UX in the Wind: Experience
on Motorcycles Joe Sokohl Director of User Experience (North America) Chief Motorcyclist

Route Background experienta docet inspriatio
docet Why? Risks and rewards of motorcycling Controls and dashboards Discussion April 13, 2008 2

What Does Motorcyclist Mean to
You? April 13, 2008 3

What a long, strange trip...
70,000 miles Six Years April 13, 2008 4

A Perfect Day QuickTime™ and
a YUV420 codec decompressor are needed to see this picture. April 13, 2008 5

Risk QuickTime™ and a YUV420
codec decompressor are needed to see this picture. April 13, 2008 6

Hunter S. Thompson But with
the throttle screwed on, there is only the barest margin, and no room at all for mistakes. It has to be done right... and that's when the strange music starts, when you stretch your luck so far that fear becomes exhilaration and vibrates along your arms. You can barely see at a hundred; the tears blow back so fast that they vaporize before they get to your ears. The only sounds are the wind and a dull roar floating back from the mufflers. You watch the white line and try to lean with it... howling through a turn to the right, then to the left, and down the long hill to Pacifica... letting off now, watching for cops, but only until the next dark stretch and another few seconds on the edge... The Edge... There is no honest way to explain it because the only people who really know where it is are the ones who have gone over. The others- the living- are those who pushed their luck as far as they felt they could handle it, and then pulled back, or slowed down, or did whatever they had to when it came time to choose between Now and Later. But the edge is still Out there. Or maybe it's In. The association of motorcycles with LSD is no accident of publicity. They are both a means to an end, to the place of definitions. April 13, 2008 7

Melissa Holbrook Pierson From my
mother I learned to write prompt thank-you notes for a variety of occasions. From Mrs. King's ballroom dancing school I learned a proper curtsy and, believe it or not, what to do if presented with nine eating utensils at the same place setting.... From motorcycles I learned practically everything else. April 13, 2008 8

Camaraderie
April 13, 2008
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Solitude
April 13, 2008
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Places Yet Unseen April 13,
2008 11

Thrill
April 13, 2008
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Show Me the UX •
Rider’s position • Shoulder-to-wrist length • Leg-to-peg length • Bend of knee • Back position • Weather protection • Naked • Faired • Power • Visibility • Mirrors • Eyes • Protection • Gear • ATGATT April 13, 2008 13

Dashboard Defined A dashboard is
a visual display of the most important information needed to achieve Dashboard Design: Taking a Metaphor Too Far one or more objectives, Stephen Few March 2005 consolidated and arranged on a single screen so the information can be monitored at a glance. April 13, 2008 14

Tight Displays of Information April
13, 2008 15

É una Guzzi! April 13,
2008 16

Multifunction Display April 13, 2008
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Even More Control April 13,
2008 18

There’s Always Design April 13,
2008 19

Conventional Issues April 13, 2008
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Reflection
April 13, 2008
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Wrapping Up user experience human
factors motivation desire April 13, 2008 22

Sources for Inspiration & Research
Books • The Perfect Vehicle: What It Is about the Motorcycle by Melissa Holbrook Pierson • Zen and the Art of Motorcycle Maintenance by Robert irsig • Hell’s Angels by Hunter S. Thompson Music • “The Wild One” and “Destination” by the Nighthawks • “Motorcycle Blues” by Jesse Colin Young • “1952 Vincent Black Lightning” by Richard Thompson • “The Tibetan Side of Town” by Bruce Cockburn • Steppenwolf, of course Online • www.motoguzzi-us.com • www.killboy.com • www.roadrunner.travel April 13, 2008 23

Q&A Joe Sokohl joe@sokohl.com Flickr:
mojohand (Motorcycle Collections) Questions? Thank you! April 13, 2008 24