What is a marketing plan?
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Without a marketing plan you don't know where you want to take your business for the future growth and sustainability.
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What is a marketing plan?
- 1. What is a Marketing Plan? ©2016 James Feldman
- 2. ©2016 James Feldman A road map, a target or course of action to achieve desired results.
- 3. What is your main activity? How will you reach those goals? ©2016 James Feldman
- 4. What? Strategic Planning Why? Long-term profitability How? Write a marketing plan ©2016 James Feldman
- 5. What is a Marketing Plan The task of your business should be to deliver both Customer value and a profit. ©2016 James Feldman
- 6. Impact ROI Define Marketing Mix Define Marketing Strategies Set Marketing Goals Value Proposition Definition Marketing Planning Process Customer Analysis Competitive Analysis Market Analysis WOW Experience Reassess Review Document the Plan ©2016 James Feldman
- 7. What is a Marketing Process Analyze market opportunities. Develop marketing strategies. Plan market programs. Manage the marketing effort. ©2016 James Feldman
- 8. What is a Marketing Process Diagnostic skills. Identification of company level. Implementation skills. Evaluation skills. ©2016 James Feldman
- 9. What is a Marketing Process Sales analysis. Market share analysis. Marketing expense/sales analysis. Financial analysis. Market-based scorecard analysis. ©2016 James Feldman
- 10. • Basis for comparison. • Clearly stated activities. • Reference for the success. • Marketing environment. • Entry into the marketplace. Marketing Plan Tips ©2016 James Feldman
- 11. According to Jim Aha ©2016 James Feldman You Create Value... Not provide Services.
Editor's Notes
- The managerial process of creating and maintaining a fit between your organization’s objectives and resources and evolving market opportunities. The goal is long term profitability and growth. Clearly define the purpose of the organization Communicate those goals Develop a sense of ownership Effective use of resources Progress can be measured and ‘shifted’ when needed Build consensus
- The managerial process of creating and maintaining a fit between your organization’s objectives and resources and evolving market opportunities. The goal is long term profitability and growth. Clearly define the purpose of the organization Communicate those goals Develop a sense of ownership Effective use of resources Progress can be measured and ‘shifted’ when needed Build consensus
- The mission statement describes the company’s business vision, including the unchanging values and purpose of the organization and forward-looking visionary goals that guide the pursuit of future opportunities. Guided by the business vision, the organization leaders can define measurable financial and strategic objectives. Financial objectives measure such as sales targets and earnings growth. Strategic objectives are related to the firms business position and may include measures such as market share and reputation.
- The mission statement describes the company’s business vision, including the unchanging values and purpose of the organization and forward-looking visionary goals that guide the pursuit of future opportunities. Guided by the business vision, the organization leaders can define measurable financial and strategic objectives. Financial objectives measure such as sales targets and earnings growth. Strategic objectives are related to the firms business position and may include measures such as market share and reputation.
- Commit from top management Training and employee empowerment Recognition and rewards program Modern marketing planning system Process-Outcome Focus
- Commit from top management Training and employee empowerment Recognition and rewards program Modern marketing planning system Process-Outcome Focus
- Provides a basis for comparison of actual and expected performance Provides clearly stated activities to work toward common goals Serves as a reference for the success of future activities Provides an examination of the marketing environment Allows entry into the marketplace with awareness