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Mini Law Lesson
What Goldieblox v. Beastie Boys
Taught Us
Brian Heidelberger
bheidelb@winston.com
Twitter @briheidelberger
Info @ www.winston.com/bheidelberger
IMPORTANT DISCLAIMER
• I am not your attorney.
• This is not legal advice.
• …. This is only a parody of legal
advice
2
Goldieblox Ad
3
The Law
• Use of another’s work without permission
can only be legal if it’s a “fair use”
• Purpose of use needs to transform the
original and be criticism or commentary,
rather than attention getting
• Commercial nature of an ad weighs
against “fair use”
• More “transformative” the less the
commercial nature matters
4
Supreme Court Sets
Standard for “Fair Use”
5
Cases Finding Ad “Fair Use”
6
Cases Finding Ad Not Fair Use
7
Cases Finding Ad Not Fair Use
8
Cases Finding Ad Not Fair Use
9
Who Would Have Won?
10
Teachings
1. Be careful you will likely get a complaint
2. Research property owner
3. Ads face an uphill battle
4. Use must comment or criticize the original
work – not just use it because its cool
5. Key stakeholders should sign off on risk
6. Most won’t get Goldieblox-style publicity
7. Legal battles are expensive – even if you are
right
11
Follow me on Twitter
@BriHeidelberger
12
More Mini Law Lessons
youtube.com/AdAge.com
&
youtube.com/BrianHeidelberger
13

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What golideblox v. beastie boys taught us about copyright parody and advertising

  • 1. Mini Law Lesson What Goldieblox v. Beastie Boys Taught Us Brian Heidelberger bheidelb@winston.com Twitter @briheidelberger Info @ www.winston.com/bheidelberger
  • 2. IMPORTANT DISCLAIMER • I am not your attorney. • This is not legal advice. • …. This is only a parody of legal advice 2
  • 4. The Law • Use of another’s work without permission can only be legal if it’s a “fair use” • Purpose of use needs to transform the original and be criticism or commentary, rather than attention getting • Commercial nature of an ad weighs against “fair use” • More “transformative” the less the commercial nature matters 4
  • 5. Supreme Court Sets Standard for “Fair Use” 5
  • 6. Cases Finding Ad “Fair Use” 6
  • 7. Cases Finding Ad Not Fair Use 7
  • 8. Cases Finding Ad Not Fair Use 8
  • 9. Cases Finding Ad Not Fair Use 9
  • 10. Who Would Have Won? 10
  • 11. Teachings 1. Be careful you will likely get a complaint 2. Research property owner 3. Ads face an uphill battle 4. Use must comment or criticize the original work – not just use it because its cool 5. Key stakeholders should sign off on risk 6. Most won’t get Goldieblox-style publicity 7. Legal battles are expensive – even if you are right 11
  • 12. Follow me on Twitter @BriHeidelberger 12
  • 13. More Mini Law Lessons youtube.com/AdAge.com & youtube.com/BrianHeidelberger 13