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Review Tactics for Local Rankings - SearchFest 2013

My talk from SearchFest 2013 in Portland. Mostly focused on reviews, and I announce two new and free seo tools that Whitespark recently developed. Here's the outline: Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings

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Review Tactics for Local Rankings

SEMpdxSearchFest 2013

Darren Shaw
@EdmontonSEO
http://www.whitespark.ca
Summary
     Tracking Offline Conversions

     Google+ Local Reviews
      1. Why I’m Focusing on Reviews
      2. Review Acquisition Tactics
      3. Business to Business Reviews
      4. Finding Top Reviewers
      5. Review Filtering Factors
      6. Review Tips

     Yelp
      1. Why It’s Awesome
      2. How To Improve Your Yelp Rankings
Tracking Offline Conversions
Call tracking is expensive and problematic for local SEO

                                     MUST use your actual number
                                     on your website for NAP
                                     consistency


                                     solution is to put the call
                                     tracking number in as an image
                                     then put your actual number in
                                     the footer in schema.org
Tracking Offline Conversions
NEVER use call tracking on citation sites

                                      Using a call tracking number in
                                      your citations will massively
                                      mess up your NAP consistency


                                     There is no automated solution
                                     for tracking these calls (unless
                                     the site is implementing an
                                     image or some kind of cloaking)
Tracking Offline Conversions
 Solution: build a
 form on your site
 that pushes
 conversions
 to Google Analytics.
 Ask callers how they
 heard about you.
Tracking Offline Conversions
 On submit, fire a
 conversion over to
 Google Analytics.

 This is going to take
 a bit of technical
 expertise that many
 SMBs won’t want to
 bother with though.
Offline Conversion Tracker (free tool)
http://www.whitespark.ca/offline-conversion-tracker
Tracking Form
Opens the search in a
new window with the
“near=“ parameter set to
the location entered on
the add/edit business
page so you can visually
check if you rank
organically or locally
(Google only)
Google Analytics
Tracks a breakdown of each source, keywords, caller, notes
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Why am I focusing on reviews?
Recently worked on research for a businesswith
thousands of locations

Gathered ranking factor data for 100 locations

Rank, Location age, Competition, # Citations, #
Reviews, Keywords in reviews, Categories, Links
Reviews were the
key factor between
locations that ranked
and locations that
didn’t.
Listings with reviews provide a better user experience




                        VS
Google is all about user experience
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Review Acquisition Tactics
PERSONALIZED Email Follow Up
Review Acquisition Tactics
Follow Up on your follow up
Review Acquisition Tactics
Third time’s the charm
Review Acquisition Tactics
Sales receipt, email signature, back of business card




                                        … leave us a review
Review Acquisition Tactics
Put a sign on the counter
Review Acquisition Tactics
Put a sign on the counter
                            That shit don’t work
Review Acquisition Tactics
Create a page on your site
Review Acquisition Tactics
Matthew Hunt’s Review Funnel
http://www.smallbusinessonlinecoach.com/blog/
Review Acquisition Tactics
If they select “Excellent” send to this page
Review Acquisition Tactics
Click Yahoo, get page with video and iFramed review page
Review Acquisition Tactics
Click Google, go to page with video (can’t iFrame it)
Review Acquisition Tactics
How to review us handout

                           Developed by Phil Rozek
                           “The Reviews Guy”
Review Acquisition Tactics
How to review us hand-out
                             Follow him

                             Read his blog

                             Get on his
                             mailing list
                     WTF?
Review Handout Generator - FREE!
http://www.whitespark.ca/review-handout-generator
Review Handout Generator - FREE!
http://www.whitespark.ca/review-handout-generator
Review Handout
Generator
Printable PDF
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Business to Business Reviews




http://www.davidmihm.com/blog/google/plus-review-as-business/
Business to Business Reviews

                    Call your clients and
                    make a list of who
                    they work with. Ask
                    them to think about
                    the invoices they pay.
B2B Review Exchanges - How To




Sign into G+ using your personal account
B2B Review Exchanges - How To




Scroll down and click More > Pages on the left
B2B Review Exchanges - How To




     Click “Switch to this page”
B2B Review Exchanges - How To




You’ll see a status bar appear at the top that
Says “You are now using Google+ as a page”
B2B Review Exchanges - How To




You can now click the Local icon on the left side, find the
  business you want to review, and leave them a nice
                  keyword rich review.
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Finding Authority Reviewers




Click “Local” in G+, enter a non-restaurant keyword and
city, and click search. Scan through the results. This pro
              tip is courtesy of Mike Ramsey.
Engaging Authority Reviewers




Check out their profiles, learn about what they like, circle them, follow them on
 twitter, leave comments on their posts. ENGAGE with them in a positive, non-
 promotional, manner. After a relationship is established, you could maybe say
something like "I'd love for you to come by the shop sometime." Keep it simple.
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Review Filtering Factors
Review Velocity




Keep it natural, which will depend on your industry and past history. No spikes.
           No mass "please review us" mailouts to your mailing list.
Review Filtering Factors
Reviews from the same IP




 No review stations. Don’t take customer comment cards and post them as
                     reviews from your office computer.
Review Filtering Factors
Reviews that come from the same referrer




 Google likely tracks the referring source on each review created. If you always
 send people to your “please review us” page on your site and all your reviews
come through links on this page, it can indicate that the reviews were solicited.
Review Filtering Factors
If you’re paranoid about referrer tracking…
Review Filtering Factors
Reviews that come from the same user agent




There are hundreds of different user agents that identify the browser, browser
version, platform, and operating system version. If all your reviews are tagged
              with the same user agent it could be a spam signal.
Review Filtering Factors
Reviews that come from the same user agent




No iPad out in the field (“10% discount for a review on the spot?”). They might
        not use user agent as a spam signal now, but they could later.
Review Filtering Factors
Reviews from inactive users




 Someone signs up, leaves you a review, then never uses their account again.
                              It’s filter time!
Review Filtering Factors
Unnatural review content



                                                     http://reviewskeptic.com/




Pretty sure that those super smart PhDs at Google have methods to identify if
                    reviews are fake based on the content.
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Review Tips
#1 – Get at least *some* reviews
Review Tips
#2 – Get 10 reviews, get the Zagat rating in SERPs
Review Tips
#3 – Get keywords in your reviews. They really help.
     Ask reviewers to mention the service.
Review Tips
#4 – After you have 10 G+L reviews, diversify
“Best” places for third party reviews
GetListed/Whitespark Study Best Citation Sources by Category




           http://getlisted.org/resources/local-citations-by-category.aspx
“Best” places for third party reviews
Adam Steele’s study
http://www.leanmarketing.ca/lean-top-50-best-local-citation-sources-in-the-usa/




                                                       You have to get on his mailing
                                                            list to get the data




He scraped 3rd party review sources from 45,570 listings and categorized them
   by city and category. I don’t think it says much about them being the best
citation sources, but it’s super valuable for identifying 3rd party review sources.
Where to get third party reviews
Phil Rozek’s Local Review Ecosystem
http://www.localvisibilitysystem.com/2012/07/06/the-local-business-reviews-ecosystem/




  Some sites feed the reviews to many other sites, so it’s good to know which
    ones will give you additional distribution and encourage reviews there.
                         Citysearch and Yelp stand out.
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Yelp   It’s one dang awesome site




Way more (and better) data on Yelp
Yelp
It’s all over the local SERPs
Yelp
It’s all over the local SERPs
Yelp
It’s all over the local SERPs




   Yelp often ranks above
   the local pack
Yelp
It dominated the GetListed/Whitespark study


    Not
    Just
Restaurants!




           http://getlisted.org/resources/local-citations-by-category.aspx
Yelp
Another reason to spend time on Yelp: Bing
Yelp
Furniture Outlet in Chicago
Yelp
Furniture Outlet in Chicago
Yelp


       I called Andy to ask
       him some questions
Yelp
“How has Yelp helped your business? How is business?”
                It has helped a lot. A lot of people say they find me on
                                 Yelp. Business is great.




   NOT ACTUALLY ANDY
Yelp
“What percentage of your new business comes through
Yelp? Just a rough estimate would be great.”

                       I would estimate about 70%




   NOT ACTUALLY ANDY
Yelp
“Are you doing other forms of online marketing, or
just Yelp?”

                       Nope. Nothing else. Well, we have a website.




   NOT ACTUALLY ANDY
Andy’s
Website
Yelp
“How are you promoting your business on Yelp? Stickers?
A sign in the store? On your website?”

                   I don’t do anything. It just happened naturally.




   NOT ACTUALLY ANDY
Yelp
“So what do you think is the secret to success on Yelp?”


                    Just take care of your customers and run a good
                                        business




    NOT ACTUALLY ANDY
                                     Oh man! If only all our clients
                                     were like Andy.
Yelp
This small business is killing it thanks to Yelp
Yelp
#1 ranking with review stars and he does no SEO




DAYUM!!
Yelp

  Are your SMB clients
  tweeting and facebooking to
  no listeners?

  Try allocating some of that
  time to Yelp.
Tracking Offline Conversions

Google+ Local Reviews
1. Why I’m Focusing on Reviews
2. Review Acquisition Tactics
3. Business to Business Reviews
4. Finding Top Reviewers
5. Review Filtering Factors
6. Review Tips

Yelp
1. Why It’s Awesome
2. How To Improve Your Yelp Rankings
Yelp
Can’t ask for Yelp reviews. *Awareness* not solicitation

 http://officialblog.yelp.com/2010/08/dont-ask-for-reviews.html
Yelp
Claim and fully complete your Yelp business page
    http://biz.yelp.com
Yelp
Claim and fully complete your Yelp business page
http://www.reviewtrackers.com/yelp-help-ultimate-guide-optimizing-yelp-business-page-listing/
Yelp
Put up your stickers. *if you have them



These stickers have to be earned.
you can’t request them. The
company doles them out 4 times
a year to businesses with lots of
reviews and and average of 3.5
stars
Yelp
Add a “Find us on Yelp” badge to your website.
Totally sanctioned.




They have a Flickr account where you can download
images, badges, signs, etc.

http://www.flickr.com/photos/yelp/sets/72157623054478330/detail/
Yelp
Put up a sign in the office/lobby/whatever
Totally sanctioned.
Yelp
Add a link to your Yelp listing in your email signature.
Totally sanctioned.




              http://www.wisestamp.com
Yelp
Use a badge to show off your Yelp reviews on your website
Totally sanctioned.




     http://www.refmobworks.com/yelp.jsp
Yelp
Unfiltering reviews
Yelp
Unfiltering reviews
Get them back on Yelp. Respond, friend, compliment, message
Yelp
Finding people you know that are on Yelp




                                   Welp, that was easy!
Thanks!

Darren Shaw
http://www.whitespark.ca
@EdmontonSEO

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Review Tactics for Local Rankings - SearchFest 2013

  • 1. Review Tactics for Local Rankings SEMpdxSearchFest 2013 Darren Shaw @EdmontonSEO http://www.whitespark.ca
  • 2. Summary Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 3. Tracking Offline Conversions Call tracking is expensive and problematic for local SEO MUST use your actual number on your website for NAP consistency solution is to put the call tracking number in as an image then put your actual number in the footer in schema.org
  • 4. Tracking Offline Conversions NEVER use call tracking on citation sites Using a call tracking number in your citations will massively mess up your NAP consistency There is no automated solution for tracking these calls (unless the site is implementing an image or some kind of cloaking)
  • 5. Tracking Offline Conversions Solution: build a form on your site that pushes conversions to Google Analytics. Ask callers how they heard about you.
  • 6. Tracking Offline Conversions On submit, fire a conversion over to Google Analytics. This is going to take a bit of technical expertise that many SMBs won’t want to bother with though.
  • 7. Offline Conversion Tracker (free tool) http://www.whitespark.ca/offline-conversion-tracker
  • 8. Tracking Form Opens the search in a new window with the “near=“ parameter set to the location entered on the add/edit business page so you can visually check if you rank organically or locally (Google only)
  • 9. Google Analytics Tracks a breakdown of each source, keywords, caller, notes
  • 10. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 11. Why am I focusing on reviews? Recently worked on research for a businesswith thousands of locations Gathered ranking factor data for 100 locations Rank, Location age, Competition, # Citations, # Reviews, Keywords in reviews, Categories, Links
  • 12. Reviews were the key factor between locations that ranked and locations that didn’t.
  • 13. Listings with reviews provide a better user experience VS
  • 14. Google is all about user experience
  • 15. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 17. Review Acquisition Tactics Follow Up on your follow up
  • 18. Review Acquisition Tactics Third time’s the charm
  • 19. Review Acquisition Tactics Sales receipt, email signature, back of business card … leave us a review
  • 20. Review Acquisition Tactics Put a sign on the counter
  • 21. Review Acquisition Tactics Put a sign on the counter That shit don’t work
  • 22. Review Acquisition Tactics Create a page on your site
  • 23. Review Acquisition Tactics Matthew Hunt’s Review Funnel http://www.smallbusinessonlinecoach.com/blog/
  • 24. Review Acquisition Tactics If they select “Excellent” send to this page
  • 25. Review Acquisition Tactics Click Yahoo, get page with video and iFramed review page
  • 26. Review Acquisition Tactics Click Google, go to page with video (can’t iFrame it)
  • 27. Review Acquisition Tactics How to review us handout Developed by Phil Rozek “The Reviews Guy”
  • 28. Review Acquisition Tactics How to review us hand-out Follow him Read his blog Get on his mailing list WTF?
  • 29. Review Handout Generator - FREE! http://www.whitespark.ca/review-handout-generator
  • 30. Review Handout Generator - FREE! http://www.whitespark.ca/review-handout-generator
  • 32. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 33. Business to Business Reviews http://www.davidmihm.com/blog/google/plus-review-as-business/
  • 34. Business to Business Reviews Call your clients and make a list of who they work with. Ask them to think about the invoices they pay.
  • 35. B2B Review Exchanges - How To Sign into G+ using your personal account
  • 36. B2B Review Exchanges - How To Scroll down and click More > Pages on the left
  • 37. B2B Review Exchanges - How To Click “Switch to this page”
  • 38. B2B Review Exchanges - How To You’ll see a status bar appear at the top that Says “You are now using Google+ as a page”
  • 39. B2B Review Exchanges - How To You can now click the Local icon on the left side, find the business you want to review, and leave them a nice keyword rich review.
  • 40. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 41. Finding Authority Reviewers Click “Local” in G+, enter a non-restaurant keyword and city, and click search. Scan through the results. This pro tip is courtesy of Mike Ramsey.
  • 42. Engaging Authority Reviewers Check out their profiles, learn about what they like, circle them, follow them on twitter, leave comments on their posts. ENGAGE with them in a positive, non- promotional, manner. After a relationship is established, you could maybe say something like "I'd love for you to come by the shop sometime." Keep it simple.
  • 43. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 44. Review Filtering Factors Review Velocity Keep it natural, which will depend on your industry and past history. No spikes. No mass "please review us" mailouts to your mailing list.
  • 45. Review Filtering Factors Reviews from the same IP No review stations. Don’t take customer comment cards and post them as reviews from your office computer.
  • 46. Review Filtering Factors Reviews that come from the same referrer Google likely tracks the referring source on each review created. If you always send people to your “please review us” page on your site and all your reviews come through links on this page, it can indicate that the reviews were solicited.
  • 47. Review Filtering Factors If you’re paranoid about referrer tracking…
  • 48. Review Filtering Factors Reviews that come from the same user agent There are hundreds of different user agents that identify the browser, browser version, platform, and operating system version. If all your reviews are tagged with the same user agent it could be a spam signal.
  • 49. Review Filtering Factors Reviews that come from the same user agent No iPad out in the field (“10% discount for a review on the spot?”). They might not use user agent as a spam signal now, but they could later.
  • 50. Review Filtering Factors Reviews from inactive users Someone signs up, leaves you a review, then never uses their account again. It’s filter time!
  • 51. Review Filtering Factors Unnatural review content http://reviewskeptic.com/ Pretty sure that those super smart PhDs at Google have methods to identify if reviews are fake based on the content.
  • 52. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 53. Review Tips #1 – Get at least *some* reviews
  • 54. Review Tips #2 – Get 10 reviews, get the Zagat rating in SERPs
  • 55. Review Tips #3 – Get keywords in your reviews. They really help. Ask reviewers to mention the service.
  • 56. Review Tips #4 – After you have 10 G+L reviews, diversify
  • 57. “Best” places for third party reviews GetListed/Whitespark Study Best Citation Sources by Category http://getlisted.org/resources/local-citations-by-category.aspx
  • 58. “Best” places for third party reviews Adam Steele’s study http://www.leanmarketing.ca/lean-top-50-best-local-citation-sources-in-the-usa/ You have to get on his mailing list to get the data He scraped 3rd party review sources from 45,570 listings and categorized them by city and category. I don’t think it says much about them being the best citation sources, but it’s super valuable for identifying 3rd party review sources.
  • 59. Where to get third party reviews Phil Rozek’s Local Review Ecosystem http://www.localvisibilitysystem.com/2012/07/06/the-local-business-reviews-ecosystem/ Some sites feed the reviews to many other sites, so it’s good to know which ones will give you additional distribution and encourage reviews there. Citysearch and Yelp stand out.
  • 60. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 61. Yelp It’s one dang awesome site Way more (and better) data on Yelp
  • 62. Yelp It’s all over the local SERPs
  • 63. Yelp It’s all over the local SERPs
  • 64. Yelp It’s all over the local SERPs Yelp often ranks above the local pack
  • 65. Yelp It dominated the GetListed/Whitespark study Not Just Restaurants! http://getlisted.org/resources/local-citations-by-category.aspx
  • 66. Yelp Another reason to spend time on Yelp: Bing
  • 69. Yelp I called Andy to ask him some questions
  • 70. Yelp “How has Yelp helped your business? How is business?” It has helped a lot. A lot of people say they find me on Yelp. Business is great. NOT ACTUALLY ANDY
  • 71. Yelp “What percentage of your new business comes through Yelp? Just a rough estimate would be great.” I would estimate about 70% NOT ACTUALLY ANDY
  • 72. Yelp “Are you doing other forms of online marketing, or just Yelp?” Nope. Nothing else. Well, we have a website. NOT ACTUALLY ANDY
  • 74. Yelp “How are you promoting your business on Yelp? Stickers? A sign in the store? On your website?” I don’t do anything. It just happened naturally. NOT ACTUALLY ANDY
  • 75. Yelp “So what do you think is the secret to success on Yelp?” Just take care of your customers and run a good business NOT ACTUALLY ANDY Oh man! If only all our clients were like Andy.
  • 76. Yelp This small business is killing it thanks to Yelp
  • 77. Yelp #1 ranking with review stars and he does no SEO DAYUM!!
  • 78. Yelp Are your SMB clients tweeting and facebooking to no listeners? Try allocating some of that time to Yelp.
  • 79. Tracking Offline Conversions Google+ Local Reviews 1. Why I’m Focusing on Reviews 2. Review Acquisition Tactics 3. Business to Business Reviews 4. Finding Top Reviewers 5. Review Filtering Factors 6. Review Tips Yelp 1. Why It’s Awesome 2. How To Improve Your Yelp Rankings
  • 80. Yelp Can’t ask for Yelp reviews. *Awareness* not solicitation http://officialblog.yelp.com/2010/08/dont-ask-for-reviews.html
  • 81. Yelp Claim and fully complete your Yelp business page http://biz.yelp.com
  • 82. Yelp Claim and fully complete your Yelp business page http://www.reviewtrackers.com/yelp-help-ultimate-guide-optimizing-yelp-business-page-listing/
  • 83. Yelp Put up your stickers. *if you have them These stickers have to be earned. you can’t request them. The company doles them out 4 times a year to businesses with lots of reviews and and average of 3.5 stars
  • 84. Yelp Add a “Find us on Yelp” badge to your website. Totally sanctioned. They have a Flickr account where you can download images, badges, signs, etc. http://www.flickr.com/photos/yelp/sets/72157623054478330/detail/
  • 85. Yelp Put up a sign in the office/lobby/whatever Totally sanctioned.
  • 86. Yelp Add a link to your Yelp listing in your email signature. Totally sanctioned. http://www.wisestamp.com
  • 87. Yelp Use a badge to show off your Yelp reviews on your website Totally sanctioned. http://www.refmobworks.com/yelp.jsp
  • 89. Yelp Unfiltering reviews Get them back on Yelp. Respond, friend, compliment, message
  • 90. Yelp Finding people you know that are on Yelp Welp, that was easy!