The document discusses programmatic omnichannel in the new data-driven age from 2018-2020. It covers several topics including:
1. Big data and connected data, audience and customer profiles, and digital components.
2. Digital transformation, including programmatic advertising, demand-side platforms, data management platforms, and customer data platforms.
3. Omnichannel strategies involving stores, ecommerce, multichannel, cross-channel and fully integrated omnichannel experiences.
4. The importance of data-driven marketing, sales technology, digital business intelligence, and artificial intelligence.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Marketers have more data available than ever but struggle to pull in together in a usable format. Customer Data Platforms promise to solve this problem by offering easy-to-deploy systems specializing in data unification and sharing. But can CDP really deliver on its promise? This workshop will equip you to understand the definition of a CDP, how CDPs differ from other systems, which features are shared by all CDPs and which are found in only some, the most important CDP use cases, how to select the right CDP, how to manage a successful deployment and where to look next for more information.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale.
Read more: http://bit.ly/1AjioCI
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Today’s retail industry is far more fragmented and competitive than ever. Multiple store formats and an arsenal of digital tools are making shoppers more educated about choices. Digital channels also continue growing. This is particularly true in grocery, where heavy hitters like Amazon and Walmart continue to eat into the market share of traditional chains.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
CX Measurement: How Customer-Obsessed Companies Embrace Journey-Based MetricsPointillist
Customer-obsessed companies are achieving a competitive advantage by taking a journey-based approach to CX measurement. Success requires companies to not only fuse data across the customer journey, but also pick the right metrics, organizational structure, culture, processes and technology.
In this presentation featuring guest speaker and Forrester Principal Analyst, Joana van den Brink-Quintanilha, you'll learn how journey analytics can help you:
-Define and track the right CX metrics for individual touchpoints & entire journeys
-Test journey hypotheses and prioritize resources across journeys
-Link CX metrics to your organization's overall KPIs
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Customer Engagement Solution - The alliance between Accenture Digital and Adobe Marketing Cloud provides joint solutions that help our clients dramatically improve both marketing performance and marketing efficiency by achieving relevance at scale.
Read more: http://bit.ly/1AjioCI
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
Today’s retail industry is far more fragmented and competitive than ever. Multiple store formats and an arsenal of digital tools are making shoppers more educated about choices. Digital channels also continue growing. This is particularly true in grocery, where heavy hitters like Amazon and Walmart continue to eat into the market share of traditional chains.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
CX Measurement: How Customer-Obsessed Companies Embrace Journey-Based MetricsPointillist
Customer-obsessed companies are achieving a competitive advantage by taking a journey-based approach to CX measurement. Success requires companies to not only fuse data across the customer journey, but also pick the right metrics, organizational structure, culture, processes and technology.
In this presentation featuring guest speaker and Forrester Principal Analyst, Joana van den Brink-Quintanilha, you'll learn how journey analytics can help you:
-Define and track the right CX metrics for individual touchpoints & entire journeys
-Test journey hypotheses and prioritize resources across journeys
-Link CX metrics to your organization's overall KPIs
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
ANTS Programmatic Agency - Credential
ANTS Data-Driven Marketing-Sales Group is the leading technology-driven integrated internet advertising platform in Southeast Asia. ANTS solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine (Founded in 2014).
Beyond just the digital marketing and performance marketing agency, ANTS is proud of providing the full-stack data-driven marketing-sales solution for increasing the profits of our clients in FMCG, F&B, Ecommerce, Etailer, Omnichannel through our successful campaigns.
ANTS Programmatic Agency (ANTS ATD) is ANTS Group’s programmatic specialist division, which is designed as an open, integrated, neutral partner. With more than 50 specialists in over 4 countries, ANTS ATD’s experts and our programmatic platform help clients reach their consumers with the most effective advertising experiences.
ANTS are successful because we eliminate the complexities in digital services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, ANTS is putting a stake in the ground to do the same with the programmatic & multichannel media buying industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. ANTS vision is to unleash the full economic potential of digital media and business, built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients.
With 100 data-driven & programmatic experts, ANTS has over 1,000 clients in 4 markets across Southeast Asia, Singapore, Vietnam and Indonesia.
Marketing theo định hướng dữ liệu (Data-Driven) và Hệ thống quản trị khách hà...ANTS
Marketing theo định hướng dữ liệu (Data-Driven) và Hệ thống quản trị khách hàng Số (Digital CRM & CEM).
“Marketing theo định hướng dữ liệu và Hệ thống quản trị khách hàng số” - ông Đinh Lê Đạt, Chuyên gia về Dữ liệu lớn, Tập đoàn FPT, Đồng sáng lập & CEO ANTS
"Với vai trò của một Marketer & Salesman trong thời đại Internet & Big Data không khó để nhận ra rằng Digital Marketing đã và đang khai phá ra quy cách chuẩn biến dữ liệu thành giá trị thương mại. Tương lai của Sale & Marketing sẽ hợp nhất các chiến lược riêng lẻ, công nghệ sẽ giúp xác định trạng thái khách hàng đang đứng ở đâu trong toàn bộ tiến trình ra quyết định. Thông tin có thể trợ giúp quá trình chọn lựa nội dung quảng cáo và thông điệp tương ứng cần truyền tải đến với người dùng là gì. Câu trả lời chính là nền tảng Marketing hợp nhất trong tương lai không chỉ xoay quanh Marketer không thôi. Thay vào đó nó phải hướng tới khách hàng (Digital CRM) tại bất cứ nơi đâu họ tiếp xúc với nhãn hiệu dù là trực tuyến hay trong đời sống thực."
ANTS.vn
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
ANTS - 360 view of your customer - bigdata innovation summit 2016
Dữ liệu lớn, theo nghĩa đen, không phải là một cái gì đó mới, nó đã hiện hữu trong một thời gian dài. Bất kỳ một công ty đã kinh doanh trong một vài năm đều sở hữu một khối lượng dữ liệu từ thông tin khách hàng thông qua hồ sơ giao dịch và sử dụng sản phẩm. Những doanh nghiệp khác nhau sẽ có những khả năng khai thác và sử dụng dữ liệu lớn khác nhau.
Một số doanh nghiệp đã đạt đến độ chín muồi, trong khi đó một số doanh nghiệp khác chỉ vừa bắt đầu cuộc hành trình. Tại Việt Nam các doanh nghiệp viễn thông, các hãng hàng không, các ngân hàng, các tập đoàn bán lẻ, các cơ quan chính phủ đang sở hữu một khối lượng dữ liệu khổng lồ, tuy nhiên, việc xử lý, phân tích dữ liệu lớn còn đang trong giai đoạn rất sơ khai.
Diễn đàn dữ liệu lớn sẽ tập trung chia sẻ những kiến thức thực tế và mang tính chất ứng dụng để người tham dự có thể tích luỹ và áp dụng.
Make sure that you do your research before choosing a CDP suited to your specific requirements and needs. Know tips to choose CDP for your business.
The CDXP can track your customer & prospects’ behaviour across multiple channels - email, SMS, social media channels, CRM, call centers, mobile apps and websites. Through CDXP, you can combine a wealth of customer data and transform it into actionable insights to make informed decisions throughout the customer lifecycle.; Further, you can evaluate the effects of multiple marketing changes at the same time using data-driven models.
Understanding the Ins and Outs of Programmatic for PPCHanapin Marketing
In this presentation, Founder and CEO of MightyHive Pete Kim will join Hanapin Account Manager Bryan Gaynor to tell you all about the importance of implementing programmatic advertising into your PPC strategy. From day-to-day operations to explaining its importance to your CMO, we’ll give you expert insights on the world of programmatic.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
Similar to ANTS Programmatic Omnichannel 2017 - Part 1 (20)
ANTS | BigData and AdTech in the new Performance Marketing AgeANTS
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Industry 4.0 to Marketing 4.0
Productivity in Marketing Automation and Data-Driven Marketing
ANTS & Google Tamasek - E-conomy - Unlocking the B200 USD digital market in SEAANTS
ANTS & Google Tamasek - E-conomy - Unlocking the B200 USD digital market in SEA
ANTS.VN - ANTS PROGRAMMATIC AD PLATFORM: Exchange, AdServer, Insight and Audience DMP
ANTS is the leading technology-driven integrated programmatic advertising platform in Southeast Asia. ANTS’s solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine.
ANTS’s Programmatic Platform set of solution allows you to manage and package premium audience and inventory to existing and new media buyers. Powered by real-time insights, publishers are able to streamline the creation, pricing and packaging of high quality ad impressions and audiences.
Maximize your revenue by working with the Southeast Asia’s largest independent programmatic marketplace. Flexible and customizable integrated Data Management Platform and SSP’s solutions that truly empower premium publishers to improve efficiency and transparent platform with advanced controls, that lets you own your data and efficiently manage all demand partners across desktop, mobile and video.
Founded in 2014, ANTS’s mission is to unleash the full economic potential of digital media companies. ANTS’s platform has access to over 20 billion impressions and reaches over 50 million online unique visitors and 25 million mobile internet users per month in Vietnam and Indonesia.
--------------- http://ants.vn | support@ants.vn ---------------
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016ANTS
ANTS - The Future of Digital Marketing - FPT TECH DAY 2016
Vừa trở về từ sân chơi công nghệ lớn nhất khu vực châu Á Thái Bình Dương (APMF 2016) diễn ra tại Indonesia, Ông Đinh Lê Đạt CEO Công ty Cổ phần Giải Pháp Quảng Cáo Trực Tuyến ANTS sẽ mang đến buổi tọa đàm những chia sẻ chân thực nhất về hành trình ra biển lớn của ‘Bầy kiến công nghệ” với giải pháp cốt lõi - Nền tảng Marketing số hoá - của mình.
Thai nghén ngay trong lòng tập đoàn FPT, ANTS có gần hai năm để biến ý tưởng khởi nghiệp dựa trên Big Data trở thành một trong những giải pháp AdTech & Data-Driven Marketing hàng đầu trên thị trường quảng cáo trực tuyến Đông Nam Á.
Công ty đã ghi dấu ấn qua ANTS Ad Exchange, sàn giao dịch mua bán quảng cáo trực tuyến cho phép đấu giá theo thời gian thực (Real-time Bidding) đầu tiên của Việt Nam với 20 tỷ lượt quảng cáo/tháng, hoạt động dựa trên nền tảng dữ liệu lớn (Big Data) 15 Terabytes logs/tháng, tiếp cận được hơn 60 triệu người dùng Internet Việt Nam và Indonesia.
Programmatic Everywhere: Data, Technology and the Future of Audience Engageme...ANTS
This white paper would not have been possible without the significant contributions of more
than 260 executive-level thought leaders—including sponsors, contributors and reviewers
representing all segments of the advertising, marketing, media and technology industries. In
particular, Winterberry Group is grateful to our research partner, the Interactive Advertising
Bureau, as well as the following sponsors for their generous support of this research initiative
Báo cáo tài nguyên Internet Việt Nam 2013 - VNNICANTS
Ấn phẩm Báo cáo tài nguyên Internet 2013 cung cấp đầy đủ thông tin về các sự kiện quan trọng đối với sự phát triển của Internet Việt Nam trong năm 2013. Đầu tiên phải kể tới sự kiện Việt Nam chính thức khai trương dịch vụ trên nền IPv6 trong khuôn khổ sự kiện Hội thảo “Ngày IPv6 Việt Nam” ngày 06/05/2013. Sự kiện thu hút được sự tham gia của gần 500 chuyên gia cấp cao đến từ nhiều hãng thiết bị, hạ tầng mạng viễn thông và Internet nổi tiếng trên Thế giới, các doanh nghiệp viễn thông và Internet cùng các cơ quan, doanh nghiệp, tổ chức hoạt động trong lĩnh vực công nghệ thông tin. Nhân ngày IPv6 Việt Nam, mạng IPv6 quốc gia chính thức được công bố, Bộ Thông tin và Truyền thông, Ban Công tác thúc đẩy phát triển IPv6 quốc gia, VNNIC là những cơ quan đầu tiên triển khai IPv6 trên trang thông tin điện tử chính thức. Tính đến tháng 11/2013 đã có 34 tổ chức, cơ quan, doanh nghiệp được phân bổ IPv6. Tài nguyên và hạ tầng thiết yếu của Internet Việt Nam đã sẵn sàng cho việc triển khai chuyển đổi hạ tầng thông tin từ IPv4 sang hỗ trợ đồng thời IPv4 và IPv6 theo kế hoạch hành động quốc gia của Ban Công tác thúc đẩy phát triển IPv6 quốc gia; về cơ bản Việt Namđã đáp ứng các mục tiêu đặt ra, kết thúc giai đoạn 1, triển khai giai đoạn 2 kế hoạch hành động quốc gia về IPv6.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
1. PROGRAMMATIC OMNICHANNEL
IN THE NEW DATA-DRIVEN AGE 2018-2020
“All about connected & small data:
• BigData & Connected Data
• Audience & Customer Profile
• Digital Components
• Optimization & Insights
• Digital Experience
• Digital APIs
• Open Platform
… to Data-driven Experiences!”
- Dr. Dinh Le Dat
2.
3.
4.
5.
6. DIGITAL TRANSFORMATION
1. PROGRAMMATIC AD (#ADTECH)
2. DEMAND-SIDE PLATFORM (#DSP)
3. DATA MANAGEMENT PLATFORM (#DMP)
4. CUSTOMER DATA PLATFORM (#CDP)
5. MARKETING TECHNOLOGY (#MARTECH)
6. CUSTOMER LIFECYCLE
7. CUSTOMER MOMENT
8. OMNICHANNEL
9. DIGITAL TRANSFORMATION
10. CUSTOMER EXPERIENCE
11. DIGITAL MATURITY
12. DIGITAL BUSINESS
13. BIG DATA
14. ARTIFICIAL INTELLIGENCE (#AI)
7. PROGRAMMATIC AD (#ADTECH)
Demand-side Platform, Data Management Platform, Ad Exchange, Supply-side Platform
Confidential
“programmatic advertising” and “programmatic buying”
8. PROGRAMMATIC AD (#ADTECH)
Demand-side Platform, Data Management Platform, Ad Exchange, Supply-side Platform
ConfidentialSource: ANTS, IAB, Luma Partners, State of Digital, 2016
Programmatic media
buying, marketing
and advertising is the
algorithmic purchase
and sale of
advertising space in
real time. During this
process, software is
used to automate the
buying, placement,
and optimization of
media inventory via a
bidding system.
9. DEMAND-SIDE PLATFORM (#DSP)
Multichannel Audience Buying
ConfidentialSource: ANTS, IAB, Luma Partners, State of Digital, 2016
A demand-side
platform (DSP) is a
system that allows
buyers of digital
advertising inventory to
manage multiple ad
exchange and data
exchange accounts
through one interface.
(Wikipedia)
BUY EVERYTHING
IN DIGITAL WITH PROGRAMMATIC
VPAX
PREMIUM
PUBLISHERS
ANTS AD
EXCHANGE
AD
EXCHANGES
PARTNER
DATA & 3RD
DMPs
ADNETWORKS
SSPs
10. DATA MANAGEMENT PLATFORM (#DMP)
Anonymous & Audience data
Confidential
Sources: ANTS, https://en.wikipedia.org/wiki/Personalized_marketing#DMP, https://en.wikipedia.org/wiki/Customer_Data_Platform,
https://en.wikipedia.org/wiki/Demand-side_platform, https://en.wikipedia.org/wiki/Real-time_bidding
A Data Management Platform (DMP) is a
system that allows the collection of
audience intelligence by advertisers and
ad agencies, thereby allowing better ad
targeting in subsequent campaigns. (IAB)
• Reach: Measurement and Optimization
• Tracking : User behaviors
• Mapping: Audience data (unify and enrichment)
• Segmentation: Create users segment
• Activate: Reuse segment
ACTIVE
• CRM
• Display
• Advertising
• Email
• Website
• Personalization
• Direct Mail
• Call Centers
• Search
• Social
Customer Data Platform (CDP)
Data Management Platform (DMP)
Demand-side Platform (DSP)
11. CUSTOMER DATA PLATFORM (#CDP)
Anonymous merged with CRM and Customers 360
Confidential
Sources: ANTS, https://en.wikipedia.org/wiki/Personalized_marketing#DMP, https://en.wikipedia.org/wiki/Customer_Data_Platform,
https://en.wikipedia.org/wiki/Demand-side_platform, https://en.wikipedia.org/wiki/Real-time_bidding
https://www.connectivedx.com
A Customer Data Platform implemented with a proper governance plan to support it could
enable you to create a more complete picture of who your customers are by combining data
about them. This would enable you to do a few great things right off the bat, including:
• Statistically-driven segmentation. Instead of letting pure strategy drive segment
definitions, let your customer data show you how your customers break out organically
using variations on cluster analysis.
• Marketing placement strategy. By knowing more about your customers, you can
customize outbound messaging based on observed behavior. This capability is a core
function of most out-of-box CDPs.
• Aggregation of performance data for visualization. Performance analytics can be pushed
relatively easily from a CDP to a data visualization layer. This makes dashboarding using
custom tools much more actionable.
• Predictive modeling. This is something that everyone thinks they should be doing, but
are very likely not yet able to do it in a way that generates more than interesting
statistics. A CDP could enable predictive modeling that generates actionable insights,
which can then be used to drive and refine all of the other functions noted here.
• Personalization. The killer app of customer centricity, a CDP can be the central nexus of
customer understanding and push all aspects of a customer-centric strategy. In short, the
more data you have in one place, the more you know and can predict what experience
will be most relevant to your customers.
Customer Data Platform (CDP)
Data Management Platform (DMP)
12. Martech is the blending
of marketing and
technology. Virtually
anyone involved with
digital marketing is
dealing with martech,
since digital by its very
nature is technologically-
based. The term
“martech” especially
applies to major
initiatives, efforts and
tools that harness
technology to achieve
marketing goals and
objectives.
MARKETINGTECHNOLOGY (#MARTECH)
Automation to Personalization to 1:1
Confidential
14. CUTOMER LIFECYCLE
Customer Journey
ConfidentialSources: ANTS, https://www.smartinsights.com 2016
In customer
relationship
management
(CRM), customer
life cycle is a term
used to describe
the progression of
steps a
customer goes
through when
considering,
purchasing, using,
and maintaining
loyalty to a product
or service.
(Salesforce)
16. CUSTOMER MOMENT & MICRO-MOMENT
… Right Time, Right Message, Right People, Right Device
ConfidentialSources: ANTS, https://www.thinkwithgoogle.com 2016
There are 4 game-changing moments that really matter
17. OMNICHANNEL
Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
ConfidentialSources: ANTS, https://www.ecommercewiki.org 2016
Omnichannel is a cross-channel
business model that companies
use to improve their customer
experience. The approach has
applications in healthcare,
government, financial services,
retail and telecommunications
industries, and includes channels
such as physical locations, FAQ
webpages, social media, live web
chats, mobile applications and
telephone communication.
Companies that use omnichannel
contend that a customer values
the ability to be in constant
contact with a company through
multiple avenues at the same
time. (Wikipedia)
18. OMNICHANNEL
Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
ConfidentialSources: ANTS, https://www.ecommercewiki.org 2016
• Track across channels
• Identify under performing content – which
may require rethinking or user experience
changes
• Leverage content success (or content failure)
for planning
• Cast a wide net, all metrics, not one to
exclusion of the other
Using Metrics & Analytics
20. OMNICHANNEL
Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
Confidential
To what extend are the following tools
/ platform important in supporting a
fundamental omnichannel capability?
Scale of 1-4 with 4 being “critically important”
How important are programmatic omnichannel
advertising formats (cross-platform, audience-driven,
targeted impressions) as drivers of customer
engagement, purchase activity and lifetime value?
Source: ANTS (2016)
Analytics
Standardized attribution
Campaign management
Data management platform (DMP)
Creative development
Email delivery
Marketing automation/marketing
Demand-side platform (DSP)
Media trading desk / Programmatic
Digital print / fulfillment
27. DIGITALTRANSFORMATION
Starbucks Digital Transformation
ConfidentialSources: ANTS, FPT 2016
30,000+ Stores
20B+ USD Rev.
Case Study:
Top 1 F&B
Starbucks
2008
Start Starbucks
Digital Ventures
Revamp My
Starbucks Ideas
2009
Starbuck Free
Wi-Fi
Starbuck Digital
Network
myStarbucks App
- Locate Store
- Learn about Coffee
- Build their own drinks
2010 2011 2013
Card Mobile
Apps
Mobile Payment
• Integration with
Square,…
• $621 million
sitting on the app
• 146M interest, or
8% profits
2015
Mobile Order &
Pay
• Same store sales
increased 9%
• 10.4 Active
Members
• 20% all in-store
transactions
(4M/y)
Starbucks Digital Customer Experience Transformation
32. DIGITAL BUSINESS
10,000+ Audience Segments
Confidential
Gartner defines digital
business as follows: “Digital
business is the creation of
new business designs by blurring
the digital and physical worlds.
... Digital business promises to
usher in an unprecedented
convergence of
people, business, and things
that disrupts
existing business models”.
36. ARTIFICIAL INTELLIGENCE (#AI)
10,000+ Audience Segments
Confidential
Artificial intelligence
(#AI) is intelligence
displayed by
machines, in contrast
with the natural
intelligence displayed
by humans and other
animals. (Wikipedia)
37. ARTIFICIAL INTELLIGENCE (#AI)
Our Expertise
Confidential
Computer Vision &
Pattern Recognition
User Behavior
Prediction
Natural Language
Processing
Business Analytics
Objects Detection
License Plate
Recognition
Driver Monitoring
People Counting
Available Parking Lots
DTV
Recommendation
Ad Recommendation
FPT-Play
ANTS
News Monitoring
System
IT Support Chatbot
Digital Advisor
Sentiment Analysis
Voice Control System
ANTS
SmartRouter
ANTS
Sources: FPT, ANTS, https://en.wikipedia.org/wiki/Personalized_marketing#DMP,
https://en.wikipedia.org/wiki/Customer_Data_Platform, https://en.wikipedia.org/wiki/Demand-side_platform, https://en.wikipedia.org/wiki/Real-time_bidding
38. ANTS PROGRAMMATIC OMNICHANNEL
1. BIG DATA & CONNECTED DATA
2. AUDIENCE & 360 CUSTOMER PROFILE
3. DIGITAL COMPONENTS
4. OPTIMIZATION & INSIGHTS
5. DIGITAL EXPERIENCE
6. DIGITAL API
7. OPEN PLATFORM
ANTS PROGRAMMATIC OMNICHANNEL
39. OMNICHANNEL STREATEGY
7 Core Digital Programs | Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
Confidential
DATA-DRIVEN
MARKETING & SALES TECHNOLOGY
MARKETING
MIX
ECOMMERCE
OMNICHANNEL
DigitalPrograms
MULTICHANNEL
ANTS PROGRAMMATIC OMNICHANNEL
DIGITAL BUSINESS &
BUSINESS INTELLIGENCE
40. OMNICHANNEL STREATEGY
7 Core Digital Programs | Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
Confidential
O2O INTEGRATED
Customer Driven
SOLUTION
Ecommerce
Multichannel
Omnichannel
Data-Driven
Marketing &
Sales
Technology
Digital
Business &
Business
Intelligence
Marketing
Mix
46M Connected Consumers (grass)
SoLoMo = Customers in 5km radius near store
Wifi-connected (50m, dandelion flowers)
In-store
customers
Vietnam Internet 2017
Connected Consumers Cloud
• 46M Internet Users
• 44M Mobile Internet
• 120M Mobile Subscriptions
• 42M Active Mobile Social
Offline Consumers:
• Stores
• Offline Customers
• Online Customers
Pay
Customers
In-store
Customers
Wifi-connected
Social Location Mobile (SoLoMo)
Integrated
Customer Data Platform (CDP)
based on 1st Party Data
In-store
Pay
Customers
(tree leaf)
O2O campaigns can
return to the soil,
rejoining the ecological
etailer cycle
Targeted campaigns based
on 1st party data
can drive the customer to store
Communication, interaction around
product and brand share back to online
Customers order online and pickup
Use QR code + Mobile App
+ Digital Customer ID
to link offline transaction
CDP provide the audience data for
activating the Programmatic Audience Buying
41. 1
2
3
4 5
6
7
ANTS PROGRAMMATIC OMNICHANNEL
OMNICHANNEL INTEGRATED CUSTOMER DRIVEN SOLUTION
7 Core Digital Programs | Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
Confidential
1. Contains information management and analytical capabilities. Data management programs
and analytical applications fuel data-driven decision making, and algorithms automate
discovery and action.
2. Personalized marketing technology for data collection, data classification, data analysis,
data transfer, and data scalability that creates a persistent, unified customer and combined to
create a single customer view.
3. Supports the back office and operations such as ERP and core systems for digital
experiences.
4. Supports the business operations, reporting, dashboards and online analytical processing
(OLAP) analysis of all business process and core system data.
5. Contains the main customer-facing elements such as customer and citizen portals,
multichannel commerce and customer apps.
6. API management, control and security are main elements.
7. Supports the creation of, and connection to, external ecosystems, 3PL, payments,
marketplaces, and communities.
42. OMNICHANNEL INTEGRATED CUSTOMER DRIVEN SOLUTION
7 Core Digital Programs | Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
Confidential
Single Customer ID
External Partners
Single Employee ID
SaaS,PaaS,Micoservices
… others
ANTS PROGRAMMATIC OMNICHANNEL
• 7 Digital Programs
• 31 Digital Modules
43. OMNICHANNEL INTEGRATED CUSTOMER DRIVEN SOLUTION
7 Core Digital Programs | Store > Ecommerce > Multichannel > Cross-Channel > Omnichannel
Sources: ANTS, OmniRetailExperts 2017
Single view
of the Customer
Single view
of Data
Single view of the
7-Eleven across all channels
Personal info
Purchase
history
Shopping
preferences
Likes &
Dislikes
Purchase
frequency
Loyalty
rewards
Inventory
Store
POS
Products & Prices
eCommerce
Mobile
commerce
Marketing
& Sales
Supply
data
Social
Call
center
Returns anywhere
Store
mPOS
TV
eCommerce
Mobile
commerce
Same price
everywhere
Fullfillment
anywhere
Social
Kiosk
ANTS PROGRAMMATIC OMNICHANNEL
1st yearToday 2nd year 3rd year
45. OMNICHANNEL & AUTOMATION
DIGITAL MARKETING-SALES
1. BIG DATA & CONNECTED DATA
2. AUDIENCE & 360 CUSTOMER PROFILE
3. DATA-DRIVEN PERFORMANCE MARKETING
4. AUTOMATION MARKETING
5. CHATBOT & ASSISTANCE
6. ECOMMERCE RECOMMENDATION
7. OMNICHANNEL CONTACT CENTER & CS
5-steps
Programmatic
Omnichannel
46. 1. BIG DATA & CONNECTED DATA
• Data Warehouse to Data Lake to Big Data
• Marketing & Sales & Customer 360 & CS & Social Data
• Business Data to Digital Business
• Automation to Personalization
47. CUSTOMER DATA PLATFORM
Marketing Automation, AdOpts, Programmatic
Confidential
Customer Data Platform
10,000+ Stores
1B+ USD Rev.
Case Study:
Top 1 Retail
in Thailand
Sources: FPT, ANTS, https://en.wikipedia.org/wiki/Personalized_marketing#DMP,
https://en.wikipedia.org/wiki/Customer_Data_Platform, https://en.wikipedia.org/wiki/Demand-side_platform, https://en.wikipedia.org/wiki/Real-time_bidding
48. CUSTOMER DATA PLATFORM
Data Management Platform + CRM
Confidential
Online Online 2 Offline 2 Online Online
Customer Touch Points
• In-store Points / QR
• QR Bills/Transaction (POS)
• Wifi-touchpoints
• Call center
• CRM
• Digital Voucher
• Website & Mobile Web/App
• SMS/Email/Webpush/AppPush
• Social Official Account (FanPage)
• ChatBot (Facebook msg, Line)
• Marketing
• Ecommerce
• Mobile Number
• Email
• Social ID
• Device ID
Sources: FPT, ANTS, https://en.wikipedia.org/wiki/Personalized_marketing#DMP,
https://en.wikipedia.org/wiki/Customer_Data_Platform, https://en.wikipedia.org/wiki/Demand-side_platform, https://en.wikipedia.org/wiki/Real-time_bidding
10,000+ Stores
1B+ USD Rev.
Case Study:
Top 1 Retail
in Thailand
49. CUSTOMER DATA PLATFORM
Data Management Platform + CRM
ConfidentialSources: FPT, ANTS, https://en.wikipedia.org/wiki/Personalized_marketing#DMP,
https://en.wikipedia.org/wiki/Customer_Data_Platform, https://en.wikipedia.org/wiki/Demand-side_platform, https://en.wikipedia.org/wiki/Real-time_bidding
Pay
Customers
In-store
Customers
Wifi-connected
Social Location Mobile (SoLoMo)
Integrated
Customer Data Platform (CDP)
based on 1st Party Data
10,000+ Stores
1B+ USD Rev.
Case Study:
Top 1 Retail
in Thailand
50. 2. AUDIENCE & 360 CUSTOMER PROFILE
• Data Management Platform
• Data Customer Platform
• Marketing & Sales & Customer 360 & CS & Social Data
• ERFM Matrix & Business Data to Business Insight
51. 360 CUSTOMER VIEWS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
D
A
T
A
D
A
T
A
CustomerDataPlatform(CDP)=
DataManagementPlatform(DMP)+CRM
Programmatic&PredictiveMarketing
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
52. ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
E
ENGAGEMENT
The time on site,
time on product
Sources: ANTS, https://en.wikipedia.org/wiki/RFM_(customer_value)
53. ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
Sources: ANTS, https://en.wikipedia.org/wiki/RFM_(customer_value)
54. ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
Sources: ANTS, https://en.wikipedia.org/wiki/RFM_(customer_value)
55. CUSTOMER IDs = (A, B, C, …)
ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
Sources: ANTS, https://en.wikipedia.org/wiki/RFM_(customer_value)
56. ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.CUSTOMER IDs = (A, B, C, …)
Case Study:
Top 2 Retail
in Vietnam
ERFM SEGMENTATION
/ SKUs >>> ACTIVATE
57. ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
ERFM SEGMENTATION
/ SKUs Recommendation
58. ENGAGEMENT + RECENCY + FREQUENCY +
MONETARY (ERFM) ANALYTICS FOR RETAIL
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
ERFM SEGMENTATION
/ Customer LTV
59. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
GROW YOUR MARKETING DATABASE
60. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
61. Former CEO at Citi Express
O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
Mapping Lead Data with Social Data (Facebook Profiles)
62. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
Mapping Lead Data with Social Data (Facebook Profiles)
63. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
O2O-1: SCAN QR CODE TO GET SURPRISING DISCOUNT
Mechanism:
- Every phone collection will has the QR code (randomly).
- User visit offline store, can scan to get the hidden discount
number (20%, 30%, 90%) behind the QR code on the
shoes, after receive randomly discount voucher online,
user can visit website to buy products with discount price.
Requirement:
- QR Code list
- Promotion products list.
Recommended, since easy to apply and interesting
way as a game for customer to hunt prize.
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
64. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
O2O-2: WIFI IN STORE integrated with DMP & CDP (CRM)
Mechanism:
- Apply for the shopper/consultant who go with our
customers.
- User visit store and wait for their friend to try products will
need to submit their email to get access store wifi.
Requirement:
- Wifi set up
- DMP set up
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
65. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
O2O-3: SHORT SURVEY
Mechanism:
- We make a short survey (around 5 questions) to get
visitors information (email, evaluation about service…)
Requirement:
- Survey question list
- Person to do the survey.
Recommended since easy to apply and also can get
the feedback from customers.
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
66. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
O2O-4: POSM
Mechanism:
- Standee to introduce online promotion (register via email to
get discount voucher…)
Requirement:
- POSM production
Must have, to build awareness for website.
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
67. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
O2O-5: IPAD FOR SALE MAN
Mechanism:
- Sale man to help customer leave email to get discount
online.
Requirement:
- Ipad/tablet
- Dedicated sale man to follow project
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
68. O2O CUSTOMER DATA MAPPING
O2O + CRM + Customer Data Platform + Programmatic
Confidential
O2O-6: USE GOOGLE and FACEBOOK DMPs
Mechanism:
- Leverage CRM data + Customer Data Platform to
synchronize with Google’s DMP and Facebook’s DMP for
mapping the email + phone via campaigns.
Requirement:
- Customer Data Platform
- Programmatic DSP
CRM
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
69. 3. DATA-DRIVEN PERFORMANCE MARKETING
• Data Management Platform
• Customer Data Platform
• Demand-side Platform
• Online 2 Offline
70. OMNICHANNEL + CUSTOMER DATA PLATFORM
Confidential
Reactivation & Advocacy
Retention
Sales
Stores &
Websites & Apps
Lead
Intent
Consideration
Awareness
Omnichannel Customer Data Platform
D
A
T
A
D
A
T
AO2O
Retargeting
Email, SMS,
Call, Display
Brand Campaign
Performance
Campaign
Lead Generation &
CPI Campaign
Dynamic &
Personalized
Content
eCommerce
Customer Support
Loyalty & Points
Remarketing
Campaign
KPIs:
• Unique visitors
• Value per visit
• Fan/Followers
KPIs:
• Unique Reach
• In-target
KPIs:
• Leads / Lead conversion rate
• App Installs / Install CR
• Time on Site
• Shares/Comments/Likes
• Pageviews/Visit
KPIs:
• Sales (on and offline-
influence)
• Revenue / Profit
• Average Order Value
• Cost in Revenue
• ROAS
KPIs:
• Repeat Purchase (LTV) / CLM
• Satisfaction and Loyalty
• Advocacy
DataManagementPlatform(DMP)
(cookiesID,deviceID,socialID,…)
CRM
(customerID,mobile,…)
400+ Stores
500M USD Rev.
Case Study:
Top 2 Retail
in Vietnam
GIẢIPHÁPQUẢNGCÁOONLINETỰĐỘNGĐAKÊNH
71. AUDIENCE BUYING: IN-TARGET AND PERFORMANCE
10,000+ Audience Segments
Confidential
PROGRAMMATIC BUYING
AD OPTIMIZATION
MONITORING
ANALYSIS
REPORTING
ANTS AD EXCHANGE
PREMIUM PUBLISHERS
ADNETWORKS
AD EXCHANGES
SSPs
DIGITAL PLATFORM (DSP) AD INVENTORIES
ANTS DMP MEDIA DATA
CRM DATA PARTNER DATA & 3RD DMPs
CUSTOMER DATA PLATFORM (CDP) & DATA MANAGEMENT PLATFORM (DMP)
Sources: ANTS,
https://en.wikipedia.org/wiki/Personalized_marketing#DMP,
https://en.wikipedia.org/wiki/Customer_Data_Platform,
https://en.wikipedia.org/wiki/Demand-side_platform,
https://en.wikipedia.org/wiki/Real-time_bidding
Customer
72. RIGHT AUDIENCE : IN-TARGET AND PERFORMANCE
10,000+ Audience Segments in DMP
Confidential
73. RIGHT AUDIENCE : IN-TARGET AND PERFORMANCE
10,000+ Audience Segments in DMP
Confidential
77. RIGHT AUDIENCE : IN-TARGET AND PERFORMANCE
10,000+ Audience Segments
ConfidentialSource: Centerline Digital
OMNICHANNEL–MARKETINGMIX
78. 4. AUTOMATION MARKETING
• Customer Data Platform
• CRM
• Demand-side Platform
• Automation to Personalization
79. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
80. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
GIẢI PHÁP QUẢN LÝ & PHÂN TÍCH DỮ LIỆU KH
81. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
GIẢI PHÁP QUẢN LÝ & PHÂN TÍCH DỮ LIỆU KH
82. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
GIẢI PHÁP QUẢN LÝ & PHÂN TÍCH DỮ LIỆU KH
83. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
COMMUNICATION
CHANNEL & TRIGGERS
SHOPPING CART
ABANDONMENT
X
GIẢI PHÁP QUẢN LÝ & PHÂN TÍCH DỮ LIỆU KH
84. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
X
GIẢI PHÁP QUẢN LÝ & PHÂN TÍCH DỮ LIỆU KH
85. GIẢI PHÁP QUẢN LÝ & PHÂN TÍCH DỮ LIỆU KH
AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
86. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
87. AUTOMATION MARKETING – EMAIL & SMS &TELESALES REMINDER
& AUTO CAMPAIGNS
1,000+ Automation Campaigns
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
91. ECOMMERCE RECOMMENDATION
10,000+ ERFM Segments leveraging data from CDP & DMP
Confidential
ERFM SEGMENTATION
/ SKUs Recommendation
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
92. MOBILE ECOMMERCE RECOMMENDATION
10,000+ ERFM Segments leveraging data from CDP & DMP
Confidential
100000+ Merchants
5M SKUs
Case Study:
Top 2
Ecommerce
in Vietnam
93. 7. OMNICHANNEL CC & CS
• Online 2 Offline Mapping
• Call Center to Multi Social-Media Communication
• Recommendation
• Automation to Personalization
94. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
95. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
➔ Call from personal cellphone using
company number
➔ Directory: name with extension
integrated with DMP and CDP + CRM
➔ Chat and Share files
➔ Economy battery with waiting call via
push notification
➔ Chat directly with Customer from
mobile app to web, skype, viber,
facebook
➔ iOS and Android
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
96. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
97. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
98. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
99. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
100. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
101. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
102. OMNICHANNEL CONTACT CENTER & CS
O2O + CRM + Customer Data Platform + Programmatic
Confidential
100+ Stores
100M USD Rev.
Case Study:
Top 1 Retail
in Vietnam
MULTICHANNEL CONTACT CENTER & CS integrated with DMP and CDP
104. Did you know?
• Ants are capable of carrying objects 100x their
own body weight - HighScalbility
• Ants are animal has the highest Brain-to-body
mass ratio 1:7 – Intellectual
• Ants are power animal symbol of team work,
well-organized, hard-working and patience -
Teamwork
• Ants may be smallish in nature, but never
underrate their speed – Fast
• Ants are spend time chomping it big food into
smaller pieces to make it easier for individual
ants to carry, or work together to carry it
whole. – Big Data VS Small Data = “Value”
ANTS’s vision is to unleash the full economic potential of digital business.
ANTSTEAM
105. THANKS FOR
WATCHINGANTS ONLINE ADVERTISING SOLUTION PTE. LTD.
dat@antsprogrammatic.com | http://antsprogrammatic.com
Office: +84 8730 99199
SINGAPORE OFFICE
Singapore : #8 Kallang Avenue, #12-09 Aperia Tower 1, Singapore 339509
INDONESIA OFFICE
Indonesia : One Pacific Place, 15th Fl., Sudirman Central Business Distr. Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190, Indonesia
VIETNAM OFFICE
HCM (HQ) : #24 - #32 D6, Sai Gon Pearl Villas, 92 Nguyen Huu Canh Str., Ward 22, Binh Thanh Dist., HCMC
HN : #Floor 2 - Toong, 25T2 Nguyen Thi Thap Str., Trung Hoa Nhan Chinh, Ha Noi