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1
Financial Modeling in Excel for
Business Analysts and Consultants
Step by step practical guide
2
Introduction
3
In this presentation I will show
you how to create and analyze
financial model in Excel
4
We will use real life example of company producing hand-
made products from clay
5
I will show you the steps that will enable you to get from
estimation of separate cost and balance sheet position into 3
financial statements
Sales M&E
External
services
Taxes &
Payments
Payroll
Taxes
Other
CAPEX
Depreciation – 6
groups
Working Capital
Debt
Equity changes
Profit & Loss
Balance Sheet
Cash Flow
6
What we will talk about in this presentation is organized in
the following sections
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
7
What I will show in this presentation is a part of extensive on-line
course where I show you in details how to do it in Excel and you can
download the models in Excel
Financial Modeling for Business
Analysts and Consultants
$45
$15
Click to check my course
8
Before we start remember there are 2 types of models that
you will be building. In this presentation we will talk only
about financial models
Financial Model Business model
 Mainly done for budgeting and valuation  Mainly done managing business, searching
for opportunities
 Financial models look very similar  Business models are specific to the company,
the industry and the business model
 Used heavily for external purposes: talk with
the Supervisor Board, banks, future investors,
auditors
 Used heavily for internal purposes: planning,
looking for opportunities, analyzing
performance
 Generates financial statements: P&L, BS, CF
 Is driven by many KPIs and quantitative
elements. Shows in-depth relation between
KPIs
 Has some KPIs and quantitative elements
9
If you want to learn more about on-line business models go
to the following presentation
Business models
Practical guide for startups and entrepreneurs
presentation
10
Let’s start with the first section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
11
Profit and Loss modelling
12
We will start with modelling the cost position of profit and
loss statement. Once we are done with it we will link it to
profit an loss
Sales M&E
External
services
Taxes &
Payments
Payroll
Taxes
Other
CAPEX
Depreciation – 6
groups
Working Capital
Debt
Equity changes
Profit & Loss
Balance Sheet
Cash Flow
13
We will use real life example of company producing hand-
made products from clay
Ceramic dishes
Ceramic chimneys
Ceramic tubes Ceramic pots
14
Sales Estimation
15
For every category of sales you should have estimation of quantity
sold as well as the average price. You also should have some
assumption on growth (both of price as well as quantity sold)
Ceramic dishes sales
# of dishes sold at the
beginning
Average price at the
beginning
% growth in volume in next
years
% growth of average price in
next years
16
On the basis of this assumption you should create a separate
sheet with sales forecast
17
Materials and Energy
Estimation
18
We estimate separately materials and energy in the sheet
M&E. First we divide into Fixed and Variable. Variables we
estimate as a percentage of sales
Materials &
Energy
Materials
Energy
Fixed
Variable
Sales
% of sales
Fixed
Variable
Sales
% of sales
19
On the basis of this assumption you should create a separate
sheet with Material and Energy estimation
20
The data on sales value and volume should be fed from Sales
sheet to M&E sheet (Material and Energy estimation)
Sales M&E
 Sales Value
 Sales Volume
21
Payroll and social security
Costs
22
Now we move to the Payroll. We divide it into Head Office
and Production
Payroll Costs
Head Office
Direct Production
# of employees
Average salary
% growth of
salary
# of employees
Average salary
% growth of
salary
23
Social security are usually estimated in relation to payroll
costs. In our case we assume 27% of estimated previously
costs
Social security
costs
Payroll Costs= 27% x
24
On the basis of this assumption you should create a separate
sheet For Payroll and social securities sheet
25
External services
26
We now estimate External services. We divided them into
fixed and variable part. Variable is estimated as a percentage
of Sales
External
Services
Fixed
Variable
Bought in
Country
Imported
Sales
% Sales
27
On the basis of this assumption you should create a separate
sheet with External services estimation
28
The data on sales value should be fed from Sales sheet to
External services sheet
Sales
External
services
 Sales Value
29
Capex and depreciation
30
When it comes to assets the problem is that they have 3 different
components that you have to track. On top of that every asset has
to be tracked separately
DepreciationGross book value Net book value
31
We get the net book value by deducting from gross book
value the sum of all depreciation ever done
Sum of all
Depreciation
Gross book value Net book value=_
32
We first divide the fixed assets into 6 groups
Fixed Assets
Land
Transportation
Intangibles
Buildings
Equipment and
Machinery
Others
33
Every group has its own sheet where we estimate the gross
value, depreciation on net value. Below example for
Intangibles. As you can see this has to be done by years in
which the asset was bought
34
After we are done with each and other type of asset we can
summarize the date in the sheet FA Summary
35
Below you can see how the data flows from the sheets where we have
estimation for each and every group of assets to FA Summary and later on
to Balance sheet (BS) and Profit & Loss account (P&L)
CAPEX
FA Intangibles
FA Machinery
FA Transp eqmt
FA Other
FA Summary
P&L
BS
FA Buildings
 Depreciation
 Net book value
36
More details you can find in my on-line course where you can you will
see how to do it in Excel and you can download the models in Excel
Financial Modeling for Business
Analysts and Consultants
$45
$15
Click to check my course
37
Taxes & Payments
38
Companies pay taxes and payments (especially local ones)
that go into costs. We assumed them to be fixed
39
Other costs and revenues
40
We estimate other costs and revenues as a percentage of
sales
Other costs by
type
Sales
% of Sales
Other operating
costs
Sales
% of Sales
Other operating
revenues
Sales
% of Sales
41
On the basis of this assumption you should create a separate
sheet for Other costs and revenues
42
Profit & Loss statement
43
We get the Profit and Loss sheet projection in a separate sheet by feeding
in the data from other sheets
44
Let’s go to next section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
45
Working Capital
46
Working capital consists of 4 major groups of components
Inventory
Working Capital
Materials
WIP
Goods
Finished Products
Receivables
Payments in advance
for deliveries
Trade receivables
Other receivables
Receivables resulting
from taxes, subsidies
Short term accruals
Liabilities
Trade liabilities
Prepayments for
deliveries
Liabilities resulting
from taxes, charges
Liabilities resulting
from salaries
Accruals
Cash and
equivalents
47
We will draw data from other profit and loss sheets and on the basis of
the data we will calculate the working capital positions that in turn will be
fed into Balance and sheet as assets or liabilities
P&L
Sales
External
Services
Other
Working Capital
BS - Assets
BS - Liabilities
M&E
 Assets
 Liabilities
48
When it comes to assets the problem is that they have 3 different
components that you have to track. On top of that every asset has to be
tracked separately
Turnover rotation in
days
Basis i.e. sales /
operating costs /
materials
Position of Working
capital i.e. inventory
/ receivables
=x 365÷
49
On the basis of this assumption you should create a separate
sheet for working capital
50
More details you can find in my on-line course where you can you will
see how to do it in Excel and you can download the models in Excel
Financial Modeling for Business
Analysts and Consultants
$45
$15
Click to check my course
51
Let’s go to next section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
52
Debt
53
When it comes to debt we have 2 loans. For the balance
sheet statement we have to divide it into short term and long
term part
Debt
Old loan
New Loan
Short-term
part
Long-term
part
Short-term
part
% Sales
54
In a separate sheet we estimate the opening balance and the ending
balance of each and one of the loans (on the basis of assumed
payment schedule). This allows also to estimate interest paid on the
loans
55
Let’s go to next section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
56
Equity
57
In a separate sheet we model all the relations with the
owners like dividend policies, contribution to be paid, etc.
58
Let’s go to next section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
59
Balance sheet
60
Once we have the Assets modeled in FA summary as well as
the most of the position of the Current Assets in Working
Capital we get everything together
Balance sheet
Total Assets
Total
Liabilities
Fixed assets
Current
Assets
Equity
Liabilities
61
For the categories we get the date from the separate sheets
Balance sheet
Total Assets
Total
Liabilities
Fixed assets
Current
Assets
Equity
Liabilities
FA Summary
Working Cap
SC
Working Cap
Debt
62
The only thing we are missing is the cash. We did it on
purpose and there is a nice way to estimate the cash position
and still the model be consistent
63
You have to get Assets equal to Liabilities in Balance Sheet. You achieve it
by not modelling the cash but by calculating it as a difference between
Liabilities and all other assets (except for Cash)
FA Summary
BS – Assets
(w/o Cash)
Working Cap
Debt
P&L (Profit)
Working Cap
BS – Liabilities
SC (Equity)
Cash
=
64
You have to get Assets equal to Liabilities in Balance Sheet. You achieve it
by not modelling the cash but by calculating it as a difference between
Liabilities and all other assets (except for Cash)
Cash = BS – Liabilities
BS – Assets
(w/o Cash)
-
65
We get the Balance sheet projection in a separate sheet
66
Let’s go to next section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
67
Cash Flow
68
In Cash flow you try to divide the CF into 4 parts
Investment CF
CF
Operating
activities CF
Financial CF
CF to / from
shareholders
CF
69
We will try to get from Net profit to the Cash position
Net profit
Change in Cash and
cash equivalents
CF
Change in Cash and
cash equivalents
BS=
70
We will estimate CF on 4 different levels
FA Summary
CF – Operating
Activities
P&L
 Deprecation  Difference between Interest earned
and paid
BS
 Change in inventories, receivables
 Change in provisions, short-term
liabilities, prepayments and accruals
 Other adjustments
CF – before
financial activities
 Disposal of intangible and
tangible fixed assets
CAPEX
 Capital expenditure
CF – Free cash
flows to equity
 Change in bank and other
loans
P&L
 Interest paid and earned
CF – Free cash
flows to firm
SC
 Shareholder-related payments
and contributions
 Gross dividend paid
Investment CF
Financial CF
CF related to
shareholders
71
We get the Cash flow projection in a separate sheet
72
Let’s go to final section
Profit and Loss
modelling
Capex and
Depreciation
Working Capital
Debt
AnalysesCash flow modeling
Balance sheet
modeling
Equity
73
Analyses
74
So we managed to get integrated model that we can play
with and see what can we do further with our company
P&L
Sales
External Services
Other
CF BS
FA Summary
M&E
Debt
Work Cap
SC
Payroll
FA Summary
Taxes & Payments
CAPEX
75
Now you can finally analyze a lot of things using this model
Estimate the value of
the business
Check what change in
sales can do to the
cash position
Check what change in
cost can do to
profitability of the
business
Play with financing
structure
Estimate the
boundaries of the
business
Use it as a tool during
due diligence
Use the model to get
financing for
acquiring the
business
Play with the
dividend policy
76
More details you can find in my on-line course where you can you will
see how to do it in Excel and you can download the models in Excel
Financial Modeling for Business
Analysts and Consultants
$45
$15
Click to check my course
77
You can also find useful some tips on Excel
Essential Excel for Business
Analysts and Consultants
A practical guide
presentation
78
Check also business modeling in Excel
Business models
Practical guide for startups and entrepreneurs
presentation
79
I recommend also looking at some techniques to improve
your business. Click on the cover below to go to the
presentation
How to become world class
analyst
A practical guide
presentation
80
….and how to perform market research
Market research
Practical guide for startups and entrepreneurs
presentation
81
Subscribe to our channels:
www
82
Check my extensive presentation on productivity hacks to see
how you can me 10x more productive
Management consultant
productivity hacks
How to be lazy and still get things done
presentation
83
If you need more detailed version on productivity hacks you
can check our course on productivity hacks
Click to check my course
Management Consulting Productivity hacks
84
Check my presentation on restaurant business model to
understand it properly
How to open a successful
restaurant
A practical guide
presentation
85
Check my presentation on on-line models to understand
them properly
On-line Business Modesl
A practical guide
presentation
86
For more check also my on-line course
Click to check my course
87
Check my presentation on starting and running consulting
company
Start and run consulting
company
A practical guide
presentation
88
There is an interesting summary of ways to test cheaply
businesses
MVP – how to test your business
idea without building the
product
A practical guide
presentation

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Financial modeling in Excel for Business Analysts and Consultants

  • 1. 1 Financial Modeling in Excel for Business Analysts and Consultants Step by step practical guide
  • 3. 3 In this presentation I will show you how to create and analyze financial model in Excel
  • 4. 4 We will use real life example of company producing hand- made products from clay
  • 5. 5 I will show you the steps that will enable you to get from estimation of separate cost and balance sheet position into 3 financial statements Sales M&E External services Taxes & Payments Payroll Taxes Other CAPEX Depreciation – 6 groups Working Capital Debt Equity changes Profit & Loss Balance Sheet Cash Flow
  • 6. 6 What we will talk about in this presentation is organized in the following sections Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 7. 7 What I will show in this presentation is a part of extensive on-line course where I show you in details how to do it in Excel and you can download the models in Excel Financial Modeling for Business Analysts and Consultants $45 $15 Click to check my course
  • 8. 8 Before we start remember there are 2 types of models that you will be building. In this presentation we will talk only about financial models Financial Model Business model  Mainly done for budgeting and valuation  Mainly done managing business, searching for opportunities  Financial models look very similar  Business models are specific to the company, the industry and the business model  Used heavily for external purposes: talk with the Supervisor Board, banks, future investors, auditors  Used heavily for internal purposes: planning, looking for opportunities, analyzing performance  Generates financial statements: P&L, BS, CF  Is driven by many KPIs and quantitative elements. Shows in-depth relation between KPIs  Has some KPIs and quantitative elements
  • 9. 9 If you want to learn more about on-line business models go to the following presentation Business models Practical guide for startups and entrepreneurs presentation
  • 10. 10 Let’s start with the first section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 11. 11 Profit and Loss modelling
  • 12. 12 We will start with modelling the cost position of profit and loss statement. Once we are done with it we will link it to profit an loss Sales M&E External services Taxes & Payments Payroll Taxes Other CAPEX Depreciation – 6 groups Working Capital Debt Equity changes Profit & Loss Balance Sheet Cash Flow
  • 13. 13 We will use real life example of company producing hand- made products from clay Ceramic dishes Ceramic chimneys Ceramic tubes Ceramic pots
  • 15. 15 For every category of sales you should have estimation of quantity sold as well as the average price. You also should have some assumption on growth (both of price as well as quantity sold) Ceramic dishes sales # of dishes sold at the beginning Average price at the beginning % growth in volume in next years % growth of average price in next years
  • 16. 16 On the basis of this assumption you should create a separate sheet with sales forecast
  • 18. 18 We estimate separately materials and energy in the sheet M&E. First we divide into Fixed and Variable. Variables we estimate as a percentage of sales Materials & Energy Materials Energy Fixed Variable Sales % of sales Fixed Variable Sales % of sales
  • 19. 19 On the basis of this assumption you should create a separate sheet with Material and Energy estimation
  • 20. 20 The data on sales value and volume should be fed from Sales sheet to M&E sheet (Material and Energy estimation) Sales M&E  Sales Value  Sales Volume
  • 21. 21 Payroll and social security Costs
  • 22. 22 Now we move to the Payroll. We divide it into Head Office and Production Payroll Costs Head Office Direct Production # of employees Average salary % growth of salary # of employees Average salary % growth of salary
  • 23. 23 Social security are usually estimated in relation to payroll costs. In our case we assume 27% of estimated previously costs Social security costs Payroll Costs= 27% x
  • 24. 24 On the basis of this assumption you should create a separate sheet For Payroll and social securities sheet
  • 26. 26 We now estimate External services. We divided them into fixed and variable part. Variable is estimated as a percentage of Sales External Services Fixed Variable Bought in Country Imported Sales % Sales
  • 27. 27 On the basis of this assumption you should create a separate sheet with External services estimation
  • 28. 28 The data on sales value should be fed from Sales sheet to External services sheet Sales External services  Sales Value
  • 30. 30 When it comes to assets the problem is that they have 3 different components that you have to track. On top of that every asset has to be tracked separately DepreciationGross book value Net book value
  • 31. 31 We get the net book value by deducting from gross book value the sum of all depreciation ever done Sum of all Depreciation Gross book value Net book value=_
  • 32. 32 We first divide the fixed assets into 6 groups Fixed Assets Land Transportation Intangibles Buildings Equipment and Machinery Others
  • 33. 33 Every group has its own sheet where we estimate the gross value, depreciation on net value. Below example for Intangibles. As you can see this has to be done by years in which the asset was bought
  • 34. 34 After we are done with each and other type of asset we can summarize the date in the sheet FA Summary
  • 35. 35 Below you can see how the data flows from the sheets where we have estimation for each and every group of assets to FA Summary and later on to Balance sheet (BS) and Profit & Loss account (P&L) CAPEX FA Intangibles FA Machinery FA Transp eqmt FA Other FA Summary P&L BS FA Buildings  Depreciation  Net book value
  • 36. 36 More details you can find in my on-line course where you can you will see how to do it in Excel and you can download the models in Excel Financial Modeling for Business Analysts and Consultants $45 $15 Click to check my course
  • 38. 38 Companies pay taxes and payments (especially local ones) that go into costs. We assumed them to be fixed
  • 39. 39 Other costs and revenues
  • 40. 40 We estimate other costs and revenues as a percentage of sales Other costs by type Sales % of Sales Other operating costs Sales % of Sales Other operating revenues Sales % of Sales
  • 41. 41 On the basis of this assumption you should create a separate sheet for Other costs and revenues
  • 42. 42 Profit & Loss statement
  • 43. 43 We get the Profit and Loss sheet projection in a separate sheet by feeding in the data from other sheets
  • 44. 44 Let’s go to next section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 46. 46 Working capital consists of 4 major groups of components Inventory Working Capital Materials WIP Goods Finished Products Receivables Payments in advance for deliveries Trade receivables Other receivables Receivables resulting from taxes, subsidies Short term accruals Liabilities Trade liabilities Prepayments for deliveries Liabilities resulting from taxes, charges Liabilities resulting from salaries Accruals Cash and equivalents
  • 47. 47 We will draw data from other profit and loss sheets and on the basis of the data we will calculate the working capital positions that in turn will be fed into Balance and sheet as assets or liabilities P&L Sales External Services Other Working Capital BS - Assets BS - Liabilities M&E  Assets  Liabilities
  • 48. 48 When it comes to assets the problem is that they have 3 different components that you have to track. On top of that every asset has to be tracked separately Turnover rotation in days Basis i.e. sales / operating costs / materials Position of Working capital i.e. inventory / receivables =x 365÷
  • 49. 49 On the basis of this assumption you should create a separate sheet for working capital
  • 50. 50 More details you can find in my on-line course where you can you will see how to do it in Excel and you can download the models in Excel Financial Modeling for Business Analysts and Consultants $45 $15 Click to check my course
  • 51. 51 Let’s go to next section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 53. 53 When it comes to debt we have 2 loans. For the balance sheet statement we have to divide it into short term and long term part Debt Old loan New Loan Short-term part Long-term part Short-term part % Sales
  • 54. 54 In a separate sheet we estimate the opening balance and the ending balance of each and one of the loans (on the basis of assumed payment schedule). This allows also to estimate interest paid on the loans
  • 55. 55 Let’s go to next section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 57. 57 In a separate sheet we model all the relations with the owners like dividend policies, contribution to be paid, etc.
  • 58. 58 Let’s go to next section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 60. 60 Once we have the Assets modeled in FA summary as well as the most of the position of the Current Assets in Working Capital we get everything together Balance sheet Total Assets Total Liabilities Fixed assets Current Assets Equity Liabilities
  • 61. 61 For the categories we get the date from the separate sheets Balance sheet Total Assets Total Liabilities Fixed assets Current Assets Equity Liabilities FA Summary Working Cap SC Working Cap Debt
  • 62. 62 The only thing we are missing is the cash. We did it on purpose and there is a nice way to estimate the cash position and still the model be consistent
  • 63. 63 You have to get Assets equal to Liabilities in Balance Sheet. You achieve it by not modelling the cash but by calculating it as a difference between Liabilities and all other assets (except for Cash) FA Summary BS – Assets (w/o Cash) Working Cap Debt P&L (Profit) Working Cap BS – Liabilities SC (Equity) Cash =
  • 64. 64 You have to get Assets equal to Liabilities in Balance Sheet. You achieve it by not modelling the cash but by calculating it as a difference between Liabilities and all other assets (except for Cash) Cash = BS – Liabilities BS – Assets (w/o Cash) -
  • 65. 65 We get the Balance sheet projection in a separate sheet
  • 66. 66 Let’s go to next section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 68. 68 In Cash flow you try to divide the CF into 4 parts Investment CF CF Operating activities CF Financial CF CF to / from shareholders CF
  • 69. 69 We will try to get from Net profit to the Cash position Net profit Change in Cash and cash equivalents CF Change in Cash and cash equivalents BS=
  • 70. 70 We will estimate CF on 4 different levels FA Summary CF – Operating Activities P&L  Deprecation  Difference between Interest earned and paid BS  Change in inventories, receivables  Change in provisions, short-term liabilities, prepayments and accruals  Other adjustments CF – before financial activities  Disposal of intangible and tangible fixed assets CAPEX  Capital expenditure CF – Free cash flows to equity  Change in bank and other loans P&L  Interest paid and earned CF – Free cash flows to firm SC  Shareholder-related payments and contributions  Gross dividend paid Investment CF Financial CF CF related to shareholders
  • 71. 71 We get the Cash flow projection in a separate sheet
  • 72. 72 Let’s go to final section Profit and Loss modelling Capex and Depreciation Working Capital Debt AnalysesCash flow modeling Balance sheet modeling Equity
  • 74. 74 So we managed to get integrated model that we can play with and see what can we do further with our company P&L Sales External Services Other CF BS FA Summary M&E Debt Work Cap SC Payroll FA Summary Taxes & Payments CAPEX
  • 75. 75 Now you can finally analyze a lot of things using this model Estimate the value of the business Check what change in sales can do to the cash position Check what change in cost can do to profitability of the business Play with financing structure Estimate the boundaries of the business Use it as a tool during due diligence Use the model to get financing for acquiring the business Play with the dividend policy
  • 76. 76 More details you can find in my on-line course where you can you will see how to do it in Excel and you can download the models in Excel Financial Modeling for Business Analysts and Consultants $45 $15 Click to check my course
  • 77. 77 You can also find useful some tips on Excel Essential Excel for Business Analysts and Consultants A practical guide presentation
  • 78. 78 Check also business modeling in Excel Business models Practical guide for startups and entrepreneurs presentation
  • 79. 79 I recommend also looking at some techniques to improve your business. Click on the cover below to go to the presentation How to become world class analyst A practical guide presentation
  • 80. 80 ….and how to perform market research Market research Practical guide for startups and entrepreneurs presentation
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  • 83. 83 If you need more detailed version on productivity hacks you can check our course on productivity hacks Click to check my course Management Consulting Productivity hacks
  • 84. 84 Check my presentation on restaurant business model to understand it properly How to open a successful restaurant A practical guide presentation
  • 85. 85 Check my presentation on on-line models to understand them properly On-line Business Modesl A practical guide presentation
  • 86. 86 For more check also my on-line course Click to check my course
  • 87. 87 Check my presentation on starting and running consulting company Start and run consulting company A practical guide presentation
  • 88. 88 There is an interesting summary of ways to test cheaply businesses MVP – how to test your business idea without building the product A practical guide presentation