Let's understand the Basics of branding their key points. Also we will learn something about social media. How to create a proper social media strategy. Concept of REAL SMART and many more...

1. Empowering business

2. So…What is a Brand?
Brand
=
Unique
What is considered online As “Brand”
• A brand is a name, term,
design or other feature
that distinguishes one
seller's product from
those of others.

3. In our daily life, we see brands here and there.
Overview > What is a brand?

4. Name?
Logo?
Tagline?
Product?
Advertisement?
FamilyMart
Is it the name?
Overview > What is a brand?

5. Name?
Logo?
Tagline?
Product?
Advertisement?
Is it the logo?
Overview > What is a brand?

6. Name
Logo
Tagline
Product
Advertisement
The answer is YESSSSS!!!
Overview > What is a brand?

7. and What makes a Brand?
What are online “Content "distribution channels

8. Key Points of a Brand
.
Setting Up The KPI

9. Tangibles of brand equity
.
Setting Up The KPI
•Shape
•Colour
•Size
•Models
•Price
•Features
•Benefits
• Grades

10. Intangibles of brand equity
Setting Up The KPI Does It matter ?
•Company name
•Brand name
•Slogan and its
underlying
associations
•Perceived quality
•Brand awareness
• Customer base
• Trademarks and
patents
• Channel relationships
• Customer loyalty
• Customer confidence
• Competitive
advantage

11. Creating the brand
Hmmm….!
•Choosing brand name
•Developing rich associations and
promises
•Manage customer brand contacts
to meet and exceed customer
expectations

12. Creating the brand

13. Brand Associations
1. ‘owned’ word
2. Slogans
3. Colours
4. Symbols and logos

14. Brand names should denote
1. Product benefits
2. Product quality
3. Be easy to
pronounce/remember/recognize
4. Be distinctive
5. Not have poor meanings in other
countries or languages

15. Enough !!!
Let’s start communicating about Strategy…
But before we go over the Strategy Just
Have a look on the following Funnel.

16. Funnel
.
Setting Up The KPI

17. Optimization
Every Marketing strategy objective should
be SMART. In our Social Media Strategy We
are introducing something new as an
Objective & I named it REAL SMART.
Brand Optimization through Social Media

18. Objectives
The Concept of REAL SMART

19. Categorize it…
The Concept of REAL SMART
•KPI (key performance indicator)
Optimization
•Brand Optimization

20. Optimization
.
Setting Up The KPI

21. KPI Optimization
The Concept of REAL SMART

22. KPI Optimization
There is 4 degrees in the sales funnel. Our
Social Media KPI funnel is basically inspired
by the same. We’ve developed the five
degrees in the Brand funnel as listed
following.
1. Stranger
2. Visitors
3. Leads
4. Customers
5. Promoters

23. Setting up the KPI’s
Reach X reach in month
Demographics and Location 25 to 65 UK, Sweden, Norway &
Australia
Engagement X number of Engagement
Likes and Shares X Number of Like and shares
Comments X to Y Numbers of Comment &
share
Mentions X to Y numbers of mentions
Retweets X to Y numbers of Retweets
Traffic Data X number of traffic & website

24. OUR Voice
Character/Persona Tone
Friendly Personal
Warm Humble
Inspiring Clinical
Playful Honest
Authoritative Direct
Professional Scientific

25. OUR Voice
Stephanie Schwab of Social Media Explorer
breaks down a brand’s voice into four
categories: Character/Persona, Tone,
Language, and Purpose.

26. Brand Optimization Graph
Branding is a rather than a
strategy.
So…

27. Engagement
By definition is…
A marketing strategy that directly engages
consumers and encourages
them to participate in the evolution of
a brand.
WIKI

28. Humanize
Be
Flexible
Keep It
Simple
Listen to &
study your
customers
on all
channels
Optimized
web site
for mobile
phones
Do not
waste
their time
Be Keen
to get
feedback
Branded
Web site
Engagement
So, what can I do to engage my customers?

29. Why Social Media Branding
Because social Media will...
Build TRUST
Generate Targeted Traffic
Increase Audience & Reach
Engage Audience
Increase on-the-spot Conversion
Build Connections & Relations
Provide Thought Leadership
Increase WOM
Help Prospects understand You
+

30. Speaking about Social Media
Did Marketers use change in 2015?
Increased dramatically from 2014 to 2015
Facebook:71%
LinkedIn:28%
Pinterest:28%
Twitter:23%

31. Thanks for being here!
Sudhanshu Pandey
Mob : 8750461999s