2. HOW DO WE DEFINE & CLASSIFY SERVICES, AND HOW
DO THEY DIFFER FROM GOODS ?
3. “SERVICE IS ANY ACT OR
PERFORMANCE THAT ONE
PARTY CAN OFFER TO
ANOTHER THAT IS
ESSENTIALLY INTANGIBLE
AND DOES NOT RESULT IN
THE OWNERSHIP OF ANY
THING”
20. VARIABILITY
“SINCE THE QUALITY OF
SERVICE DEPENDS ON WHO
PROVIDES THEM , WHEN
AND WHERE , AND TO
WHOM , SERVICES ARE
HIGHLY VARIABLE”
21. PERISHABILITY
“ THE RIGHT SERVICES MUST BE AVAILABLE
TO THE RIGHT CUSTOMERS AT THE RIGHT
PLACES AT THE RIGHT TIMES AND RIGHT
PRICES TO MAXIMIZE PROFITABILITY”
22.
23. CREATED BY ELDHOSE ALIAS , MEC
ERNAKULAM ,DURING AN INTERNSHIP
BY PROF . SAMEER MATHUR , IIM
LUCKNOW
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