Krispian Emert attended the 2013 UX Strategy Conference in Atlanta, and returned with lots of great ideas and techniques to share about making UX more strategic and less tactical.
This slide deck accompanied Krispian's talk to the Vancouver User Experience Group, "Lessons from the 2013 UXSTRAT Conference," where she shared her favourite techniques learned from Foolproof's Tim Loo, Mail Chimp's Aarron Walter and The Understanding Group's Dan Klyn.
Krispian's talk also covers how she is using the techniques learned at UX STRAT in her own work.
YOU NEED TO GET THE FOUNDATIONS RIGHT BEFORE SETTING YOUR SIGHTS ON ‘AMAZING’
DESIGNING AT THE TOP OF THE EXPERIENCE PYRAMID,
DOES NOT MEAN WE START AT THE TOP OF THE UX
PYRAMID. FOUNDATIONAL ACTIVITIES MUST OCCUR FIRST.
THANKS TO THE BRILLIANT DORIAN TAYLOR FOR HELPING ME TO COME UP WITH THE PYRAMIDS
INSPIRATION CAME FROM A DIAGRAM IN HIS ARTICLE: User Experience Design: The Mirror Image of Marketing
I WAS INSPIRED TO CREATE YET ANOTHER PYRAMID, AN ANALOGY THAT HELPS STAKEHOLDERS TO UNDERSTAND
THE VALUE OF FOUNDATIONAL ACTIVITIES IN A REALM IN WHICH THEY UNDERSTAND