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Me, inc how to create and market your personal brand

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Presentation at 2011 Silicon Valley CodeCamp

Published in: Career, Business, Technology
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Me, inc how to create and market your personal brand

  1. 1. ME, Inc. How to Create and Market Your Personal Brand
  2. 2. Leslie Stevens-Huffman <ul><li>Handles: Talent Wizard, Career Expert, Independent Writing Professional, Innovative Instructor </li></ul>
  3. 3. My Branding Statements <ul><li>Offer the unique ability to compel sophisticated readers by combining two decades of hands-on business management experience with robust reporting and writing skills </li></ul><ul><li>Offer professionals the opportunity to advance their careers through proven strategies and two decades of staffing industry experience </li></ul>
  4. 4. Today’s Goals <ul><li>Define a personal brand </li></ul><ul><li>Outline six easy steps to help you discover, create and market your personal brand </li></ul><ul><li>Interactive, informal session </li></ul>
  5. 5. Famous Handles or Branding Statements
  6. 6. What is a Personal Brand? <ul><li>A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one. The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace. </li></ul>
  7. 7. Great Brands… <ul><li>Memorable and succinct </li></ul><ul><li>Evolve over time </li></ul><ul><li>Resonate with target audience </li></ul><ul><li>Purposeful and strategic </li></ul><ul><li>Support goals </li></ul><ul><li>Not just social media </li></ul>
  8. 8. Step One: Set Goals <ul><li>Find a new job or change careers, industries or specialization </li></ul><ul><li>Increase job security </li></ul><ul><li>Score a raise or promotion </li></ul><ul><li>Be recognized as a thought leader or technical expert </li></ul>
  9. 9. The Case for Goals <ul><li>Focus your marketing campaign and message </li></ul><ul><li>Design media campaign </li></ul><ul><li>Rallying point </li></ul><ul><li>Evaluate your brand’s effectiveness and make adjustments </li></ul>
  10. 10. Step Two: Define Your Target Audience and Their Motivation
  11. 11. Step Three: Discover Your Brand <ul><li>What are you famous for? </li></ul><ul><li>What’s your reputation? </li></ul><ul><li>What’s your value proposition? </li></ul><ul><li>What sets you apart from others? </li></ul><ul><li>What characterizes you? </li></ul>
  12. 12. Sources <ul><li>360 feedback </li></ul><ul><li>References </li></ul><ul><li>Colleagues </li></ul><ul><li>Performance reviews </li></ul><ul><li>Customers and stakeholders </li></ul><ul><li>Endorsements and recommendations </li></ul><ul><li>Resume </li></ul><ul><li>Interview </li></ul><ul><li>Google yourself </li></ul>
  13. 13. Select Material that Supports Your Goals <ul><li>Select distinctive points, traits, attributes and experience that support your goal </li></ul><ul><li>What will resonate with your audience? </li></ul><ul><li>What do they want to hear? </li></ul><ul><li>Do you need damage repair? </li></ul><ul><li>Do you need to close gaps? </li></ul>
  14. 14. Step Four: Create Your Branding Toolkit <ul><li>Handle (s) </li></ul><ul><li>Branding statement (s) </li></ul><ul><li>Supporting examples, vignettes </li></ul><ul><li>Keyword, adjective list </li></ul><ul><li>Avatar or logo </li></ul><ul><li>Headshot </li></ul>
  15. 15. Handles <ul><li>Data janitor </li></ul><ul><li>Conscientious coder </li></ul><ul><li>Bug exterminator </li></ul><ul><li>Clairvoyant specifications guru </li></ul>
  16. 16. Branding Statements <ul><li>“Offer a proven history of discovering and eradicating the bugs that others miss in enterprise applications” </li></ul><ul><li>“Innate ability to demystify complex business requirements and transfer them into user-friendly software solutions” </li></ul>
  17. 17. Examples, Keywords, Adjectives <ul><li>Create inventories of examples, activities, keywords and complementary adjectives </li></ul>
  18. 18. Step Five: Design Your Marketing Campaign <ul><li>1) Select media and activities that reach and resonate with your target audience </li></ul><ul><li>2) Compels them to act </li></ul><ul><li>3) Sustainable and sequential </li></ul><ul><li>4) Adaptable </li></ul>
  19. 19. Step Six: Evaluate Progress and Refine <ul><li>Are you reaching your target audience? </li></ul><ul><li>Are you achieving your goals? </li></ul><ul><li>Does your message need to be refreshed or revised? </li></ul>
  20. 20. ME, Inc. Ready, set, now go market!!

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