Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

East Valley Business Rountable Local SEO Presentation


Published on

My presentation on Local SEO, Link Building etc. at the East Valley Business Round Table event.

  • Be the first to comment

  • Be the first to like this

East Valley Business Rountable Local SEO Presentation

  1. 1. Is finding your business online like this?
  2. 2. What Good Is The Tool, If You Don’t Know How To Use It? Fail to plan, plan to fail.
  3. 3. “…the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.” – Local SEO
  4. 4. “Over 20% of searches contain some kind or reference to locality…” –
  5. 5. Local Results are now blended with Organic
  6. 6. Keyword Research Google Suggest
  7. 7. Which phrases are you targeting on your website? Where to put those phrases? Title Tags Meta Descriptions Page Names Friendly URLs Internal Links Categories Content
  8. 8. Descriptions Friendly URLs: vs. Title Tag
  9. 9. Link Building - Content Creation - Viral
  10. 10. Think Outside The Box.
  11. 11. Need Proof?
  12. 12. Google Local Yahoo Local Bing Local Yelp Citysearch Urbanspoon AngiesList Merchant Circle SuperPages Insider Pages Kudzu Hotfrog Trip Advisor Judysbook IYP Build Citations
  13. 13. •Picked up by “other” Local Directories •Mentioned on HyperLocal Sites •Opportunities to be listed on Coupon Sites •Local Events Websites •Chamber of Commerce •Local Bloggers •Local Image Video Search Opportunities •Local News Perhaps? •Social Media mentions (tweets, foursquare checkins) Local Citations/Benefits
  14. 14. Why a slide dedicated to Yelp?
  15. 15. Now Go OUTRANK Your Competition!
  16. 16. Matt Siltala Dream Systems Media, President & Founder