created by rohan gupta during an internship under Prof Sameer Mathur of IIM LUCKNOW

1. Rohan Gupta
IIT (BHU) Varanasi

2. WHAT
is

3. Brand is a “Name, Term, Sign,
Symbol or Design or combination of
them
intended to identify the goods or services
of one seller or group of seller and

5. How
does
works
?

7. A credible brand signals a certain

8. Branding is a powerful means to secure a

10. People are
willing to
pay higher
price for
their
favorite
brand.

11. Scope of Branding
Marketers can apply branding
anywhere consumer has a choice like
person, place, goods, services.

12. Kerala Tourism is registered

14. Created by ROHAN GUPTA,
IIT (BHU) Varanasi,
during an internship by
Prof. SAMEER MATHUR, IIM Lucknow
www.iiminternship.com