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Five Content Marketing 
Metrics You (are not tracking, 
but ) Should Track 
THOUGHT LEADER WEBINAR SERIES 
Sep 24, 2014
Claye Stokes 
V.P. of Client Services at SEO.com 
@claye 
plus.google.com/+ClayeStokes
Resume Disclaimer 
The most important metrics are the ones 
that signal real business metrics (leads 
and revenue)
1: Social Momentum of Your 
Website
Stat 1: Website Social 
Momentum 
How is social engagement with your 
website trending?
Everybody Tracks Social Shares
But Rarely as a Trend
Google Analytics Kinda Does... 
But this isn’t even close to the whole 
picture
1. Compile Website URLs 
Export site URLs using: 
• Screaming frog 
• XML sitemap 
• GA page export
2. Store Website URLs 
• Tom Anthony’s Google Sheet 
• Dilly Marketing 
• SharedCount 
• FB Stats 
• Database 
• (Soon to ...
Tom Anthony’s Google Sheet
Social Tally 
Use Social Tally’s easy 
Multi-URL tool by pasting in 
your list of URLs
Shared Count
Honorable Mention: FB Stats
Website Social Momentum Per Page
2: Social Momentum (External 
Content) 
Track social momentum of content published on 3rd party websites, or competitor co...
External Content Momentum 
You’re publishing content all over the web… how are 
users responding on Social Media?
Competitor Content Momentum 
Watch top trending competitive content to study your 
target audience and provide winning con...
1. Compile URLs 
Export site URLs using: 
• RightIntel 
• Search Results 
• Screaming frog 
• BuzzStream 
• XML sitemaps 
...
2. Store URLs 
• Tom Anthony’s 
Google Sheet 
• Dilly Marketing 
• SharedCount 
• FB Stats 
• Database 
• (Soon to be rele...
Competitive Social Momentum
3: Competitive Blog Content 
Strategies
What to Track 
• Share metrics of competitive URLs 
• Blog Post Frequency 
• Common times of day and week when content is ...
How to Track 
• RSS Feed Social Share Counting Google Spreadsheet 
• (Coming Soon) SEO.com RSS Feed Chrome extension 
• Ri...
1. RSS Feed Social Share Counting 
Spreadsheet 
- By Martin Hawksey
2. SEO.com RSS Feed Chrome 
Extension
4: New Links Generated (Monthly)
How to Track 
1. Using your favorite backlink tool, export your links 
monthly 
2. Dedupe this month’s export with last mo...
Helpful Tool for Deduping 
• http://bit.ly/linkdedupe
5: Site Speed
The Top Underrated Metric 
Search Metrics - SEO Ranking Factors and Rank Correlations 2014
How to Track 
• Google Insights for Search 
• Google Analytics 
• webpagetest.org 
• Quicksprout Site Speed Score
How to Optimize for Speed 
• Caching 
• Minification 
• Image Optimization 
• Optimize for Browser Caching
Prioritize! 
• Site as a whole is important 
• Home page is important 
• BUT: don’t forget about high priority content!
Simple Solutions, Big Results
Thank You
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Five Content Marketing Metrics You Should Track, But You're Not

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Content marketing is all about leads and revenue, but there are more data points along the way that can be treated as 'leading indicators' of content marketing success. Join Claye Stokes of SEO.com and David Malmborg, VP of Marketing at Right Intel as they talk about data points that most businesses are not paying attention to. Bring your content marketing strategy to the next level by registering for our next thought leader webinar.

This webinar was recorded and produced by Right Intel on September 24, 2014. We appreciate SEO.com and Claye Stokes for Participating with Right Intel. You can learn more at http://rightintel.com/home/white-paper/data-points-you-should-be-tracking/

Published in: Marketing
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Five Content Marketing Metrics You Should Track, But You're Not

  1. 1. Five Content Marketing Metrics You (are not tracking, but ) Should Track THOUGHT LEADER WEBINAR SERIES Sep 24, 2014
  2. 2. Claye Stokes V.P. of Client Services at SEO.com @claye plus.google.com/+ClayeStokes
  3. 3. Resume Disclaimer The most important metrics are the ones that signal real business metrics (leads and revenue)
  4. 4. 1: Social Momentum of Your Website
  5. 5. Stat 1: Website Social Momentum How is social engagement with your website trending?
  6. 6. Everybody Tracks Social Shares
  7. 7. But Rarely as a Trend
  8. 8. Google Analytics Kinda Does... But this isn’t even close to the whole picture
  9. 9. 1. Compile Website URLs Export site URLs using: • Screaming frog • XML sitemap • GA page export
  10. 10. 2. Store Website URLs • Tom Anthony’s Google Sheet • Dilly Marketing • SharedCount • FB Stats • Database • (Soon to be released) SEO.com Social Tracker)
  11. 11. Tom Anthony’s Google Sheet
  12. 12. Social Tally Use Social Tally’s easy Multi-URL tool by pasting in your list of URLs
  13. 13. Shared Count
  14. 14. Honorable Mention: FB Stats
  15. 15. Website Social Momentum Per Page
  16. 16. 2: Social Momentum (External Content) Track social momentum of content published on 3rd party websites, or competitor content
  17. 17. External Content Momentum You’re publishing content all over the web… how are users responding on Social Media?
  18. 18. Competitor Content Momentum Watch top trending competitive content to study your target audience and provide winning content
  19. 19. 1. Compile URLs Export site URLs using: • RightIntel • Search Results • Screaming frog • BuzzStream • XML sitemaps • RSS Feeds
  20. 20. 2. Store URLs • Tom Anthony’s Google Sheet • Dilly Marketing • SharedCount • FB Stats • Database • (Soon to be released) SEO.com Social Tracker)
  21. 21. Competitive Social Momentum
  22. 22. 3: Competitive Blog Content Strategies
  23. 23. What to Track • Share metrics of competitive URLs • Blog Post Frequency • Common times of day and week when content is published
  24. 24. How to Track • RSS Feed Social Share Counting Google Spreadsheet • (Coming Soon) SEO.com RSS Feed Chrome extension • RightIntel Content Curation
  25. 25. 1. RSS Feed Social Share Counting Spreadsheet - By Martin Hawksey
  26. 26. 2. SEO.com RSS Feed Chrome Extension
  27. 27. 4: New Links Generated (Monthly)
  28. 28. How to Track 1. Using your favorite backlink tool, export your links monthly 2. Dedupe this month’s export with last month’s - all remaining are new a. Tip: some tools like Majestic give a date of when they were first found
  29. 29. Helpful Tool for Deduping • http://bit.ly/linkdedupe
  30. 30. 5: Site Speed
  31. 31. The Top Underrated Metric Search Metrics - SEO Ranking Factors and Rank Correlations 2014
  32. 32. How to Track • Google Insights for Search • Google Analytics • webpagetest.org • Quicksprout Site Speed Score
  33. 33. How to Optimize for Speed • Caching • Minification • Image Optimization • Optimize for Browser Caching
  34. 34. Prioritize! • Site as a whole is important • Home page is important • BUT: don’t forget about high priority content!
  35. 35. Simple Solutions, Big Results
  36. 36. Thank You

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