Social Media - Fun & Games or Powerful Tool? Presented to Cardinal Stritch University's Sports Management students June 24, 2013.

1. Chris Remington
Trivera Interactive
Social Media –
Fun & Games or
Powerful Tool?
Cardinal Stritch University
June 24, 2013

3. “Who cares what I had
for breakfast?”
 Folgers, Maxwell House, Starbucks
 McDonald’s, Denny’s, Perkins
 Kellogg’s, Post, Quaker Oats
 Dannon, Yoplait, Activia
 Carnation, Coffee Mate
 Krups, Bunn, Mr. Coffee

4. It’s all just
fun and games
until...
…it starts
impacting your
organization!

5. Your brand is not your logo…it’s a
promise of an experience. Your
actions on Social Media either
reinforce or erode that brand.
-Tom Snyder
Trivera

13. So Where to Start?
•Start with your Website
•Earn the Right
•Part of your Toolbox
•Cocktail Party Theory
•Not a Magic Bullet
•Care & Feeding

14. Tactics without strategy
is the
noise before
defeat…
-Sun Tzu

15. The 3 Things Every
Organization Needs:
1. Social Media Strategy

16. In the fall of 2012, CoSIDA sent out a membership survey on the subject of training student-athletes to
use social media, with a focus on training methods and department policies. Some findings were
distressing, but not surprising. Among the results:
• The majority of athletic departments (almost 56%) do not provide training for student-athletes in the
use of social media.
• The majority of the training modules from respondents consisted of dos and do nots, with no
particular attention to compliance issues or brand protection.
• 57 of the responding athletics communicators (5%) said they have teams that are not allowed to use
social media. The majority of these respondents were BCS schools.
• A little over half (55%) monitor their student-athletes on social media and the vast majority of the
monitoring is being done by sports information directors and coaches.
• Almost 70% do not have a social media policy for student-athletes.
• Only 22% of schools provide social media training for coaches.
• Over 50% have had to remove a social media post from a coach or student-athlete in the last 12
months—11% had done it ten or more times. Source: http://cosida.com/news.aspx?id=3990

17. Elements of a Successful Strategy:
•Set your Goals
•Identify your Target(s)
•Craft your Voice
•Know your Resources
•Define your Roles
•Cross-Pollinate
•Commit to Consistency
•Measure and Improve

18. Packers Cross-pollinate example

19. Strategy without tactics
is the
slowest route
to victory
-Sun Tzu

20. The 3 Things Every
Organization Needs:
1. Social Media Strategy
2. Social Media Tactics

21. Possible Social Media Tactics:
•Share Your Story
•Community/Relationship Building
•Generate Buzz
•Engage/Retain Fans
•Inform/PR
•Apologize/Clarify
•Add value to the brand

24. http://dwyanewade.com/connect/

25. The 3 Things Every
Organization Needs:
1. Social Media Strategy
2. Social Media Tactics
3. Social Media Policy

26. •Assemble Your Team
•Re/Create your Culture
•Identify Your Layers
•Examine Legalities
•Provide for Training
•Integrate into HR Policies
•Review and Improve
Elements of a Social Media Policy:

28. What’s Next?
•Pick Your Battles
•Know Your Limitations
•Insource/Outsource
•Add Value
•Have Fun
•Continue to Learn

29. • Founded in 1996
• Website Design since 1996
• SEO since 1997
• Email Marketing since 1998
• Website Hosting since 1998
• eCommerce since 1999
• Mobile since 2000
• Content Management Systems since 2007
• Social Media since 2008
• Thousands of Engagements, Hundreds of Clients

32. Thank You, and Good Luck!
Chris Remington
@eMilwaukee on Twitter
Trivera Interactive http://www.trivera.com
262-250-9400