The document provides a skincare survival toolkit that outlines the essential steps and products needed for proper skincare, including cleansing, exfoliating, toning, moisturizing, and using sunscreen. It also provides brief details about Urbanista Image Consulting LLP, a renowned image consulting firm founded by Sheena Agarwal that helps individuals and corporations enhance their personal and professional presence through appearance, behavior, and communication.

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URBANISTA IMAGE CONSULTING LLP
Your Skincare Survival Toolkit

3. "Confidence is a habit that can be developed by
acting as if you already had the confidence you
desire to have”
Enhance

4.  The first (and foremost) step is keeping the pores
clear. From cleansing milks to face washes, the
options are plenty.
 If they confuse you, remember the rule of thumb – gel
cleansers are for combination/ oily skin as they break
down oils and impurities, and cream cleansers are
geared for dry skin as they break down impurities
without stripping oil and drying skin further.
Method: If you are opting for a face wash, clean your
hands first, wet your face with tepid water and apply the
cleanser in circular motion for about 20 seconds,
covering all areas evenly. Wash off and pat dry.
For cleansing milk, follow the same process, just use
damp cotton to wipe off the cleanser before you splash
your face with cool water.
Cleanser

5.  You may not even realize it, but the dead skin on
your face itself may be clogging your pores, causing
further skin problems – so exfoliation is a must.
 Even if your favourite brand says daily scrub, you
must use it just once (or twice) a week.
 And don’t use a body scrub (different from facial
scrubs) on your face – the coarse particles in them
can damage your facial skin.
Method: Best done after a warm shower or after
placing a wet hot towel for a minute to open up your
pores. Gently rub the scrub in circular motions to get
rid of all dead skin and rinse off, first with lukewarm
and next with cold water to shut pores. Pat dry.
Exfoliator

6.  Use a toner based on your skin type for
balancing the skin’s pH, hydrating it, closing
pores after the cleansing routine and keeping
the skin looking younger.
Method: Post cleansing, wet a cotton ball with
the toner and carefully apply across your face and
neck.
Toner

7.  Their job, of course, is to moisturize, but it’s imperative
to use one meant for your skin type, else it will cause
irritation or breakouts.
 Light moisturizers or serums are recommended for
oily skin, whereas heavier, creamy ones are effective for
dry skin.
Method: Dispense a small amount of moisturizer on your
hands and rub gently on your skin.
Moisturizer

8.  Indulge your skin with vitamins, minerals
and antioxidants that have good
penetration and rejuvenation properties.
 Again, choose one that suits your skin type.
Look for ingredients like honey, aloe vera,
shea butter, olive and soy.
 Less common ingredients like argan oil and
sea buckthorn are effective as well.
 They make you smell (and feel) good too!
Method: Pour small amounts at a time into
your palm and apply liberally to each section
of your body at a time, especially hands, legs,
elbows and knees.
Body Lotion

9.  While a stellar sunscreen is a universal necessity, it is
absolutely crucial for a tropical climate like ours.
 They help prevent the sun’s ultraviolet (UV) radiation
from damaging the skin.
 The SPF 15 filters cut out approximately 93 percent of all
incoming UVB rays; SPF 30 keeps out 97 percent and SPF
50 keeps out 98 percent.
 But no sunscreen, regardless of strength, should be
expected to stay effective longer than two hours –
reapplication is a must.
Method: Apply generously 15 minutes before going
outdoors. It’ll take that much time for your skin to absorb
the sunscreen and protect you.
Sunscreen

10. IN THE MEDIA

11. Body Language Expert
International Etiquette Expert
Business Protocol
Communication Expert
Personal Branding Expert
 Devoted to inspiring people to be their best version, Sheena Agarwaal founded
Urbanista Image Consulting LLP in 2010.
 Sheena attended Mayo College in Ajmer, Rajasthan.
 Christ College, Bangalore, where she graduated in Human Resource,
 She has done her Post Graduation from Mudra Institute of Communications,
Ahmedabad and specializes in Digital Media and Brand Management.
 Trained by master trainers Carla Mathis, Christina Ong and Lynne Marks,
along with the unparalleled background in the arena of Image Consultancy,
 she is a Neuro Linguistic Practitioner and one of India’s first Reach Certified
Personal Brand Strategist.
• Director Urbanista Image Consulting LLP, REACH Personal Brand
Strategist
Experience
Skills
• Finance Analyst with Goldman Sachs
• Worked with Big Cinemas, Apollo Munich Life Insurance, Shoppers Stop,
IIT Chennai, TiE, Ranjan Narula Associates, Beetle, Bharti Foundation,
Vodafone and GE.
About Sheena Agarwal

12. ABOUT URBANISTA IMAGE CONSUTLING
Established in the year 2010, Urbanista Image Consulting LLP is the renowned Image Consultancy firm
based out of New Delhi, India and was founded by Sheena Agarwal one of India’s first certified Image
Consultant and Reach Personal Brand Strategist.
With the vision to enable people to express their core competence and brand values effectively, Urbanista
Image Consulting works on three broad aspects of Powerful Presence: Appearance, Behaviour and
Communication.
We are committed to positively impacting lives, which in turn leads one to securing better opportunities and
higher recognition and delivering noticeable results for clients - both at an Individual and Corporate level.
An innovator in Image Management, we conduct consultations and workshops for individuals or groups
respectively, on matters related to Executive Presence, Communication Skills, Body Language, Business
Protocol, International Etiquette, Storytelling and Personal Branding.
With a desire to bring internationally acclaimed Master Trainer from across domains to Indian Shores, in April
2014 we hosted Master Trainer Carla Mathis from United States of America in New Delhi, India to train
aspiring Image Consultants and look forward to host many such trainers from across the spectrum in the near
future.
We creatively use the theory of evolution on all our clients that involve not just superficial verbal consultation
but a total involvement and a sensitive approach.
We encourage you to contact us and discuss how to enhance your personal and professional presence.

13. www.facebook.com www.twitter.com www.urbanista.in +91 852 797 8886 Building No 845, Ist Floor,
Ghittorni, New Delhi - 110030
“Image is not about beautification. Its about projection of your purpose, goal
and objective, in life. We help you create a brand that speaks for itself, day
on day!”
~Sheena Agarwal~