The document discusses the mobile advertising market in India. Mobile advertising currently makes up just 1% of the total advertising market. It notes that mobile advertising is important as it is similar to television advertising but can overcome time and space barriers. The quality of mobile advertising depends on several direct factors like access to 3G networks, device availability and pricing, data plans, and usability. It also depends on indirect factors such as economic growth, consumption patterns, government messaging, and regulations. The document suggests mobile advertising has substantial potential to grow.

1. Indian Advertising market25,000 Cr

2. New Media Ad is about just 1% of total Advert market.Madan MOHAN | +919650372626

3. Advert is OKBut why mobile advertMadan MOHAN | +919650372626

4. M Advert is important becauseIt is very similar to TV(audio-visual) advert with the added capacity to overcome time and space barrier.It is highly interactive and inter-connectiveMadan MOHAN | +919650372626

5. Quality M Advert depends on the following direct factorsAccess to 3G ( better bandwidth)

6. Handset price and availability

7. 3G tariff

8. Ease of usage

9. Agency understanding

10. Advertiser understanding

11. kind of Ad inventory

12. Advert term (banner, tag, game)

13. Publisher (operator) is going to play a major role (data mining)

14. Receptiveness and adoption of mobile as advert tool by subscribers