I spent several years as a manager, a booking agent, a road manager, and a radio DJ in one of my pasts. Several key ideas from that life apply directly to my UX world.

1. What Rock ‘n’ Roll Taught
Me About UX
The Lingering Effects of a Dissipated Life

2. My Road Life
Two years managing the Bill Blue Band “rock ‘n’
roll boot camp”
Two years managing Jimmy Thackery & the
Assassins
Three years writing concert reviews
~15 years in radio (college, commercial free-form,
public radio)
Joe Sokohl
@RegJoeConsults / @mojoGuzzi

3. WHAT A LONG, STRANGE ROAD
IS IT BETTER TO BURN OUT, OR FADE AWAY?

4. KNOW WHO YOU WORK FOR
SOMETIMES YOU HAVE TO SHOW COURAGE

5. KNOW WHEN TO STEP IN AND WHEN TO LAY BACK
BALANCE IN YOUR INVOLVEMENT IS KEY

6. PUSH YOUR COMFORT LEVEL
KNOW WHEN YOU REACH YOUR LIMIT

7. HEROES ARE HARD TO FIND
BUT MAIN INSPIRERS ARE WORTH HOLDING ON TO

8. NEVER LOSE YOUR PASSION
IT WILL ALWAYS GET YOU THROUGH THE GIG

9. Many thanks!
Joe Sokohl
@RegJoeConsults / @mojoGuzzi