to the more lucrative customer retention and expansion.
Looking to make a lasting impression on potential buyers? Check out this presentation for the tips & tricks you need to really dazzle with your content!
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
Ever wondered what makes for exceptional marketing content, or struggled to strike a proper balance between selling and serving? Lucky for you, Act-On's top demand gen personnel have tips and tricks to share that are sure to help your online offers really resonate! Get to know the ins and outs of crafting killer content in this exciting presentation.
Looking to move beyond a batch-and-blast approach when it comes to emails you send? Find out how to create more targeted offers with our crash course on lead nurturing basics!
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
Who Is The Modern Customer? How Do They Want You to Talk to Them?Act-On Software
Ever wondered what makes the modern customer tick? See what some of today's top brands have done to engage buyers (and what buyers themselves have to say about brands) in this exciting presentation on leveraging social for brand awareness!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Dr. Sean Tan, Head of Data Science, Changi Airport Group
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The Email Marketing Wake-up Call: Steps to get better email response and list engagement
1. The Email Marketing Wake-up Call:
Steps to get better email response and
list engagement
October 23, 2013
A special thank you to:
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#TMGWebinar
2. Today’s Speakers
Debra Ellis
Cyndie Shaffstall
Founder
Wilson & Ellis Consulting
Founder and CEM
Spider Trainers
Moderator
Thorin McGee
Editor in Chief
Target Marketing
#TMGWebinar
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41. WRITE A GREAT SUBJECT LINE
To learn more, get the guidebook at http://spdr.at/tip-1c
42. Use four to six words
Ask a question
Convey urgency
Value proposition
Be clever, use a pun, or
try risqué
Be timely
Write it last
Call to action
Test, track, and tweak
Number it
Look for inspiration
To learn more, get the guidebook at http://spdr.at/tip-1nc
44. Most studies on the effectiveness of personalization
in email indicate click-thru rates are higher when
the message is personalized — but not when you
personalize the subject line.
To learn more, get the guidebook at http://spdr.at/tip-2nc
45. It’s rarely that simple.
We recommend you test, track, and tweak.
To learn more, get the guidebook at http://spdr.at/tip-2c
46. GIVE A GREAT PRESENTATION
To learn more, get the guidebook at http://spdr.at/tip-3nc
47. The preview text, or preheader, can be an
influential factor in your open rates, especially
for recipients using mobile devices.
To learn more, get the guidebook at http://spdr.at/tip-3c
48. Think twice before using this prime real estate
for something as unfriendly as:
To learn more, get the guidebook at http://spdr.at/tip-3nc
49. Most studies show that emails sent from brands or
individuals enjoy higher open rates than when an
email address is used as the from name.
To learn more, get the guidebook at http://spdr.at/tip-3c
50. Some pundits believe that using a
person’s name (without whom the recipient
has a relationship) is just as bad.
To learn more, get the guidebook at http://spdr.at/tip-3nc
51. Most email applications offer templates,
but templates rarely represent the uniqueness
of your company, brand, product, or services.
Get professional help.
To learn more, get the guidebook at http://spdr.at/tip-3c
53. KEY ELEMENTS
Well-written content
Professional design
Visual connection to the brand
Personalization
Call to action
Permission reminder
Unsubscribe link
Share with a friend link
Legally required content
(CAN-SPAM)
Be selective when adding:
Social-follow links
Links to your website (beyond
those included in the CANSPAM required footer)
Other links
Error-free programming
Well-formed HTML with inline
CSS
Responsive layout
Plain text version and web version
To learn more, get the guidebook at http://spdr.at/tip-3c
54. OPTIMIZE YOUR CALL TO ACTION (CTA)
To learn more, get the guidebook at http://spdr.at/tip-4nc
55. With more than one call to action, you run the risk
of diluting your message or worse:
confusing the recipient.
To learn more, get the guidebook at http://spdr.at/tip-4c
56. Calls to action are great fodder for A/B
and multivariate testing, as long as you
follow the rule of one message, one call to action.
To learn more, get the guidebook at http://spdr.at/tip-4nc
57. DON’T BECOME A SPAMMER
To learn more, get the guidebook at http://spdr.at/tip-5c
58. Spam-combatting organizations use a honeypot
— a planted (yet hidden) email address that,
when harvested and emailed,
identifies the sender as a spammer.
To learn more, get the guidebook at http://spdr.at/tip-5nc
59. These addresses, or spamtraps, do not bounce;
instead they are delivered to the monitoring
company in order to identify the sender.
To learn more, get the guidebook at http://spdr.at/tip-5c
60. Avoid purchasing or renting lists.
To learn more, get the guidebook at http://spdr.at/tip-5nc
61. Customers who receive targeted emails
based upon their preferences are
more receptive to the message.
To learn more, get the guidebook at http://spdr.at/tip-5c
62. PROTECT YOUR SENDER REPUTATION
To learn more, get the guidebook at http://spdr.at/tip-6nc
63. Sending to spamtraps or accumulating bounces
and spam complaints all contribute to
your sender reputation.
To learn more, get the guidebook at http://spdr.at/tip-6c
64. Sender reputation is not yours alone to bear
— it is associated with the IP address
of the mail server you are using.
To learn more, get the guidebook at http://spdr.at/tip-6nc
65. Six elements to your sender reputation
Volume — Keep traffic to an
even keel.
Spamtrap hits — Avoid at all
costs.
Lots of unknown recipients Consistency — Find an ESP
— Send to people with whom
and stick with it.
you have developed a
Management — Be
relationship.
responsible for the
Complaint rates — Should
acquisition and ongoing
not exceed more than 1 per
maintenance of your list.
thousand.
To learn more, get the guidebook at http://spdr.at/tip-6c
67. Spoofing is when the sender’s address and/or other
parts of the email header are modified in order to
appear as though the email is being sent from a
different source (usually a more-reputable source).
To learn more, get the guidebook at http://spdr.at/tip-7c
68. Sender Policy Framework (SPF) is an
email-validation system you can use to prevent
spam by detecting email spoofing by
verifying the sender’s IP address.
To learn more, get the guidebook at http://spdr.at/tip-7nc
70. Repeatedly sending emails to people who are
not engaged or who mark you as a spammer,
will affect your future deliverability.
To learn more, get the guidebook at http://spdr.at/tip-8nc
71. Inactive leads are a liability.
Kick ’em to the curb.
To learn more, get the guidebook at http://spdr.at/tip-8c
73. Deciding what engagements to test and measure
will be based upon the goals for each component
of your campaign and for your entire campaign.
To learn more, get the guidebook at http://spdr.at/tip-9c
74. In an A/B test, two versions (A and B) are
compared, which are identical except for one
variation
that might impact a user’s behavior.
To learn more, get the guidebook at http://spdr.at/tip-9nc
75. Multivariate testing (MVT) is when you test two or
more design or content changes at the same time.
To learn more, get the guidebook at http://spdr.at/tip-9c
77. Explicit data are demographics such as title,
gender, location, and so on.
Implicit data are what you can collect over time;
behavior such as links clicked, resources
downloaded, pages visited, and the like.
To learn more, get the guidebook at http://spdr.at/tip-10c
78. Pre-open metrics are:
Deliver
Day and time of send
Bounce rate (email)
Location
Bounce rate (website)
To learn more, get the guidebook at http://spdr.at/tip-10nc
79. Post-open metrics are:
Open
Forward to a friend
Glance, skim, and read
Delete
Click (download, view,
etc.)
Print
Opt-out (unsubscribe)
Visit website
Socially engage
To learn more, get the guidebook at http://spdr.at/tip-10c
80. As experts in drip and nurture marketing,
Spider Trainers is chosen by companies to amplify lead
and demand generation while setting standards for
design, development, and deployment.
To learn more, get the guidebook at http://spdr.at/spider-trainers
81. Chuck Meyer
Spider Trainers designs, develops, and
deploys custom blast, drip, and nurture
campaigns.
Client relations manager
Visit our resource center to learn more:
651 702 3793
Profiling Personas
cmeyer@spidertrainers.com
20+ Ideas for Automated Marketing
Prospects, Leads, & Subscribers
Marketing Metrics
Drip-marketing Toolkit
Great Big Book of Things Marketers Count
Great Big Book of Things Marketers Say
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82. Question & Answer Session
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83. Thank You
Thank you for taking the time to attend our webinar today.
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