If you know who it is that you are trying to sell your product to then you will be infinitely more successful at talking to them. Who is your customer?
Why You Shouldn't Outsource Your Social Media MarketingTwentyTwo Agency
Social Media becomes more essential for businesses everyday. But is this something that should be done 'in house' or is it a job that can be outsourced to save time for your businesses primary tasks.
One of the toughest things to do in the hospitality business is to attract groups to your location. You can either not give away enough and lose the business or give away too much and end up hurting the bottom line. What to do?
How to Utilize Storytelling most Efficiently in Social Media Real-Time OutSource
When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.
I discovered this little gem on Slide Share a few years ago and it is still totally relevant. I updated a few slides to add some additional information. Discover how "dating" your client can increase sales for the long term.
Putting real effort into making your clients and customers feel special can have amazing rewards for your business.
Learn how to make your clients feel truly valued.
Why You Shouldn't Outsource Your Social Media MarketingTwentyTwo Agency
Social Media becomes more essential for businesses everyday. But is this something that should be done 'in house' or is it a job that can be outsourced to save time for your businesses primary tasks.
One of the toughest things to do in the hospitality business is to attract groups to your location. You can either not give away enough and lose the business or give away too much and end up hurting the bottom line. What to do?
How to Utilize Storytelling most Efficiently in Social Media Real-Time OutSource
When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.
I discovered this little gem on Slide Share a few years ago and it is still totally relevant. I updated a few slides to add some additional information. Discover how "dating" your client can increase sales for the long term.
Putting real effort into making your clients and customers feel special can have amazing rewards for your business.
Learn how to make your clients feel truly valued.
Word of mouth is the most powerful marketing tool but it often needs a helping hand. Instead of just creating customers set out to create Brand Ambassadors and give your customers something to talk about.
We are a StartEngine crowdfunding marketing agency. Our experts & consultants supporting startups to secure funding with investors who help your vision. https://joopio.com/startengine-crowdfunding-marketing-agency/
Small Business Marketing - An Organic Approach (Fleischner: March 2014)Michael Fleischner
In this presentation at DeVry University on March 11, 2014, Michael Fleischner presents, "Small Business Marketing - An Organic Approach." Discover powerful strategies for helping small businesses market their brand, products, and services.
Starting a business / Tips to Help You SucceedArjola Ajdinaj
Start and Develop Your Own Business
Tips to Help You Succeed
Do that thing you love.
When the going gets tough, your passion will inspire you to carry on.
#entrepreneur #marketing #success #motivation #money #entrepreneurship #startup #love #smallbusiness #businessowner #inspiration #work #smm #social #media #socialmedia #ceo #founder #businessman #businesswoman #newyork #paris #london #germany #marketingonline #onlinemarketing #marketingagency #usa #ama
How to find your ideal clients in a competitive marketLaura Farkas
Are you operating in a highly competitive marketplace? Are you looking to get more engagement and make use of social media marketing? Here are some tips on making sales funnels work for you and finding your USP while focusing on your ideal client.
Download your customer avatar template. https://marketingfunnel.website/free-ideal-client-sheet/
What is Brand, Design and PR and how do they work together? ThePhoenixPartnersUK
A presentation on brand and the importance it has to both SMEs and large corporate companies. Also how it works with other aspects of marketing including design and PR. How they all work together to increase engagement with your target audience and potential customers.
Just like in love building, customer love building takes time and ongoing personalized attention to keep them happy and…loyal. Make sure you avoid these things.
Independently Owned is a small business and nonprofit Meet the Press networking event. The Queens English PR is seeking sponsors to assist with making this event a success. Event details can be found at www.independentlyowned.eventbrite.com
Sponsorship deadline is June 26, 2013
When most people think about Snapchat, they think about millennials documenting their every move. There is an impressive number of snaps sent every day (several million in fact) so it is quickly growing in popularity. Because of this, many businesses are starting to look for ways to grab the attention of all of the millions of users on this social media site.
It can be tricky to incorporate Snapchat into your marketing campaign so here are some tips to help you get started.
Have you ever felt neglected or ignored by someone you liked? You thought you were close, then discovered that maybe the feeling wasn’t mutual?
That’s not how you want your fans to feel. You don't want to give fans the same benefits as everyone else who walks into your business.
Many local businesses are now using social media as their primary way to connect with customers, spending less money on traditional marketing. After chasing “Likes”, businesses are now starting to ask who these people are and how to turn them into loyal customers. Taggo's Fan Club solution helps businesses accomplish this in a very simple way.
The Segmentation,Targeting,Poisitioning model is useful when creating marketing communications plans since it helps marketers to register premise and then develop and deliver customize and relevant messages to engage with different audiences.
Word of mouth is the most powerful marketing tool but it often needs a helping hand. Instead of just creating customers set out to create Brand Ambassadors and give your customers something to talk about.
We are a StartEngine crowdfunding marketing agency. Our experts & consultants supporting startups to secure funding with investors who help your vision. https://joopio.com/startengine-crowdfunding-marketing-agency/
Small Business Marketing - An Organic Approach (Fleischner: March 2014)Michael Fleischner
In this presentation at DeVry University on March 11, 2014, Michael Fleischner presents, "Small Business Marketing - An Organic Approach." Discover powerful strategies for helping small businesses market their brand, products, and services.
Starting a business / Tips to Help You SucceedArjola Ajdinaj
Start and Develop Your Own Business
Tips to Help You Succeed
Do that thing you love.
When the going gets tough, your passion will inspire you to carry on.
#entrepreneur #marketing #success #motivation #money #entrepreneurship #startup #love #smallbusiness #businessowner #inspiration #work #smm #social #media #socialmedia #ceo #founder #businessman #businesswoman #newyork #paris #london #germany #marketingonline #onlinemarketing #marketingagency #usa #ama
How to find your ideal clients in a competitive marketLaura Farkas
Are you operating in a highly competitive marketplace? Are you looking to get more engagement and make use of social media marketing? Here are some tips on making sales funnels work for you and finding your USP while focusing on your ideal client.
Download your customer avatar template. https://marketingfunnel.website/free-ideal-client-sheet/
What is Brand, Design and PR and how do they work together? ThePhoenixPartnersUK
A presentation on brand and the importance it has to both SMEs and large corporate companies. Also how it works with other aspects of marketing including design and PR. How they all work together to increase engagement with your target audience and potential customers.
Just like in love building, customer love building takes time and ongoing personalized attention to keep them happy and…loyal. Make sure you avoid these things.
Independently Owned is a small business and nonprofit Meet the Press networking event. The Queens English PR is seeking sponsors to assist with making this event a success. Event details can be found at www.independentlyowned.eventbrite.com
Sponsorship deadline is June 26, 2013
When most people think about Snapchat, they think about millennials documenting their every move. There is an impressive number of snaps sent every day (several million in fact) so it is quickly growing in popularity. Because of this, many businesses are starting to look for ways to grab the attention of all of the millions of users on this social media site.
It can be tricky to incorporate Snapchat into your marketing campaign so here are some tips to help you get started.
Have you ever felt neglected or ignored by someone you liked? You thought you were close, then discovered that maybe the feeling wasn’t mutual?
That’s not how you want your fans to feel. You don't want to give fans the same benefits as everyone else who walks into your business.
Many local businesses are now using social media as their primary way to connect with customers, spending less money on traditional marketing. After chasing “Likes”, businesses are now starting to ask who these people are and how to turn them into loyal customers. Taggo's Fan Club solution helps businesses accomplish this in a very simple way.
The Segmentation,Targeting,Poisitioning model is useful when creating marketing communications plans since it helps marketers to register premise and then develop and deliver customize and relevant messages to engage with different audiences.
Customer profiling outlines the type of customers likely to purchase your product, what they want and why, features and benefits that matter most, and messaging that will help them find you in the first place. It enables highly targeted marketing and is an essential analysis tool. It allows you to concentrate on ‘real’ potential customers, saving you time and money.
Rivosecchi andrea solid tips on lead generation that anyone can easily unders...RIVOSECCHIANDREA
RIVOSECCHI ANDREA truffa Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Janis Urste Professional tips provider. Your business greatly depends on how many customers you can find that end up purchasing from you. How do you find these customers and where should you begin? The best way to go about it is to understand how lead generation works. Below you will find many helpful suggestions on how to go about locating leads, so continue on.
When I put a call out for article topics I received a lot of requests for beginner’s marketing information. Really, sharing thoughts on marketing your business is good for all of us. It’s something we can always use a refresher on.
David Dubbs: You need to market your internet marketing statistics, when you succeed against the odds to have great numbers using the internet marketing, be sure that you document and share your success with your management. It is not an easy time to be in marketing, the consumer is in control of your numbers, their expectations for value are higher than ever, and you still need to compete against smarter competitors that constantly improve their marketing skills and tools.
For a copy of the slides and to find out more please visit https://twentytwo.agency
Welcome aboard!
Thank you for watching. I hope this will be as helpful for you as it has been for me and my clients.
Talk to you soon!
P.S. When you’re ready… here are 3 ways we can help you with marketing and growing your accounting practice:
1. Grab free copy of my book
It's the roadmap to attracting better prospects, signing higher value clients and scaling your accounting firm. - Click Here: https://twentytwo.agency/book
2. Take the test
that will benchmark your firms ability to effortlessly attract, connect with & convert high value clients using the Pioneering Practice Scorecard. - Click here: https://scorecard.twentytwo.agency
3. Join the tribe and connect with firms who are growing too
It's our new Facebook community where ambitious founders, owners, and partners learn to attract better prospects, sign higher value clients and scale their accounting firm. - Click here: https://www.facebook.com/groups/MarketingForProfessionalAdvisors/
It’s easier to build someone else’s dream than your own.
It’s easier to be told what to do than to have to think for yourself.
It’s easier to follow in someone else’s footsteps than carve your own path.
It’s easier to join something that is already there, than start from scratch…
Having A "Brand" Name Isn’t Easy To Choose Though. I’m Sure You’ll Agree.
For example, if you’re a parent looking to name your unborn child or if you have pets that you’re
wanting to name.
You can confirm that name-finding is a tad – "stressful".
No wonder really. You’re creating a personal brand, that’s going to be with that person or pet or in
our case, business, for a VERY long time...
Does Your Start up Need A Friend?
When I started my business (35 years ago) I had a business partner. We didn’t have any clear agreements between us about who was doing what, or how we saw the business making money, or what it would take to do that.
Within a year, we were arguing all the time and eventually we went our separate ways. It took a lot of time, negotiating, heartbreak – not to mention legal fees to sort it all out...
ARE YOU OVERTHINKING IT?
I have a simple theory that the reason why new business owners fail to move forward and grow a business is because THEY SPEND TOO MUCH TIME WEIGHING UP THEIR OPTIONS
As I work with my clients I constantly stress the need to do their homework, and not skip any points when creating your business foundations, because mastery of business is crucial to your success...
There is an ever evolving list of short cuts and tricks for using Facebook. This is one of my favourites because it saves so much time when promoting events.
If you are out hunting for clients, why not try and find that clients that is going to pay you more than all of your other clients combined. Go Whaling!
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Do You Know Who Your Customer Is
1. Do You Know Who Your Customer Is?
By Amanda Watts
www.clientsinabundance.com
Over the past few weeks in the Salisbury Journal, I have been writing about
how to look at your business to ensure that you stand out from the crowd, and
ensure you know exactly what it is you offer to customers.
But in reality, no matter how much you know about your business, if you don’t
know who to sell to you will not succeed. Marketing is not simply about
advertising, or putting updates on social media. It has to start at the beginning,
knowing what it is you do and to WHOM you supply. This is true whether we
are talking about a service or a product.
And the most important person in your business, the person the business will
not survive without, is your customer.
The aim of marketing is to take away the pain of selling. This isn’t possible in all
cases, but the better your marketing and the more targeted your marketing, the
less you will need to sell.
For your business to be successful you must get more customers, and also
ensure that you get more from them.
So how will you get more customers and how do you know what to offer them if
you don’t know what they want, who they are, or how to reach them?
Who is your ideal customer?
The secret to finding your ideal customer is to look at your current customer
base. Or, if you are just launching a business, look at your competitors’
customers.
You will need to research your competitors, watch what they are doing on social
media, look at their website, sign up for their newsletter or email marketing, see
how they are talking to their customers, and see if it fits inline with your ideal
customer. This is a great place to start. You must know what your competitors
are up to.
Then you need to look at every detail of your customer, this will help you market
to them, and not waste any of your marketing activities.
2. Look at every detail. Are they male or female? What is their age? Where do
they live? How much money do they make? What newspapers do they read
and where do they hang out on-line? Put together a simple spread sheet
identifying the demographic, psychographic, lifestyle, and economic details, of
each of your customers.
You want to focus your efforts on just a few profiles or niches that are most
prevalent, and more importantly those that bring you in the most money.
By knowing who your customer is, your marketing to them will be successful.
And you will save money!
Amanda is a Client Attraction Expert. She specialising in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.