Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand, Innovation & Design


Published on

Slides from Workshop conducted Oct. 2 2009
The workshop is centered around how companies can become more innovative through focusing on their core brand and using the Design thinking process - Inspiration from IDEO and Continuum.

Published in: Business, Technology

Brand, Innovation & Design

  1. Brandculture
  2. Design & Innovation Workshop
  3. Purpose? The purpose of the workshop is to turn on your creativity and open your mind to new and exciting possibilities In these times we need to be creative and innovative to stay ahead of the curve and maintain our leading position. The Design & innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work. Get ready for a fun and playful day with a very serious learning experience that will move you!
  4. A brief look at the program Brands, innovation and design Unleashing your Creativity Lunch Mapping the Customer Journey Brainstorming & Ideation Experience Design Prototype presentation Lessons learned and how can I apply this knowledge
  5. Brand, Innovation & Design
  6. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  7. Can your job be done…
  8. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
  9. 2 dominating problems Extreme clutter of the marketplace Relentless speed of change
  10. 1600
  11. 13.000.000 available articles on Wikipedia
  12. Brand Strategy Design Thinking Culture of Innovation
  13. A brand is a person’s gut feeling about a product, service or company
  14. Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result
  15. Design thinking Inspiration Implementation Ideation
  16. What is Design Thinking? It’s a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
  17. INNOVATION: Ideas applied successfully in practice
  18. If you wanna innovate… …you gotta design!
  19. Design leverage Thought leadership Business Model Organizational structure Strategic decisions Internal communications Operational processes Brand Ecosystem Customer relationships Products & Services External conversations
  20. The whole mind
  21. A Culture of innovation
  22. Innovation no longer just happens in R&D But that does not mean that everyone is equally good at it
  23. Innovation is a team sport Silos must be broken
  24. Keep the consumer at the heart of what you do. But don’t listen to everything they say – use your intuition
  25. Innovation culture thrives on optimism & trust Listen to ideas, embrace risk, learn from failure, reward bravery
  26. Speed is good Fail faster
  27. Innovation has many forms Incremental innovation requires different support from revolutionary
  28. Be careful how you measure success Allow small, fragile ideas the time to grow into big strong ones
  29. It’s not easy. But it is possible. Project by project
  30. One size does not fit all. You need to build a culture of innovation that fits your organisation
  31. Innovation no longer just happens in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all
  32. Culture eats strategy For breakfast
  33. Customer journey Planning Entering Waiting Riding Continuing 1 2 3 4 5 6 7 8 9 Learning Starting Ticketing Boarding Arriving