UX Strategy - Lessons from the 2013 UXSTRAT Conference

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Krispian Emert attended the 2013 UX Strategy Conference in Atlanta, and returned with lots of great ideas and techniques to share about making UX more strategic and less tactical.

This slide deck accompanied Krispian's talk to the Vancouver User Experience Group, "Lessons from the 2013 UXSTRAT Conference," where she shared her favourite techniques learned from Foolproof's Tim Loo, Mail Chimp's Aarron Walter and The Understanding Group's Dan Klyn.

Krispian's talk also covers how she is using the techniques learned at UX STRAT in her own work.

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UX Strategy - Lessons from the 2013 UXSTRAT Conference

  1. 1. uxst rat UX Strategy: lessons from by krispian emert
  2. 2. Hello! and thank you
  3. 3. lessons from uxst rat
  4. 4. UX design therapy @UXdesigntherapy
  5. 5. ux strategy
  6. 6. about me @krispian krispian@gmail.com
  7. 7. interface design applications
  8. 8. dot com crash!
  9. 9. menu design
  10. 10. Visual designer: Gary De Guzman
  11. 11. ux strategy
  12. 12. LET’S DISCUSS THE DIFFERENCE BETWEEN TACTICS vs Strategy
  13. 13. UX PYRAMID: TACTICAL ACTIVITIES
  14. 14. TACTICAL UX Credit: Anthony Colfelt / Different
  15. 15. IF THE UX SUCKS, who’s to blame?
  16. 16. Credit: Anthony Colfelt / Different A BETTER APPROACH STRATEGIC UX
  17. 17. HOW IS THIS ACCOMPLISHED? foolproof’s ux strategy framework ! UX STRAT 2013: Tim Loo, Workshop: Redesigning business culture and thinking around the customer
  18. 18. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
  19. 19. please view tim loo’s full deck at http://www.slideshare.net/UXSTRAT/ux-strat-2013tim-loo-workshop-redesigning-business-cultureand-thinking-around-the-customer
  20. 20. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
  21. 21. so, where are we today? it all starts with RESEARCH
  22. 22. MailCHIMP’s aarron walter connected ux ! using evernote to gather disparate info about current experience
  23. 23. Aarron Walter
  24. 24. for aarron walter’s slides please visit http://www.slideshare.net/UXSTRAT/ux-strat-2013aarron-walter-connected-ux
  25. 25. where are we today? communicate THE current state IMPACTFULLY MORE TIPS FROM FOOLPROOF
  26. 26. YOU’VE COMMUNICATED CURRENT STATE, STAKEHOLDERS HAVE TAKEN NOTICE, AND ASK: WHAT SHOULD WE DO? THE NEXT STEP, COMMUNICATE THE SOLUTION
  27. 27. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
  28. 28. EXPERIENCE PRINCIPLES DON’T HAVE TO BE FANCY Ben Crothers
  29. 29. YOU DON’T NEED TO BE AN ARTIST TO COMMUNICATE FUTURE STORIES (OR SCENARIOS OR STORYBOARDS) http://www.uxapprentice.com/ www.theservicedesignprogramme.org
  30. 30. Ben Crothers NOTE THE REFERENCE TO EXPERIENCE PRINCIPLES!
  31. 31. future stories define OUTCOMES AND WE WANT THE OUTCOME TO BE GOOD
  32. 32. but… what DO WE MEAN BY Good?
  33. 33. what is good part 1: defining
  34. 34. EXPERIENCE PYRAMID: SIMPLIFIED
  35. 35. what does it MEAN to be amazing?
  36. 36. EXPERIENCE PYRAMID YOU NEED TO GET THE FOUNDATIONS RIGHT BEFORE SETTING YOUR SIGHTS ON ‘AMAZING’
  37. 37. DESIGNING AT THE TOP OF THE EXPERIENCE PYRAMID, DOES NOT MEAN WE START AT THE TOP OF THE UX PYRAMID. FOUNDATIONAL ACTIVITIES MUST OCCUR FIRST. UI Interaction Design Information Architecture Content Strategy User Research UX PYRAMID IN NON-JARGONESE
  38. 38. THANKS TO THE BRILLIANT DORIAN TAYLOR FOR HELPING ME TO COME UP WITH THE PYRAMIDS
  39. 39. INSPIRATION CAME FROM A DIAGRAM IN HIS ARTICLE: User Experience Design: The Mirror Image of Marketing
  40. 40. I WAS INSPIRED TO CREATE YET ANOTHER PYRAMID, AN ANALOGY THAT HELPS STAKEHOLDERS TO UNDERSTAND THE VALUE OF FOUNDATIONAL ACTIVITIES IN A REALM IN WHICH THEY UNDERSTAND
  41. 41. UX PYRAMID FEEL FREE TO USE AND SHARE
  42. 42. EXPERIENCE PYRAMID FEEL FREE TO USE AND SHARE
  43. 43. what is good part 2: measuring
  44. 44. ! UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS
  45. 45. THE STAKEHOLDER AND I: A SINGLE VISION CREDIT: DAN KYLN
  46. 46. CREDIT: DAN KYLN OUR SHARED VISION WILL RESULT IN THE EPITOME OF SIMPLICITY
  47. 47. CREDIT: DAN KYLN ACTUAL STAKEHOLDERS! ALL WITH DISPARATE VISIONS
  48. 48. ACTUAL PROJECT! CREDIT: DAN KYLN
  49. 49. CREDIT: DAN KYLN Performance Continuum DAN KLYN GOT THE INSPIRATION FROM AN ARCHITECTURE TEXTBOOK
  50. 50. CREDIT: DAN KYLN THE ATTRIBUTES ARE NOT OPPOSING “VERSUS”, RATHER, THINK “YET” NOT ZERO SUM, BUT A MODEL FOR DISCUSSION AND ACCOUNTABILITY
  51. 51. CAN APPLY TO ENTIRE PROJECT, OR TO A DISCRETE FEATURE CREDIT: DAN KYLN
  52. 52. for DAN KLYN’S slides please visit http://www.slideshare.net/UXSTRAT/uxstrat-2013-dan-klyn
  53. 53. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
  54. 54. FOOLPROOF EXPERIENCE STRATEGY FRAMEWORK
  55. 55. case study
  56. 56. Holy SH*T: I got a seat at the table
  57. 57. user research INSIGHTS
  58. 58. BEHAVIOURAL PROFILES
  59. 59. experience principles
  60. 60. experience map
  61. 61. WRAP UP
  62. 62. uxstrat http://www.slideshare.net/UXSTRAT join us! ux design therapy http://www.meetup.com/UX-Design-Therapy/
  63. 63. THANK YOU

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