This document discusses different communication styles - passive, aggressive, passive-aggressive, and assertive. Passive communication is avoiding expressing opinions and needs due to low self-esteem. Aggressive communication violates others' rights due to abuse and feelings of powerlessness. Passive-aggressive communication involves indirect anger through subtle sabotage. Assertive communication clearly states opinions and needs while respecting others. The document also provides biographical information about Sheena Agarwal, founder of Urbanista Image Consulting LLP, which helps clients improve their personal presence through appearance, behavior, and communication.

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URBANISTA IMAGE CONSULTING LLP
What is your Communication Style?

3. "Confidence is a habit that can be developed by
acting as if you already had the confidence you
desire to have”
Enhance

4.  We as individual always
strive to be effective
communicators. We may
be passive and not
advocate for ourselves,
aggressive and attempt to
run roughshod over
others, or passive-
aggressive and smile
while sabotaging others
behind their backs.
 No wonder we have so
many problematic
relationships and feel
so isolated! In order
to build healthy
communication, we
must learn to be
assertive – that is, to
be clear, direct, and
respectful in how we
communicate.

5.  Passive Communication is a
style in which individuals have
developed a pattern of avoiding
expressing their opinions or
feelings, protecting their rights,
and identifying and meeting
their needs.
 Passive communication is
usually born of low self-esteem.
These individuals believe: “I’m
not worth taking care of.”
PASSIVE COMMUNICATION

6.  Aggressive Communication is a style in which
individuals express their feelings and opinions and
advocate for their needs in a way that violates the rights
of others.
 Thus, aggressive communicators are verbally and/or
physically abusive.
 Aggressive communication is born of low self-esteem
(often caused by past physical and/or emotional
abuse), unhealed emotional wounds, and feelings of
powerlessness.
AGGRESSIVE COMMUNICATION

7.  Passive-Aggressive Communication is a style in which
individuals appear passive on the surface but are really
acting out anger in a subtle, indirect, or behind-the-
scenes way.
 Prisoners of War (POWs) often act in passive-
aggressive ways to deal with an overwhelming lack of
power.
 POWs may try to secretly sabotage the prison, make
fun of the enemy, or quietly disrupt the system while
smiling and appearing cooperative.
PASSIVE-AGGRESSIVE COMMUNICATION

8.  Assertive Communication is a style in which
individuals clearly state their opinions and feelings,
and firmly advocate for their rights and needs without
violating the rights of others.
 Assertive communication is born of high self-esteem.
These individuals value themselves, their time, and
their emotional, spiritual, and physical needs and are
strong advocates for themselves while being very
respectful of the rights of others.
ASSERTIVE COMMUNICATION

10. IN THE MEDIA

11. Body Language Expert
International Etiquette Expert
Business Protocol
Communication Expert
Personal Branding Expert
 Devoted to inspiring people to be their best version, Sheena Agarwaal founded
Urbanista Image Consulting LLP in 2010.
 Sheena attended Mayo College in Ajmer, Rajasthan.
 Christ College, Bangalore, where she graduated in Human Resource,
 She has done her Post Graduation from Mudra Institute of Communications,
Ahmedabad and specializes in Digital Media and Brand Management.
 Trained by master trainers Carla Mathis, Christina Ong and Lynne Marks,
along with the unparalleled background in the arena of Image Consultancy,
 she is a Neuro Linguistic Practitioner and one of India’s first Reach Certified
Personal Brand Strategist.
• Director Urbanista Image Consulting LLP, REACH Personal Brand
Strategist
Experience
Skills
• Finance Analyst with Goldman Sachs
• Worked with Big Cinemas, Apollo Munich Life Insurance, Shoppers Stop,
IIT Chennai, TiE, Ranjan Narula Associates, Beetle, Bharti Foundation,
Vodafone and GE.
About Sheena Agarwal

12. ABOUT URBANISTA IMAGE CONSUTLING
Established in the year 2010, Urbanista Image Consulting LLP is the renowned Image Consultancy firm
based out of New Delhi, India and was founded by Sheena Agarwal one of India’s first certified Image
Consultant and Reach Personal Brand Strategist.
With the vision to enable people to express their core competence and brand values effectively, Urbanista
Image Consulting works on three broad aspects of Powerful Presence: Appearance, Behaviour and
Communication.
We are committed to positively impacting lives, which in turn leads one to securing better opportunities and
higher recognition and delivering noticeable results for clients - both at an Individual and Corporate level.
An innovator in Image Management, we conduct consultations and workshops for individuals or groups
respectively, on matters related to Executive Presence, Communication Skills, Body Language, Business
Protocol, International Etiquette, Storytelling and Personal Branding.
With a desire to bring internationally acclaimed Master Trainer from across domains to Indian Shores, in April
2014 we hosted Master Trainer Carla Mathis from United States of America in New Delhi, India to train
aspiring Image Consultants and look forward to host many such trainers from across the spectrum in the
near future.
We creatively use the theory of evolution on all our clients that involve not just superficial verbal consultation
but a total involvement and a sensitive approach.
We encourage you to contact us and discuss how to enhance your personal and professional presence.

13. www.facebook.com www.twitter.com www.urbanista.in +91 852 797 8886 Building No 845, Ist Floor,
Ghittorni, New Delhi - 110030
“Image is not about beautification. Its about projection of your purpose, goal
and objective, in life. We help you create a brand that speaks for itself, day
on day!”
~Sheena Agarwal~