"There are 3 or 4 visitors coming to your webite from thousands of addresses." This is the premise that, if you accept it, makes it much easier to create great online experiences. Turn your website into a high-converting website with personas.
It’s 2012. There’s a dizzying new world of possibilities for creating and distributing content. We have the technology - but we also have some bad habits and emotional baggage getting in the way.
iCrossing’s Content Director Charlie Peverett takes you on an entertaining journey through the evolution of online content to give you a fresh and inspiring perspective on what really matters.
Find out why your first action might be to ban the blog.
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
How Amazon Crushes the Competition-Bryan EisenbergBrian Massey
How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg's Keynote at Conversion Conference San Francisco 2014.
QA: How I Learned to Stop Breaking and Start Loving TestsBrian Massey
Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites
How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages.
How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientist™ blog.
- How did Conversion Sciences double and triple results in 2014?
- What makes a blog erupt?
- How do you turn your blog pages into lead-generating pages?
It’s 2012. There’s a dizzying new world of possibilities for creating and distributing content. We have the technology - but we also have some bad habits and emotional baggage getting in the way.
iCrossing’s Content Director Charlie Peverett takes you on an entertaining journey through the evolution of online content to give you a fresh and inspiring perspective on what really matters.
Find out why your first action might be to ban the blog.
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
How Amazon Crushes the Competition-Bryan EisenbergBrian Massey
How Amazon.com uses relentless customer-focused optimization to crush competitors. Conversion Sciences captured Bryan Eisenberg's Keynote at Conversion Conference San Francisco 2014.
QA: How I Learned to Stop Breaking and Start Loving TestsBrian Massey
Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites
How do you create landing pages for luxury products? Into the Vineyard offers luxury wine tours for wine regions around the world. See what we felt they could do to improve conversions on their landing pages.
How does a Conversion Scientist look at a blog? What are the metrics and measures he uses to drive success? This is the subject of this presentation based on the success of The Conversion Scientist™ blog.
- How did Conversion Sciences double and triple results in 2014?
- What makes a blog erupt?
- How do you turn your blog pages into lead-generating pages?
Killer Conversion Copy: Getting Past the Bouncers in Your BrainBrian Massey
Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don't people read?
This presentation introduces you to two "bouncers" in the human brain that keep marketing messages from penetrating and tells you what to do about them.
Turn Recorded Webinars into Sharable, Lead Generating ContentBrian Massey
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources.
We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content.
www.CascadeContent.com
Long Term Success with Reddit - Pubcon 2015Brent Csutoras
Reddit is one of the largest social sites in the world and it is also one of the hardest for brands and individuals to succeed within. In this presentation, I talk about an approach to Reddit that will allow you to better understand the site, build your account and presence, and have long term continued success on the site.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Enterpreneurs Don't Guess: Building an MVNPBrian Massey
An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
Chemistry of Conversion by Brian MasseyBrian Massey
Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways.
Brian Massey does. The Conversion Scientist™ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.
Web Analytics: Tools and Best PracticesBrian Massey
You are invited to get to know your Web visitors through the eyes of Web analytics. "Analytics" is the information collected by a number of software packages about how users are using your site. You can learn from them:
1. How many people are coming to your site each day?
2. Are visitors finding the information they are looking for?
3. How many of your visitors start to buy? How many don’t make it through?
4. Which pages cause people to leave altogether?
Ultimately, your analytics help you answer the question, "Why?"
Brian Massey walks you through the things you should measure and shows you how they impact your business.
Conversion Science Brian Massey and Heather Lloyd MartinBrian Massey
Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010.
Killing Brad Pitt: Define and Understand Your VisitorsBrian Massey
Any great search marketing effort begins with some idea of who you will be attracting to your site.
Duh.
At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
We all have an image in our mind of the perfect visitor. He's handsome, excited about our products and ready to buy.
And he's a fantasy.
Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales.
How Personas Justify Bigger Online Marketing BudgetsBrian Massey
Presented at ProductCamp Austin Summer 09, this presentation gives readers a taste of the power of personas to help an organization get behind marketing strategies that will work for the business... and stay on track.
What is Your Social Conversion Rate? Brian Massey Innotech PDXBrian Massey
In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion."
When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers.
Brian Massey of Conversion Sciences tackles this issue to teach you:
· How to measure social conversion rates
· Which strategies can be used to generate social conversions
· The best practices for increasing social conversion rates
· Where to invest for social media ROI
Ten Job Search Attitudes that will Get You More InterviewsBrian Massey
Download "The Market for Me" at http://budurl.com/RequestEbook
Brian Massey presents the ten job search attitudes that will change the way you look at your job search, empowering you to turn your career into a wealth-building activity for life.
This is taken from Brian's book "The Market for Me: Surviving Job Loss and Building Your Lifetime Career Network."
Presented at Austin's Launchpad Job Club.
Killer Conversion Copy: Getting Past the Bouncers in Your BrainBrian Massey
Why do we have to work so hard to get our persuasive messages heard? Why is it conversion so difficult? Why don't people read?
This presentation introduces you to two "bouncers" in the human brain that keep marketing messages from penetrating and tells you what to do about them.
Turn Recorded Webinars into Sharable, Lead Generating ContentBrian Massey
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources.
We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content.
www.CascadeContent.com
Long Term Success with Reddit - Pubcon 2015Brent Csutoras
Reddit is one of the largest social sites in the world and it is also one of the hardest for brands and individuals to succeed within. In this presentation, I talk about an approach to Reddit that will allow you to better understand the site, build your account and presence, and have long term continued success on the site.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
Enterpreneurs Don't Guess: Building an MVNPBrian Massey
An overview of the tools entrepreneurs use to determine if an idea has a market, and if they can come up with a message that sells that idea. The Maximum Non-Viable Product (MVNP) takes the risk out of launching new products and services.
Avoiding Disaster: What a Successful Website Redesign Looks LikeBrian Massey
Brian Massey, founder of Conversion Sciences (www.ConversionSciences.com), discusses the perils of doing a website redesign and how to end up with a site that performs better in the end. We explore case studies of redesigns that have soared and those who have crashed. You’ll leave with practical advice on how to assess your existing site to decide if a redesign is even needed. This webinar was hosted by UserTesting.com.
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
Chemistry of Conversion by Brian MasseyBrian Massey
Do you know how to get a REACTION from the vistors to your Web site? Do you understand how to combine the elements of online marketing in powerful ways.
Brian Massey does. The Conversion Scientist™ presented The Chemistry of Conversion at ProductCamp Austin 6 on January 15, 2011.
Web Analytics: Tools and Best PracticesBrian Massey
You are invited to get to know your Web visitors through the eyes of Web analytics. "Analytics" is the information collected by a number of software packages about how users are using your site. You can learn from them:
1. How many people are coming to your site each day?
2. Are visitors finding the information they are looking for?
3. How many of your visitors start to buy? How many don’t make it through?
4. Which pages cause people to leave altogether?
Ultimately, your analytics help you answer the question, "Why?"
Brian Massey walks you through the things you should measure and shows you how they impact your business.
Conversion Science Brian Massey and Heather Lloyd MartinBrian Massey
Online Sales Conversion expert Brian Massey and Heather Lloyd Martin talk about Web sites that convert, complete with a challenging quiz. How will you score? Presented at Innotech Portland 2010.
Killing Brad Pitt: Define and Understand Your VisitorsBrian Massey
Any great search marketing effort begins with some idea of who you will be attracting to your site.
Duh.
At PubCon 2009 in Las Vegas, Brian Massey took a group of search marketers through the process of dismantling the false images of who they are marketing to, and helping them focus on the visitors that will generate success for them and their businesses.
Killing Brad Pitt: Why Buyers Fail to Take Action on Your Web SiteBrian Massey
We all have an image in our mind of the perfect visitor. He's handsome, excited about our products and ready to buy.
And he's a fantasy.
Learn how to use Touchpoint Personas to create an online experience that will turn visitors into leads and sales.
How Personas Justify Bigger Online Marketing BudgetsBrian Massey
Presented at ProductCamp Austin Summer 09, this presentation gives readers a taste of the power of personas to help an organization get behind marketing strategies that will work for the business... and stay on track.
What is Your Social Conversion Rate? Brian Massey Innotech PDXBrian Massey
In his book "Social Media Marketing: An Hour a Day", Dave Evans extends the marketing funnel beyond the purchase to include "use," "opinion," and "talk." This is the social portion of the funnel, and each phase requires a conversion, which we call a "Social Conversion."
When you complete a social conversion, you increase the traffic to the pre-purchase portion of your marketing funnel where prospects can become customers.
Brian Massey of Conversion Sciences tackles this issue to teach you:
· How to measure social conversion rates
· Which strategies can be used to generate social conversions
· The best practices for increasing social conversion rates
· Where to invest for social media ROI
Ten Job Search Attitudes that will Get You More InterviewsBrian Massey
Download "The Market for Me" at http://budurl.com/RequestEbook
Brian Massey presents the ten job search attitudes that will change the way you look at your job search, empowering you to turn your career into a wealth-building activity for life.
This is taken from Brian's book "The Market for Me: Surviving Job Loss and Building Your Lifetime Career Network."
Presented at Austin's Launchpad Job Club.
What to Test?! The Conversion Game ShowBrian Massey
If you know anything about your customers, you can profile them and make better decisions about what to test on your Web site to increase conversions to leads and sales. This "game show" showed that audience members could make good decisions even if they weren't Conversion Scientists. Presented at Pub Con South 2009 for the Conversion Testing And Optimization Panel with Bill Leake and Taylor Pratt.
“The next consumer revolution has begun,” states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.
Ms. Hendon highlights the following trends:
1. for consumers, it’s re-evaluation time
2. brandicide – a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism – now on steroids
5. make it in america…but make it great
6. at-home incubating – it’s all the rage
7. local – the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality
This presentation is for marketers and business owners who want to know good conversion-oriented Web copy when they see it. Here are 11 tips to tell you how to guide your Web site to copy that turns search traffic into leads and sales.
Conversion Sciences Identifying Your Key Conversion StrategiesBrian Massey
In my presentation at Innotech eMarketing Summit, I took the audience through a simple evaluation to determine what marketing pattern their Web site follows and put forth the three strategies that they had to ace in order to convert traffic to leads and sales.
Social Networking For Small BusinessesBrian Massey
Should your small business get into social networking? This presentation tells you how to select social networks that will result in more awareness of your business, more prospects and customers. Specific social networks are recommended for small businesses.
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyBrian Massey
A conversation on creating website content that brings traffic, fosters engagement and boosts conversion with Brian Massey, Joe Pulizzi and Joel Granoff.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
11. Logical
Emotional
Quick Deliberate
Decisions Decisions
Source: Waiting for Your Cat to Bark by Bryan and Jeffrey Eisenberg
12. Logical
Competitive
Emotional
Quick Deliberate
Decisions Decisions
Source: Waiting for Your Cat to Bark by Bryan and Jeffrey Eisenberg
13. Logical
Competitive Methodical
Emotional
Quick Deliberate
Decisions Decisions
Source: Waiting for Your Cat to Bark by Bryan and Jeffrey Eisenberg
14. Logical
Competitive Methodical
Emotional
Humanist
Quick Deliberate
Decisions Decisions
Source: Waiting for Your Cat to Bark by Bryan and Jeffrey Eisenberg
15. Logical
Competitive Methodical
Emotional
Spontaneous Humanist
Quick Deliberate
Decisions Decisions
Source: Waiting for Your Cat to Bark by Bryan and Jeffrey Eisenberg
16.
17.
18.
19. Emotional / Logical
Pages per Visit
Analytics Personalities
Time on Site
Quick / Deliberate
20. Emotional / Logical
Pages per Visit
Analytics Personalities
Bouncy Bob
Time on Site
Quick / Deliberate
21. Analytics Personalities
Lost Lucy
Emotional / Logical
Pages per Visit
Bouncy Bob
Time on Site
Quick / Deliberate
22. Analytics Personalities
Lost Lucy Methodical
Emotional / Logical
Pages per Visit
Mary
Bouncy Bob
Time on Site
Quick / Deliberate
23. Analytics Personalities
Lost Lucy Methodical
Emotional / Logical
Pages per Visit
Mary
Bouncy Bob
Time on Site
Quick / Deliberate
24. Example: Ecommerce
Lost Lucy Methodical
Emotional / Logical
Pages per Visit
Mary
Bouncy Bob
66% of Traffic
0.05% Conv Rate
Time on Site
Quick / Deliberate
25. Example: Ecommerce
Lost Lucy Methodical
Emotional / Logical
Pages per Visit
Mary
7.6% of Traffic
0.05% Conv Rate
Bouncy Bob
66% of Traffic
0.05% Conv Rate
Time on Site
Quick / Deliberate
26. Example: Ecommerce
Lost Lucy Methodical
Emotional / Logical
Pages per Visit
Mary
7.6% of Traffic
0.05% Conv Rate
Bouncy Bob
66% of Traffic 5.9% of Traffic
0.05% Conv Rate 0.7% Conv Rate
Time on Site
Quick / Deliberate
27. Example: Ecommerce
Lost Lucy Methodical
Emotional / Logical
Pages per Visit
Mary
7.6% of Traffic 23% of Traffic
0.05% Conv Rate 3.02% Conv Rate
Bouncy Bob
66% of Traffic 5.9% of Traffic
0.05% Conv Rate 0.7% Conv Rate
Time on Site
Quick / Deliberate
30. Applying Personas to the Page
Information for the
Quick
Spontaneous
The Competitive
Dreaded
“Fold”
31. Applying Personas to the Page
Information for the
Quick
Spontaneous
The Competitive
Dreaded
“Fold” Information for the
Deliberate
Methodical
Humanist
42. These are the First Things to Test
Search
Logical Tree Navigation
WIIFM Headline
WIIFM Copy WIIFM Copy WIIFM Copy WIIFM
Copy WIIFM Copy WIIFM Copy WIIFM Copy.
• Benefit
• Benefit
• Benefit
$20
Action
Details Reviews
Processes, specs, Reviews, testimonials, Trust
descriptions, details, comments, ratings,
processes, specs, reviews, testimonials, Trust
descriptions, details, comments, ratings
processes, specs, reviews, testimonials,
descriptions, details comments, ratings
43.
44. Business: Plumber
Merriam
Trigger: Sink is leaking profusely
on new wood floors
Mode of Research: SPONTANEOUS
Image courtesy djones76 via istock.xchng
45. Business: Plumber
Contact Us
512-553-5501
Merriam
Trigger: Sink is Emergency Hotline
leaking profusely 512-553-5501
on new wood floors
Mode of Research:
800-STOP-LEAK
SPONTANEOUS
Image courtesy djones76 via istock.xchng
46. Business: Plumber
Contact Us
512-553-5501
Merriam
Trigger: Sink is Emergency Hotline
leaking profusely 512-553-5501
on new wood floors
Mode of Research:
800-STOP-LEAK
SPONTANEOUS
Image courtesy djones76 via istock.xchng
47. Business: Sports Equipment
James
Amateur Soccer Player. Plays
to win. Spares no expense on
game
Trigger: Teammate
had hot new gear.
Mode of Research:
COMPETITIVE
Image courtesy Mart1n via istock.xchng
48. Business: Sports Equipment
Soccer Equipment
Hot New Products
Editor’s Choice
James
Amateur Soccer Player. Plays
to win. Spares no expense on
Best Deals
game
Trigger: Teammate
had hot new gear.
Mode of Research:
COMPETITIVE
Image courtesy Mart1n via istock.xchng
49. Business: Sports Equipment
Soccer Equipment
Hot New Products
Editor’s Choice
James
Amateur Soccer Player. Plays
to win. Spares no expense on
Best Deals
game
Trigger: Teammate
had hot new gear.
Mode of Research:
COMPETITIVE
Image courtesy Mart1n via istock.xchng
51. Business: Software
Manufacturer
Our on-demand software provides a
best-of-breed solution to quickly drive
performance information to the right
people in an organization.
New IBM Case Study
Business transformation achieved using
SOA and other technologies for Texas
Health & Human Services Commission
METHODICAL
52. Business: Software
Manufacturer
Our on-demand software provides a
best-of-breed solution to quickly drive
performance information to the right
people in an organization.
New IBM Case Study
Business transformation achieved using
SOA and other technologies for Texas
Health & Human Services Commission
METHODICAL
53. Business: Pet Kennel
Sara
Sales Engineer
Trigger: Needs a
place to take care
of her dog during
business
trips.
Mode of Research: Humanist
Image courtesy adripoveda via iistock.xchng
54. Business: Pet Kennel
The Best Price in Town on
Kenneling Services
Our Trained Staff Looks
Forward to Caring for Your Pet
Sara The Largest Kennel in the City
Sales Engineer
Trigger: Needs a Give Your Dog a Vacation
place to take care
of her dog during
business
trips.
Mode of Research: Humanist
Image courtesy adripoveda via iistock.xchng
55. Business: Pet Kennel
The Best Price in Town on
Kenneling Services
Our Trained Staff Looks
Forward to Caring for Your Pet
Sara The Largest Kennel in the City
Sales Engineer
Trigger: Needs a Give Your Dog a Vacation
place to take care
of her dog during
business
trips.
Mode of Research: Humanist
Image courtesy adripoveda via iistock.xchng
56. Business: IT Software
Profile:
Rick
IT Admin
Trigger: One of his
servers is down and he
needs a quick way to
diagnose the problem.
Mode of Research: Competitive
Image courtesy jenikahycc via iistock.xchng
57. Business: IT Software
Free Demo Free Demo
Submit Start Demo
Free Demo Free Demo
Next Step Download Now
Competitive
58. Business: IT Software
Free Demo Free Demo
Submit Start Demo
Free Demo Free Demo
Next Step Download Now
Competitive
59. Logical
Competitive Methodical
Emotional
Spontaneous Humanist
Quick Deliberate
Decisions Decisions
Source: Waiting for Your Cat to Bark by Bryan and Jeffrey Eisenberg