A study found that 53% of consumers expect a brand to respond to a tweet within an hour, and 72% expect a response if the tweet is a complaint. When brands do not respond in a timely manner, it can cause customer grievances to spread widely on social media networks. Tweetalyst Pro is a social media customer care and analytics tool that allows brands to track unanswered tweets, quickly reply with templates, monitor sentiment, and generate reports on employee activity to improve response time and convert unhappy customers.